Koka Sexton

FEBRUARY 24, 2012

There are many articles on the ROI of social media. Many of them talk about the ROI of social media not being revenue but more about extending marketing reach and connecting with prospects and customers. One I read recently was called Tackling the Question of Social Media ROI: Change Your Goals.

ROI 102

ROI Social Media Engagement Skills 102

Sprout Social

APRIL 4, 2023

Harnessing and amplifying this advocacy should be an integral part of your social media marketing strategy. And, with the right brand advocacy strategy, you can realize a stunning ROI. In this article, we define what brand advocacy is, examine different types of brand advocates, and highlight the many benefits of brand advocacy.

Brands 125

Brands ROI UGC Authentication 125

Small Business Mavericks

APRIL 17, 2011

A media company. We’ve talked about social media so much that I think you know how I feel about that. But what does it mean to be a media company? It could be an industry social networking website, it could be an industry wiki or encyclopedia site, or it could be a simple blog.

Company 142

Company Wiki Case Study Press Release 142

Sprout Social

FEBRUARY 7, 2023

Decision makers want to see proof of success and the measurable benefits your company will gain by launching a brand amplification program. Other reasons included driving more qualified leads, establishing thought leadership and creating new networking opportunities. And employees want to post about their companies.

Buy 92

Buy Curation Statistics Survey 92

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. Expanded reach: People follow people rather than companies.

Examples 62

Examples B2B ROI Analytics 62

Hootsuite

JUNE 28, 2023

You share an amazing Hootsuite blog article to your work Slack (hint!). Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication.

HootSuite 120

HootSuite URL Analytics Forums 120

Josh S Peters

SEPTEMBER 18, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The GAP, ROI, and Awareness The GAP, ROI, and Awareness Written on September 18, 2009 by Josh Peters in Social Media 5 Comments - Leave a comment! No no, awareness calls for impact!

ROI 100

ROI CPA Campaign Buy 100

Direct Marketing Observations

FEBRUARY 21, 2012

In 2006, Radian6 was founded by Chris Newton (@ cdnewt ) and Chris Ramsey (@ chrisramsey ) Back then monitoring and listening were a novel concept, but they knew that social wasn’t a fluke. Clearly,social networking is not a fad but rather an activity that is being woven into the very fabric of the global Internet.

Data 197

Data Social Media Radian6 ROI 197

Sherrilynne Starkie

MARCH 8, 2015

Twitter has almost 284 million users however nearly 24 million of them never issue updates via the social networking platform, according to data filed by Twitter with the US Securities and Exchange Commission (SEC). Finding and building relationships with key influencers is the key to the ROI of content marketing.

Twitter 150

Twitter Metrics ROI Social Networking 150

Webbiquity SMM

MAY 1, 2018

However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced. Through social media platforms , attendees and businesses can share content and experiences from the event. With that said, pictures and written content shared to social media can be useful too.

Platform 152

Platform Engagement Hashtag Eventful 152

Webbiquity SMM

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. They’re not much different.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Pam Moore

AUGUST 17, 2020

LinkedIn is one of the most powerful social networking and digital platforms to build your personal and business brand of authority, influence and human connection. There are also more than 50 million companies setup on LinkedIn. More than 50 million companies are setup on LinkedIn. Connect with me on LinkedIn here.

LinkedIn 78

LinkedIn Tips Brands Training 78

Oktopost

MARCH 15, 2021

For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. LinkedIn users posted 900% more articles from February to April, but engagement grew by more than 1600%. It’s a strategy with proven benefits.

B2B 139

B2B Social Media Strategy LinkedIn 139

Hootsuite

SEPTEMBER 14, 2023

All of this information can then be used to inform campaigns, create more effective content, and increase the ROI of your social media efforts. 4 main components of social media intelligence Social media intelligence is composed of four main components: monitoring, collecting, analyzing, and taking action.

Social Media 104

Social Media Sentiment HootSuite Analysis 104

Hootsuite

NOVEMBER 28, 2022

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. But Reddit isn’t the best place for every company. What is Reddit?

Reddit 102

Reddit Brands Meme Forums 102

Almost Savvy

DECEMBER 15, 2011

You’re Obsessed with ROI. You are under the impression that you must know the precise ROI (Return on Investment) of your social media efforts before you begin. Anyone who tells you that if you do X [some social media task], you will achieve Y [specific number of Facebook fans, % increase in sales, etc.]

