Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Buzz Marketing for Technology

NOVEMBER 9, 2011

If you’re concerned about social media cost justification, you’re not along. A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. Lower costs, more revenue – a perfect combination! I think it is fair to say that Social Media.

Social Media 198

Social Media Jive ROI Press Release 198

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Communities 117

Communities Groups Groups Social Media 117

Hootsuite

JULY 4, 2022

No matter what you’re posting or who’s responsible for posting it, there’s a cost in terms of time, money, and other resources. Does TikTok and the opportunities it provides align with my social media goals? Your goals are the heart of your social media strategy and your social network choices need to be in service of them.

Questions 104

Questions Banking Insurance HootSuite 104

The Marketing Blog

AUGUST 3, 2010

to contribute to their newly launched B2B portal www.paulwriter.com. A 10-second TV commercial for your moisturiser shampoo brand costs a tonne of rupees and that isn’t even targeted since your product is meant only for girls in the age bracket of 18-24. For more information, you can visit their website www.paulwriter.com.

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Buzz Marketing for Technology

NOVEMBER 3, 2008

The Internet has eliminated the barriers of geography, cost and time. Social tools like blogs and social networking sites are helping crowds form around very discrete topics. And that's what these social networks really need is more leaders! But what is missing from these crowds are leaders.

Social Networking 100

Social Networking B2B Cost Brands 100

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Podcasts vs. YouTube.

Social Media 147

Social Media B2B Strategy Consultant 147

Sprout Social

JUNE 24, 2019

Page 1 Solutions is an award-winning, full-service internet marketing agency providing services such as content development, design and programming, SEO, PPC, promotion through blog writing and posting, social networking management, video production and much more. Social Babies. Social Czars. Idea Grove. KloboMedia.

Automotive 71

Automotive Reputation Social Media Management Retail 71

Sprout Social

SEPTEMBER 28, 2016

Brands who were winning during organic reach’s heyday–and who continue to see success, have always been investing budget, resources and time into their social marketing efforts. Creating awesome social content costs money. Social Metrics Don’t Matter. If you think that social media metrics don’t matter, you’re wrong.

Social Media 40

Social Media Metrics B2B Team 40

Webbiquity SMM

MAY 10, 2011

According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Grow your social network by including links to your Twitter account, Facebook page, YouTube channel and other social media points of presence. Highlight your company’s community involvement.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Ignite Social Media

NOVEMBER 23, 2020

Brands during these times were pausing ads due to anticipated cost increases or in an effort to avoid ads showing up next to political content or social justice-related content. 5 Social Media Advertising Tips Heading into the Holidays. Consider running ads in “Q5” as costs are lower after December 25th – beginning of January.

Advertising 187

Advertising Social Media Tips B2B 187

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. But at what cost? link] EllisTweet Given the volume of yammering about how to measure social networking success, I must say that this post, Jay, stands out. Convince & Convert [link] #marketing #b2b [link] Evan E.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Webbiquity SMM

MARCH 29, 2022

Quora marketing is a tactic many B2B and B2C marketers are using to build trustworthy and user-friendly brands online. According to Blogging Wizard , 56% of B2B marketers use Quora to present their brands as thought leaders and customer-centric businesses. Quora is, of course, a social question-and-answer website launched in 2010.

Brands 204

Brands NoFollow Marketing How To 204

Sprout Social

AUGUST 14, 2023

Employee advocacy empowers employees to share smart, quality content with their social networks. But, getting there takes more than a well-crafted email encouraging your team to share branded content on their social networks. This encourages adoption by creating a tailored experience for employees. .

Platform 72

Platform Tools Curation LinkedIn 72

Convince & Convert

FEBRUARY 11, 2010

February 11th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Bob Dennis , freelance Web designer with experience in everything from audio production to social networking. Between hosting and implementation, there is no doubt that there are substanial costs involved. Also, $0.30

Social Media 113

Social Media Strategy Apple iPhone 113

Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. Not a perfect score, but better than the 54% level of B2B tech companies overall. Which businesses understand the “social” part of social network, and which are just there to broadcast?

