Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. This, they hope, keeps it authentic. Holy Social!

Authentication 137

Authentication Nielsen How To Case Study 137

Bill Hartzer

JANUARY 25, 2024

Recent studies reveal that a staggering 40% of online reviews are fake, casting a shadow over the authenticity of the information users rely on to make informed choices. Recognizing this challenge, Atly has taken a bold step to tackle the issue head-on with its innovative ‘Follow Your Friends’ feature. .

Features 94

Features Authentication Review Issues 94

SocialFish

MARCH 30, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book.

Case Study 213

Case Study Library Communities Study 213

Janet Fouts

MAY 27, 2023

The Loneliness Epidemic Several research studies conducted in recent years have sounded alarm bells over what they’re calling a “loneliness epidemic.” Our “needs” for digital connection keep us from living authentically and experiencing the full range of human emotions and connections.

Energy 180

Energy Notification Authentication Report 180

Pixlee

OCTOBER 24, 2018

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. If you want to make an impact this holiday season—and earn the sales to match—develop your authentic eCommerce brand now. This authentic messaging is what sets you apart from competitors.

Authentication 42

Authentication Brands CSR Hotels 42

SocMed Sean

FEBRUARY 15, 2022

A study performed by money.co.uk , found the most popular small businesses on TikTok are in the beauty, fashion, and luxury goods industries. While User Data Is Not as Available as Facebook or Instagram, Authentic Brands Perform Well. Consumers today are much savvier and appreciate authenticity. They don’t want to be “sold to.”

Trends 147

Trends Strategy Marketing Authentication 147

Convince & Convert

OCTOBER 8, 2021

You’ve probably heard it a million times already, but authenticity and relatability is EVERYTHING. Studies find that 92% of customers trust a micro-influencer more than a traditional ad or an endorsement from celebrities. Never Forget Authenticity . Nano & Micro-influencers for DEI Marketing.

Influencer 163

Influencer Marketing B2B Authentication 163

Social Media Strategies Summit

JULY 14, 2022

Through our case study and simple-to-follow tips, we will show you how to build a network of Advocates to create real business impact regardless of budget size or how advanced your marketing strategies are. What will you be speaking about at SMSsummit Higher Ed? Our session will be a very practical one!

Education 205

Education Case Study Overview Upcoming 205

SocialFish

MARCH 30, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book.

Case Study 168

Case Study Communities Study Committee 168

Sprout Social

SEPTEMBER 14, 2023

Reposting user-generated content (UGC) rewards customers who post it while also boosting authenticity on your channels by putting your audience at the forefront of your brand. Clothing brand Aerie has made authenticity a core part of its brand—and naturally, this includes featuring posts from their real customers.

Strategy 121

Strategy Brands Content UGC 121

Bill Hartzer

OCTOBER 10, 2023

” Nakhle Elhage commented on behalf of blinx, stating, “As we delve into the Arab youth media consumption habits and preferences revealed in the recent survey, we, at blinx, are committed to maintaining authenticity and truthfulness, free from fake news, misinformation, and disinformation.”

Social Media 164

Social Media Survey Sample Samples 164

Social Media Strategies Summit

MAY 25, 2021

Studies show that 67% of constituents want governments to make it easier to interact with digital services. Other ways to ensure page security include setting strong passwords , enabling two-factor authentication , and completing page publishing authorization for high-reach pages. Authenticity. Image Source: Facebook GPA.

Communities 233

Communities Engagement Facebook Authentication 233

Sprout Social

JUNE 21, 2022

When I decided to study computer science and sometimes found myself in massive classrooms with only a handful of women, I wasn’t surprised. But when I entered the professional engineering world, I was surprised at how difficult it was to be open, authentic and vulnerable, and the sweeping difference that culture and representation could make.

