Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. 60% of the marketing budget and resources are going to be spent on the best practices that we know are going to support growth.

ROI 93

ROI Cost B2B Organization 93

Hootsuite

APRIL 29, 2020

In this article we explain how to create a social media schedule. Then, we share an easy-to-customize social media posting schedule template. Finally, we walk you through exactly how to schedule social media posts. How to create a social media posting schedule in 5 easy steps. 10:45 a.m.,

Template 145

Template Templates Social Media Tools 145

Sprout Social

FEBRUARY 26, 2024

I don’t know another brand who goes as far for their customer or makes you feel like they genuinely care the way Chewy does (if the Chewy social media manager is reading this, I’m a huge fan!)” Jira by Atlassian: Your new work BFF just entered the chat Jira’s social customer care persona might be described as “your work BFF.”

Report 63

Report Atlassian Brands Sentiment 63

Sprout Social

MARCH 12, 2020

Listening isn’t just for marketers and social media managers—it’s a valuable source of business intelligence that your whole organization can leverage. Social media is no longer just a place to chat with friends, keep up with your family or post photos from your vacations. Level up as a social media manager .

Data 97

Data Skills Meme Social Media Management 97

Oktopost

SEPTEMBER 14, 2021

In B2B sales, where research and deliberation are always a big part of the purchasing journey, content marketing will remain the dominant marketing growth strategy for the foreseeable future. Ultimately, it’s all about building a bond with your audience by providing them with information, resources, and experiences that they truly value.

B2B 131

B2B Content How To Statistics 131

Hootsuite

JUNE 11, 2020

Bonus: Download a free guide that reveals the exact steps one creator took to gain more than 23,000,000 views on YouTube with no budget and no expensive gear. For example, take a look at how B2B company Monday.com uses skippable in-stream ads for lead generation. Pro Tip: And if you have the resources for multi-ad sequencing (i.e.,

YouTube 145

YouTube Marketing Campaign Guidelines 145

agora pulse

DECEMBER 23, 2019

Unlike many of its social media peers, Amazon has a diversified, profitable business model. But this trust carries a very high price tag as Amazon continues to gobble up both the B2C and B2B business ecosystem in 2020 and beyond. And having valuable content resources on your site helps interested people/companies find you.

Social Media 92

Social Media LinkedIn YouTube Platform 92

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. Brand marketing solutions can help you enhance your brand assets and initiatives without burning resources, money, and time. Social media management Not all brand marketing tools focus on social media.

Brands 62

Brands Hubspot Marketing B2B 62

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. PostBeyond.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. PostBeyond.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Buffer Social

AUGUST 8, 2017

Thankfully, there are a bunch of awesome social media management tools available to help. With so many great social media management tools out there, we thought it could be great to showcase some of the top ones to help you pick what’s best for your business. Social networks supported. Unique value.

Social Media Management 111

Social Media Management Social Media Tools Price 111

Oktopost

NOVEMBER 19, 2021

B2B buyers are well-informed and armed with incisive questions by the time they start talking to salespeople. If a discovery call is the first time you try to think of an answer to a B2B buyer’s question, you’re already too late. In fact, 35% of B2B sales content goes unsued by sales teams.

Tools 75

Tools B2B Price Social Media Management 75

Oktopost

APRIL 7, 2022

The top of the funnel (TOFU) pulls its leads in from a wide range of channels, such as through search engines, blog posts, and social media. Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc.

Social Media 118

Social Media How To Metrics B2B 118

Oktopost

JULY 29, 2021

Lead generation is one of the most significant challenges faced by B2B marketers – and 61% of marketers agree. In this article, we’ll take you through 11 steps and goals to help develop your B2B lead nurturing process into an effective conversion machine. Downloading free, branded content. How important is it?

B2B 165

B2B ROI Campaign Buy 165

Hootsuite

MARCH 9, 2020

If you’re in B2B marketing, we have no doubt your LinkedIn business strategy is already in full swing. Download the complete Digital 2020 report to learn where to focus your social marketing efforts and how to better target your audience. This is not news for B2B brands, but B2C brands might take note, too.

Statistics 145

Statistics LinkedIn Marketing B2B 145

Oktopost

OCTOBER 23, 2023

This differentiation is essential for CRM management as it allows you to understand what digital marketing channels work best, craft personalized messaging, and tailor strategies to nurture prospect relationships. With this insight, you can allocate resources accordingly and scale marketing campaigns based on their success rates.

How To 62

How To Team Campaign System 62

Oktopost

MARCH 29, 2020

WFH Compatible is a self-certification that B2B SaaS companies can adapt in order to provide a peace of mind to customers and prospects alike. This allowed for the community to efficiently pool resources and effectively work together. What is WFH Compatible? And we need your help! It’s time to Work From Home! Budget Safe.

Notification 116

Notification B2B Social Media Management Software 116

Hootsuite

JUNE 27, 2022

The eternal struggle of every social media manager (we know it all too well): what the hell do I post today? Download now! B2B businesses (and lots of service-based companies too) often operate in very niche areas with very niche audiences. There’s no one kind of cool anymore. Yes, really. Even finance.

B2B 98

B2B Trends Authentication Film 98

Buffer Social

NOVEMBER 8, 2023

  For example, terms like ‘ social media management tool ’ and ‘ social media analytics ’ are essential to us at Buffer since that’s a big part of what our product does. On Resources, we focus more on timely content, and so shoot for our results there to be more immediate. 

