Pam Moore

SEPTEMBER 3, 2020

Experienced digital, social and content marketers know the key to success for high performing marketing campaigns and programs is to be sure you are targeting, inspiring, and attracting the RIGHT audience. Many marketers think buyer personas are complicated or that taking the time to create them will slow them down.

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Pam Moore

OCTOBER 8, 2020

SocialZoomFactor · Audience Marketing in a Nutshell: How to Build an Audience First Marketing Strategy that Attracts Your Dream Customer. If your digital marketing and social media conversations are targeting everyone, you are targeting nobody! Successful marketing equals targeted marketing!

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Direct Marketing Observations

MAY 22, 2012

The beauty of social media isn’t in the online connections. OK, maybe it is to marketers, but that’s because they operate from a different perspective. No the beauty of social media is in it’s potential. It’s not about the numbers, never has been. That’s the money shot.

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Unmetric

AUGUST 13, 2019

To help spark some ideas for your Ganesh Chaturthi posts on social media, we’ve picked out the top 17 most engaging pieces of content from 2018. We found that brands posted content featuring images of Ganesh avatars, contests, greeting-based videos, and product-related posts. See the latest Ganesh Chaturthi posts.

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Direct Marketing Observations

JANUARY 25, 2012

The difference between a friend, an acquaintance and the friends and acquaintances we have met online is blurring…Social media would seem to dictate or would assume that I’m supposed to develop or have developed these deep online, networked, connections, i.e. That I have met them. Jay Baer calls it false intimacy.

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Pam Moore

JULY 22, 2020

SocialZoomFactor · 10 Reasons You Need an Audience First Marketing Strategy. If your marketing strategies and tactics are focused on trying to be everything to everyone, you are likely winding up being nothing to nobody. This is why your marketing foundation must be based upon an AUDIENCE FIRST marketing strategy.

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ProBlogger

OCTOBER 17, 2017

For several years, I’ve been using Reader Avatars (also called Reader Profiles or Personas) on my blogs – and I’ve found them very effective and helpful. To create your first reader avatar, you’ll need to spend some time thinking and writing about a type of reader that you’re either attempting to reach or who is already reading your blog.

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Pam Moore

AUGUST 16, 2018

Executing your social media strategy is similar in that it's easy to skip to the easy parts…the posting on Facebook, Instagram, LinkedIn, Twitter etc. It's even easier for many marketers to sit on Twitter half the day and chat with colleagues near and far. How to leverage an audience based marketing approach.

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Pam Moore

MAY 27, 2019

Have you ever thought about the quality of the human connections you make via social media? It's easy to get lost in a sea of avatars and data insights. As marketing leaders we must remind ourselves that behind every click, share, like, view, listen and subscribe is a person, a human being.

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Pam Moore

JUNE 24, 2020

The best way to ensure your marketing campaigns, content and programs perform at their highest potential is to make sure you are targeting, inspiring, and attracting the RIGHT audience. A buyer persona is a semi-fictional, generalized representation of your ideal customer based upon market research and real data.

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Pam Moore

SEPTEMBER 23, 2016

Have you ever thought about the quality of the human connections you make via social media? It’s easy to get lost in a sea of avatars and data insights. As marketing leaders we must remind ourselves that behind every click, share, like, view, listen and subscribe is a person, a human being.

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Socialmedia.biz

JUNE 8, 2018

For instance, internet users create new social media accounts every day. You cannot underestimate the power and impact of social media in the business world today. Previously, people used social media platforms to chat, create friendships, share files, and perform other social activities.

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Convince & Convert

APRIL 3, 2013

Social Media Controversies Addressed, Fresh Each Week. In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about thousands of Facebook and Twitter users temporarily changing their avatars in support of marriage equality , currently being debated by the United States Supreme Court.

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Rebekah Radice

MAY 16, 2017

When was the last time you updated your social media bio? That’s why I’ve put together a 4-step process to help you create a bio for every social network. I’m sharing the simple process below, plus a quick video to walk you through the social media bio formula. Sound daunting?

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Buffer Social

APRIL 29, 2019

Live video remains a core feature of the top social networks , but have you noticed that the live video buzz may have cooled? How should you be thinking about live video and your social media strategy in 2019? Live video seemed destined to be a huge focus for social media and for marketing strategies.

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Sprout Social

AUGUST 23, 2016

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. Being successful with social media for business comes down to creativity and engagement.

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Social Media Network Marketing

OCTOBER 30, 2010

Well at the start let me confess that I myself am glued to the world of Social Media Network Online. So much so that apart from my personal life I have made a profession out of it and am into freelance Social Media Network Online which also takes us to the Online Reputation Management System.

