Webbiquity SMM

MAY 10, 2011

According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Display testimonials linked to case studies in your sidebar. Here are 20 ideas. Promote white papers / eBooks / reports for lead generation. Your customers’ words are more powerful than your own.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Writtent Blog

MARCH 10, 2014

While content marketing statistics and research reports uniformly indicate that custom content is one of the most cost-effective and powerful ways to increase web traffic, lead generation, and revenue, the practice isn’t always simple. These questions, and many more, were answered in the following case studies from leading marketing agencies.

Content 85

Content Marketing Energy Case Study 85

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 150

Social Media B2B Strategy Consultant 150

Koka Sexton

APRIL 6, 2015

Not too long ago, the most commonly used B2B sales technique was cold calling which made it very difficult to establish a cordial relationship with clients. But why should you, as a B2B sales executive, take such a keen interest in social selling? Also, a 33% rise in connections was recorded amongst advisors who studied the curriculum.

Education 40

Education LinkedIn B2B Banking 40

Koka Sexton

APRIL 6, 2015

Not too long ago, the most commonly used B2B sales technique was cold calling which made it very difficult to establish a cordial relationship with clients. But why should you, as a B2B sales executive, take such a keen interest in social selling? Also, a 33% rise in connections was recorded amongst advisors who studied the curriculum.

Education 40

Education LinkedIn B2B Banking 40

Convince & Convert

MAY 12, 2010

I feel like the other guy in the story- will you try social media if I give you some great case studies? For small business, the costs of social involvement are dwafted by the potential benefit, yet the psychology of stubbornness remains. Will you embrace Twitter if I can show you ROI? And that’s just it.

Consultant 122

Consultant Social CRM MySpace Social Media 122

Convince & Convert

AUGUST 19, 2010

"The 3 Amigos: Email, Blogging, Social Sharing" by @jaybaer [link] [link] Bob Cargill Great post! How to use customer-generated content to increase sales.

Social Media 143

Social Media Strategy Tourism Social CRM 143

Writtent Blog

DECEMBER 6, 2023

Most people think published work is more valuable than a simple blog post, and articles cost less than advertising in the same magazine. This is a low-cost and unique marketing idea for small business, but many entrepreneurs have reported its effectiveness. Create customer case studies. It won’t cost you a penny!

Small Business 98

Small Business Marketing Compete Directory 98

Convince & Convert

SEPTEMBER 21, 2010

As Charlene Li said recently, social media trades media cost for labor cost. Done correctly, social media – even a simple reputation monitoring program – is a time intensive proposition that requires daily vigilance. You are indeed the perfect case study. You are indeed the perfect case study.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Online consumers are savvy and being open and communicative is vital to reputation management. By transparent, I mean keep it real and no lip service.

CSR 139

CSR Social Media Strategy Consultant 139

Convince & Convert

APRIL 1, 2010

– Get Your Social Media Story Straight | [link] (via @ShellyKramer) cravendickens I've always been a great believer of showing clients 'look what went wrong when…' case studies. A great (and yes tragic) case study. link] Sodapopgirl @jaybaer One of the best articles I have read on this topic.

Social Media 121

Social Media Content Analysis Sports 121

Oktopost

JUNE 13, 2023

But it’s not just a tool to leverage for fast, easy, wide-reach, and low-cost opportunities for self-promotion, which means it’s not just a key touchpoint for your marketing team. You can read the full case study here. In fact, it’s one of the best things that has ever happened to the worlds of B2B and B2C – period.

Social Media 76

Social Media Engagement Platform B2B 76

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Which approach best suits you? So what are they to do? Share This or Else!

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Certainly on the cost side, with the multiple licenses, it came out far better, and the UI seemed a lot more intuitive as well. Historical data seemed more robust as well.

Social Media 158

Social Media Radian6 Strategy SM2 158

Webbiquity SMM

FEBRUARY 7, 2011

Social media marketing is about building a reputation that you can trade on to boost other marketing efforts.&#. How to Use Social Media for B2B Marketing by Inc. McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. Not directly, anyway.

Social Media 198

Social Media Tools Tips ROI 198

Convince & Convert

JULY 22, 2010

Building Long Term Relationships While it’s true that the web has made building individual relationships cheaper and easier than it used to be, this doesn’t mean that businesses can necessarily expect to build deep connections with their entire customer base; in many cases, this is neither feasible nor cost effective.