Engineering 97

Engineering Software Authentication Patterns 97

Convince & Convert

DECEMBER 5, 2013

It’s bold to tell someone, “Don’t be a stachehole,” and then ask for money, but it works because the videos sprinkle in a mix of humor and important messaging in an authentic way. 2 Amazing Movember Case Studies That Will Make You Grow it Back is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.

Case Study 136

Case Study Study Sysomos Crowdsourcing 136

Audiense

MAY 17, 2018

In the same way, the actual execution stage of the campaign should be informed in an intelligent and authentic way. As people see more clearly how to apply these insights to B2C campaigns we want to describe today a case study of a very B2B sector, which is the marketing industry.

Case Study 79

Case Study Activities Study Campaign 79

Twist Image

FEBRUARY 3, 2017

Many of the best leaders (in business, community, politics and entertainment) study leadership traits like presentation skills, body language, persuasion with a depth and riguer that few of us do. Here are the four way to lead with authenticity in uncertain times: I See You. authenticity. this is what we do. body language.

Authentication 40

Authentication Startup Conference Skills 40

Bill Hartzer

MARCH 5, 2024

In a world where scrolling through social media has become a pastime for many, a new study conducted by The National Lottery reveals a startling truth: one in four UK adults consider it a genuine hobby.

Social Media 94

Social Media Survey Meme Sentiment 94

Sprout Social

JULY 29, 2020

According to a study conducted by BrightLocal, 85% of online shoppers trust reviews just as much as personal recommendations. For B2B brands or Saas companies, take note of the people who continually use your service or software and reach out to these power users for feedback or even participation in case studies. Create case studies.

Review 139

Review Case Study Reputation Study 139

Webbiquity SMM

JUNE 1, 2021

Studies indicate that a potential lead needs to have a minimum of seven interactions with your brand to trust you enough for a transaction. One study found that for every $1 you spend on email marketing, you earn $44. Personalized messages that trigger authentic conversations are a great strategy here. That’s a 44x ROI.

Tips 352

Tips Marketing Privacy Influencer 352

Ignite Social Media

MAY 25, 2021

Studies have shown Reels can serve as a valuable tool for your brand whether they are used as a testing space for TikTok or to add a little spice into your brand’s newsfeed. This is an especially powerful tool for brands looking to connect more with their audience in an authentic way because it gives the community a chance to chime in.

Instagram 172

Instagram Engagement Content Tips 172

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. Alternative 2 : If you have achieved a milestone and have created a case study for your readers, link it to your social media page. Gone are the days when SEO was important just for the SERP.

SEO 154

SEO Social Media Strategy Hashtag 154

Social Media Strategies Summit

SEPTEMBER 9, 2022

A study from PwC revealed that Millennial and Gen Z-aged customers are significantly more likely to consider environmental, social, and governance issues when deciding whether to trust companies. As a creative brand, the NFT launch felt like a natural, authentic extension of what Mid-Day Squares was already doing. Image source.

Examples 177

Examples Brands Avatar Authentication 177

Tweaklibrary

AUGUST 11, 2020

However, it is possible to safeguard your important information by adding an extra layer of security by using Two-Factor Authentication. What is Two-Factor Authentication: Two-Factor Authentication is a method to provide an added layer of security to your online accounts. Next Read: Two Factor Authentication for Facebook.

Microsoft 21

Microsoft Authentication How To URL 21

Social Media Strategies Summit

MARCH 1, 2024

But there are plenty of signs that audiences are craving more authentic voices. Employee advocacy programs offer significant benefits to brands, with one study revealing they can increase total social media engagement by 25% – 40%.

Video 231

Video Trends Marketing Mobile 231

Sprout Social

OCTOBER 16, 2023

Every generation has a different relationship with social , but regardless of age, there are some common factors all ages are looking for from brands: responsiveness, authenticity and entertaining content. But at the end of the day, everyone is seeking brand authenticity. They want businesses to be true genuine and true to themselves.

