Social Media Strategies Summit

FEBRUARY 24, 2021

Soon, people are queuing out the door to buy a book, a hot drink, and a snack. Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Social listening isn’t just for B2C brands – it has a big part to play in B2B marketing strategies too. Measure Key Social Listening Metrics. “Me too,” says the other. “I

Social Media 147

Social Media Strategy Sentiment Marketing 147

Convince & Convert

MARCH 4, 2010

But, to ensure you aren’t disheartened in the meantime, select success metrics that are appropriate for your goals. Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition.

Metrics 132

Metrics Strategy How To Tourism 132

Oktopost

OCTOBER 14, 2019

We’re very excited to share the new Oktopost podcast, B2B Marketing Now! Next time we will be reviewing the power of video in B2B marketing. Quote here shared by Brett, from the book “ How Clients Buy ”. It completely changes success metrics, which is a hard change to make for most teams. The tools are not ABM.

Marketing 76

Marketing B2B Team LinkedIn 76

Oktopost

DECEMBER 22, 2019

Oktopost specializes in social media management for B2B companies. For B2B companies, which often overlook social media marketing, Oktopost can help them them not only track brand mentions but also demonstrate how those mentions and social engagements impact sales opportunities.

Tools 116

Tools B2B Sentiment Notification 116

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Not a good plan.

Social Media 176

Social Media B2B Exercises Hubspot 176

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Create resources like e-books and how-to guides to deliver value.

Reputation 59

Reputation Brands Construction How To 59

Hootsuite

JULY 4, 2022

of B2B decision makers who use social for work research say that TikTok influences their purchase decisions. While it may not be the most obvious platform for direct B2B sales conversions, TikTok provides a great space to build brand trust and loyalty: TikTok users are 2.4x TikTok isn’t just for consumer brands, either: 13.9%

Questions 106

Questions Banking Insurance HootSuite 106

Twist Image

MARCH 15, 2017

B2B and B2B are both dealing dealing with how this works - both internally to move the operation forward and externally in terms of what the consumer sees, buys and connects with. Famed business book author and TED Talker, Simon Sinek , continues to gain fame for his one, simple (but seemingly hard to do) concept of: Start With Why.

B2B 80

B2B Case Study Mobile Data 80

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales.

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

JANUARY 7, 2016

He co-authored “The B2B Social Media Book” back in 2012 and brings his specialist insight into B2B marketing strategy to the Content Pros Podcast. So in fact, even though we’re all measured on lead generation as a key metric, we spend way, way more time and effort distributing free content.” Jeff’s Book.

Content 60

Content How To B2B Energy 60

Convince & Convert

FEBRUARY 3, 2011

Our abhorrence for calculation enables us to mutually agree on statistically dubious metrics with nary a shrug or arched eyebrow. The bad news is that there isn’t an easy-to-convey, standardized, one-size-fits-all metric, like Nielsen ratings, for social media. We hate math. It Depends. And there isn’t going to be.

Nielsen 149

Nielsen Company Social Media Metrics 149

Razor Social

JANUARY 10, 2018

Did you know that more than 50 percent of B2B marketers are unclear on what content marketing effectiveness looks like ? If you regularly track and measure the following metrics, you will get valuable insights into the effectiveness of your content marketing efforts. This is a crucial metric that so many marketers forget.

Content 104

Content How To Marketing Metrics 104

Sprout Social

FEBRUARY 11, 2021

She has also been an active contributor to Sprout thought leadership content throughout the year, sharing important perspectives on how to tackle difficult conversations around racial injustice, providing tips and tricks for working in B2B social and appearing on an expert panel on how to effectively use social metrics. .

Campaign 105

Campaign Groups Groups Communities 105

Webbiquity SMM

OCTOBER 18, 2010

Meaningful Metrics for B2B Blogging by Proteus B2B Marketing. Annabel Candy details eight traits to cultivate for blogging success, such as being concise, focused and persistent. Share this on Bebo. Subscribe to the comments for this post?

Alltop 148

Alltop Tips Hubspot Directory 148

Convince & Convert

AUGUST 25, 2011

The reality is that there isn’t a damn thing you’ll learn at a social media event that you couldn’t learn from a blog or a book if you wanted to work that hard. I’m doing a session on Content Marketing Metrics, and a 7-minute burst session at lunch, where I’ll be trial ballooning some concepts for my next book.

Eventful 128

Eventful Social Media B2B Conference 128

Oktopost

NOVEMBER 18, 2020

As a result, 79% of sales reps say they’ve had to take on new responsibilities, new metrics, and quickly adapt to new ways of selling. For sales leaders it’s crucial to understand the top challenges blocking the sales team from booking meetings, driving revenue, and hitting quota.

Engagement 91

Engagement Social Media B2B Team 91

Writtent Blog

APRIL 2, 2014

From Eloqua to Dive Rite, Content Marketing Institute offers four diverse and thorough case studies of how content improved brand’s marketing metrics. Kapost is a leading provider of content marketing software, and their free eBook is definitely worth your time, if for no other reason than it’s an actual marketing comic book.

Resources 99

Resources Content Case Study eBook 99

The Realtime Report

JANUARY 8, 2021

According to Hewertson, who just released her highly anticipated second book, “ Hire Right, Fire Right: A Leader’s Guide to Finding and Keeping Your Best People , ” the problem with that logic is it’s short-sighted and often inaccurate. Acquiring and retaining talent is a relational, not a transactional, process,” Hewertson says.

Review 91

Review Process Meeting Conversation 91

Techipedia: Tamar Weinberg

JANUARY 11, 2012

Strategy involves competitive research, benchmarking, messaging, audience identification, determining platforms for engagement, setting overall program and conversion goals, and setting up metrics. They may specialize in B2B, B2C, particular size companies, particular industries or even particular platforms. Like this post?

