Webbiquity SMM

MARCH 28, 2011

Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. B2B marketing executives, however, tend to be a bit more skeptical. B2B marketing executives, however, tend to be a bit more skeptical. Still, social media is rapidly becoming an essential component of the b2b marketing mix.

B2B 190

B2B Social Media Comparison Discount 190

Hootsuite

AUGUST 8, 2022

Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. It’s a free mobile service that offers text messaging, voice and video calls, group chats and more. Your KakaoTalk marketing campaign might extend far beyond South Korea. What is KakaoTalk?

Mobile 83

Mobile FAQ HootSuite Retail 83

Buzz Marketing for Technology

JUNE 5, 2013

These behaviors have redefined the way marketers now plan for online shoppers—causing a tremendous shift away from the way they used to plan their campaigns. Having a good product and a solid awareness campaign is no longer enough; now there’s a more informed and discerning customer base to cater to. Brand Credibility.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Sprout Social

NOVEMBER 2, 2023

Generate marketing campaign ideas. A clear understanding of customer motivations and journey stages creates targeted campaigns. These insights are handy when creating emotional marketing campaigns. When you know how customers feel, take actionable steps to solve any negative experiences and encourage positive ones.

Examples 105

Examples Template Templates How To 105

Social Media Strategies Summit

JUNE 8, 2023

So they launched a campaign intended to show off the quality and engineering of their products, including messaging like: “RIMOWA’s iconic designs and lifetime guarantee is engineered for the modern discerning traveler.” Watch video here The campaign targeted people aged 20+ in the US, including those interested in luxury travel.

Brands 130

Brands Facebook Influencer Campaign 130

Pam Moore

JUNE 24, 2020

SocialZoomFactor · Buyer Personas 101 What, Why and How to Use them For Your Business. The best way to ensure your marketing campaigns, content and programs perform at their highest potential is to make sure you are targeting, inspiring, and attracting the RIGHT audience. How to Subscribe to Social Zoom Factor Podcast .

Template 78

Template Templates Avatar How To 78

Ignite Social Media

JULY 27, 2020

In this post, we will cover the key benefits of implementing this tag that includes insight into rich audience data, creating important target audiences essential for campaign effectiveness, and the ability to track and analyze key conversions associated with your campaigns that would not be available otherwise.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing? Quick Links.

Influencer 88

Influencer LinkedIn B2B Industry 88

Webbiquity SMM

MARCH 19, 2024

Image credit: Georgia de Lotz on Unsplash At the same time, practically every B2B marketer has been wondering about the best social media platforms. For “dry, boring” B2B companies unsure of how to create eye-grabbing visual content, a photo-sharing app like Instagram isn’t the most obvious social media platform.

B2B 170

B2B Company Instagram Cost 170

Convince & Convert

JUNE 16, 2014

Terry: Do you think communicators are missing opportunities if they don’t have conversion activities or call to actions plans in their campaigns? For example, we talked about the Columbia Sportswear mobile application. [link] For more of this series (and others) please subscribe to my YouTube channel. They might.

B2B 158

B2B Content Marketing Metrics 158

Socialmedia.biz

MARCH 25, 2021

In a B2B sense, industry awards ceremonies and conferences are great examples of events that have hashtags pop up around them. Pokemon Go was a Pokemon mobile game that allowed players to catch Pokemons out in the real world using a GPS system. Campaign Hashtags. Conversational hashtags. Let’s look at an example. New products.

Hashtag 78

Hashtag Brands How To Conference 78

agora pulse

AUGUST 29, 2018

However, this B2B powerhouse can be a potent addition to your toolkit. In this post, we’re going to look at how to use both the native analytics and Agorapulse’s new LinkedIn reporting tools to discover how to better connect with your audience on the biggest professional networking platform out there. Conclusion.

Analytics 111

Analytics LinkedIn How To Report 111

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Additionally, Google has revealed that YouTube users often search for ‘how to’ videos and other ‘search engine-like’ queries. 4. Mobile devices dominate YouTube views, but TV is gaining.

