Oktopost

JULY 30, 2020

So many B2B deals closed, and so many connections made. Actually, forget about industries, webinar and online meeting software like Zoom and others are even being used for family gatherings. Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. What are webinars?

B2B 98

B2B Platform Price Software 98

Oktopost

SEPTEMBER 21, 2020

In recent years, B2B marketers have started to see the value of social listening and incorporate it into their marketing strategy. The importance of social listening for B2B marketing. For B2B sales and marketing, there are several built-in functions and capabilities that social listening tools bring to the table.

B2B 89

B2B Marketing Sentiment Influencer 89

Convince & Convert

OCTOBER 9, 2017

Instagram is a fantastic platform for B2B marketers. And Instagram is one of the best ways to reach this group of business executives and entrepreneurs. In this guide, we’ve rounded up several examples of B2B brands leveraging Instagram to get closer to customers and drive real results.

B2B 159

B2B Instagram Brands Hubspot 159

Webbiquity SMM

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding.

Twitter 231

Twitter B2B LinkedIn Brand Monitoring 231

Sprout Social

MAY 18, 2022

By 2025, Gartner expects “80% of B2B sales interactions between suppliers and buyers to occur in digital channels.” On social media, this may involve joining professional groups and interacting with industry leaders. If you use software to execute your employee advocacy program , this metric should already be available.

Metrics 135

Metrics B2B Software Social Media 135

Oktopost

SEPTEMBER 4, 2019

Feed a website address to BuiltWith, and it can tell you about the framework, widgets, hosting, scripting, shopping cart software, content delivery and advertising networks, and more. Quora isn’t a “software solution” in the traditional sense, but it’s a great place to find real people willing to provide expertise and insights.

Software 81

Software Research Marketing Price 81

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

B2B 91

B2B ROI Social Media Hashtag 91

Webbiquity SMM

JULY 9, 2012

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. So, what can you do if you’re a b2b marketer who has an abundance of delighted clients, none of whom can provide public endorsement? Image credit: Carla Zanoni. ” Not gonna happen. Here are seven possible tactics.

B2B 189

B2B Case Study Telecommunications Study 189

Sprout Social

APRIL 25, 2024

Instagram post templates If you’re tired of spending hours tinkering around in design software trying to create the perfect IG post, these Instagram post templates are for you. B2B social media content plan template B2B social media content doesn’t have to be boring. Get the template 18. Get the template 23. Get the template 30.

Template 102

Template Templates Social Media RFP 102

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Convince & Convert

JUNE 7, 2017

B2B companies have an attention problem. Instead of the traditional “spray-and-pray” mindset so common in the B2B world, account-based marketing is when marketers use a more personalized approach to target one company, one department, or even one individual. The bigger the brand, the harder it is for B2B vendors to stand out.

Campaign 149

Campaign Marketing B2B Conference 149

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. Graphic design: The ability to create and edit graphics using software such as Adobe Photoshop or Illustrator. These types of endorsements are priceless.

LinkedIn 113

LinkedIn Tips Skills URL 113

Sprout Social

JUNE 13, 2023

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward.

Atlassian 95

Atlassian ROI Social Media Collaboration 95

Sprout Social

FEBRUARY 27, 2020

, but B2B social marketing comes with a set of unique challenges. It’s certainly not as straightforward, but taking cues from proven B2C tricks to build your B2B strategy is possible and can be very effective. We often focus on the needs of the business and how our software products meet them. What you can learn.

UGC 72

UGC B2B How To Software 72

Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. It’ll help you stay ahead of potential attacks and offer your B2B services that your customers can trust. Brands, especially B2B businesses, need to manage multiple social media accounts on different channels. Human/Employee Error.

Social Media 125

Social Media How To Policies Authentication 125

Webbiquity SMM

JULY 9, 2012

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. So, what can you do if you’re a b2b marketer who has an abundance of delighted clients, none of whom can provide public endorsement? Image credit: Carla Zanoni. ” Not gonna happen. Here are seven possible tactics.

B2B 101

B2B Case Study Telecommunications Banking 101

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. Twitter is arguably the most flexible and capable social network for B2B marketers.

Team 162

Team Marketing B2B Eventful 162

Ignite Social Media

JULY 10, 2020

Gizmodo went even further, with a headline reading, “Facebook Ad Boycott Will Go on After Zuckerberg, Sandberg Blow Off Civil Rights Groups’ Demands.” Snapchat is less about stories today and more about visual group chatting, but they also offer a self-serve ad platform that can be started with relatively modest budgets.

Brands 178

Brands Facebook LinkedIn Influencer 178

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Webbiquity SMM

DECEMBER 16, 2013

Line Up Your B2B Content with your Customer’s Goals by Business2Community. ** 5 STARS. 59% of B2B marketers consider blogs their most valuable channel. • The State of B2B Content Marketing: Tactics, Sharing Tools and Metrics [INFOGRAPHIC] by Social Media Today. Infographics About Content Marketing.

