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How to Use Instagram to Drive Traffic to Your B2B Website

Webbiquity SMM

A lot of B2B marketers make the mistake of thinking their brand has no place on Instagram. What people fail to realize is that Instagram is a rich resource for potential views and sales—that is, if one knows how to read the numbers and play the game. Guest post by Natasha Ponomaroff. Craft your Profile. www.yourcompanyname.com).

B2B 149
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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. For B2B marketers, the importance of LinkedIn cannot be overstated. Why LinkedIn Lead Generation is Perfect for B2B Marketing.

B2B 148
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The Absolute Guide to B2B Advertising on Quora

Oktopost

Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. B2B buyers are increasingly using social media and user generated content to research their major purchases. This presents B2B marketers with a new playground. 60% of advertisers on Quora are B2B.

B2B 119
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3 Crazy Account-Based Marketing Campaigns That Actually Worked

Convince & Convert

B2B companies have an attention problem. Instead of the traditional “spray-and-pray” mindset so common in the B2B world, account-based marketing is when marketers use a more personalized approach to target one company, one department, or even one individual. T-Mobile, the Reception We Were Looking For. Click To Tweet.

Campaign 150
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Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

It’s typically done by supporting specific organizations either financially, through time and resources, or both. Healthy Birth Day developed a mobile app to make it easy to track and record movements. The app is free to download and easy to use. For creative marketing agencies, CSR often takes the form of pro-bono services.

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30 Must-Read Growth Hacking Resources for Digital Marketers

Writtent Blog

Google Trends indicates that the term began to gain traction in 2013, and is quickly gaining some serious traction in search: Whether you choose to apply growth hacking in real life or would rather stick with more conservative and mainstream marketing tactics, here are 30 great resources to help you explore the idea : 1. Startup Marketing.

Resources 111
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Top LinkedIn Demographics That Matter to Social Media Marketers

Hootsuite

Bonus: Download a free guide to discover four time-saving tools to help you grow your LinkedIn network faster. 57% of LinkedIn users access the site using mobile devices. links, forms, video) to mobile. Bonus: Download a free guide to discover four time-saving tools to help you grow your LinkedIn network faster.

LinkedIn 139