Metrics 98

Metrics Content Marketing Newsletter 98

Rebekah Radice

JANUARY 9, 2017

Ready to build a strong and loyal social media community? Download Your FREE Social Media Content Calendar! You’re defining a niche, creating a voice, and positioning your company as the “go to” resource. Workbooks / Downloads. They’re effective for both B2B and B2C marketing. Blog posts.

Template 131

Template Templates Social Media Strategy 131

agora pulse

MARCH 1, 2021

Publish downloadable gated content like ebooks and whitepapers. Step-up your social media game and always provide links back to your website (which we’ll go through in the next section). LinkedIn is where 80% of B2B leads are generated on social media,” according to Forbes.

How To 174

How To Hashtag LinkedIn Newsletter 174

Sprout Social

APRIL 6, 2021

Generating leads on social media can benefit both B2C and B2B marketers as it helps you identify the social media audiences that are interested in your business. In other words, lead generation helps you establish your business as an invaluable resource to potential customers. No strings attached! ??.

Campaign 139

Campaign Social Media Discount Conference 139

Hootsuite

DECEMBER 10, 2019

As we sifted through this huge mountain of information, five key trends emerged that we predict will shape the social media space in 2020 and beyond. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. Top 5 social media trends for 2020.

Trends 145

Trends Social Media CPA Sports 145

Rebekah Radice

JANUARY 9, 2017

Ready to build a strong and loyal social media community? Download Your FREE Social Media Content Calendar! You’re defining a niche, creating a voice, and positioning your company as the “go to” resource. Workbooks / Downloads. They’re effective for both B2B and B2C marketing. Blog posts.

Template 60

Template Templates Social Media Strategy 60

Hootsuite

JANUARY 27, 2020

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. Don’t worry, there’s hope. A brief history of the Facebook algorithm. Newer is better.

HootSuite 145

HootSuite Facebook How To Groups 145

Visually SM

OCTOBER 20, 2014

Smart businesses know that social media is a power to be reckoned with: social media channels create a direct line of communication between your company and consumers, and they give anyone with an Internet connection instant access to the latest buzz around your products or services. Pricing: Free. Pricing: Free.

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100

Convince & Convert

FEBRUARY 23, 2012

Read on for insights from Lauren, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: has the role of the salesperson changed because of social media?). Click the play button to listen here: Download the audio file: [link]. Listen Now. The RSS feed is: [link].

Social Media 119

Social Media Adwords B2B Training 119

Convince & Convert

FEBRUARY 2, 2012

Read on for insights from Taulbee, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: The Edelman Trust Barometer ). Click the play button to listen here: Download the audio file: [link]. Next week’s guest is Scott Monty from Ford Motor Company. Listen Now.

Social Media 117

Social Media Committee Team Questions 117

Convince & Convert

MAY 10, 2012

Read on for insights from Marcus, and our Social Media Stat of the Week (this week: email opens on smartphones and tablets have grown by 82% in the last year). Click the play button to listen here: Download the audio file: [link]. Jay : So I want to just quick shout out to our fantastic sponsors here on Social Pros.

Hubspot 114

Hubspot Mobile Analytics Google 114

Convince & Convert

FEBRUARY 16, 2012

Read on for insights from Justin, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: are people comfortable giving their credit card information to social media sites?). Click the play button to listen here: Download the audio file: [link]. Listen Now.

Sharepoint 115

Sharepoint Meeting Social Media Team 115

Hootsuite

JANUARY 6, 2020

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. Here are our best Facebook marketing tips for the year ahead. Table of contents.

Facebook 145

Facebook How To Marketing HootSuite 145

Hootsuite

AUGUST 14, 2023

Design two optimized contact forms to collect emails from B2B clients in the automotive manufacturing industry. ChatGPT prompts for social media marketing Social media managers , listen up. Pretend you’re a customer looking to add a social media management SaaS product to your tech stack.

Products 92

Products Real Estate Tourism Fashion 92

Convince & Convert

JANUARY 12, 2016

Please read it, Jonathan has some amazing tips for marketers everywhere, especially in the B2B sector. How an internally driven social plan (versus externally created) leads to a trustworthy and speedy network. How an internally driven social plan (versus externally created) leads to a trustworthy and speedy network. Transcript.

B2B 60

B2B Social Media eBook Consultant 60

Hootsuite

FEBRUARY 20, 2020

If you’re looking to dig deeper, we’d recommend starting with these solid gold resources: Hootsuite’s Social Media Trends 2020. GlobalWebIndex’s Social 2020. General social media statistics. Social media advertising statistics. Social media advertising statistics. Demographics.

Statistics 145

Statistics Social Media Marketing YouTube 145

Hootsuite

JULY 24, 2023

What real estate marketers should look for in a social media tool Are you looking to curate a whole new set of resources? Here are ten must-have capabilities real estate marketers look for in a social media tool. See for yourself why we’re the real estate industry’s leading social media management platform!

Real Estate 76

Real Estate Social Media Tools HootSuite 76

Hootsuite

JANUARY 13, 2021

Technical acronyms and abbreviations used on social media. Gen Z social media acronyms and abbreviations. Social media acronyms for emotions. Okay — it’s time to level up your social vocabulary RN (right now). Business specific social media acronyms. B2B: Business To Business.

Social Media 145

Social Media List HootSuite Content management systems 145