Content 203

Content Marketing B2B Journal 203

Sprout Social

JUNE 28, 2023

In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. Marketing automation is the process of speeding up repetitive, time-consuming and complex tasks with the power of automation software. What is marketing automation? Automation tools are popular in marketing departments.

Team 103

Team Hubspot Marketing SMS 103

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Three of the companies aren’t on Twitter.

Social Media 178

Social Media B2B Exercises Hubspot 178

Oktopost

DECEMBER 18, 2023

B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that. Community management software can take your brand building to a new level. Jump ahead: What is Community Management Software? T hey provide: Features for monitoring conversations online.

Software 62

Software Communities Forums Hubspot 62

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). ” Another 20% of both groups say they use social media, but in an ad hoc manner. B2B Lead Blog ). e-Strategy Trends ). Earnest Agency ). Marketing Charts ). Marketing Charts ).

Social Media 249

Social Media B2B Marketing SEO 249

agora pulse

JANUARY 22, 2021

Action buttons allow you to drive specific off-platform actions on-platform through the use of third-party tools like scheduling software or table management software. You can also use Agorapulse’s scheduling software to add alt text to posts when you’re uploading them.

Features 124

Features Instagram Hashtag Social Media Management 124

Webbiquity SMM

JANUARY 24, 2019

Pick the platforms where you want to be active; it is a good idea to restrict your focus to the 2-4 largest social networks for your target group. The post The Guide To Social Media Marketing Automation appeared first on B2B Marketing Blog | Webbiquity. The next step is to build a strategy for each of your chosen platforms.

Social Media 166

Social Media Marketing Hashtag Campaign 166

Social Media Strategies Summit

OCTOBER 21, 2021

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. Christian Klein is CEO of global software giant SAP. 6 of the Best B2B Brands on Social Media Now. For one thing, it seems employees like it. Only 12% disagree.

Social Media 211

Social Media Startup LinkedIn Telecommunications 211

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. She heads up Adams Consulting Group, a technical services firm specializing in Apple Macintosh desktops, servers and laptops. Diana Adams. adamsconsulting. Amber Buhl. Ardath Albee.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Convince & Convert

DECEMBER 1, 2014

70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. Over approximately 90 days, we published 87 posts at Convince & Convert , and used the Inbound Writer technology on 18 of them, with 69 other posts serving as a control group. Second, you probably need more content.

Analytics 165

Analytics Content How To Software 165

Oktopost

APRIL 6, 2023

In the B2B world, you don’t just want to be looked upon as just another business selling a particular product or service. While, for plenty of retailers in the B2C world, that reputation can work out just fine, the world of B2B is different. Then, gradually, add more people into the fold.

Exercises 69

Exercises Metrics B2B Social Media 69

Jason Yormark

FEBRUARY 18, 2010

The search shows I’ve attended are much more B2B, with Macworld having a much more consumer feel. The Day 2 video is a bit more interesting as you actually get some insight into some cool apps and software that were at the show. It’s been a great run, and I’m wrapping up my time with the group.

Apple 200

Apple Embedding RSS Disqus 200

Oktopost

DECEMBER 21, 2023

Focus Groups: Conduct focus group discussions with a representative sample of your target audience. Be smart about the use of technology According to Gartner , marketing software is a top priority investment for 2024, however, 62% have regretted at least one of their recent software purchases.

Marketing 62

Marketing Survey Skills How To 62

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. by B2B Digital Marketing. With Google+ Communities, Google launches its own version of Facebook Groups by VentureBeat. So what makes Google+ special?

Google 218

Google Tips Bookmarklet SEO 218

Waxing UnLyrical

JUNE 28, 2018

I recently attended an industry event featuring a group of agency leaders who were clearly smart, successful people. I’m often asked if storytelling is harder for B2B companies. Guest Post by Rob Biesenbach. It’s an old story: PR people are often terrible when it comes to our own PR.

Chemicals 187

Chemicals Creative Commons Consultant Organization 187

Oktopost

SEPTEMBER 13, 2022

To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience. You can follow influential people in your industry, join relevant groups, and discuss the latest industry news with your peers. But what platforms are best for financial services?

Platform 84

Platform Social Media Insurance Education 84

Convince & Convert

SEPTEMBER 5, 2017

Carlos Gil, Head of Global Social Media Marketing for BMC Software, defends Snapchat as a social tool for B2B and B2C businesses. Listen in to learn the crucial difference between “being interested” and “being interesting,” plus two simple questions that lead to deeper relationships.

Influencer 130

Influencer Social Media Statistics B2B 130

Convince & Convert

JANUARY 11, 2016

The biggest challenge B2B marketer will face in 2016 is the same as 2015, ’14 and ’13 before it. These days, acquiring software is the easy part. Software without process is a guaranteed problem. Then, and only then, should you purchase new software. Want to take a guess what it is? highlight to tweet).

Education 60

Education Process Software Analysis 60