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An Introduction to Social Media for Business

Sprout Social

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. Social media allows smaller companies to compete against some of the larger businesses to reach more customers. sponsored.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media?

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A Personal Review of Avatar

Taylor Marek

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me A Personal Review of Avatar December 22, 2009 by Taylor Marek I went with a group of friends to see Avatar last night. Avatar began. Spoiler Alert!!!** The Story The story of Avatar goes as follows. He was sent as part of a project, Avatar, to find out about the Na’vi by actually becoming one. Jake and the rest who are in their Avatars try to stop it, but are unsuccessful. Are you a Marketer? My Story?

Your Definitive Guide to Social Media Image Sizes

Convince & Convert

Social media platforms are always being updated, which means they’re constantly changing their profile and cover photo dimensions, layouts, and dimensions for uploaded images. It However, high-quality and creative imagery is imperative to your social media marketing success, so it’s important that you know the proper dimensions for each network you use. Facebook.

How to Write a Social Media Strategy in 9 Steps

Laurel Papworth

Which Covers: Purpose vs Values, Tribes & Customer Avatar (Targeted Comms),Spaces and Platforms, Roles and Personal Brand Gamification, Engagement Life Cycles & Call To Actions, Key Influencers, Voice & Etiquette, Campaign & Activities, Rituals & Conversation Diary. Do you have to write a social media strategy for a client? Which Social Media Platforms?

How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Business , Marketing , Social Media > How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself by Tamar Weinberg on June 16, 2010 Share This is a guest post by Kwame Boame.

Why Marketers Need to Rethink Influencer Targeting

Convince & Convert

Over the past few years, we’ve seen a significant shift in the way brands utilize social media. As companies have built out their social media teams, the tools those teams use mature, and best practices have been honed. Likewise, social marketers are expanding the possibilities of what can be achieved. But should it be? Measuring What Matters.

What the Future Holds for B2B Social Media Marketing

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Business Small business Social media Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Learn more. million followers).

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Social Media "Pioneers" Tell Why

Diva Marketing Blog

Recently many of my social media conversations seemed to be about the perception that social is a young person’s game. However, many of the people who began exploring social media 7, 8, 9, 10, 12 years ago were 30+ when they/we started working in this industry. Some realized that blogs could shape opinons beyond the influence and gatekeeping of traditional media.

Social Media Cheat Sheet

Taylor Marek

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Social Media Cheat Sheet June 28, 2010 by Taylor Marek Have you ever wanted a cheat sheet when it comes to utilizing Social Media for your business? You can get it for a limited time only when you join my Social Media Inner Circle. Taylor is a 21 year old New Media Visionary on a Journey to change the World. Just a simple, step-by-step action plan on exactly what you need to do? Click here to cancel reply.

Saying Goodbye to Digital Marketing: Meet the New Me

Ari Herzog

spent four wonderful years self-employed as a digital marketing trainer, consultant, and community manager. managed online footprints for nonprofits and a Fortune Global 500 company. I led national conference panels on social media marketing. taught MBA students and small business owners everything from Facebook marketing to email marketing.

How Social Media and Smartphones Breed a Petri Dish of Negativity

Convince & Convert

Even with your commitment to humanization, social outreach, customer experience and all the rest, you’re still getting more angry missives than ever. It’s happening at McDonald’s, too, despite their major commitment to real-time customer service via social media (listen to the Social Pros interview with their social media head Rick Wion for details).

Five Ways to Build the Perfect Web Marketing Storm

Spin Sucks

I hate to admit this out loud, but I know only a fraction about content marketing for the web. learned this flaw last night, as I watched the webinar Andy Crestodina is doing for us on Thursday – Build the Perfect Web Marketing Storm. He begins with a content marketing template. Email Marketing. Social Promotion. ” WRONG! Blogging. Writing.

A Brief History Of Social Media

socialmediarockstar.com

Home Consulting About Contact Subscribe Social Media Rockstar Social Media Blog – ::Social Media Rockstar:: A Brief History Of Social Media by Brett Borders on June 2, 2009 S ocial media isn’t really “new.&# These early social media explorers built “ boxes “… homemade electronic devices that could generate tones allowing them to make free calls and get access to the experimental back end of the telephone system. The first “tweetup&# type social media events were 2600 meetings.

What has Social Media Network done to us

Social Media Network Marketing

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Social Media Ne. About Me - Social Media Network Online Contact Me - Social Media Network Online Your Contribution To This Blog - Social Media Netw. What People Have To Say About Pervara - Social Med. Unported License.

How PR Pros Are Using Social Media for Real Results

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Social Media Mashable on Facebook Join Us! confused)?

