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Content Strategy Tips from Top B2B Brands

Writtent Blog

To inspire you to a more original small business content strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companies with brilliant content. Their download rates improved 300%.

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How to Use Instagram to Drive Traffic to Your B2B Website

Webbiquity SMM

A lot of B2B marketers make the mistake of thinking their brand has no place on Instagram. What people fail to realize is that Instagram is a rich resource for potential views and sales—that is, if one knows how to read the numbers and play the game. Guest post by Natasha Ponomaroff. Craft your Profile.

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Small Business Lessons from B2B Brands with Amazing Content Strategy

Writtent Blog

To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content. B2B buyer personas aren’t necessarily buttoned-up professionals.

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Demand Generation vs. Lead Generation: Comprehensive Comparison

Oktopost

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. .

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How to Create a Social Media Posting Schedule (Free Template and Tools)

Hootsuite

Bonus: Download a free, customizable social media schedule template to easily plan and organize all your posts in advance. Facebook: For B2B brands, post Tuesday to Thursday, 9 a.m. EST. Twitter: For B2B brands, post Monday or Thursday, 9 a.m. LinkedIn: For B2B brands, post Wednesday, 7:45 a.m., 10:45 a.m., 12:45 p.m.,

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Fetching Friday – 21 Marketing Links

Kikolani

The Resources Mashup. 12 Google Reader Alternatives to Consider – You still have until July 15th to download your Google Reader subscriptions and move them to an alternative RSS reader. Curation for Inspiration: Tips for Marketers – Wondering how content curation fits into your marketing mix?

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How to Build Brand Authority Without Bragging About Yourself 24/7

Pam Moore

This is important for both B2B and B2C businesses but incredibly important in B2B due to the longer and more complicated buying processes. Answer these questions… Would you like to be seen as a trusted resources for your target customers to help them learn and grow? Give us a shout and let's get to work! SoundCloud.

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