Company 149

Company Twitter Software System 149

Buffer Social

JUNE 16, 2016

Erik Fisher , Social Media Examiner – Keeping tabs on the breaking social news for our weekly Friday morning show. Erik and the Social Media Examiner team run a really neat Friday roundup with all the latest social media news. Ondro Mikus , Slovak Telekom – Social media campaign for Euro 2016.

Social Media 40

Social Media Social Media Management Project Marketing 40

Writtent Blog

DECEMBER 6, 2023

Most people think published work is more valuable than a simple blog post, and articles cost less than advertising in the same magazine. This makes you a valuable community member and builds awareness. This is a low-cost and unique marketing idea for small business, but many entrepreneurs have reported its effectiveness.

Small Business 98

Small Business Marketing Compete Directory 98

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is hard False.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Koka Sexton

DECEMBER 20, 2009

99 best social-media and PR posts of 2009 – Holy Kaw! The Top Ten Reasons for Building an Online Community in 2009 From Vovici: If you don’t currently have an online community, and you are not thinking of building an online community next year, you should be. Here’s the Top 10 reasons why.

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

99 best social-media and PR posts of 2009 – Holy Kaw! The Top Ten Reasons for Building an Online Community in 2009 From Vovici: If you don’t currently have an online community, and you are not thinking of building an online community next year, you should be. Here’s the Top 10 reasons why.

List 96

List Social Media Case Study Wiki 96

Buffer Social

NOVEMBER 30, 2016

Once you finish this first course, you can continue on with the next steps of the track: Social Media Marketing: How to Profit in a Digital World. (The The first course is free; the full track costs $426.). Diploma in Social Media Marketing. Social Media Ethics. PPC for lead generation and B2B. Facebook pages.

Class 40

Class Skills Social Media Marketing 40

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Convince & Convert

MAY 12, 2010

Jay Baer has said on this very blog that he believes every company will have a social component within 2 years, and Amber Naslund has written persuasively about the dangers of requiring case study “proof&# before getting involved. And that’s just it. You Just Might Like It Sam I Am. All rights reserved.

Consultant 120

Consultant Social CRM MySpace Social Media 120

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Be Committed to CSR As mentioned, it’s critical to be transparent when it comes to a company’s CSR program, especially when harnessing social networking platforms.

CSR 137

CSR Social Media Strategy Consultant 137

Kikolani

JANUARY 16, 2011

If you provide your visitors valuable content and interact with them through their comments, on social networks, and on their blogs, they are more likely to return to your site over and over again. It just depends on the site and the community! Do you think the cost is worth the benefit?

Questions 167

Questions WordPress Postrank Blogger 167

Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? So, I peeked at YouTube.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

MARCH 25, 2010

That’s why there’s a built-in calculator where you can input your costs (hard costs + labor costs) for each social media outpost, and the system automatically calculates your ROI. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 117

Social Media Strategy Statistics Metrics 117

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. ” B2B Social Media Marketing Guides.

Social Media 245

Social Media Tumblr Marketing B2B 245

Webbiquity SMM

SEPTEMBER 12, 2011

Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. Social Media Strategy and Best Practices. 9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Convince & Convert

FEBRUARY 23, 2010

If you’re trying to retain customers, your social program is more about listening, problem resolution, and turning customers into advocates. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. link] Tim Underwood Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Strategy Social CRM Company 117

Webbiquity SMM

SEPTEMBER 10, 2012

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. ” She was named B2B Magazine’s 2012 Digital Marketer of Year.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Convince & Convert

JULY 28, 2010

Total cost of this incredibly helpful marketing effort is very low, and Mike even offsets that by including ads from sponsors! b2b #rentention [link] Jerry Freeman 5 Ways to Turn Helpfulness Into #Marketing Greatness [link] RT @jaybaer Nice List. there is Mike’s phone number in big, bold letters. It’s a Bird.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

AUGUST 19, 2010

Un #CaseStudy de una empresa de aventuras [link] [link] Elena RoBe Artículo interesante: El malentendido de las redes sociales [link] [link] robertwheatley And therein lies the great lesson: being helpful and human. Allowing for and creating communities. Engaging people in their passions all helps make the business more meaningful.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

Marketing 265

Marketing SEO Journal Engineering 265