Social Media Strategies Summit

FEBRUARY 4, 2021

In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. Social media is the most popular platform for B2B marketing, says Content Marketing Institute: 83% of marketers are going this route. It’s cost-effective, time-efficient, and has a wider reach. and 5:45 p.m.

B2B 130

B2B LinkedIn Strategy Brands 130

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . 99% found unique value in this B2B marketing strategy that they did not get from other channels. Given that, in this post, we’ll talk about: What B2B event marketing is. What is B2B Event Marketing? Why Is B2B Event Marketing Important?

B2B 118

B2B Eventful Marketing Conference 118

Webbiquity SMM

JULY 9, 2012

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. They helped us identify some online vulnerabilities that could have cost our customers millions of dollars!” Image credit: Carla Zanoni. ” Not gonna happen. It occurs every day, but no one is going to talk about it.

B2B 189

B2B Case Study Telecommunications Study 189

Pam Moore

JUNE 2, 2017

We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. Step 2: Enroll / buy your virtual seat and you will be inside the academy and community within minutes!

Training 167

Training Communities Social Media Real Estate 167

Buzz Marketing for Technology

JUNE 9, 2010

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. But in many cases, 20% of a B2B company’s’ customers are responsible for 80% of the revenue. Therefore our spending patterns are typically reversed.

B2B 206

B2B Marketing Loyalty StumbleUpon 206

Stay N' Alive

JUNE 6, 2017

Because businesses and their marketers can not only find, but target their potential customers for very little cost! Thus, its obvious why B2C (Business 2 Community) marketers need social media, but what about B2B (Business 2 Business) Marketers? The post B2B Marketing With Social Media appeared first on Stay N Alive.

B2B 42

B2B Social Media Marketing LinkedIn 42

Sprout Social

JANUARY 26, 2023

Little to no cost There are very few upfront costs to this strategy. Be sure to factor in some costs for incentives and planning. Remember, every customer you bring in costs your business money, whether from advertising, discounts or other marketing techniques. Here’s a quick breakdown of both strategies.

Discount 126

Discount Marketing How To B2B 126

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Foster Community on Social Media. Why Is Brand Visibility Important for B2B? Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. Social listening can help you understand and take the pulse of your community.

Brands 75

Brands B2B SEO Influencer 75

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. Twitter communities Join the Twitter Community. X is all about making connections, and what better way to do that than through Twitter Communities?

Strategy 52

Strategy Twitter Tips Marketing 52

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. The volume of B2B mentions might be lower, but the potential cost of every missed negative post is so much bigger. Tracking customer conversations, industry trends, and influencers.

Conversation 118

Conversation Sentiment B2B Module 118

Webbiquity SMM

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. The post How to Use Social Listening to Retain More Customers appeared first on B2B Marketing Blog | Webbiquity.

Sentiment 142

Sentiment How To Analysis Trends 142

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Webbiquity SMM

JULY 9, 2012

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. They helped us identify some online vulnerabilities that could have cost our customers millions of dollars!” Image credit: Carla Zanoni. ” Not gonna happen. It occurs every day, but no one is going to talk about it.

B2B 101

B2B Case Study Telecommunications Banking 101

Later

APRIL 7, 2021

From costing too much, to not getting results from Nano or Micro influencers, there are plenty of misconceptions. With the right strategy, influencers can increase brand awareness, drive sales, and create a community of advocates. Influencer Marketing Doesn’t Work for B2B Brands. Ready to separate facts from fiction?

Influencer 80

Influencer B2B Instagram Price 80

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. Influencers help organizations use these authentic interactions to build a loyal community around their brand. Improved customer retention Acquiring new customers can cost five to 25 times more than retaining existing ones.

Influencer 106

Influencer Marketing Collaboration ROI 106

Oktopost

MARCH 2, 2020

Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. Content marketing is one of the leading strategies for B2B today.

B2B 136

B2B Marketing Construction Committee 136

Writtent Blog

APRIL 23, 2013

It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal. The average income of a LinkedIn member is around $109,000 , which is consistent with its reputation as a hub for high-powered professionals and B2B decision makers. Are you currently using LinkedIn tips for B2B marketing?

B2B 107

B2B LinkedIn Tips Marketing 107

Webbiquity SMM

MARCH 19, 2024

With a community of two billion monthly users, 90% of whom are used to communicating with brands in-app, Instagram has become one of the most effective marketing channels for B2C companies. In the last few years, an increasing number of B2B marketers have realized the power of Instagram. Guest post by Val Razo.

B2B 170

B2B Company Instagram Cost 170

Buzz Marketing for Technology

OCTOBER 19, 2011

I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. 3) Leverage your community – Whether you build your own or rent one from a provider like LinkedIn Groups, a community is a great place to promote a new solution to your existing customers.

