Writtent Blog

DECEMBER 6, 2023

Blog posts can be collated into an ebook, a webinar recording could become a subscriber-only video, a magazine article could be reprinted and distributed as a booklet…the possibilities are endless. This makes you a valuable community member and builds awareness. Survey your customers for great ideas. Reuse content.

Small Business 98

Small Business Marketing Compete Directory 98

Ignite Social Media

MAY 31, 2016

If you missed our webinar last week on the 7 surprising differences between millennial men and women and their social media usage, we’re here to give you a debrief. To check out the full webinar click here. Read on to determine if your social media marketing strategy should shift to reach these two varying audiences.

Yammer 60

Yammer Buy Social Networking Report 60

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. B2B brands have more scope on LinkedIn and Twitter.

Reputation 59

Reputation Brands Construction How To 59

Convince & Convert

JANUARY 3, 2024

The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. These individuals represent mid-market and enterprise B2B brands from various industries. The survey was fielded during July and August 2023.

B2B 140

B2B Research Influencer Marketing 140

Convince & Convert

OCTOBER 30, 2011

Last week I did a Webinar with my friends (and Convince & Convert sponsors) Argyle Social about social media timing. We uncovered a great many interesting factoids, and even some “non-advice’ including the finding that if you’re a B2B company what day you tweet (within the work week) is irrelevant.

Facebook 156

Facebook Statistics B2B Apple 156

Oktopost

MARCH 20, 2021

According to a survey conducted by CoSchedule , 74% of marketers say they set marketing goals, but only 3% admit to reaching them. Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource. Connect with Your Community. Use Interactive Content.

Strategy 144

Strategy Metrics Process B2B 144

agora pulse

JANUARY 29, 2020

Account growth and engagement can boost brand awareness and build communities, but capturing leads requires making a compelling offer. However, LinkedIn has the ability to generate good results for B2B companies , and Instagram can drive leads with its shopping tags. Webinars: 14%. Videos: 38%. Studies: 25%. Infographics: 19%.

Report 99

Report Study Campaign Social Media 99

Ignite Social Media

MAY 6, 2021

It’s becoming more social overall – no longer are we constantly seeing whitepapers, case studies, webinar announcements, or other lead generation tactics clogging up our feed. LinkedIn stories allow you to share content with your community for up to 24 hours (which tends to be the standard timeline for this content to stay active).

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Rebekah Radice

JANUARY 9, 2017

Ready to build a strong and loyal social media community? And as Ron Guirguis points out in an Edelman Trust Survey, “People don’t just buy products anymore, they buy the companies that make products, the values they represent and what they stand for.”. Webinars (Live and Recorded). Write them down beginning with this process.

Template 131

Template Templates Social Media Strategy 131

Pam Moore

DECEMBER 7, 2017

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. The social networks simply provide a medium for brands and marketers to communicate in unique and personal ways with other human beings.

Template 167

Template Templates Trends Content 167

Webbiquity SMM

MAY 10, 2011

According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Generate webinar registrations. Generate webinar registrations. Again, you can “advertise&# upcoming webinars in your sidebar. Highlight your company’s community involvement.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Hootsuite

AUGUST 24, 2023

Source: Adobe on LinkedIn Steal this: Use document carousel posts to teach people a skill, or communicate new information about your industry. Share photos from a recent community or office event and talk about values that matter. Google uses a document carousel post here to promote their free webinar. Give people data.

LinkedIn 89

LinkedIn Engagement How To HootSuite 89

Rebekah Radice

JANUARY 9, 2017

Ready to build a strong and loyal social media community? And as Ron Guirguis points out in an Edelman Trust Survey, “People don’t just buy products anymore, they buy the companies that make products, the values they represent and what they stand for.”. Webinars (Live and Recorded). Write them down beginning with this process.

Template 60

Template Templates Social Media Strategy 60

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 147

Social Media B2B Strategy Consultant 147

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. For them, it’s a way to become thought leaders within their professional communities by sharing insightful and educational content provided by their company. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. Let’s say you are hosting a webinar through a third-party tool.

B2B 244

B2B LinkedIn Strategy Marketing 244

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Let’s be honest.

B2B 137

B2B Social Media Hashtag Press Release 137

Writtent Blog

FEBRUARY 20, 2014

Survey Results. Online Communities. The Home Depot is one of several brands with a highly-popular online community. LinkedIn and Google+ Communities. Really, the sky is the limit when it comes to professional guide ideas for B2B content marketing. Collaborate with indie artists in your community to do the same.

