Keyhole.co

JUNE 2, 2022

In B2B, word of mouth is one of the kings when it comes to marketing strategies. The main purposes of influencer marketing are: To get the influencer’s followers to buy your product To increase your brand reputation To build trust with a wider audience Higher-quality engagement. How does influencer marketing work in B2B?

B2B 59

B2B Influencer Marketing ROI 59

Oktopost

JANUARY 13, 2020

Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. B2B buyers are increasingly using social media and user generated content to research their major purchases. This presents B2B marketers with a new playground. 60% of advertisers on Quora are B2B.

B2B 119

B2B Advertising Campaign Statistics 119

Oktopost

FEBRUARY 28, 2022

Given the benefits of employer branding, it’s no surprise that a strong employer brand is associated with as much as 50% in savings on hiring costs. It boils down to your reputation as an employer and if your employees, past, present, and future, enjoyed their experiences while working with you. Why Employer Branding Matters.

Company 136

Company B2B Brands How To 136

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Email this to a friend? Subscribe to the comments for this post?

B2B 279

B2B Marketing Mobile CPM 279

Oktopost

JUNE 18, 2019

The industries and markets that digital B2B businesses serve are undergoing constant, dramatic changes. Here at the halfway point of 2019, we’re getting a clearer picture of the B2B marketing strategies that are currently leading the pack. For digital marketers, that’s even more important. Strategy 3: Business-to-User Marketing (B2U).

B2B 95

B2B Strategy Marketing Conference 95

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. The volume of B2B mentions might be lower, but the potential cost of every missed negative post is so much bigger. Monitoring brand health.

Conversation 118

Conversation Sentiment B2B Module 118

Sprout Social

JANUARY 26, 2023

Little to no cost There are very few upfront costs to this strategy. Be sure to factor in some costs for incentives and planning. Remember, every customer you bring in costs your business money, whether from advertising, discounts or other marketing techniques. Here’s a quick breakdown of both strategies.

Discount 126

Discount Marketing How To B2B 126

Oktopost

MARCH 2, 2020

Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. What about manufacturing?!” The answer is no. Define your audience .

B2B 136

B2B Marketing Construction Committee 136

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. Ways to Use Social CRM for B2B Marketing.

Social CRM 96

Social CRM B2B How To Patterns 96

Writtent Blog

APRIL 23, 2013

It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal. The average income of a LinkedIn member is around $109,000 , which is consistent with its reputation as a hub for high-powered professionals and B2B decision makers. Are you currently using LinkedIn tips for B2B marketing?

B2B 107

B2B LinkedIn Tips Marketing 107

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. Improved customer retention Acquiring new customers can cost five to 25 times more than retaining existing ones. Influencers can alleviate this cost by using their reach to turn one-time buyers into lifelong champions.

Influencer 106

Influencer Marketing Collaboration ROI 106

Buzz Marketing for Technology

NOVEMBER 17, 2010

Xbox Support found that people they help on Twitter are far more satisfied than people they help via the call center, not to mention the cost of providing that service is significantly cheaper as well. Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing.

Brands 243

Brands Reputation ROI Case Study 243

Keyhole.co

MARCH 9, 2023

Con: YouScan has a huge price tag, so it’s cost-prohibitive unless you’re a major global brand. BrandMentions BrandMentions is another social media monitoring tool that offers standard features like brand monitoring, competitor tracking, sentiment analysis, and reputation management.

Tools 84

Tools Sentiment Hubspot Price 84

Webbiquity SMM

JANUARY 31, 2019

Your expenditures and an analysis of whether the current outreach used is the most cost-effective option. Your company’s reputation is can be significantly impacted by its social media presence. The post Why You Should Thoroughly Audit Your Social Media Presence appeared first on B2B Marketing Blog | Webbiquity.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Webbiquity SMM

OCTOBER 23, 2019

LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. But if you don’t get your targeting right, it can end up costing you a lot of money. The post How to Target Users of Specific Software with LinkedIn Ads appeared first on B2B Marketing Blog | Webbiquity.

Software 107

Software LinkedIn Content management systems How To 107

Oktopost

MARCH 27, 2024

However, not all social listening is created equal, especially when comparing the needs of B2B and B2C organizations. Let’s dive into why social listening in a B2B context isn’t just helpful—it’s essential, and how it differs fundamentally from its B2C counterpart. Unfortunately, the same is not true in B2B.

B2B 75

B2B Sentiment Analysis Influencer 75

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%). Earnest Agency ).

Social Media 245

Social Media B2B Marketing SEO 245

Sprout Social

JANUARY 9, 2024

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. As a result, the AI tool progressively becomes smarter and more accurate with time, thus also making it cost-effective in the long run. Enter AI analytics.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Waxing UnLyrical

FEBRUARY 19, 2014

The hidden cost of using an employer-owned or -sponsored smartphone or laptop is – for the most part – the loss of your personal privacy. An organization’s reputation really depends on the quality of its products or services, the effectiveness of its marketing, what it’s like to work there, and how it does business with others.

