Are you looking for proof that content marketing is the way to go in B2B marketing? There are many resources showing how important content is, how blogging reduces the cost per lead and why content marketing is an essential part of the marketing mix. B2B marketing Content marketing Industry news Research Search engine marketing B2B buyer Base One Buyersphere content marketing social mediaYou have it. However, there is just one solid way, besides [.]. MORE >>

you’re on social media (on a side note, that’s why there’s a lot of costly mistakes made). B2B Social Media Facebook Media TwitterHow do you know if you’re a social media expert? Unlike Google AdWords, there isn’t any certification for social media. There’s not a test to take that’ll tell you how good you are. There’s a low barrier to entry. Create a free account and voila!, So we thought we’d compile the top ten reasons you know you’re a social media expert: You have more than 6 social profiles – Linkedin, Facebook, Twitter, YouTube, Google+, Flickr, FourSquare. MORE >>

Social media should be an integral component of everything your B2B organization does including marketing, customer service, sales, and product development. It’s surprising how many B2B companies still overlook this key task. If your idea of integration is putting a Facebook logo on all your B2B marketing collateral and calling it a day, then read the following eleven suggestions for going beyond the basics. Eleven Different Ways to Integrate B2B Social Media. B2B companies that blog get 67% more leads per month than companies that do not blog. MORE >>

New studies of Google and Compete found out that that 28% of US B2B C-level executives used mobile devices to research business purchases. new way of search has emerged where B2B executives to look out to find future business partners the more efficient way. The peace of mobile use among B2B executives is much higher compared to consumers, as they are always looking for ways to do their purchasing process easier and cost efficient. Companies should establishing a mobile web presence and optimizing their communication to reach those B2B executives. MORE >>

One of the biggest challenges B2B marketers have is coming up with new content. Try these six surprising B2B content marketing ideas. Archer Technologies is an example of a B2B company that built their own community for customers to interact, share best practices, and provide feedback to help product development. Photo Sharing – Let customers share how they’re using your B2B product with photos. Virtual Trade Show – A virtual trade show is a great way to overcome the time and travel costs of hosting an actual trade show or conference. MORE >>