Sprout Social

SEPTEMBER 21, 2023

Hashtags A quick hashtag search on TikTok or IG can help uncover influencers with experience working with brands. Hashtags such as #gifted or #brandambassador are solid starting points. You can find industry-specific creators with niche, product-focused hashtags like #CleanTokReview or #ConcealerReview.

Influencer 94

Influencer UGC Metrics Case Study 94

Pixlee

OCTOBER 24, 2018

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. If you want to make an impact this holiday season—and earn the sales to match—develop your authentic eCommerce brand now. This authentic messaging is what sets you apart from competitors.

Authentication 42

Authentication Brands CSR Hotels 42

Sprout Social

MAY 26, 2022

You can also use the search bar to dig into any trending creators, videos, sounds or hashtags you run across. Consider trending and branded hashtags. Whether branded or trending (or a combo), hashtags can help your TikTok campaigns resonate with existing and new audiences. One study found that TikTok shoppers are 1.7

Examples 142

Examples Campaign Tips UGC 142

Sprout Social

NOVEMBER 21, 2022

In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. 5 top TikTok marketing agencies (with case studies). Case study: ASO. Case study: Fantastic Furniture .

Case Study 114

Case Study Marketing Directory Retail 114

Sprout Social

JULY 29, 2020

According to a study conducted by BrightLocal, 85% of online shoppers trust reviews just as much as personal recommendations. For B2B brands or Saas companies, take note of the people who continually use your service or software and reach out to these power users for feedback or even participation in case studies. Create case studies.

Review 141

Review Case Study Reputation Study 141

Hootsuite

JANUARY 18, 2024

It’s about being thoughtful and authentic… like this playful Bailey Nelson video that riffs on the glasses-shopping experience. Study up on hashtags and SEO If you’re making amazing content, but no one’s seeing it, it’s going to be hard to hit your social media goals (whatever they may be). Low-budget, and lots of fun.

Social Media 121

Social Media Tips HootSuite Marketing 121

Convince & Convert

DECEMBER 5, 2013

For Instagram, data from Sysomos shares 914,000 photos on Instagram used the hashtag #MOvember. It’s bold to tell someone, “Don’t be a stachehole,” and then ask for money, but it works because the videos sprinkle in a mix of humor and important messaging in an authentic way. According to data from Topsy , there were 1.5

Case Study 136

Case Study Study Sysomos Crowdsourcing 136

Keyhole.co

MARCH 7, 2024

To maintain authenticity, make sure you choose a niche that aligns with your interests and expertise. According to a study published on Social Media Today , posting more often on Instagram can decrease your engagement per post. The study found that doubling your post rate per day gives you 1.6X Prepping your account 1.

Influencer 52

Influencer Instagram Tips How To 52

Keyhole.co

SEPTEMBER 12, 2023

So, creating authentic, consistent, captivating videos should be your priority. Leverage Trending Hashtags Trending and relevant hashtags on TikTok let you present your campaigns to a larger audience. Competitor analysis can also identify hashtags that got the best response from your target audience.

Tips 52

Tips How To Hashtag Authentication 52

Sprout Social

OCTOBER 16, 2023

Every generation has a different relationship with social , but regardless of age, there are some common factors all ages are looking for from brands: responsiveness, authenticity and entertaining content. But at the end of the day, everyone is seeking brand authenticity. They want businesses to be true genuine and true to themselves.

Brands 115

Brands How To Authentication Collaboration 115

agora pulse

JANUARY 22, 2020

Many studies have shown that as follower numbers increase, engagement rates decrease. They are usually perceived as more authentic. Micro-influencers are usually perceived as more authentic by their audience than larger influencers. Research industry-specific hashtags or keywords. They have higher engagement rates.

ROI 186

ROI Influencer Authentication Hashtag 186

Sprout Social

APRIL 4, 2023

Studies show that the vast majority of people will trust recommendations from people they know. Their user generated content (UGC) is considered to be much more authentic than brand messaging. Sprout Social’s Social Listening tools let you search for specific terms and hashtags related to your company. Who is a brand advocate?