Content 104

Content Marketing Screencast Tumblr 104

Hootsuite

AUGUST 14, 2023

Check out our webinar on the DOs and DONTs of ChatgGPT for social media. Design two optimized contact forms to collect emails from B2B clients in the automotive manufacturing industry. Write an article about the power of community and how it can help people in need. New to ChatGPT?

Products 92

Products Real Estate Tourism Fashion 92

Convince & Convert

MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. “If we’re going to counsel clients on the role of community, and its ability to garner insights, we need to be able to walk the walk.&#

Social Media 125

Social Media Case Study Strategy Study 125

Rebekah Radice

FEBRUARY 1, 2016

Customer Surveys. Write down why you love to help your community and then share that within your blog. This is great for B2B market, but only when used intelligently. Offer free stuff that is relevant and matches your brand and industry: exclusive webinars, industry reports, eBooks, how-to videos, and special offers.

How To 114

How To List Social Media SMS 114

Kikolani

JANUARY 16, 2011

Question: What is the best type of information to include if you are an apartment community trying to blog so your residents and future residents will follow you? It just depends on the site and the community! Question: What is the best way to survey your blog readers about content they want to read? B2B and B2C?

Questions 167

Questions WordPress Postrank Blogger 167

Convince & Convert

JULY 20, 2010

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. All rights reserved.

Social Media 139

Social Media Strategy Consultant Blogger 139

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. b2b #rentention [link] Jerry Freeman 5 Ways to Turn Helpfulness Into #Marketing Greatness [link] RT @jaybaer Nice List. Have them document EVERY question they receive. This is the strategy of creating a Social FAQ.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Note that the survey population was 12 and up, including a representative portion of seniors). Our lists were similar. What a nice, funny, smart guy, huh?

Social Media 159

Social Media Statistics Strategy Research 159

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow As I wrote on Brass Tack Thinking, I have the chills. is my vote.

Upcoming 124

Upcoming Project News Social Media 124

Convince & Convert

MAY 11, 2010

You can survey your customers, although that’s not always the best approach because the questions are not fresh in their minds – they’ve already made their buying decision. Or, you could survey Web site visitors, gathering data in real-time. You can use a few methods to determine which questions to answer.

FAQ 137

FAQ Content Consultant Social Media 137

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. link] jaybaer If there were thousands of blogs, Webinars, books, etc. But what I do know is a methodology to find out.&#

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

MAY 26, 2010

I think this is the case for many companies that just jump in feet first without surveying what they're getting into. As a result their strategy falls flat, and they miss opportunities to really connect with their customers on that “passion&# you speak of. Your grasp of the entire landscape (including email) is refreshing.

Social Media 134

Social Media Consultant Video Strategy 134

Webbiquity SMM

FEBRUARY 10, 2015

Image credit: Business 2 Community. How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( Business 2 Community ). B2B Marketing Insider ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Too often we see social media strategies that involve putting photos into Flickr, videos into YouTube or the creation of a Facebook application and then never revisiting the environment to engage with the communities around this content.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

APRIL 14, 2010

Talk to your customer service department, or survey your customers and document the top 10 problems that customers have with your product or service. Twitter, Facebook, YouTube and a Blog all dedicated to creating places for the public to tell them problem areas in the city, ask questions about traffic safety and promote a safer community.

Social Media 128

Social Media Consultant Health Care Questions 128

Convince & Convert

SEPTEMBER 8, 2010

Nearly all the once mighty, now defunct social network or community sites unfurled and died after being purchased. I’m rarely spammed on Facebook, except with friends’ Farmville updates and surveys. link] jaybaer Is your niche Twilight community worth $580 million now, it culturally relevant on a broad scale?

MySpace 136

MySpace Facebook Social CRM Consultant 136

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium.

Social Media 128

Social Media Strategy Influencer Case Study 128

Webbiquity SMM

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. B2B marketers started to realize they needed to produce content people actually wanted to read.

B2B 318

B2B Influencer Social Media BuzzStream 318

Webbiquity SMM

MARCH 31, 2015

Yet blogging requires considerably less expense and effort than other top marketing tactics like live events, webinars, and video. B2B Blogging: Beyond the Basics by MLT Creative on SlideShare. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers.

Tips 100

Tips Statistics Hubspot Resources 100

Webbiquity SMM

JANUARY 5, 2016

Surveys suggest that many marketers are uncertain of the effect of content marketing. The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. this week’s chart, we look at data from a survey of 542 U.S.

Content 60

Content B2B Marketing Hubspot 60