Social Media 130

Social Media Strategy Influencer Case Study 130

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. I'd love to write up a case study on you guys when you're ready. Please keep me posted on your progress.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Kikolani

NOVEMBER 29, 2010

Her blog based on the book, Stories That Sell Guide , covers B2B marketing, case studies, leveraging customer stories, video testimonials, and more. Her latest posts include Why Companies Need to Free Their Case Studies , Traits of the Perfect Success Story Interviewee , and What’s Missing From This Ad.

Blogger 168

Blogger SEO Consultant WordPress 168

agora pulse

APRIL 28, 2020

If you can’t make it to conferences, buy the virtual pass, which a lot of conferences have, and this can be very cost-effective. He is the founder of Social Chefs , a company providing social media marketing training for customers in the B2C and B2B space. What is the best aspect of being a social media manager?

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Reputation Management. 5 Ways Companies are Using Social Media to Lower Costs (Mack Collier): Just what are the benefits of social media? 20 LinkedIn Case Studies and Examples for Professionals (Kyle Lacy): How are YOU using LinkedIn? Social Media: Hiring and in the Workplace. Social Media: Measurement and ROI.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Convince & Convert

SEPTEMBER 8, 2010

Convince and Convert Recommends The Metrics of Social Media (Danny Brown) The HEART of Social Media (Danny Brown) The Real Cost of Social Media (Danny Brown) Tagged as: facebook , myspace , online advertising , social media strategy , social media tools , social networks Did you enjoy this blog post? Hard to read, follow, share.

MySpace 138

MySpace Facebook Social CRM Consultant 138

Techipedia: Tamar Weinberg

JANUARY 5, 2009

8 Simple Rules for Social Media Marketing in Business to Business Markets (Stuntdubl): Todd talks about how you can make social media marketing work well in the B2B world, but you can certainly extend his post to just about any sort of SMM. Maki takes us through four elements and then goes through a case study.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Convince & Convert

SEPTEMBER 1, 2010

The other thing that bugs me (in addition to the clamor for proven ROI) is the need for case studies before companies get involved. link] jaybaer Great comment Kathy, thank you. Excellent tie-in with Outliers. You’re 100% right about that. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 121

Social Media Consultant Social CRM eBook 121

Webbiquity SMM

AUGUST 16, 2010

10 Principles for B2B Sales by Better Closer. Mark Price summarizes a Fast Company case study on how restaurant chain Houlihan’s engaged their best customers through some exclusive social media programs to increase sales and profits, and what other social media marketers can learn from the chain’s experience.

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

MARCH 9, 2010

I'd love to see a case study on this. But that still costs money. When working on niche brands, I've often found that the bigger the media the less the impact. That means the smaller networks may be just the place for targeting young hip audience. link] Doug Braun Are You Taking Social Media Shortcuts?

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Sprout Social

OCTOBER 17, 2016

Facebook Ads are a great option because you get in-depth targeting and the cost is affordable for most businesses. Having a more targeted audience will improve your CTR and ultimately drive down your costs. If you're in the B2B space, LinkedIn is a must. Uses images and videos to keep the page visually appealing.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Convince & Convert

SEPTEMBER 20, 2010

Most Interesting New Piece Info For Me Overwhelmingly, respondents in the study prefer interacting with official, branded accounts rather than personal accounts from employees. Was their any distinction in B2C and B2B brands? Was their any distinction in B2C and B2B brands? Well said, and I completely agree.

Social CRM 148

Social CRM Twitter B2B CoTweet 148

Convince & Convert

APRIL 27, 2010

And, historically I have often cited US Airways as an example of a company that I would avoid at all costs (quite literally, I would be willing to pay more to fly any other airline because of how terrible my experiences have been).

Social Media 133

Social Media Strategy Airlines Types 133

Convince & Convert

JUNE 16, 2010

Whether B2B or B2C, customers are buying based on what they need. Consider: low-cost item ($1) providing high-impact in a new, LARGE and un-tapped market (weddings). Low cost item (tough economy) for a large market segment (weddings) with high impact on customers (value perception). It’s more about demand creation.

Social Media 120

Social Media Strategy Mobile Consultant 120