Brands 129

Brands ROI Authentication UGC 129

BeingOptimist

JULY 15, 2021

Use Hashtags in the Right Way for SEO /Tik Tok Marketing. Tik Tok SEO will be an easy job for you if you use relevant hashtags when posting videos. For the ones who do not know about hashtags, there is the search option where they can type in broad, relevant keywords. Use Case Studies and Testimonials.

Strategy 98

Strategy Marketing Case Study Hashtag 98

Keyhole.co

JULY 18, 2023

Take your time to study what is on there and what content users seem to appreciate. Monitor marketing trends #hashtags To stay ahead of the game and up to date with emerging trends, you will need a little help. They help each other out by using hashtags to inform users and businesses of the latest trends and next-big-things on TikTok.

Tips 52

Tips Marketing Trends Influencer 52

Keyhole.co

AUGUST 8, 2023

Studies also show that adults spend an average of 30 minutes per day on Instagram. 88% of consumers say that authenticity is a key factor when deciding what brands they like and support. Studies show that 25% of people can recognize a brand simply by its unique voice. Instagram has over 2 billion active monthly users.

Instagram 52

Instagram How To Hashtag Analysis 52

Keyhole.co

AUGUST 18, 2020

Make the Most of Hashtags 10. To maintain authenticity, make sure you choose a niche that aligns with your interests and expertise. According to a study published on Social Media Today , posting more often on Instagram can decrease your engagement per post. The study found that doubling your post rate per day gives you 1.6X

Influencer 100

Influencer Instagram Tips Hashtag 100

Sprout Social

JUNE 27, 2022

We surveyed over 1,000 US consumers for the 2022 Sprout Social Index ™ and found that more than one-third want to see more authentic, less produced videos from the brands they follow. If you look through the hashtag #corporate, you’ll find TikTok videos poking fun at everything from email signature norms to video chat blunders.

B2B 136

B2B Brands Marketing How To 136

Keyhole.co

NOVEMBER 13, 2023

This allows brands to showcase their personality and values in a more relatable and authentic manner. Video tags: Hashtags (#) attached to videos help the algorithm identify the video’s subject matter and connect it to user interests. Popular songs, hashtags, and challenges often reflect the audience’s preferences.

SEO 52

SEO Content Hashtag Trends 52

Webbiquity SMM

JANUARY 28, 2020

A social hub may or may not contain user-generated content (UGC), but it’s preferred as it is viewed as more authentic and builds trust. Not all content related a brand or hashtag is suitable and worthwhile to display on your website or at your events. This makes the user’s experience more interactive and engaging.

Social Media 168

Social Media UGC Aggregator Eventful 168

Likeable

MAY 14, 2019

According to a study by Jeff Bullas, Facebook posts with 80 characters or less receive 66 percent more engagement. Since then, studies have shown that longer tweets garner higher engagement in terms of retweets and likes than shorter ones. Another consideration for Instagram caption length is your hashtag strategy. Our opinion?

Real Estate 82

Real Estate Hashtag Influencer Instagram 82

Buffer Social

JUNE 6, 2022

The value of user-generated content The real value of user-generated content lies in its authenticity, and the statistics agree. To build a trusting relationship with your audience and community of consumers, incorporate the authenticity of user-generated content into your marketing strategy.

UGC 71

UGC Content Case Study Influencer 71

Pixlee

AUGUST 17, 2020

Embrace Diversity and Authenticity. Built on the concept of community, social media is often a powerful avenue for brands to convey their values regarding diversity and authenticity. million Instagram followers by highlighting diverse and authentic user-generated content from their most passionate customer.

Social Media 96

Social Media Authentication UGC Communities 96

Pam Moore

SEPTEMBER 20, 2020

With more than 700 million members in more than 300 countries and regions, LinkedIn has become a power house of digital opportunity for brands and social savvy marketers who know how to build relationships and ignite their brand with authenticity. How to create a hashtag strategy for more LinkedIn engagement.

LinkedIn 78

LinkedIn Engagement Strategy Authentication 78

Sprout Social

APRIL 4, 2023

Ephemeral content allows you to engage with your audience on a more human level through more authentic, less produced content. According to a study , around 43% of social media users watch Stories more than other types of video content on Instagram. You can add links, hashtags, tag other accounts and add location tags.

