Convince & Convert

OCTOBER 9, 2017

Instagram is a fantastic platform for B2B marketers. And Instagram is one of the best ways to reach this group of business executives and entrepreneurs. In this guide, we’ve rounded up several examples of B2B brands leveraging Instagram to get closer to customers and drive real results.

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B2B Instagram Brands Hubspot 159

Sprout Social

APRIL 25, 2024

Social media campaign brief A well-orchestrated social media campaign requires more than just brand consistency. This social media campaign brief template encourages you to incorporate insights from across your organization. B2B social media content plan template B2B social media content doesn’t have to be boring.

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Template Templates Social Media RFP 105

Oktopost

SEPTEMBER 4, 2019

Feed a website address to BuiltWith, and it can tell you about the framework, widgets, hosting, scripting, shopping cart software, content delivery and advertising networks, and more. Measuring the efficacy and results of an online marketing campaign can be challenging. Facebook Groups. Creating a Facebook Group is easy.

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Software Research Marketing Price 81

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

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B2B ROI Social Media Hashtag 91

Sprout Social

JUNE 28, 2023

In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. Marketing automation is the process of speeding up repetitive, time-consuming and complex tasks with the power of automation software. What is marketing automation? Automation tools are popular in marketing departments.

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Team Hubspot Marketing SMS 106

Webbiquity SMM

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. In addition, brands often spread efforts across multiple platforms for each of their campaigns. Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. First things first.

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Social Media Marketing Hashtag Campaign 164

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Sprout Social

FEBRUARY 27, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. but B2B social marketing comes with a set of unique challenges. It’s certainly not as straightforward, but taking cues from proven B2C tricks to build your B2B strategy is possible and can be very effective.

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UGC B2B How To Software 74

Ignite Social Media

JULY 10, 2020

Gizmodo went even further, with a headline reading, “Facebook Ad Boycott Will Go on After Zuckerberg, Sandberg Blow Off Civil Rights Groups’ Demands.” Snapchat is less about stories today and more about visual group chatting, but they also offer a self-serve ad platform that can be started with relatively modest budgets.

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Brands Facebook LinkedIn Influencer 176

Social Media Strategies Summit

OCTOBER 21, 2021

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. More often than not, Wolfe Herd uses her social platforms (particularly Twitter) for campaigning and promoting social justice-related issues. Christian Klein is CEO of global software giant SAP.

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Social Media Startup LinkedIn Telecommunications 211

Oktopost

DECEMBER 21, 2023

Furthermore, market research helps identify untapped opportunities, understand consumer needs, and tailor marketing campaigns for maximum impact. Focus Groups: Conduct focus group discussions with a representative sample of your target audience. Did your SEO program lead to a surge in web traffic?

Marketing 62

Marketing Survey Skills How To 62

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

agora pulse

JANUARY 22, 2021

Action buttons allow you to drive specific off-platform actions on-platform through the use of third-party tools like scheduling software or table management software. You can also use Agorapulse’s scheduling software to add alt text to posts when you’re uploading them. Your app isn’t updated.

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Features Instagram Hashtag Social Media Management 124

Sprout Social

JANUARY 25, 2022

Generates marketing campaign ideas. With your personas and journey map in hand, creating a marketing campaign is so much easier. You’ll have mapped out motivations and stages to align campaign ideas to. Customer personas are fictional characters that represent each of your target customer groups.

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Examples Template Templates How To 90

Sprout Social

NOVEMBER 2, 2023

Generate marketing campaign ideas. A clear understanding of customer motivations and journey stages creates targeted campaigns. These insights are handy when creating emotional marketing campaigns. Customer personas are fictional characters that represent each of your target customer groups. Guide multiple departments.

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Examples Template Templates How To 100

Oktopost

SEPTEMBER 13, 2022

To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience. This information can be used to create targeted marketing campaigns across various social media channels. But what platforms are best for financial services?

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Platform Social Media Insurance Education 84

Oktopost

APRIL 6, 2023

In the B2B world, you don’t just want to be looked upon as just another business selling a particular product or service. While, for plenty of retailers in the B2C world, that reputation can work out just fine, the world of B2B is different. Then, gradually, add more people into the fold.

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Exercises Metrics B2B Social Media 69

Oktopost

DECEMBER 18, 2023

B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that. Community management software can take your brand building to a new level. Jump ahead: What is Community Management Software? T hey provide: Features for monitoring conversations online.

Software 62

Software Communities Forums Hubspot 62

Buzz Marketing for Technology

MARCH 30, 2010

In the book he stresses the importance of having a “buyer persona” and his definition a buyer persona is a “distinct group of potential customers expressed as an archetypal person whom you want your marketing to reach”. Kadient, a software as a service provider, has a number of buyer personas – 2 in fact – one named Anya and one named Luke.

