Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

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B2B Marketing Mobile CPM 279

Oktopost

FEBRUARY 9, 2021

For savvy B2B social media marketers, LinkedIn plays a vital role in online engagement. It’s considered the go-to platform for B2B companies. . Another contributing factor in its resurgence is the wide range of marketing activities that LinkedIn facilitates to B2B marketers. How to Use LinkedIn Hashtags Effectively.

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Hashtag LinkedIn How To B2B 118

Webbiquity SMM

MARCH 28, 2011

B2B marketing executives, however, tend to be a bit more skeptical. Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers. Still, social media is rapidly becoming an essential component of the b2b marketing mix.

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B2B Social Media Comparison Discount 190

Oktopost

APRIL 26, 2021

B2B companies are especially guilty of this — but they don’t have to be. Want to learn how to create a social media marketing strategy for your business? So now the big question I’m sure you are asking is, “How on earth do I get started?”. Tips on how to create an engaged social media audience. By diving in. .

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Engagement Social Media How To Hubspot 156

Hootsuite

AUGUST 8, 2022

Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. It’s a free mobile service that offers text messaging, voice and video calls, group chats and more. This standalone B2B service allows businesses to share content across various platforms. What is KakaoTalk?

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Mobile FAQ HootSuite Retail 83

Oktopost

OCTOBER 24, 2022

In this article, we’ll explain the basics of employee spotlight posts and how to successfully implement them into your campaigns. How to promote your employee. How to measure engagement on an employee spotlight. If you think most viewers will be using a mobile device, then they may not be able to hear the accompanying audio.

Social Media 109

Social Media How To B2B LinkedIn 109

Visually SM

OCTOBER 29, 2020

How to build a social media strategy for your brand? Everyone will know how to approach the user, answer their doubts, and what kind of content to publish. How to build a social media strategy for your brand? Know how your audience consumes content. Here, you will see: What is a social media strategy?

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Social Media Engagement Strategy How To 130

Oktopost

SEPTEMBER 15, 2022

Want to hear more from renowned B2B marketing leaders? How do you mobilize an entire organization to market for your brand? Hot Topics of this Episode Include: The psychology behind why your advocates may not be participating in your advocacy program, and how you can easily overcome it. Catch all episodes here.

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B2B Apple Mobile Reputation 117

Oktopost

JANUARY 8, 2022

That’s why we created this B2B social media photo size guide. Facebook’s profile photo will display at 170 x 170px and 128 x 128px on mobile. Take into Account Mobile Dimensions. 80% of Twitter users use the site on mobile; it’s important to understand how the photo will look on mobile devices as well.

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Social Media Guidelines B2B Embedding 144

Oktopost

MAY 11, 2022

Watch the recording: Want to hear more from renowned B2B marketing leaders? We build a product and tend to focus more on the product itself rather than the identification around how our customers value our brand. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Catch all episodes here.

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Brands Content B2B Apple 144

Twist Image

SEPTEMBER 1, 2016

B2B and B2C used to be very different and complex beasts. While the complexity has not changed, both B2B and B2C really do have an entirely new way to think, communicate and connect with prospective clients (thank you, digital!). That feels like it could be the story of a B2B or B2C opportunity. .

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B2B eBook Marketing Forums 45

Hootsuite

APRIL 29, 2020

In this article we explain how to create a social media schedule. Finally, we walk you through exactly how to schedule social media posts. How to create a social media posting schedule in 5 easy steps. Facebook: For B2B brands, post Tuesday to Thursday, 9 a.m. EST. Twitter: For B2B brands, post Monday or Thursday, 9 a.m.

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Template Templates Social Media Tools 145

Buzz Marketing for Technology

JUNE 5, 2013

They check in with their trusted third-party sources, and expect your message to be consistent from desktop to mobile to tablet and back again. Here are some ideas to help win at the Zero Moment of Truth: Mobile Optimization. Mobile tech and devices are crucial to this process. better than hybrid desktop/mobile ones.

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Bazaarvoice Mobile How To Focus Group 230

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing? Quick Links.

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Influencer LinkedIn B2B Industry 88

Sprout Social

NOVEMBER 2, 2023

Pro tip: If you have distinctively different personas—such as, if you serve both a B2C and B2B market—set up different customer journey maps. Source: Nielsen The map follows the journey of “Jumping Jamie” as they navigate the process of switching to a different mobile plan.

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Examples Template Templates How To 103

Waxing UnLyrical

APRIL 11, 2011

Mobile , and here are the key data: First off let me say that I love the Yelp! mobile app. I just want you to learn how to analyze numbers for proper perspective. 35% of all searches on Yelp.com come from its mobile app. They do not tell us how many searches occur each day; 1 million equaling 350,000, or 100 equaling 35?

Social Media 212

Social Media How To Hubspot Compete 212

Pam Moore

JUNE 24, 2020

SocialZoomFactor · Buyer Personas 101 What, Why and How to Use them For Your Business. Download my free Buyer Persona Template here-> Buyer Persona Template Pack (It includes editable templates for both B2B and B2C!). Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C). SoundCloud.

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Template Templates Avatar How To 78

Oktopost

APRIL 30, 2020

The platform is widely used by B2B professionals, the feature is free to use, and if you’re organizing a virtual event every channel that can reach potential attendees is worth utilizing. It is also the top social media platform for B2B lead generation by far. How to Create and Manage Your LinkedIn Event. Select “Edit Event.”.

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Eventful LinkedIn B2B Microsoft 128

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. How Popular is Content Marketing? 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). B2B Marketing Insider ). B2B Marketing Insider ). Michael Brenner ).

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Statistics B2B Content Marketing 207

Convince & Convert

APRIL 13, 2011

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. How do you know if your market is active in social media? How do you gauge if they’re open to being sold through these channels?