Strategy 117

Strategy Content How To Marketing 117

Hootsuite

APRIL 3, 2023

Live video is a powerful tool for building authentic connections. Track hashtags your audience uses Okay, so this tip isn’t about an actual Facebook post you can make. Start tracking the hashtags your audience uses. Track hashtags to find organic UGC to share, or hire creators for dedicated UGC content campaigns.

Engagement 110

Engagement UGC Facebook HootSuite 110

Pixlee

FEBRUARY 8, 2021

Plus, several studies have also found a correlation between prolonged social media use and symptoms of anxiety, depression, and stress. Brands that make the most of UGC often use branded hashtags, contests, and online inspiration galleries to encourage their customers to share on social media how they use those products or services.

Social Media 97

Social Media UGC Marketing Communities 97

agora pulse

JUNE 8, 2017

Many studies have shown that as follower numbers increase, engagement rates decrease. They are usually perceived as more authentic. Micro influencers are usually perceived as more authentic by their audience than larger influencers. Micro influencers are perceived as more authentic. They have higher engagement rates.

ROI 141

ROI Influencer Authentication Hashtag 141

agora pulse

JANUARY 3, 2020

Some 50% of people think brands can become more culturally relevant by being inclusive, according to a recent study by Twitter and IPG. The online study also revealed how 47% of Twitter users prefer culturally relevant brands, compared to 39% of the general population in the United States. Be inclusive, transparent, and philanthropic.

Twitter 129

Twitter Tips Influencer Hashtag 129

Keyhole.co

JANUARY 6, 2022

You can optimize your videos on TikTok using the trending hashtags to make them discoverable. And, if you need help in creating authentic, eye-catchy ads, the e-learning center (Ads Manager) is all set to make you more informed. 6 – Hashtags Infuse Life Into The Marketing Campaigns. Choose From a Wide Range of Ad Types.

Marketing 52

Marketing Hashtag Trends Influencer 52

Pixlee

NOVEMBER 15, 2018

With larger influencers losing some authenticity and credibility, and with microinfluencers still too pricey, brands are now investing in the vast realm of “nanoinfluencers.” Brands have always sought ways to authentically reach their audience – social media influencers have been a natural extension of that game plan.

UGC 63

UGC Hotels Nielsen Authentication 63

Keyhole.co

NOVEMBER 2, 2022

This content can be user-generated videos about your product and services and challenges or hashtags encouraging users to participate and create more content. According to a Stackla study, 80% of respondents stated that they trusted consumer-generated content more, and it influenced their buying decisions. Image Source. Image Source.

Engagement 52

Engagement Hashtag UGC Trends 52

Ignite Social Media

JULY 19, 2019

In fact, some studies show that over 40% of travelers under 33 prioritize the ‘Instagrammability’. On a continual basis, we encourage OBX visitors to share their photos and videos with us using our branded hashtag, #OBXnow. Social media’s impact on the travel and tourism industry continues to grow stronger. Let’s talk.

Travel 94

Travel UGC Brands Tourism 94

Sprout Social

FEBRUARY 1, 2024

The 2023 Sprout Social Index™ also indicates a customer desire for more authentic, non-promotional content from brands. They’re the most authentic influencers you can find—they already know the ins and outs of your products and services and have a genuine relationship with your brand.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Convince & Convert

DECEMBER 16, 2014

In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought. He invites them to come to the store, try on apparel, and take home something for free for authentic word of mouth buzz about the stores.

Blogger 152

Blogger Fashion Case Study Brands 152

Rebekah Radice

APRIL 30, 2018

In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. Authentic Experience. That’s because influencer marketing places your brand within organic content, creating a natural and authentic experience for the audience. Social Media.

Influencer 115

Influencer Marketing Nielsen Authentication 115

Hootsuite

JULY 4, 2022

While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. 38% of TikTok users said a brand feels authentic when teaching them something. with its funny, authentic videos that feature its staff, mascots, and trending audio tracks. Financial services.

Questions 104

Questions Banking Insurance HootSuite 104

Sprout Social

NOVEMBER 11, 2019

For example: Encouraging followers to share user-generated content (think: customer photos) coupled with your branded hashtag. For example, Uniqlo promotes a dedicated Instagram Stories which shows off customers who use their #Uniqlo or #LifeWear hashtags. Make your advertising more authentic via influencers.

Marketing 89

Marketing How To Authentication Discount 89