Advertising 205

Advertising Crowdsourcing Facebook Case Study 205

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). ” Another 20% of both groups say they use social media, but in an ad hoc manner. B2B Lead Blog ). e-Strategy Trends ). Earnest Agency ). Marketing Charts ). Marketing Charts ).

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Social Media B2B Marketing SEO 245

Jason Yormark

FEBRUARY 18, 2010

The search shows I’ve attended are much more B2B, with Macworld having a much more consumer feel. The Day 2 video is a bit more interesting as you actually get some insight into some cool apps and software that were at the show. It’s been a great run, and I’m wrapping up my time with the group.

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Webbiquity SMM

JUNE 15, 2010

But on the other hand, social media is not simply another channel, i.e. to be lumped into a group such as radio, TV, outdoor, print, and social media. Certainly b2b marketers, whose appeal is limited to specific niche markets, have always targeted their messages more carefully than have big consumer brands. But not in social media.

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Social Media Technorati StumbleUpon Digg 171

Keyhole.co

MARCH 4, 2023

And while you may be great at crafting a goal-driven influencer campaign, you might struggle with calculating your influencer marketing ROI just like many others. A successful influencer campaign not only leaves the influencer and its target group happy, but it generates a satisfactory ROI for the brand too.

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ROI Influencer Marketing Campaign 52

Sprout Social

OCTOBER 10, 2019

Whether you’re totally new to LinkedIn advertising or want to beef up your current marketing presence, these tips and strategies can help you craft an effective campaign. If you have a particular product or service that deserves its own page (think: a specialized software or new launch), go for it. Getting Started.

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LinkedIn How To Real Estate Advertising 93

Oktopost

MARCH 22, 2022

There are clear benefits to investing in customer advocacy marketing for B2B brands: #1. Advocacy Marketing is Cost-Efficient: You can spend less on traditional marketing campaigns and advertisements when you convince customers to advocate for a brand. Then, and this is key, take that feedback into actual consideration.

Marketing 88

Marketing Loyalty Case Study Cost 88

Webbiquity SMM

AUGUST 23, 2010

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? 20 Metrics To Effectively Track Social Media Campaigns by Search Engine Land. Compelling piece except for his use of the phrase social media campaign (argh).

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ROI Social Media Vocus Metrics 193

Buffer Social

JULY 23, 2019

Keep reading as we dive into the world of micro-influencers and explain the ins and outs of this new trend toward going small with your influencer campaigns. Today, you see influencer marketing as a core strategy of direct-to-consumer brands, of e-commerce shops — even B2B companies are getting into the game.

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Influencer Strategy Marketing Survey 75

Convince & Convert

APRIL 3, 2015

In March, we heard from a non-profit digital communications expert at Habitat for Humanity; the marketers of shipping marketplace uShip; the mind behind social media, CRM, and customer service at Whole Foods; and the leader of social media marketing software ShortStack. Quite a varied group of Social Pros this month.

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Meeting How To Software iPad 60

Keyhole.co

MARCH 11, 2024

With Keyhole, you can track the performance of your LinkedIn posts and campaigns, as well as monitor conversations and trends related to your industry or niche. Additional tools that integrate with your LinkedIn strategy Beyond the primary analytics tools, incorporating specialized software can further refine your LinkedIn strategy.

Template 52

Template Templates Analytics LinkedIn 52

Likeable

SEPTEMBER 3, 2019

Being able to see what events are in the coming months allows you more time to brainstorm campaign ideas and create one-offs that are more complicated than what you could make on short notice. meme is believed to have started when a Twitter user posted a photo of a cafeteria with each table labeled as a different group of Justin Bieber songs.

Content 65

Content Meme How To Trends 65

Webbiquity SMM

JANUARY 24, 2011

Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. Wildfire is designed to enable organizations to easily create branded interactive campaigns (e.g. 12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars. DialogFeed. ** 5 Stars.

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Tools Social Media Lithium Sysomos 206

Keyhole.co

JULY 5, 2023

Being a visual-first platform, it’s particularly suitable for eCommerce marketing (as opposed to B2B, software, and service-based businesses), because you have all the creative liberty to post eye-catching product photos, entertaining and/or educational videos, user-generated content, and more.

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Instagram Meme Tips Marketing 52

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Why use social media for B2B marketing. Wondering if B2B social media marketing is right for your business?

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B2B Social Media Tools Tips 98

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Let’s be honest.

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B2B Social Media Hashtag Press Release 134

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

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B2B Research Sentiment Marketing 109

Oktopost

JANUARY 25, 2021

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. The B2B buyer’s journey can be long and convoluted, and now it often ventures into the social media landscape. LinkedIn alone generates 80% of social media B2B leads these days.

Social Media Management 156

Social Media Management B2B Social Media Hubspot 156

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

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B2B Survey ROI Metrics 144