Oktopost

APRIL 28, 2021

Prior to SalesLoft , Derek led the Pardot Sales team for 7 years through the journey from a pre-revenue, bootstrapped startup through 2 years at Salesforce as part of their 3.2B New episodes air every Thursday on B2B Marketing Now , the #1 podcast channel for the modern-day marketer on the internet. ExactTarget acquisition.

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Oktopost

AUGUST 12, 2021

Radically Transparent , is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

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Webbiquity SMM

JANUARY 23, 2024

Some key conversations may even slip through the cracks. Understanding your customer’s feelings requires a deep dive into the intent behind their social media conversations. Regular social listening assesses conversations around your brand and industry and offers insights on the most relevant trends for your brand.

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Sentiment How To Analysis Trends 142

Oktopost

OCTOBER 27, 2021

A B2B sales veteran, Jason is Oktopost ’s appointed VP of Sales, North America. He has first-hand knowledge when it comes to the difficulty of starting B2B sales cycles, and he joins Oktopost to accelerate and grow North America’s sales efforts. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

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B2B Apple Startup Hosting 62

Social Media Strategies Summit

OCTOBER 21, 2021

She’s sincere, engaging, and well worth following for anyone from a startup background, not just those in the tech world. Startup reminder: disruption isn’t about doing something that’s just “different” from the incumbent. 6 of the Best B2B Brands on Social Media Now. Brian Scudamore. Profiles: Facebook. Aaron Levie. Conclusion.

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Oktopost

NOVEMBER 18, 2021

With experience in leading Marketing teams from startup (<$10M) to scale up ($10M – $500M), Shawn appreciates a learning curve and respects the process of testing methods and strategies without fear of being wrong. Shawn is also an active Forbes Councils Member contributing much insight to the B2B marketing community.

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Oktopost

MAY 4, 2022

Watch the recording: Want to hear more from renowned B2B marketing leaders? Today, Andrew is proud of his award-winning video interview platform which is being used by startups and scale-ups to discover and develop incredible people across the world. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

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Social Media B2B Apple Authentication 69

Oktopost

OCTOBER 7, 2021

She also has experience working in large B2B hi-tech enterprises. She has served as a marketing mentor at the Advanced Technology Development Center in Atlanta, a startup incubator at Georgia Tech that helps technology entrepreneurs in Georgia launch and build companies. Julie has nearly a decade of cybersecurity marketing expertise.

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B2B Apple Journal Startup 62

Oktopost

MARCH 18, 2021

We’re taking the plunge into re-imagining success with a digital transformation B2B legend. Listen to the Podcast Now: For more thoughtful discussion with renowned marketing leaders, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn.

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B2B Apple How To Microsoft 62

The Realtime Report

SEPTEMBER 13, 2022

So extreme and significant the anticipated e-Tail industry impacts of live e-retail video and the financial upside in kind, one player pioneering B2B software solutions in the space— Getbee —has realized a stratospheric start. The award-winning startup has also been recognized by the likes of Microsoft GrowthX and Expo2020 (The World Expo).

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Convince & Convert

MARCH 23, 2015

You’ve successfully converted your B2B leads into prospects. Though he writes about software startups, his advice applies to any B2B business. Adding a personal touch and making the potential customer feel like you’re there for them is what will separate you from other B2B businesses. Offer an Introductory Trial.

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B2B How To Case Study Startup 60

Oktopost

MARCH 5, 2019

In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. Before we get into more detail with B2B, let’s look at a couple more successful B2C examples. How Can B2B Marketers Incorporate Real-Time Marketing?

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Keyhole.co

APRIL 2, 2024

For example, if you’re the CEO of a new startup company, you might be looking to generate leads to market free trials. In this case, you might consider tracking engagement metrics, brand sentiment, and conversions. Use to: See how much your brand participates and engages in social media conversations.

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Mindjumpers

JULY 25, 2011

It is the best suited for companies which offer B2B consulting and have corporate clientele. It’s in these conversations (which could be done by email, although probably not as well) that ideas will arise about prospective clients, partnerships and other revenue-generating projects.

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Sprout Social

SEPTEMBER 30, 2022

They use the insights gained from social listening to authentically connect and build relationships through social conversations that matter most to their audience. Your favorite social selling platform will vary depending on your company and industry, but since Chili Piper is a B2B Saas company, LinkedIn is a huge platform for them. “We

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Tips Authentication LinkedIn Groups 129

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. These types of endorsements are priceless.

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Sprout Social

MARCH 10, 2021

Which, when you think about it, is kind of incredible considering they’re a B2B SaaS brand. How do they create B2B SaaS content that feels “warm?” But mining (or validating) them through your audience’s social conversations will give you more confidence that your message will resonate with the right people. Find the insight.

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agora pulse

FEBRUARY 22, 2020

But first, let’s take a look at the latest 2020 marketing budget stats: An average of 2% of all revenue is spent directly on a company’s B2B marketing budget. B2B industry professionals list lack of budget (59%) as their biggest obstacle. From my experience, B2C product sales work well on Instagram, but B2B services less so.

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Social Media UGC Tips CPM 175

Webbiquity SMM

MARCH 19, 2024

Image credit: Georgia de Lotz on Unsplash At the same time, practically every B2B marketer has been wondering about the best social media platforms. For “dry, boring” B2B companies unsure of how to create eye-grabbing visual content, a photo-sharing app like Instagram isn’t the most obvious social media platform.

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B2B Company Instagram Cost 170

Buffer Social

DECEMBER 6, 2023

  Since then, I’ve been posting, engaging, commenting, sharing, messaging, and interacting on a near-daily basis — slowly but steadily attracting my tribe of B2B marketers.  You are the head of marketing -- the CEO asks: "what's our website conversion rate?" " Pause. A thread on how to answer.