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Sprout Social

JUNE 30, 2019

When it comes to social media marketing, Facebook is the big guy on campus. billion users , making it the top social media platform for the total number of active users. In the world of social networking sites, Instagram is still relatively new in age. As of June 2019, Facebook has grown to have 2.38

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Pam Moore

MARCH 8, 2018

It’s everything from your privacy policy, social media policy to the amount of spam email you send. They care about their needs, wants, problems, desires and offering them real value, not just non-sense marketing tactics. You may find them listening more than talking when it comes to social media. Talk like humans.

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Pam Moore

AUGUST 16, 2018

Executing your social media strategy is similar in that it's easy to skip to the easy parts…the posting on Facebook, Instagram, LinkedIn, Twitter etc. It's even easier for many marketers to sit on Twitter half the day and chat with colleagues near and far. How to leverage an audience based marketing approach.

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Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

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Kikolani

APRIL 9, 2010

This post is part of a weekly series, Fetching Friday, featuring the resources mashup, details about an exciting Internet Marketing internship program, and what’s coming up on kikolani.com. 8 ways for businesses to use social media. Location based marketing resources and tools. Social Media.

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Twist Image

AUGUST 16, 2012

Is it directly with the brand or with an online social network? In contrast, 52% of consumers responded that they are "much more concerned" or "somewhat more concerned" about sharing the same data on social networks." one more thing: the greed of marketers. The greed of marketers. Own the relationship.

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Laurel Papworth

JANUARY 14, 2010

HotelsMag has come up with 10 Internet Marketing Resolutions for 2010 including social media ones. Next time I will book direct with the hotel and check FIRST that what they advertise “free internet&# doesn’t come with such ridiculous marketing spin. HotelsMag Top 2010 Marketing Resolutions.

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Convince & Convert

FEBRUARY 27, 2015

Over the past few years, we’ve seen a significant shift in the way brands utilize social media. As companies have built out their social media teams, the tools those teams use mature, and best practices have been honed. Likewise, social marketers are expanding the possibilities of what can be achieved.

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Laurel Papworth

MARCH 7, 2010

When I speak and write on the COI of Social Media – the Cost of Inaction – one cost is cultural relevancy. That still may have an effect in future years, but I’d attribute any increase in this year’s ratings to the force of nature that has been Avatar. That could be fatal… The Oscars and social meda.

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Social Media Network Marketing

JUNE 10, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Social Media Ne. What People Have To Say About Pervara - Social Med.

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Sprout Social

SEPTEMBER 24, 2020

At 706+ million users in 200+ countries, LinkedIn is one of the most used social media platforms for making connections. You want to have either a professional portrait done or have one that clearly shows your face, even when it’s a small avatar icon. Up your LinkedIn marketing game. The company page should not be silent.

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Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

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Hootsuite

FEBRUARY 16, 2021

For this article we quizzed the Hootsuite customer success team—people who spend their days deep in the gears of everyone’s favourite dashboard—about what little-known, under-appreciated features they pass on to social media managers day in and day out. Here’s our full guide on how to bulk schedule social media posts using Hootsuite.

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Techipedia: Tamar Weinberg

SEPTEMBER 13, 2011

LinkedIn is so much more than social networking for businesses and business people – it can totally change how you run your business as a whole. Remember, you’re not on Facebook, Google+, or MySpace here – this is a social network for business professionals. Stay Fresh. Find Investors.

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Pam Moore

OCTOBER 20, 2020

Many savvy marketers will tell you that you “must know your customer.” However, very few marketing experts, agencies or consultants in the industry will actually tell you HOW to research and learn the details about your customer! Targeted Marketing is Human Science, Not Rocket Science. ” Yes, this is true.

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Convince & Convert

MARCH 23, 2010

RT @jaybaer: 5 Ways to Make Friends with Strangers on Your Blog [link] [link] Social Media Mktg. RT @jaybaer: 5 Ways to Make Friends with Strangers on Your Blog [link] [link] Social Media Mktg. That would be a fun discussion, right?

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Laurel Papworth

SEPTEMBER 16, 2010

Ahoy Me Hearties: One of the tasks our online community managers undertake with clients (PR or Marketing agencies, or companies) is to build out a Social Media Conversation Diary – a list of tasks and engagement activities to keep online community members entertained and loyal. Change your Twitter avatar to be Santa Claus.

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Absolute PA

JUNE 22, 2012

I’ve been talking (and reading) a lot lately about the importance of including a profile photo (officially known as an avatar) on your social media profiles. Here’s just one of the headline grabbing blogs I’ve read that is bang on the money: Friending Cats and Following Eggs: On social networks you ARE your photo.

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Sprout Social

MAY 8, 2019

But for businesses on the fence about video marketing, we’ve almost reached the point of “now or never.”. Click on the avatar icon on the top right corner of the screen. To begin customizing your channel, click on the avatar icon on the top right corner of the screen. Click on “My channel” from the drop-down options.

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Saying It Social

JUNE 22, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How Businesses like Sylvan Learning Center and Computer Explorers Can Use Foursquare Depending on where you live you may be seeing more and more businesses advertising that they participate in Foursquare. But, fear not!

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