Why B2B Marketing Must Embrace Ninja Customers
Convince & Convert
JANUARY 19, 2014
This is most egregiously true in a category where the transactional stakes are often the highest: business to business marketing. B2B customers are ninjas now, stealthily investigating the company and its wares, right under your nose. Now 90% of it has swung to marketing. tweet this ). You had so much control.
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