Social Media 168

Social Media How To Marketing Syndication 168

The Marketing Blog

AUGUST 3, 2010

to contribute to their newly launched B2B portal www.paulwriter.com. Set your Metrics Lastly, a thorough set of metrics needs to be defined against which your brand’s performance on Facebook can be evaluated. It is absolutely vital, as these metrics will help in ROI calculation and deciding a future course of action.

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Convince & Convert

MARCH 8, 2012

So I’m not all for all the metrics in the start- up phases at least. Today, on the show, in just a moment, Jonathan Wichmann from the Maersk Line, which is the world’s largest container shipping company. That’s not a success as such.”

Company 121

Company Instagram B2B Survey 121

Buffer Social

JANUARY 18, 2024

I love creating content on the platform, plus I’ve just launched a podcast for B2B marketers that I’m keen to, well, market.   Profile views I saw an impressive increase in profile views — 28 percent — which I believe is the only metric impacted by subscribing to LinkedIn Premium.    Yes!

LinkedIn 88

LinkedIn Review Badge Analytics 88

Techipedia: Tamar Weinberg

APRIL 24, 2012

Service providers such as Mongoose Metrics are able to assign a unique phone number to each site visitor, which dynamically displays when they enter your site. They work with small and midsize firms in a wide array of B2B niches, including truck tracking and machine knitted fingerless gloves. [ Session Phone Tracking. Like this post?

Adwords 155

Adwords How To Module Aggregator 155

Convince & Convert

SEPTEMBER 11, 2011

Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme.

Klout 161

Klout Nielsen Influencer Social CRM 161

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). When we really probe and ask them about the business problem they’re trying to solve, that’s never nearly as clear as their need to know number XYZ or metric 123. Listen Now. Eric: Yeah.

B2B 121

B2B Software Social Media Survey 121

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). When we really probe and ask them about the business problem they’re trying to solve, that’s never nearly as clear as their need to know number XYZ or metric 123. Listen Now. Eric: Yeah.

B2B 121

B2B Software Social Media Survey 121

Convince & Convert

JUNE 17, 2010

This is a metric I devised to help me determine the efficiency of the time I spend on Twitter. But, the number of followers you’ve accumulated is a metric that everyone looks at (admit it), and it’s at least a decent barometer of how well you’ve cultivated Twitter. Over the past 30 days, it was approximately 10%.

Twitter 126

Twitter Metrics Social CRM Consultant 126

Convince & Convert

MARCH 27, 2012

Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. Sixty-five percent of B2B companies have blogs today (according to CMI and MarketingProfs research). If you want to get on his good side, send him something orange. Enough said.

Content 144

Content Consultant Marketing Price 144

Convince & Convert

MARCH 8, 2016

In most companies – especially B2B firms – sales and marketing don’t get along. Smarketing Component #2: Shared Strategy, Metrics, & Reporting. This is a huge part of what my book Youtility is about). They sing the same song, but in very different ways. Shared language is also critical.

How To 60

How To Embedding B2B Patterns 60

Writtent Blog

FEBRUARY 14, 2014

Lean is a metrics-driven mindset that guarantees transparency and an objective approach to the everyday decisions you make as a marketer and a growth hacker. Does Growth Hacking Actually Work for B2B Startups? And a couple books that are about to come out : 29. Startup Lessons Learned. QuickSprout. Ryan Holiday.

Resources 111

Resources Startup Marketing Handbook 111

Convince & Convert

JULY 29, 2012

B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. They can then determine ROI based on redemption rates and over customary store sales and average ticket. Responsible party for setting it up right?

ROI 141

ROI Social Media Social CRM Survey 141

Convince & Convert

MARCH 6, 2015

As he continued with the company, he learned what metrics were useful and what weren’t. We went from having a dashboard with 25 different metrics to 6.” Mike recommends the book Necessary Endings , by Henry Cloud. The book likens our life and work to a rosebush. highlight to tweet). ” So what did they do?

Marketing 60

Marketing Consultant Social Media Team 60

Convince & Convert

MARCH 27, 2012

Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. Sixty-five percent of B2B companies have blogs today (according to CMI and MarketingProfs research). If you want to get on his good side, send him something orange. Enough said.

Content 132

Content Consultant Marketing Price 132

Sprout Social

OCTOBER 10, 2016

Frustrate me, you can forget my order/booking #sproutchat. Review Your Metrics Along the Way. A3: But also, make sure you're looking at metrics for your entire funnel. A4: in the B2B world, a form fill with 10,000 required fields is the #1 reason i won't download something i'd otherwise like. sproutchat.

Conversation 40

Conversation Sample Samples Metrics 40

Keyhole.co

JULY 5, 2023

Being a visual-first platform, it’s particularly suitable for eCommerce marketing (as opposed to B2B, software, and service-based businesses), because you have all the creative liberty to post eye-catching product photos, entertaining and/or educational videos, user-generated content, and more.

Instagram 52

Instagram Meme Tips Marketing 52

Convince & Convert

MARCH 25, 2010

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. Want to print out all your key metrics on one piece of paper, for easy distribution and circulation within your organization?

Social Media 117

Social Media Strategy Statistics Metrics 117

Waxing UnLyrical

NOVEMBER 7, 2010

How B2B companies use real-time blog posts to get trade media exposure , from David Meerman Scott ‘s Web Ink Now. Why: I’ve used David’s book, The New Rules of Marketing and PR , for my classes at Johns Hopkins for the last two years. I suspect his new book might have a new place on my syllabus. Shall We Tweet?

Class 144

Class Creative Commons Postrank Conference 144