Social Media 230

Social Media Jive Marketing B2B 230

agora pulse

NOVEMBER 4, 2020

We know that jumping into a new PPC platform can be a risk (anything that costs ad spend can chew up your budget, after all). If you choose, you can have your ads only appear in specific communities (and to users with specific demographics, if you want to layer the targeting features). However, not for Reddit ads. There are over 2.2

Reddit 115

Reddit CPC CPM Cost 115

Oktopost

MARCH 22, 2022

There are clear benefits to investing in customer advocacy marketing for B2B brands: #1. Advocacy Marketing is Cost-Efficient: You can spend less on traditional marketing campaigns and advertisements when you convince customers to advocate for a brand. 6 Tips For Creating A Customer Advocacy Strategy.

Marketing 88

Marketing Loyalty Case Study Cost 88

Oktopost

JUNE 15, 2023

From comments on your posts to indirect, untagged mentions of your brand, products, services, social listening makes it possible for you to go above and beyond in terms of customer service and community management. But those major B2B influencers are only the tip of the iceberg.

B2B 62

B2B Sentiment Analysis Influencer 62

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Buzz Marketing for Technology

NOVEMBER 9, 2011

If you’re concerned about social media cost justification, you’re not along. I don’t care whether you own a community or your rent one from a provider like LinkedIn Groups – but a community is a great place to create a social experience with your customer. Lower costs, more revenue – a perfect combination!

Social Media 198

Social Media Jive ROI Press Release 198

Dave Fleet

OCTOBER 22, 2010

At the same time, one of the SVPs has just seen that a local financial community influencer with nearly 10,000 loyal Twitter followers has just posted a message slamming the product. Finally, the spill-over is having an impact on in-branch conversations with consumers as well as in the B2B areas of the bank.

Reputation 342

Reputation Social Media Banking B2B 342

Waxing UnLyrical

DECEMBER 4, 2018

Big consumer brands can rely on big-name celebrities for promoting their brands because they can afford the high-dollar cost and, also, because it works. Her expertise encompasses public affairs, media relations, community relations, social media and digital communications. Backpack Boy is a macro-influencer.

Influencer 193

Influencer Trends Marketing Real Estate 193

Oktopost

MARCH 20, 2021

Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource. What marketer couldn’t benefit from a proven, cost-effective, streamlined process? . Connect with Your Community. The Keys to Growth Hacking Success.

Strategy 144

Strategy Metrics Process B2B 144

Waxing UnLyrical

AUGUST 4, 2014

How SEO and Inbound Marketing Can Grow Your B2B Marketing Performance. Why: The practice of creating useful information to generate demand and attract an audience of buyers is one of the highest impact/lowest cost approaches to digital marketing a business can take. Lee Odden shares some best practices for SEO and Inbound marketing.

Analytics 188

Analytics Consultant Flickr B2B 188

Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Automating the processes that your team doesn’t need to be doing means maximizing social media ROI, but not at the cost of your team’s manpower.

ROI 62

ROI Social Media Marketing Curation 62

Pixlee

MAY 21, 2020

In fact, the cost per impression on Facebook has decreased by 50% compared with before the pandemic. According to the Content Marketing Institute’s 2020 B2B Benchmarks, Budgets, and Trends report , almost three-quarters (72%) of B2B marketers who are using online paid channels are also using paid social.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Waxing UnLyrical

DECEMBER 16, 2013

Why: On July 2nd, #measurePR did not have a featured guest, but instead held a community chat where everyone talked about how they got interested in measurement. We shared lessons we have learned over the years, advice for measurement newbies, low and no-cost measurement tools, and the best measurement smarties to follow on Twitter.

Storify 216

Storify Press Release Case Study Hashtag 216

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Communities 117

Communities Groups Groups Social Media 117

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. It’s also the perfect place for B2B organizations to reach their target audience.

B2B 152

B2B Tips Twitter Marketing 152

Webbiquity SMM

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. So, hopefully by now, you’re convinced that SEO, SMM and blogging can and should work in concert to generate leads for your B2B company. Keyword Research/SEO.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Buffer Social

JANUARY 18, 2024

I love creating content on the platform, plus I’ve just launched a podcast for B2B marketers that I’m keen to, well, market.    LinkedIn Premium pricing  How much does LinkedIn Premium cost? But as a creator, I don’t think LinkedIn Premium is worth the cost. It just might.

LinkedIn 88

LinkedIn Review Badge Analytics 88

Webbiquity SMM

FEBRUARY 4, 2013

Of course, for many b2b purchases, or infrequent and high-value consumer purchases, friends and family may not be much help. This reference is almost worth the cost of the book itself. To succeed in social media, relationships need to be built within online communities. Today a person needs to see a message upwards to 20 times.

Review 186

Review Marketing Metrics Meeting 186

Sprout Social

NOVEMBER 22, 2022

Your agency can be industry specific (B2B, tech, beauty etc) or platform-specific. Embrace social selling and use online communities like LinkedIn to identify prospects. Hands-on services like social media engagement and community management are less popular compared to 2020. Run events like webinars to increase brand awareness.

Social Media 98

Social Media How To Marketing Price 98