Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . 99% found unique value in this B2B marketing strategy that they did not get from other channels. Given that, in this post, we’ll talk about: What B2B event marketing is. What is B2B Event Marketing? Why Is B2B Event Marketing Important?

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Oktopost

AUGUST 27, 2020

When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. As speaking opportunities at events and conferences dried up, online channels took front and center for influencers across industries. . How we picked our top 10 B2B influencers.

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Later

JUNE 28, 2021

LinkedIn is now a powerful business-to-business (B2B) marketing and sales tool. We’re highlighting 5 ways to level up your LinkedIn B2B marketing strategy in this blog post: What Is LinkedIn B2B Marketing? B2B marketing does exactly what it says on the tin. Why You Should Use LinkedIn for B2B Marketing.

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Oktopost

APRIL 28, 2022

CEO of TopRanks & B2B Marketing Influencer Lee Odden tackles influencer marketing. Watch the recording: Want to hear more from renowned B2B marketing leaders? Throughout the entire episode, Lee drops his best tips on how B2B organizations can work with influencers, and how to lead a successful influencer marketing campaign.

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Oktopost

JULY 30, 2020

So many B2B deals closed, and so many connections made. This means webinars are now mainstream even with the most traditional of industries. Actually, forget about industries, webinar and online meeting software like Zoom and others are even being used for family gatherings. Remember conferences and meetups?! What are webinars?

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Oktopost

FEBRUARY 20, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary In this episode, host Alina Dallal sits down with Brittany Otting , the Director of Social Media at CBIZ. She has been at CBIZ for two and a half years, recently moving into her position as the Director of Social Media.

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Oktopost

MAY 23, 2022

Helen Hauck on employee advocacy, personal branding, and humanizing B2B. Helen and host, Olivia Messina talk about the importance of humanizing B2B brands and the different tactics she’s used on the IFS corporate channels. Leveraging employee advocacy to increase your engagement and humanize B2B brands. Episode Summary.

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Oktopost

APRIL 21, 2020

There’s no doubt that when B2B marketers do social media right, they can be a great facilitator in staying connected with prospects and customers through content. Together, they unveil current trends emerging in the B2B marketing industry due to COVID19 and best practices to tighten B2B content strategies.

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Socialmedia.biz

FEBRUARY 18, 2021

[ 2 February 2021 ] B2B Marketing , a trusted advisor to the global B2B marketing community, have launched Propolis , an online community aimed at boosting marketing performance and sharing of expertise. Propolis is a community in which marketers can tap into what their B2B peers and experts are focused on. About B2B Marketing.

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Oktopost

FEBRUARY 21, 2022

Aliza Hornstein, Social Media Manager at WalkMe, goes Behind the Post to reveal the formula for humanizing B2B social media. Aliza Hornstein , lead social media manager at WalkMe , goes Behind the Post to share some initiatives she’s rolling out to humanize B2B social and foster community. Episode Summary.

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Oktopost

DECEMBER 16, 2021

Natalie Binns, VP Marketing at Oktopost takes the hot seat on who should own social media at a B2B company. Natalie is a marketing leader with over 20 years of experience in the B2B technology industry. In most B2B organizations, social media activity is the responsibility of the marketing team. Catch all episodes here.

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Convince & Convert

NOVEMBER 6, 2017

When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities. In this article, I’ll reveal why B2B companies should go live on Facebook and share tips to get started. Any B2B brand trying to increase trust and awareness can and should go live on video. I disagree.

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Oktopost

AUGUST 26, 2019

So, why are B2B marketers lagging behind? One obvious answer is that traditionally, B2B marketers are, well, traditional. For most traditionalists, video doesn’t work for for B2B marketing for two reasons. The second caveat to B2B video marketing is ROI. You’ve decided to commit to producing B2B video content?

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Oktopost

SEPTEMBER 15, 2020

The premise behind B2B Marketing Now , Oktopost ’s original podcast channel, could not be more simple: bring together the best of the best of the B2B marketing space, and episode-by-episode, share their experiences navigating the modern day marketing function. The Dialogue with Dan Swift. Listen Now: What is social selling?

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Oktopost

JUNE 18, 2019

The industries and markets that digital B2B businesses serve are undergoing constant, dramatic changes. Here at the halfway point of 2019, we’re getting a clearer picture of the B2B marketing strategies that are currently leading the pack. This gives industry publications an edge. Strategy 5: Influencer and Co-Marketing.

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Oktopost

MAY 22, 2023

With expertise in the finance and technology industries, no one understands this more than our next guest! In this episode of Behind the Post, host Olivia welcomes Chloe Stevens , the Senior Content and Social Media Manager at UpSlide. Today more than ever, audiences demand authenticity from brands on social media.

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Oktopost

OCTOBER 25, 2020

Listen to the podcast: Want to Hear More from Experts Across the B2B Marketing Industry? Subscribe to our original podcast channel B2B Marketing Now wherever you listen to podcasts for the latest episodes. Looking to Learn More About Running an Employee Advocacy Program?

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Pixlee

NOVEMBER 25, 2019

Although social media campaigns are a massive aspect of influencer marketing, the world of influencing has been catapulted into new and exciting directions and has allowed the industry to be so much more than one-off social media campaigns. The dos and don’ts of hosting influencer events . Hand out awesome swag bags.

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Oktopost

MARCH 10, 2022

Watch the recording: Want to hear more from renowned B2B marketing leaders? Radically Transparent is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Catch all episodes here.

