Pam Moore

JULY 22, 2020

Take Action: Download my free Buyer Persona Template here-> Buyer Persona Template Pack (includes editable templates for both B2B and B2C!). Supporting Resources (download for FREE!) . Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C). Like to do it yourself!?

Strategy 78

Strategy Template Templates Marketing 78

Pam Moore

FEBRUARY 24, 2018

WHY should your audience care that you are on Facebook or any other social network? Are they people who want to engage with your brand on Facebook or any other social network? Does this mean that they will not click over to iTunes to subscribe and download a podcast they find on Facebook? Who are your customers?

Feed 167

Feed Feedly Metrics News 167

Pam Moore

NOVEMBER 23, 2020

Many businesses have pockets of people within the organization who understand they need to make major shifts in how they are utilizing social media, digital media and modern technology and communication, yet they struggle with making it happen. You get out of social media what you put into it, and that includes budget.

Training 78

Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

Many businesses have pockets of people within the organization who understand they need to make major shifts in how they are utilizing social media, digital media and modern technology and communication, yet they struggle with making it happen. You get out of social media what you put into it, and that includes budget.

Training 78

Training Marketing Consultant Template 78

Webbiquity SMM

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? “Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. by B2B Digital Marketing.

Google 216

Google Tips Bookmarklet SEO 216

Pam Moore

DECEMBER 21, 2020

Developing a profitable digital and social marketing strategy requires you to align digital and social media to your business goals. You need to pick goals and objectives where your digital and social media tactics can have measurable impact. The truth is Facebook, LinkedIn, Twitter and Instagram owes you nothing.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Developing a profitable digital and social marketing strategy requires you to align digital and social media to your business goals. You need to pick goals and objectives where your digital and social media tactics can have measurable impact. The truth is Facebook, LinkedIn, Twitter and Instagram owes you nothing.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Developing a profitable digital and social marketing strategy requires you to align digital and social media to your business goals. You need to pick goals and objectives where your digital and social media tactics can have measurable impact. The #1 thing you must have before posting even 1 social network update.

Social Media 78

Social Media Template Templates Marketing 78

Convince & Convert

AUGUST 8, 2019

The four most popular messaging apps already have more monthly active users than the four major social networks. It’s important not to confuse dark social with Facebook’s dark posts. If you’re a social media marketer and haven’t heard of dark posts, by all means add this excellent resource to your reading list.

Brands 155

Brands Analytics Consultant Data 155

Pam Moore

AUGUST 17, 2020

LinkedIn is one of the most powerful social networking and digital platforms to build your personal and business brand of authority, influence and human connection. Supporting Resources . How to Subscribe to Social Zoom Factor Podcast . Take Action: Download free Personal Branding Guide and Worksheet . SoundCloud.

LinkedIn 78

LinkedIn Tips Brands Training 78

Sprout Social

SEPTEMBER 30, 2020

Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation.

Organization 99

Organization LinkedIn Strategy Social Media 99

Pam Moore

OCTOBER 20, 2020

They keep their target market segments too broad and as a result they spread themselves too thin from a resource and budget perspective. Less is truly more in the online, social, digital and always connected online world of today. Supporting Resources . Too many marketers are afraid of narrowing down their target market.

Research 78

Research Template Templates Training 78

Pam Moore

SEPTEMBER 20, 2020

Social networks such as LinkedIn are simply a medium for you to build meaningful relationships through conversation and content that inspires, connects and converts to business. However, LinkedIn is not a social network that you can just throw up your digital content spaghetti and hope it sticks and magically brings you leads.

LinkedIn 78

LinkedIn Engagement Strategy Authentication 78

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 206

Tools Social Media Lithium Sysomos 206

Convince & Convert

JANUARY 7, 2016

He co-authored “The B2B Social Media Book” back in 2012 and brings his specialist insight into B2B marketing strategy to the Content Pros Podcast. At the end of every blog post, you have a call to action , again, leading someone to a form to download another piece of content.” —@jeffreylcohen. Jeff’s Book.

Content 60

Content How To B2B Energy 60

Pam Moore

DECEMBER 7, 2017

Here is what this blog post and episode #242 of the Social Zoom Factor Podcast will provide to you: . How to use our 2018 content marketing editorial calendar template ( download now ). The social networks simply provide a medium for brands and marketers to communicate in unique and personal ways with other human beings.

Template 167

Template Templates Trends Content 167

Kikolani

JULY 5, 2013

The Resources Mashup. 12 Google Reader Alternatives to Consider – You still have until July 15th to download your Google Reader subscriptions and move them to an alternative RSS reader. Social Media / Social Networking. All questions are optional, so answer as many or as few as you would like.