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B2B Social Media Proposal Google Reader 129

The Realtime Report

AUGUST 1, 2014

For example, research shows that B2B decision makers today use an average of 10 different sources when making purchase decisions about complex, enterprise-wide technology solutions. Today: B2B buying decision model is highly collaborative where corporate and management are active participants in needs determination and evaluation.

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Strategy B2B Marketing Research 178

Webbiquity SMM

MARCH 19, 2024

Image credit: Georgia de Lotz on Unsplash At the same time, practically every B2B marketer has been wondering about the best social media platforms. For “dry, boring” B2B companies unsure of how to create eye-grabbing visual content, a photo-sharing app like Instagram isn’t the most obvious social media platform.

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B2B Company Instagram Cost 170

agora pulse

AUGUST 29, 2018

However, this B2B powerhouse can be a potent addition to your toolkit. In this post, we’re going to look at how to use both the native analytics and Agorapulse’s new LinkedIn reporting tools to discover how to better connect with your audience on the biggest professional networking platform out there.

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Analytics LinkedIn How To Report 111

Webbiquity SMM

DECEMBER 16, 2013

Line Up Your B2B Content with your Customer’s Goals by Business2Community. ** 5 STARS. Infographic: How to make your online content more interesting by leaderswest Digital Marketing Journal. 59% of B2B marketers consider blogs their most valuable channel. • Infographics About Content Marketing.

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Content Marketing B2B Journal 201

Convince & Convert

JUNE 16, 2014

For example, we talked about the Columbia Sportswear mobile application. Being able to tell you how to tie knots isn’t necessarily part of their brand story, per se, but it’s still a great content execution.

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B2B Content Marketing Metrics 158

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Additionally, Google has revealed that YouTube users often search for ‘how to’ videos and other ‘search engine-like’ queries. 4. Mobile devices dominate YouTube views, but TV is gaining.

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YouTube Strategy B2B Marketing 111

MegaBytee

MARCH 8, 2021

Here we will discuss how to choose the right social media channels for your business. Linkedin is a good platform for professionals; almost 57% of LinkedIn traffic comes from mobile users. The post How to choose the right social media channels for your business appeared first on MegaByte. Final Thoughts .

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Social Media CPC How To Forums 52

Webbiquity SMM

FEBRUARY 23, 2016

In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. ” LinkedIn is tops for B2B marketing, but…not for advertising? 41% of B2B marketers say LinkedIn is the most important social network they use, and 81% say they use it to help launch new products. Pew Research ). Twelveskip ).

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Social Networking B2B LinkedIn Instagram 100

Convince & Convert

FEBRUARY 15, 2013

Social Media Stat of the Week: 37% of PC users have migrated to mobile. This week’s stats speaks to the multi-device universe we are living in today: 27% of tablet owners say they are using their PC less to acces the internet, and 37% are saying they have migrated various uses of their PC to mobile devices (both phones and tablets).

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Activities Tumblr How To Fashion 130

Likeable

SEPTEMBER 3, 2019

The instantaneous nature of communication in this lightning-fast, mobile-first world has largely desensitized the public to marketing messages—so when it comes to real-time content, brands are going to all kinds of lengths to grab their audiences’ attention as fast as they can. B2B companies can hop on the real-time content train too!

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Content Meme How To Trends 65

Razor Social

JANUARY 10, 2018

Did you know that more than 50 percent of B2B marketers are unclear on what content marketing effectiveness looks like ? So…how do you know if your content marketing works? To learn how to do this, read my article on how to set up Google Analytics goals. No wonder so many companies fail at it!

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Content How To Marketing Metrics 104

Twist Image

MARCH 15, 2018

If you're interested in learning how to give a better (and more valuable) presentation (or you're not there yet), please read this before proceeding: How To Give A Great Presentation (Seriously). This article really breaks down (in steps) how to develop and prepare for a great presentation, keynote and/or speech. business blog.

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How To Eventful B2B Conference 58

Ignite Social Media

JULY 27, 2020

We will cover the top use cases for the tag and show you how to put each to use. Deep, Relevant B2B Audience Insights. It’s the juicy B2B data that is typically hard to uncover. An email address, first and last name, mobile device ID, or google ID can be used to match.

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LinkedIn Advertising URL Campaign 177

Socialmedia.biz

MARCH 25, 2021

In a B2B sense, industry awards ceremonies and conferences are great examples of events that have hashtags pop up around them. Pokemon Go was a Pokemon mobile game that allowed players to catch Pokemons out in the real world using a GPS system. The #SuperBowl hashtag is a great place to see discussions during the big game.

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Hashtag Brands How To Conference 78

Firebelly

OCTOBER 12, 2015

Digital Marketing: Social Media, Search, Mobile & More. Description: A private group for professionals working in digital marketing, social media, search, mobile marketing, content marketing, and PR. Learn more ]. Group size: 50,858 members. Learn more ]. Group size: 182,536 members. Learn more ]. Group size: 41,352 members.

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Groups Groups LinkedIn Social Media 100

Twist Image

AUGUST 20, 2013

We need to forget about the idea of mobile marketing and start focusing on smart marketing. It''s not about three screens (TV, Web and mobile) or four screens (some people like to say that the tablet is the fourth screen). When mobile is less about where you are and much more about who you are. The context of the situation.

Marketing 109

Marketing Mobile B2B Apple 109

Direct Marketing Observations

MAY 13, 2022

With that said, let’s focus on social media’s impact in a B2B world. Specifically, for B2B, social media is a complicated love/hate relationship. According to Statista, US residents spend an average of 323 minutes per week watching video content – on mobile phones alone! Social resets every day. It always has been.

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B2B Social Media Conversation Platform 112