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Oktopost

MAY 11, 2022

Watch the recording: Want to hear more from renowned B2B marketing leaders? Willis is a recognized thought leader in the areas of AI, DEI, and Content Governance, and is active within industry groups dedicated to the growth and health of Marketing Technology and the verticals he serves. Meet Christopher Willis the CMO/CPO of Acrolinx.

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Oktopost

DECEMBER 9, 2020

Listen to the Podcast Now: About Christie Le: Christie has spent her entire professional career building social media and digital content marketing strategies for B2B brands across different industries from information technology, SaaS, startups, video production agencies, to nonprofits. Looking for More About Employee Advocacy?

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Oktopost

SEPTEMBER 9, 2021

Sarah joined Veyo in 2015 where she launched the Veyo brand and helped introduce the first-ever fleet of Medicaid-credentialed rideshare drivers to the healthcare industry. VP Marketing at Veyo, Sarah Kuntsal, gets “radically transparent” about the challenges of marketing in a highly regulated industry, like healthcare.

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Oktopost

OCTOBER 29, 2020

With a huge spike in video content across social media and no signs of it slowing down, producing engaging thought leadership videos have become the latest trend for B2B marketers. Now, her company helps startups and B2B companies harness the power of video to dominate their market. Want to Catch Another Episode?

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Oktopost

NOVEMBER 19, 2020

Erik has also given presentations at leading industry conferences, and has been a podcast guest on topics ranging from email marketing to social media to starting a career in digital marketing. Radically Transparent is one of Oktopost ’s popular original podcast shows on our channel, B2B Marketing Now. Like What You Heard?

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Oktopost

JULY 6, 2022

Want to hear more from renowned B2B marketing leaders? Adam is an award-winning B2B SaaS-focused marketer and blogger with over 15 years of B2B and B2C experience. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Adam Clarke, Head of Marketing at Zest, on the Radically Transparent podcast.

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Oktopost

OCTOBER 14, 2020

Want to Hear More from Experts Across the B2B Marketing Industry? Subscribe to our original podcast channel B2B Marketing Now wherever you listen to podcasts for the latest episodes. Follow Oktopost on LinkedIn , Twitter and Facebook for meaningful discussion on all things B2B social media and more.

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Oktopost

DECEMBER 16, 2020

Colin Day, Global B2B marketing powerhouse, joins me on this episode to get radically transparent about effective leadership, the importance of mentorship, social media, building buyer personas using social data and so much more! Listen in and learn from one of the B2B marketing industry’s greatest game changers of all-time.

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Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. The numbers don’t lie: in 2022, the influencer marketing industry will surpass $15 billion in revenue. So, where can eager B2B marketers find the best influencers? Quick Links.

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Oktopost

OCTOBER 8, 2020

With Colin Day , Oktopost ‘s Managing Director EMEA as your host, these two marketing gurus dive head first into the tactics content marketers need to expand audiences and connect with them in such a way that grows sales and increases revenue. Want to Hear More from Experts Across the B2B Marketing Industry?

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Oktopost

NOVEMBER 29, 2020

Whether you’re new to the podcast world or looking for your next podcast obsession when it comes to B2B marketing, we’re sure you’ll find it here. Our podcast channel, B2B Marketing Now , is geared toward marketing leaders who want to see their organization grow. B2B marketing is always evolving. Radically Transparent.

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Oktopost

DECEMBER 1, 2021

He has delivered over 50 keynotes, sessions, and workshops around the globe each year (pre-Covid) having graced the stages at the most prominent digital conferences in the world including Dreamforce, Content Marketing World, SMX, Business Insider Trends Festival, Marketing Profs B2B Forum, Marketo Marketing Nation, and more. Episode Summary.

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Oktopost

AUGUST 26, 2021

Her career spans a number of marketing leadership roles across companies in various industries including stints at Logi Analytics, Bloomberg, Questex, Business.com, and InterContinental Hotels Group. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Catch all episodes here. Meet Auseh Britt.

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Oktopost

AUGUST 10, 2022

Want to hear more from renowned B2B marketing leaders? In this episode of the Radically Transparent podcast, Kevin Lau, one of the biggest customer marketing influencers in the B2B industry and now serving as the Senior Director of Customer Marketing at F5 spills all from his time as Global Head of Customer Advocacy at Adobe.

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Oktopost

JULY 14, 2021

Jill is a career marketeer and a people-focused leader with both professional services and financial services experience predominantly in B2B. Before joining Arcadis, Jill spent 12 years in the financial services industry and has a business degree with a major in Economics. Catch all episodes here. Meet Jill Murray. Stay in the Loop.

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Oktopost

DECEMBER 8, 2021

Additionally, over his 12+ year career, he has consulted with marketing and PR agencies as well as brands across an array of industries. In this episode, host Jennifer Gutman of Oktopost talks with Justin Levy, Director of Influencer and Social Media Marketing at Demandbase. Episode Summary. Stay in the Loop.

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Oktopost

APRIL 10, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary In this episode of Behind the Post, host Olivia Messina sits down with Kari Anderson , Social Media Manager at Körber Supply Chain.

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Oktopost

JUNE 9, 2021

Malin , SAP’s Vice President, Head of EMEA Marketing Transformation Office, is a results oriented professional operating in the interface between sales and marketing with 15 years’ experience in the IT industry, working on local, regional and global levels in roles focused on field marketing, communications and sales enablement.

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