Domain Name 128

Domain Name Marketing Embedding RSS 128

Pam Moore

SEPTEMBER 9, 2020

Additional supporting resources such as our Buyer Persona Worksheet , 5-Day Buyer Persona Bootcamp Virtual Training , Content Calendar Template and more. See the “Supporting Resources” section at the bottom of this article. Action: Grab our Buyer Persona Worksheet Template Pack (editable templates for B2B and B2C).

Conversation 78

Conversation Template Templates Marketing 78

Sprout Social

NOVEMBER 26, 2018

Plus, we’ve compiled these tips into a handy checklist to get you started: Download Here. Pick your social channels. Giants like McDonald’s and Starbucks obviously have the resources to be everywhere at once, but what if you’re a small business? Looking to educate your audience in the B2B space?

Social Media 105

Social Media Marketing URL Hashtag 105

Convince & Convert

MAY 23, 2017

The four most popular messaging apps already have more monthly active users than the four major social networks. By the way, don’t confuse dark social with Facebook’s dark posts. If you’re a social media marketer and haven’t heard of dark posts, by all means add this excellent resource to your reading list.).

Brands 133

Brands Analytics Data Metrics 133

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. How do they use social media? What social networks are they using to communicate with other attendees, sponsors and event hosts? Do they utilize social media to share what they have learned? Incredible presentations don't just happen. You got this!

Hosting 90

Hosting Eventful Tips Training 90

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. How do they use social media? What social networks are they using to communicate with other attendees, sponsors and event hosts? Do they utilize social media to share what they have learned? Incredible presentations don't just happen. You got this!

Eventful 90

Eventful Tips Training Authentication 90

Pam Moore

JULY 12, 2019

Unfortunately many marketers like to take the easy route, yet they'll be the first to complain that social media doesn't work. The social networks and any digital platform is nothing more than a medium for you to connect with your audience, partners and friends. How to Subscribe to Social Zoom Factor Podcast . SoundCloud.

ROI 60

ROI Content Marketing Template 60

Webbiquity SMM

MAY 10, 2011

Nevertheless, social media activity consumes resources and therefore must produce business results–or those resources will be spent somewhere else. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Got some great support resources online?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Pam Moore

AUGUST 3, 2016

Many other social networks envy Snapchat with this demographic. However, where Snapchat has struggled is expanding the demographic as well as presenting a solid value proposition that is both affordable and understandable for brands working in the business to business (B2B) space. Sign up here-> Social Profit Factor .

Instagram 60

Instagram Advertising Comparison Training 60

agora pulse

DECEMBER 23, 2019

Unlike many of its social media peers, Amazon has a diversified, profitable business model. But this trust carries a very high price tag as Amazon continues to gobble up both the B2C and B2B business ecosystem in 2020 and beyond. And having valuable content resources on your site helps interested people/companies find you.

Social Media 92

Social Media LinkedIn YouTube Platform 92

Pam Moore

OCTOBER 16, 2019

Supporting Resources: 2019 Content Editorial Calendar Template. Social Profit Factor Training Academy and Marketing Nutz Strategic Digital Brand Storytelling Services Can Help! How to Subscribe to Social Zoom Factor Podcast . Take Action: Download the Ultimate 2019 Content Calendar Template. . Need more help? SoundCloud.

Social Media 60

Social Media Consultant How To Training 60

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 109

B2B Research Sentiment Marketing 109

Convince & Convert

MARCH 10, 2010

You can download it free below. Thanks for sharing such a superfantastic resource. Thanks for sharing such a superfantastic resource. Thanks for sharing such a superfantastic resource. link] [link] Jerry Freeman Have you scored a free copy of @jaybaer's Staggering Social Media Insights – The Best of #Twitter 20?

Social Media 117

Social Media eBook Strategy Consultant 117

Webbiquity SMM

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy.

B2B 100

B2B Social Media Strategy Marketing 100

ProBlogger

MAY 17, 2013

After you published a great post and pushed it through your social network, the third step is to leverage your email list too. You might consider a short eBook or report, or something like more adventurous like access to a web tool, a widget download, or access to a member’s only area with key features and valuable information.

How To 47

How To eBook Resources Widget 47

Hootsuite

DECEMBER 1, 2022

Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers. But on LinkedIn, business networking is the name of the game. LinkedIn is well known as the social network of choice for B2B marketers.

LinkedIn 139

LinkedIn Strategy Tips HootSuite 139

Oktopost

APRIL 7, 2022

The top of the funnel (TOFU) pulls its leads in from a wide range of channels, such as through search engines, blog posts, and social media. Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc.

Social Media 118

Social Media How To Metrics B2B 118

Webbiquity SMM

OCTOBER 16, 2012

Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. 56% of Americans have a profile on at least one social networking site. Social networks and blogs In the U.S Marketing Pilgrim ).

Social Media 229

Social Media Hubspot B2B Marketing 229