Social Media Strategy: 10 Experts Reveal Their Secrets

Viper Chill

For example, you might not know that I helped one newspaper go from a limited social media presence to helping them hit the Digg homepage over 40 times. Together, these people have been involved in social media as long as anyone else and discovered tactics to help you get the most out of the services. Pay a submission marketer to get your stuff on the front page.

Digg 35

Social Media Professional's Skill Sets

Social Media Network Marketing

If you think that Social Media is an easy job then yes you are correct. Many a times I come across people asking why is Social Media not measurable. Or that since it is just the task of setting up of a profile, putting an image to the avatar and there you are your teenage kid can also put up Tweets and Posts. Answering the question of measuring Social Media, well it is very much measured and checked against ROI. Social Media requires the person to have the following skill sets: Dedicated professional, who 'likes' the Social Media sites.

How does Avatar apply to Social Media?

Taylor Marek

Avatar sure isn’t exhausted on [.]. Tags: Business Digital General How To New Media Social Media $1 Billion Avatar Hometree Jake Sully James Cameron Na'vi Old Media online Quaritch social media marketing traditional media Unobtanium We are now into 2010, and I am excited! plan on posting much more often, providing you with some exceptional content in each post. Enjoy this first post! Wow, the more I reminisce on the movie and watch it, when I have the chance, the better it gets each time.

How does Avatar apply to Social Media?

Taylor Marek

Avatar sure isn’t exhausted on my list, I’m still pulling out some social media goodies for you to enjoy! Here are a couple more… The first post I wrote on my review of Avatar has been getting some good views lately, when the idea struck me to expand upon it. Avatar has now grossed $1 Billion dollars , has been trending on twitter for the past four weeks , and is doing quite well. 1.You Have An Avatar. Interestingly enough, that is your social media (online) presence. We are now into 2010, and I am excited! Comment below.

How does Avatar apply to Social Media?

Taylor Marek

Avatar sure isn’t exhausted on my list, I’m still pulling out some social media goodies for you to enjoy! Here are a couple more… The first post I wrote on my review of Avatar has been getting some good views lately, when the idea struck me to expand upon it. Avatar has now grossed $1 Billion dollars , has been trending on twitter for the past four weeks , and is doing quite well. 1.You Have An Avatar. Interestingly enough, that is your social media (online) presence. We are now into 2010, and I am excited! Comment below.

How to Develop Buyer Personas (Part 1)

Pamorama

As a brand marketer, you need to know as much as you can about these attributes among your target customers. Buyer personas are examples of real buyers who make or influence decisions about your products and services — avatars you create based on direct interviews with as many of them as possible. Do you use social media? Your persona is the role you play in life. Goals.

15 Tips To Optimize Your LinkedIn Initiative

Techipedia: Tamar Weinberg

LinkedIn is so much more than social networking for businesses and business people – it can totally change how you run your business as a whole. Remember, you’re not on Facebook, Google+, or MySpace here – this is a social network for business professionals. Don’t let either one of these excuses hold you back from this very useful marketing and networking tool.

When Does Social Media Really Work?

Direct Marketing Observations

The beauty of social media isn’t in the online connections.  It’s not about the numbers, never has been.  OK,  maybe it is to marketers, but that’s because they operate from a different perspective.  No the beauty of social media is in it’s potential.  It’s potential to connect people from divergent backgrounds or in the same city or that have the same common interests.  It can really connect people in infinite ways. Taking social offline should be the goal of every online social media encounter worth its weight.

Social Media From A to Z: A Glossary

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media From A to Z: A Glossary by Pam Dyer on June 30, 2010 Share The social media landscape is changing quickly, and it’s filled with terms that are strange to those who aren’t familiar with it. Facebook : Facebook is a social networking Web site.

Need Social Media Coaching?

Taylor Marek

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Need Social Media Coaching? What does this have to do with Social Media? Well, hang on, you’ll find out… Everything changed in my world three years ago when I first learned about blogging, podcasting, vlogging, and something called, “New Media&#. Then I attended New Media Expo 2008. SOCIAL MEDIA! What about Social Media? That defined me up until my teenage years. link].

How does Avatar apply to Social Media?

Taylor Marek

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me How does Avatar apply to Social Media? Avatar sure isn’t exhausted on my list, I’m still pulling out some social media goodies for you to enjoy! Here are a couple more… The first post I wrote on my review of Avatar has been getting some good views lately, when the idea struck me to expand upon it. 1.You Have An Avatar Interestingly enough, that is your social media (online) presence.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The 6 Dangerous Fallacies of Social Media October 8th, 2008 |Written By: Jay Baer | View Comments Tweet (Amazing Gangsta Chimp image by the talented Matt Cioffi ) You may have heard of social media.

