Waxing UnLyrical

NOVEMBER 8, 2011

For example, it costs only $14 to buy $1 of profits from Apple. Yet it costs $1,200 (estimate) to buy $1 of profit from LinkedIn. Microsoft with its major earnings (always top 5 in the world) but flat share price for years is a classic case. Apple: A Case Study in Why Brands Should Control Their Stories.

Case Study 187

Case Study Apple Study Brands 187

Oktopost

AUGUST 26, 2019

So, why are B2B marketers lagging behind? One obvious answer is that traditionally, B2B marketers are, well, traditional. For most traditionalists, video doesn’t work for for B2B marketing for two reasons. The second caveat to B2B video marketing is ROI. You’ve decided to commit to producing B2B video content?

B2B 112

B2B Video Strategy Marketing 112

Webbiquity SMM

JULY 9, 2012

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy. ” Not gonna happen. Here are seven possible tactics.

B2B 101

B2B Case Study Telecommunications Banking 101

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.”

Statistics 207

Statistics B2B Content Marketing 207

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Pam Moore

SEPTEMBER 19, 2023

Hey Digital Marketing and B2B Sales Trailblazers! Plus, the best part is it will cost you less than a tank of gas! Let's make you a winning case study of how to absolutely crush your marketing and sales goals… even in crowded, digital world of noise! In a world of automation and robots… be the HUMAN!

B2B 78

B2B Exercises Remix Team 78

Convince & Convert

MARCH 23, 2015

You’ve successfully converted your B2B leads into prospects. According to Close.io’s Steli Efti, free trials should be a maximum of 14 days long in most cases. Though he writes about software startups, his advice applies to any B2B business. Does your B2B business successfully convert prospects into customers?

B2B 60

B2B How To Case Study Startup 60

Oktopost

MARCH 22, 2022

There are clear benefits to investing in customer advocacy marketing for B2B brands: #1. Advocacy Marketing is Cost-Efficient: You can spend less on traditional marketing campaigns and advertisements when you convince customers to advocate for a brand. 6 Tips For Creating A Customer Advocacy Strategy.

Marketing 89

Marketing Loyalty Case Study Cost 89

agora pulse

NOVEMBER 4, 2020

We know that jumping into a new PPC platform can be a risk (anything that costs ad spend can chew up your budget, after all). This can drive up ad costs quickly, especially once a marketplace becomes flooded. Reddit ads used to prioritize CPM pricing, which is the cost per 1,000 impressions. However, not for Reddit ads.

Reddit 115

Reddit CPC CPM Cost 115

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Writtent Blog

FEBRUARY 12, 2014

93% of B2B marketers use content marketing, a 2% increase over 2012. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. 42% of B2B marketers say they’re effective at content marketing. B2B marketers with a documented strategy are more likely to consider themselves effective.

Content 110

Content B2B Hubspot Marketing 110

Buzz Marketing for Technology

NOVEMBER 17, 2010

Xbox Support found that people they help on Twitter are far more satisfied than people they help via the call center, not to mention the cost of providing that service is significantly cheaper as well. I like to say I never read a Social Media case study that was titled “We Ignored this Tweet and everything was Great!”

Brands 243

Brands Reputation ROI Case Study 243

agora pulse

NOVEMBER 30, 2020

Did you know that content marketing costs 62% less than outbound marketing but generates three times as many leads? From this case study alone, we can see the importance of testing and making small tweaks that can have a huge difference. But that’s not at all what happened! You’re not alone! But that’s not all.

Content 182

Content Marketing How To Social Media Management 182

Waxing UnLyrical

DECEMBER 16, 2013

We shared lessons we have learned over the years, advice for measurement newbies, low and no-cost measurement tools, and the best measurement smarties to follow on Twitter. Why: On July 2nd, #measurePR did not have a featured guest, but instead held a community chat where everyone talked about how they got interested in measurement.

Storify 216

Storify Press Release Case Study Hashtag 216

Proactive Report

DECEMBER 9, 2017

According to a recent Demand Gen study B2B marketers are looking for new ways to drive demand, increase brand awareness and bring more prospective customers into the funnel. Also, 70% said that the increased cost of paid media is a major factor and 41% said it has declined in performance. Not everyone is good at it.

Case Study 40

Case Study B2B Project ROI 40

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%). Earnest Agency ).

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

MAY 19, 2016

Or is your sales funnel fully clogged, in need of middle-of-the-night emergency attention that’s costing you a fortune? Offer them a case study ; 54 percent of marketers believe it is the most effective form of content marketing. The case study dazzles with sharp photos and succinct text describing the project and product.

Drupal 94

Drupal Content Case Study Statistics 94

Buzz Marketing for Technology

MARCH 30, 2010

Let me know if you have tries this and how it worked out for you – who knows you might even be a case study in my upcoming book! Can your social media activities cost you your job? Will Facebook replace your B2B Marketing email system? Frankly that’s buyer persona gold for free from your Facebook Ad campaign. Tweet This!

Advertising 205

Advertising Crowdsourcing Facebook Case Study 205

Writtent Blog

JULY 26, 2013

For many companies, cost and lack of access to high-quality video production are barriers to visual content creation. B2B Content Marketing Report – Need to Focus on the Basics. Do you know the biggest challenge facing B2B content marketers today? The 3 Biggest Objections to Content Marketing Buy-In, and How to Address Them.