YouTube 111

YouTube Strategy B2B Marketing 111

Razor Social

JANUARY 10, 2018

Did you know that more than 50 percent of B2B marketers are unclear on what content marketing effectiveness looks like ? So…how do you know if your content marketing works? After all, these are the people who will receive your nurture campaigns, and some of them will become paying customers.

Content 104

Content How To Marketing Metrics 104

Likeable

SEPTEMBER 3, 2019

The instantaneous nature of communication in this lightning-fast, mobile-first world has largely desensitized the public to marketing messages—so when it comes to real-time content, brands are going to all kinds of lengths to grab their audiences’ attention as fast as they can. B2B companies can hop on the real-time content train too!

Content 65

Content Meme How To Trends 65

Hootsuite

JUNE 11, 2020

If you’re deciding how to allocate your video ad budget, YouTube has the vast reach and powerful targeting capabilities that make it an undeniably valuable platform across the customer journey. For example, take a look at how B2B company Monday.com uses skippable in-stream ads for lead generation. How to advertise on YouTube.

YouTube 145

YouTube Marketing Campaign Guidelines 145

agora pulse

DECEMBER 23, 2020

Facebook Ads Made Simple: How to Create High-Converting Facebook Ads in an Hour or Less | Andrea Vahl. Social Media Explained” covers all the basics, including how to create a strategy and which platforms to use for your business. Social Media Marketing Workbook: How to Use Social Media for Business | Jason McDonald.

Skills 195

Skills Social Media Marketing Influencer 195

Waxing UnLyrical

JULY 27, 2011

And even if they do own a Smartphone, that doesn’t necessarily mean they understand how to scan a QR code or maybe more importantly, why they should scan it. Instead, I was taken to the non-mobile friendly MAC website. If you answered all of these questions and QR seems to be the right fit for your campaign, by all means, go for it.

SMS 264

SMS Sample Samples Campaign 264

Webbiquity SMM

JANUARY 21, 2021

What Is A Social Media Marketing Campaign? Social media campaigns are like a boost of high-octane fuel into your marketing strategy. These campaigns can be concentrated in a single social media platform such as Twitter or Instagram, or they can roll out across multiple ones simultaneously in a calibrated manner.

Campaign 254

Campaign Social Media Loyalty Marketing 254

Oktopost

MARCH 20, 2021

Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource. A good example is optimizing your website to be mobile-friendly or upgrading its SEO. What marketer couldn’t benefit from a proven, cost-effective, streamlined process? .

Strategy 144

Strategy Metrics Process B2B 144

Firebelly

OCTOBER 12, 2012

They can take them on their mobile phones and share them with friends, which also makes them a valuable tool for content marketing and Internet marketing campaigns. Imagine what a 20 minute weekly podcast for your B2B niche could do for your reputation as an industry thought leader.

Picasa 156

Picasa Content Marketing Reputation 156

Jon Loomer

OCTOBER 7, 2015

In particular, most advertisers have seen the issues with collecting information from users while on a mobile device. While costs to reach and get engagement tends to be cheaper on mobile than on desktop, getting the conversion is usually more expensive. How to Create Facebook Lead Ads. How to Create a Facebook Lead Form.

Video 120

Video Insurance Facebook Automotive 120

Buffer Social

DECEMBER 10, 2018

How to use video content to increase brand awareness and sell your product. It’s common across B2B and B2C! It’s important to remember with entertaining videos, that they should be created as a part of a larger campaign , showcasing your business’s high-level vision, mission, or products and services. How to say hello to us.

Products 110

Products Video Brands Content 110

Keyhole.co

FEBRUARY 4, 2023

Now that it has become evident that Linkedin analytics can be an essential game-changer for you, let’s proceed on how to access them for free! How to access LinkedIn analytics for free LinkedIn offers basic page analytics in its native app. This will give you an idea if your ongoing campaigns are successful or need to be tweaked.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

Now that it has become evident that Linkedin analytics can be an essential game-changer for you, let’s proceed on how to access them for free! How to access LinkedIn analytics for free LinkedIn offers basic page analytics in its native app. This will give you an idea if your ongoing campaigns are successful or need to be tweaked.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Oktopost

MAY 26, 2020

A quick look at the banking and finance category in your mobile app store will show you how crowded the field is right now. In many developing countries, mobile phones and social media have taken hold and taken off in a big way in recent years, growing much faster than financial service sectors. Well, being like Santa for one!