Brands 112

Brands How To Authentication Collaboration 112

Sprout Social

NOVEMBER 1, 2023

Why behind-the-scenes content works According to The 2023 Sprout Social Index™ , the top three things consumers don’t see enough of from brands on social are authentic, non-promotional content, transparency about business practices and values, and information about how products are made/sourced.

Campaign 89

Campaign Content Upcoming Authentication 89

Sprout Social

OCTOBER 14, 2021

Focus on authenticity to drive connections. We understood that only authenticity would engineer this loud silence—a loud silence that simply points to the fact that this is how it always should have been.”. They need to be fostered authentically with a brand message that feels genuine and relevant. Set a new standard.

Brands 135

Brands Authentication How To Apparel 135

Diva Marketing Blog

NOVEMBER 6, 2014

Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. This campaign is authentic and real and that’s what gives it staying power. . About Advocate Health Care.

Health Care 108

Health Care Case Study Study Campaign 108

Direct Marketing Observations

JUNE 23, 2010

He is transparent, authentic, and he shares content and advice liberally when he can. I was talking to an SMB owner the other day who is doing everything that he is supposed to do in regards to social media usage for his company, and doing it seemingly correctly. He loves what social media can do and is a champion of it.

Case Study 156

Case Study Social Media Study Sentiment 156

Sprout Social

NOVEMBER 1, 2021

In a recent Edelman study of consumer trust, 63% of 18-34 year olds surveyed trust what influencers say about brands more than the brands themselves. One study found that company branded messages had a 561% reach when shared by employees compared to branded channels. Encourage authenticity. Increases brand awareness reach.

Training 122

Training Study Metrics Social Media 122

Hootsuite

OCTOBER 30, 2023

But for authentic, active accounts, 30 hashtags seems to be most effective for expanding your reach with Instagram Reels. The bottom line is that Instagram wants to reward creators who are engaging with the app authentically, and bringing enjoyment or value to others. Time to get off the #edge of your #seat and into some results!

Hashtag 106

Hashtag HootSuite Apple Instagram 106

Sprout Social

NOVEMBER 21, 2022

In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. 5 top TikTok marketing agencies (with case studies). Case study: ASO. Case study: Fantastic Furniture .

Case Study 112

Case Study Marketing Directory Retail 112

Social Media Strategies Summit

MAY 25, 2021

Studies show that 67% of constituents want governments to make it easier to interact with digital services. Other ways to ensure page security include setting strong passwords , enabling two-factor authentication , and completing page publishing authorization for high-reach pages. Authenticity. Image Source: Facebook GPA.

Communities 130

Communities Engagement Facebook Authentication 130

The Realtime Report

MAY 5, 2021

A study by Ponemon and IBM indicates that misconfigured cloud servers are responsible for 19% of data breaches and increased their average cost by half a million dollars. However, with some of their most crucial data still located within the corporate perimeter, NetOps must come up with new ways to achieve seamless integration.

Data 91

Data Software Authentication Applications 91

agora pulse

MAY 8, 2019

In 2016, a study by SocialFlow analyzed over 3000+ Facebook pages and their activities. This study revealed what many marketers had suspected for a long time: Facebook’s organic reach was declining. In fact, the study revealed that the reach per post had fallen by a whopping 42% as compared to the previous year.

Organization 128

Organization How To Hubspot Feed 128

Ignite Social Media

NOVEMBER 13, 2018

A recent study from Stackla reported that 86% of consumers say authenticity is important when deciding what brands they like and support on social media. Good news: UGC is right at your fingertips – the same study found that consumers are sharing positive experiences that social media marketers can tap into for their own campaigns.

Trends 143

Trends Social Media UGC Authentication 143

Sprout Social

DECEMBER 5, 2023

Making space for diverse perspectives empowers us to create authentic connections with social audiences.” For example, one study argues that companies advertise social media jobs with traits typically associated with women—e.g., There are multiple studies on the impact of Black Twitter.

Social Media 120

Social Media Survey Education Team 120