Remove B2B Remove Consultant Remove Hosting Remove Industry
article thumbnail

B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? Tom: Excellent, I love that.

B2B 306
article thumbnail

B2B SaaS Marketing: 11 Proven Strategies for Growth

Oktopost

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

B2B 62
article thumbnail

The Top 11 Best B2B Marketing Podcasts for 2022

Oktopost

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. Jump to Best B2B Podcasts. What is a B2B Podcast? 4 Reasons to Include Podcasting in Your B2B Content Marketing Strategy.

B2B 62
article thumbnail

Top 10 B2B Influencers in 2020

Oktopost

When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. As speaking opportunities at events and conferences dried up, online channels took front and center for influencers across industries. . How we picked our top 10 B2B influencers.

B2B 125
article thumbnail

Press release: B2B Marketing launch Propolis online community for marketers

Socialmedia.biz

[ 2 February 2021 ] B2B Marketing , a trusted advisor to the global B2B marketing community, have launched Propolis , an online community aimed at boosting marketing performance and sharing of expertise. Propolis is a community in which marketers can tap into what their B2B peers and experts are focused on. About B2B Marketing.

article thumbnail

Why B2B Companies Need to Get Started with Facebook Live

Convince & Convert

When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities. In this article, I’ll reveal why B2B companies should go live on Facebook and share tips to get started. Any B2B brand trying to increase trust and awareness can and should go live on video. I disagree.

B2B 225
article thumbnail

Jill Murray on Cultivating a People-First Culture

Oktopost

Jill is a career marketeer and a people-focused leader with both professional services and financial services experience predominantly in B2B. Before joining Arcadis, Jill spent 12 years in the financial services industry and has a business degree with a major in Economics. Catch all episodes here. Meet Jill Murray. Stay in the Loop.

B2B 118