Social Media 141

Social Media Banking Marketing Mobile 141

Sprout Social

APRIL 9, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. and regular updates from CEO Eric Yuan to both address the security concerns that came to light as Zoom’s usage ballooned and to provide updates and tips for how to leverage Zoom in various use cases.

Resources 137

Resources Communities Instagram Overview 137

Convince & Convert

AUGUST 8, 2019

mobile users in the U.S. Nevertheless, keep in mind that not all brands are The Atlantic , and news outlets tend to receive a lot more shares than, say, a B2B marketer. How to Measure Dark Social Traffic. The prize: billions of active monthly users, including coveted millennial and Generation Z consumers. use Facebook Messenger.

Brands 152

Brands Analytics Consultant Data 152

Mindjumpers

JULY 5, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Defining a Strategy To Use Content In B2B Marketing Meet The Founder of The Bees Awards » Roskilde Festival is on Foursquare Posted by Anne Herngaard Jul 5th, 2010 Tweet I’ve been attending Roskilde Festival.

Foursquare 182

Foursquare Badge Disqus Fashion 182

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Whether there are five employees or 50,000, businesses must master how to connect and engage potential customers. It’s also the perfect place for B2B organizations to reach their target audience. Why Should You Use Twitter for B2B Marketing?

B2B 152

B2B Tips Twitter Marketing 152

Oktopost

MARCH 22, 2022

An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services. How can you leverage your happy customers and turn them into brand ambassadors? How to Turn Customers into Brand Advocates. How to Turn Customers into Brand Advocates.

Marketing 88

Marketing Loyalty Case Study Cost 88

agora pulse

JANUARY 22, 2021

In this post, we’re going to take a look at five major Instagram features that you’re forgetting to use, including new and old features alike and how to use them. Interactive stickers on Instagram Stories aren’t anything brand new by now, but some businesses are still unsure of how to use them or what they can do.

Features 124

Features Instagram Hashtag Social Media Management 124

Social Media Marketing

JULY 24, 2013

Facebook’s Q2 earnings show mobile growth, U.S. Social media is a hot topic, from defining its role, senior management support and how to organize for success. The mobile space continues to dominate: comScore indicates that time spent on Facebook''s mobile platform more than doubled in Q2. These are those links.

Social Media 162

Social Media Flipboard Journal comScore 162

Sprout Social

JULY 31, 2019

Read on to get our expert guide on the essentials you should focus on each week of your trial – we’ll take you from how you can easily make your first post in the Compose window and level up to diving into the insights social listening has to offer your campaign. Instagram Data: How to Examine Your Performance. Related Articles.

Team 83

Team Notification Report Metrics 83

Oktopost

MAY 3, 2022

Many B2B businesses have nailed the lead generation and conversion parts of the sales cycle. They know how to sell their product to prospects and secure their business. Customer marketing is becoming a necessity in the B2B world. How to Build a Great B2B Customer Marketing Strategy. Cross and Upsell Campaigns.

B2B 62

B2B Marketing Newsletter Patterns 62

Hootsuite

MAY 11, 2023

Show them all the goodies that come with it, and then explain how each item works. A tutorial on how to use a piece of technology or software Not everyone is a tech genius like you. For your less savvy viewers, create a tutorial to explain how they can use the piece of technology or software you’re reviewing.

YouTube 103

YouTube Video Film Sports 103

Oktopost

JUNE 22, 2021

It’s no secret that a flooded email inbox comes with the territory of being a B2B marketer. How many emails would you estimate that you send and receive on a daily basis? . With so many options for engaging prospects, you might assume that marketers have moved beyond using email for high-converting marketing campaigns. .

B2B 113

B2B Marketing Newsletter ROI 113