How to Go Off-Topic in Social Media

Engaging Brand

There's nothing new about networking to build business relationships, but social media has turned networking on its head by allowing businesses and customers to connect on new levels. Unlike advertising, which is built around one-way commercial messages, social media promotes two-way conversations and relationships. Many businesses recognize the potential of social media platforms like Facebook, Twitter, LinkedIn and YouTube, but many are also at a loss about how to tap into the real power of social media.

3 Simple Tactics for Using Twitter as a Traction Channel

Convince & Convert

Wondering if Twitter could be the marketing tool your business needs? If yes, then no social media channel is going to be right for you—try advertising. Now, if you’re ready to proceed, Twitter marketing could be just what you were looking for. But before we begin, I have to tell you the truth about marketing on Twitter… The Truth About Twitter Marketing.

Are Social Causes a One Click Pony?

Convince & Convert

Social Media Controversies Addressed, Fresh Each Week. In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about thousands of Facebook and Twitter users temporarily changing their avatars in support of marriage equality , currently being debated by the United States Supreme Court. Social Media’s Weak Ties.

Pepsi to drop Super Bowl Ads for Social Media?

Taylor Marek

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Pepsi to drop Super Bowl Ads for Social Media? Mashable just posted an article on Pepsi dropping the Super Bowl Ads in favor of a $20M Social Media Campaign. Anyone think the Social Media Revolution is still a fad, or are we going to wake up? I am dead serious. They know and have used all the traditional media and advertising outlets since the beginning. December 23, 2009 by Taylor Marek Ah, the Super Bowl.

20 Top Twitter Monitoring and Analytics Tools

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact 20 Top Twitter Monitoring and Analytics Tools by Pam Dyer on April 26, 2010 Share Image via Wikipedia Social media is much more than a way to stay connected and to have fun: it’s a way to market yourself, your business, and your products and services. How social are they?

My Social Media Vault

Taylor Marek

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me My Social Media Vault December 21, 2009 by Taylor Marek For those interested, yes, I finally have my first product to offer this industry. I’ve only taken forever to bring this product to completion. It all started in 2008 at the New Media Expo. I was speaking to my mentor, Paul Colligan , and he strongly recommended that I launch a product. Now I am pleased to announce to the world, the “ Social Media Vault “!

11 Sure-Fire Ways to Get Me to Unfollow You on Twitter

Almost Savvy

Like all social media tools, there is no one right way to use Twitter. Yeah, I don’t really know what you’re wearing, or not, when you’re actually tweeting, but please put some clothes on that avatar. Way to take the “social&# right out of social media. You don’t get that authenticity is a key component of social media success.

What is the First Rule of Social Media?

Taylor Marek

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me What is the First Rule of Social Media? Taylor is a 21 year old New Media Visionary on a Journey to change the World. Shirley says: January 12, 2010 at 7:26 pm The most important rule of social media is to be social. January 9, 2010 by Taylor Marek I asked this question on Twitter: What is your answer? I’ll publish the results in a future blog post for your enjoyment. That's it. Click here to cancel reply.

Top Twitter Blog Marketing Tips

ProBlogger

Twitter is one of the top three or four social media marketing tools today, with roughly 12% of online adults using Twitter according to this Pew Internet report. Since the cost of using Twitter is so low and the process of sharing tweets is so simple, it is an ideal tool for blog marketing. Entrepreneur Mark Suster explains this at Tech Crunch , saying, “Twitter is an amazing generator of social hooks to websites. Top Twitter blog marketing tips. With these benefits in mind, here are some tips on how to use Twitter for online marketing.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Nobody Said Social Media Was Easy April 21st, 2010 |Written By: Jay Baer | View Comments Tweet Social media isn’t inexpensive, it’s different expensive. The same is true of social media.

Two Twitter Accounts: Yea or Nay?

Waxing UnLyrical

As time went on, and I started working in the social media industry, I was faced with a conundrum. Berget , and also by Social Media, Esq.™. People engage with you more when you have your face as your avatar rather than an arbitrary picture or logo. 2. Gaining followers is much easier when you have your face as your avatar, and a descriptive Twitter bio.

LinkedIn Photos Speak Volumes, What Are Your Employees Saying?

PWB Marketing Blog

Social media is all about being social, right? Some photos are best left out social media profiles, and some photos should never be used as an avatar. Unless of course you are a senior in high school and/or a kid  are “especially young”, in which case I wonder if LinkedIn the best social network for you? There sure is! You should.