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Top 7 Considerations for Choosing High-Performing Blog Topics

Social Media Strategies Summit

Yet, like most marketers, you’re likely to still struggle with one aspect of publishing and distributing content that delivers results: selecting topics for your company blog. This guide covers the most important considerations when selecting blog topics, depending on what you want to get out of your content marketing efforts.

Loyalty 204
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Making Social Media An ROI Positive Channel For B2B Businesses

The Realtime Report

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. Yet, 61% of marketers claim measuring ROI is a top challenge.

B2B 91
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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. Case in Point: Event Marketing.

Team 160
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Five Reasons Why You Absolutely, Positively Need to do Online Brand Monitoring

Webbiquity SMM

And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. Why then do so many brands fail to do basic brand monitoring on social networks, and across the Internet more generally? Your fans are advocating for your brand.

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6 Brands Achieving Amazing Results on Facebook

Social Media Strategies Summit

It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023. But they were interested to discover if they could use the social network to increase purchases via physical retail stores.

Brands 130
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LinkedIn Marketing Guide – How to grow your business using LinkedIn

Keyhole.co

LinkedIn is the most popular professional social network. Along with being a preeminent social network for hiring top talent, more and more businesses are using LinkedIn marketing to network, connect and sell to potential customers. These statistics highlight that you need a LinkedIn marketing plan.

LinkedIn 130
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79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. Social media and inbound marketing techniques have been a boon for marketers. And…even social media itself. Wondering which social network is most effective at generating b2b leads?