Social Media 240

Social Media Privacy Training Policies 240

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. 3 Steps to Managing Your Reputation with Linkedin.com by MPower Philosophy.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Sprout Social

JUNE 24, 2019

Friendemic specializes in online reputation tools, using their proprietary review tracking and management product, for many of the world’s largest automotive brands, retail-level dealer groups, individual dealerships and retail businesses nationwide. Idea Grove is a Dallas-based PR firm with an international roster of B2B technology clients.

Automotive 72

Automotive Reputation Social Media Management Retail 72

Keyhole.co

MARCH 11, 2024

By tracking metrics like page views, connection growth, and post engagement, you gain a clear picture of your online presence and reputation. Additionally, SocialBee serves as a cost-efficient option, providing users with an AI-powered Copilot and post generator. How can businesses leverage LinkedIn for B2B marketing?

Template 52

Template Templates Analytics LinkedIn 52

Oktopost

DECEMBER 13, 2022

In fact, when we benchmarked advocacy activity throughout 2021 , we found that there were natural peaks throughout the year that followed typical B2B sales cycles. Even better, this comes at a relatively low cost compared to many other forms of lead generation. Employee bonding events. Maximize employee engagement.

Team 62

Team Education Training Eventful 62

Webbiquity SMM

AUGUST 23, 2010

Can social media costs be justified on the P&L, so that as belts get ever tighter in this stagnant economy, these projects and tasks can be spared the budget axe? The Real Cost of Social Media by Danny Brown. Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink. Tweet This!

ROI 193

ROI Social Media Vocus Metrics 193

Oktopost

APRIL 22, 2019

Especially, for B2B and Considered Purchase marketing. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! Considered purchase funnels are not quite there yet but moving in the direction of B2B funnels. Attribution.

Software 101

Software Marketing Analytics B2B 101

Convince & Convert

JULY 8, 2014

I call it “Jargon-Monoxide Poisoning,” and it costs you more than you think. If collaboration enables people to enhance their internal reputation and visibility, then say it. And you must appeal to that because you are talking to a human being even in a B2B context. What human need is being solved by those tools?

Collaboration 151

Collaboration Energy B2B Reputation 151

Social Media Strategies Summit

NOVEMBER 14, 2019

In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. Gaming gets a bad reputation, but Microsoft used the video above to shift that perspective. These demographics make LinkedIn an enticing and important channel for brands.

Class 100

Class LinkedIn Brands Microsoft 100

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 147

Social Media B2B Strategy Consultant 147

Oktopost

MAY 3, 2022

Many B2B businesses have nailed the lead generation and conversion parts of the sales cycle. Customer marketing is becoming a necessity in the B2B world. How to Build a Great B2B Customer Marketing Strategy. 4 B2B Customer Marketing Trends You Can Use. But when the deal is done, what happens next?

B2B 62

B2B Marketing Newsletter Patterns 62

Waxing UnLyrical

NOVEMBER 8, 2011

For example, it costs only $14 to buy $1 of profits from Apple. Yet it costs $1,200 (estimate) to buy $1 of profit from LinkedIn. He had a 14-year career in direct B2B sales before deciding to lighten up his dreary work life and move into advertising. The market is saying LinkedIn has a bigger upside than Apple.

Case Study 187

Case Study Apple Study Brands 187

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Why use social media for B2B marketing. Wondering if B2B social media marketing is right for your business?

B2B 98

B2B Social Media Tools Tips 98

Pam Moore

JUNE 2, 2017

20+ years experience in B2B and B2c in varied industries across enterprise technology (hardware, software and services), beauty, education, risk management, real estate, manufacturing, ecommerce, franchising, hospitality and loads more. Sign up today and get into this amazing academy for a lower cost than you will EVER be able to get in!

Training 167

Training Communities Social Media Real Estate 167

Oktopost

FEBRUARY 1, 2023

Social media is the new business card—it’s more than a trendy marketing tool for any B2B organization; it’s a necessity. With 75% of B2B buyers using social media to make purchase decisions, it has become an essential tool for every business. Avoiding reputational damage that can result in losing customers.

B2B 62

B2B Social Media Privacy Policies 62

Convince & Convert

NOVEMBER 17, 2015

Reputation? According to Walker, by 2020 customer experience will be more important than even price for B2B buyers. Image via BigStockPhoto.com. How do you make purchase decisions today? Availability? Before long, it will be Customer Experience.

Nielsen 60

Nielsen Authentication Price B2B 60

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. But brand marketing does come at a cost – and one that, apparently, not every stakeholder may be willing to accept. Best For: Oktopost is specifically designed for B2B businesses.

Brands 62

Brands Hubspot Marketing B2B 62

Keyhole.co

FEBRUARY 4, 2023

Final words More than 80% of B2B sales still happen on LinkedIn. The more effort you put into LinkedIn to improve your brand’s reputation, the higher the rewards. This will give you an idea if your ongoing campaigns are successful or need to be tweaked. It additionally requires a bit of coding background to utilize its full potential.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52