ROI 74

ROI Process News Content 74

Webbiquity SMM

AUGUST 23, 2010

Can social media costs be justified on the P&L, so that as belts get ever tighter in this stagnant economy, these projects and tasks can be spared the budget axe? The Real Cost of Social Media by Danny Brown. Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink. Tweet This!

ROI 193

ROI Social Media Vocus Metrics 193

Buzz Marketing for Technology

OCTOBER 21, 2008

Normally email and profit don't go in the same sentence at least in the minds of most B2B marketers – but actually they should. Everything has a cost associated with it and email is no exception – so this podcast focuses on how much lift in revenues and profits you can get out of your email program if you are in B2C or B2B marketing.

Case Study 100

Case Study B2B Software Cost 100

Sprout Social

NOVEMBER 22, 2022

Your agency can be industry specific (B2B, tech, beauty etc) or platform-specific. Consider adding testimonials or case studies to strengthen your experience even more. A case for growing your social media marketing agency services. Before you move forward, you need to determine your niche.

Social Media 98

Social Media How To Marketing Price 98

Techipedia: Tamar Weinberg

JANUARY 11, 2012

More typically – at least in B2B – there are people who can handle day-to-day activities but nobody with a strong grasp of strategy or SMM best practices. Possible downsides are cost and lack of flexibility. They may specialize in B2B, B2C, particular size companies, particular industries or even particular platforms.

Social Media 168

Social Media How To Marketing Syndication 168

Hootsuite

FEBRUARY 18, 2020

For example, according to LinkedIn, 89 percent of B2B marketers turn to LinkedIn for lead generation. This makes it easier to track leads and measure how much they cost. A recent study by Demand Gen Report asked US marketers to rate tactics that drive the best results for lead nurturing. Learn more about Facebook lead ads.

Social Media 145

Social Media How To HootSuite Discount 145

Buzz Marketing for Technology

JUNE 5, 2013

Video is another crucial aspect of ZMOT; product showcases, how-to demonstrations, B2B case studies…whatever your market, customers will want to see what you have on offer before opening their wallets. Even the occasional thumbs-down is a good sign; shoppers see negative reviews as proof of an unbiased, truthful environment.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Convince & Convert

APRIL 11, 2016

Over the last eight years, my team and I have produced, delivered, and moderated hundreds of webinars across a wide canvas of B2B industries. A great example of a relevant topic comes from a recent case study webinar covering a large automobile dealership. Remember, people buy when they are in pain and have money to solve it.

Case Study 60

Case Study Tips Metrics Education 60

Webbiquity SMM

MAY 10, 2011

According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Display testimonials linked to case studies in your sidebar. Here are 20 ideas. Promote white papers / eBooks / reports for lead generation. Your customers’ words are more powerful than your own.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Sprout Social

MARCH 21, 2017

While the exact nature of a marketing funnel tends to change from industry to industry, in most cases, it begins when a potential customer realizes they have a problem that needs solving or at least becomes aware that your brand might be able to help them in some way. They carefully evaluate your offerings (and those of your competitors).

Social Media 105

Social Media Marketing How To Metrics 105

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? Maximize case studies Ah, social proof.

B2B 52

B2B Strategy Brands Content 52

Convince & Convert

APRIL 25, 2016

Case Study: How Merck is Using Virtual Team Building to Increase Performance. Smarter Streets: Case Studies for Cities and Utilities – Learn How the City of Baltimore and Washington Gas Reduced Costs. The answers are 4 and 5. How Active Rehab Protocols Reduce Post-Operative Recovery Time. 3 minutes.

Engagement 60

Engagement Case Study Tips Discount 60

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Hootsuite

MAY 11, 2023

Present a case study featuring a successful customer Another great B2B YouTube video idea is to feature a case study focusing on one of your successful customers. Research common misconceptions people have about your genre or topic, and then create a video that debunks those ideas.

YouTube 103

YouTube Video Film Sports 103

Buffer Social

JULY 11, 2023

To maintain a distinctively human touch while also providing more value, I included the following: Personal anecdotes Professional expertise Humor Sentence imperfections Rich media Unique case studies While I used AI to speed up my writing, instead of using the time saved to write another article, I spent more time refining the same one.

Startup 61

Startup Applications System Wiki 61

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 147

Social Media B2B Strategy Consultant 147

Sprout Social

OCTOBER 10, 2019

Paying to show off your latest article or update is a brilliant tactic for companies that run frequent case studies or have some awesome slice of knowledge (think: a lead magnet) they can use to reel in clicks. Remember that you’re able to segment your ads by location, company, industry, title, skills, degree of study and more.

LinkedIn 96

LinkedIn How To Real Estate Advertising 96

Writtent Blog

MARCH 10, 2014

While content marketing statistics and research reports uniformly indicate that custom content is one of the most cost-effective and powerful ways to increase web traffic, lead generation, and revenue, the practice isn’t always simple. These questions, and many more, were answered in the following case studies from leading marketing agencies.

Content 85

Content Marketing Energy Case Study 85

Laurel Papworth

AUGUST 7, 2016

A Discussion on Social Media for a B2B consultant. He was a B2B (consultant to small business) and everything he does is word of mouth. A Competitor Comes to Town (case study). I asked him “do you have an email newsletter” he said no. Do you update your website? Do you communicate with your clients?

Social Media 40

Social Media B2B Consultant Proposal 40