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Buffer Social

NOVEMBER 12, 2021

She’s continued to double down on her LinkedIn strategy —adding LinkedIn Live conversations into the mix—because she’s noticed how demonstrating her passion ultimately boosts her company’s brand, too. Latesha Byrd , CEO of talent development agency Perfeqta , has seen this firsthand.

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LinkedIn B2B Authentication Small Business 75

Buffer Social

NOVEMBER 8, 2023

Click-through rate (CTR) or conversions One of the most critical metrics for a content marketer to track is click-through rate , or how many clicks toward a specific action a viewer takes after reading, watching, or listening to your content. Secondary to those numbers is their conversion rate on specific high-traffic pages. 

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Metrics Content Marketing Newsletter 98

Hootsuite

AUGUST 23, 2023

Hashtags can help you monitor Facebook conversations, track brand mentions and learn more about how customers feel about your products or services. When you use a hashtag, you’re joining a conversation. In our opinion, anything that allows you to reach a new audience is worth trying. But it’s not just about expanding your own reach.

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Hashtag Tools Facebook HootSuite 98

ProBlogger

SEPTEMBER 4, 2012

Getting the word out about your startup is tough. To become a thought leader in your startup’s industry, and to generate quality leads through your blog, be sure to follow these ten essential steps to creating a blog presence that thrives in the crowded blogosphere. Why are resources so important for startups?

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The Marketing Blog

SEPTEMBER 7, 2010

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. I write about Social Media and how it is being used as a conversational channel by individuals and organizations. Theme: Pressrow.

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Pam Moore

JUNE 2, 2017

From strategy, goal setting, conversion optimization, community building, business and personal branding, content marketing, social advertising to live video we have you covered. Spent 15+ years in corporate America at startups to Fortune 50 brands including GE, Hitachi, IBM, Sun Microsystems, StorageTek, Bisk Education.

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Training Communities Social Media Real Estate 167

The Marketing Blog

AUGUST 3, 2010

Home About In the Media Dear Airtel: It is about Customers & Conversations Facebook and India August 3, 2010.6:07 to contribute to their newly launched B2B portal www.paulwriter.com. I write about Social Media and how it is being used as a conversational channel by individuals and organizations. Theme: Pressrow.

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Web 2.0 Startup Metrics FeedBurner 152

Sprout Social

APRIL 26, 2022

Looking for some must-follow B2B startup CEOs. Most executives are no strangers to leading strategy conversations, poring over financial projections or weighing in on R&D. As Hannah tells us, “Start by having an open conversation with your leadership team about their communications goals—both personally and professionally.

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Strategy How To Training ROI 84

Writtent Blog

DECEMBER 6, 2023

If you’re a small business or new startup, you don’t have money to waste on expensive advertising like your bigger competitors can. Never stop networking, follow all leads, and participate in conversations wherever you find them. To compete on the same level but with a smaller budget, you have to market smarter. Be a people person.

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Small Business Marketing Compete Directory 98

Hootsuite

AUGUST 6, 2019

The LinkedIn algorithm rewards engagement—especially posts that inspire conversations. One of the best ways to start a conversation is with a question. As Pete Davies explains , ““As a rule of thumb, the better conversations are authentic and have constructive back and forth.”. It’s a win-win. Encourage engagement. 10:45 a.m.,

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LinkedIn HootSuite Hashtag Airlines 111

Convince & Convert

JULY 6, 2015

From there, he went to a web startup where he got his sea legs in coding. B2B & B2C. There’s a fair amount of convergence between B2B and B2C on social media today, as opposed to three or four years ago when you’d find consumers on certain platforms and organizations and professionals on others.

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Hosting B2B Startup Advertising 60

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. Track mentions, identify opportunities, and encourage brand loyalty by responding to comments and getting involved in conversations. He talks about Box, but also about startup culture, lessons learned, and leadership tips.

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Social Media Strategy HootSuite Sentiment 112

Twist Image

APRIL 6, 2014

He''s also the best-selling coauthor of Social Marketing To The Business Customer , the first book devoted exclusively to B2B social media communications. Enjoy the conversation. But that''s not all. He''s also an entrepreneur. It''s a pretty fascinating business for a time that finds every individual as media channel unto themselves.

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Social Media Startup B2B Consultant 72

Socialmedia.biz

JUNE 28, 2018

Not only this, 76% of businesses that are not investing in creating content for Instagram Stories at the moment agreed to include it in their marketing strategy for 2018 to enhance their conversion-focused capabilities.

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Instagram Template Templates Price 75

Buzz Marketing for Technology

FEBRUARY 2, 2009

Much more than a Social Media monitoring solution, BuzzGain can help you reveal the influential voices and corresponding conversations that are happening about your product or service so that companies can listen, learn, and effectively engage in mutually beneficial relationships.

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Waxing UnLyrical

JANUARY 6, 2016

Startups and small businesses often need brand awareness and lead generation just as much as sales leads; in fact, without first having the latter two, obtaining leads will be challenging no matter how much is invested. Brad Shorr is Straight North ’s B2B Marketing Director. Sales lead generation. Expanding brand awareness.

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Strategy Marketing SEO Campaign 100

Hootsuite

AUGUST 14, 2023

Brainstorm ten potential titles for a romantic comedy about two coworkers who fall in love while working at a tech startup. Design three calls-to-action that can be used to increase conversions for an e-commerce store. Design two optimized contact forms to collect emails from B2B clients in the automotive manufacturing industry.

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