Social Media 273

Social Media ROI Construction Reputation 273

Sprout Social

SEPTEMBER 30, 2022

We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. What is social selling? Social selling is a lead generation strategy designed to help salespeople interact with prospects through social networks. Social networks are one of the main places where information is exchanged.

Tips 130

Tips Authentication LinkedIn Groups 130

Oktopost

OCTOBER 24, 2022

Employees are the most important part of any business, yet far too many companies fail to include employees in their marketing plan. In this article, we’ll explain the basics of employee spotlight posts and how to successfully implement them into your campaigns. How did you find out about [company name]? Think about your format.

Social Media 109

Social Media How To B2B LinkedIn 109

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult.

Social Media 245

Social Media B2B Marketing SEO 245

Sprout Social

JUNE 22, 2016

That same sentiment still rings true for social media marketers and advertisers. Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source. What Is Social Media Data?

Data 99

Data Social Media How To ROI 99

Hootsuite

DECEMBER 12, 2023

Easy: be active on social media. You don’t necessarily need to film Instagram Reels or write long-form articles for LinkedIn. You also don’t need to be active on every social media platform, or have the most original thought leadership content. Why should execs be on social media? Not for execs on social media.

Social Media 113

Social Media Strategy HootSuite Sentiment 113

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Mindjumpers

AUGUST 17, 2011

Tweet At the moment, there is much discussion going on about the actual ROI of a social media presence. Many businesses going social are not sure how to measure their social media efforts and this makes them question how much to invest online. The monetary value of $136.38. Propensity to recommend. Brand affinity.

Hitwise 255

Hitwise Study Facebook Patterns 255

Sprout Social

NOVEMBER 11, 2021

You get hit with the same canned response multiple times, which leaves you so exhausted you vow to never waste your time or money with this company again. Many companies prioritize customer service. Scenario: A user messages you on LinkedIn about an upcoming conference your company is hosting. Social commerce.

Social Media Management 118

Social Media Management Social Media Platform Review 118

Firebelly

SEPTEMBER 2, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Helpful Facebook Places for Business Articles | Main | 5 Helpful Social Search Articles » September 02, 2010 Firebelly at Brainstorming & Social Media Optimization Summits Brainstorming and Social Media Optimization Summits run simultaneously in Dallas, TX from September 15-17.

Social Media 190

Social Media Paid Search Reputation SMS 190

Keyhole.co

DECEMBER 13, 2023

The pro plan allows up to 10 social networks but costs $83 per month, a pricey amount for small business owners. Profile analytics : Use this alternative to Mention to understand your growth and engagement better, monitor competitors, and modify social media strategies accordingly. Pricing: Hootsuite has 4 plans.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Oktopost

OCTOBER 10, 2022

In this article, we’ll explain what brand visibility is and why it needs to be a critical part of your overall branding strategy in 2022 and beyond. For example, a company that shows branded content to its audience once per week is twice as visible as another company that only shows branded content to its audience every other week.

Brands 78

Brands B2B SEO Influencer 78

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Sprout Social

SEPTEMBER 30, 2020

Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. It’s up to you.

Organization 100

Organization LinkedIn Strategy Social Media 100

Buffer Social

MARCH 6, 2017

If you’re looking for social media management tools, this list might help you use them! Chapters in This Article. As a little bonus, we have included more than 19 free social media analytics tools in this post! Chapter 1: 19 Free Social Media Analytics Tools. Chapter 3: 5 Paid Social Media Analytics Tools.

Analytics 111

Analytics Social Media Tools Klout 111

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. Real Estate.

Industry 231

Industry Real Estate Social Media Travel 231

Sprout Social

AUGUST 10, 2022

In this article, we’ve compiled a list of the best influencer marketing tools to get you started. Influencer marketing tools for social listening. The software lets you filter influencers and check profile analytics for every social network individually. Measure real-time performance and calculate ROI.

Influencer 110

Influencer Tools Marketing Software 110

Writtent Blog

MAY 20, 2014

Example: one of my Internet marketing buddies’ content marketing campaign was built heavily around article directory submissions (think Ezine Articles ). Another fellow marketeer heavily invests in an up-to-date, regularly updated blog and complementary social media; and his traffic and brand authority are skyrocketing.

Trends 95

Trends Content Marketing Curation 95

Sprout Social

MARCH 15, 2017

From tracking how your networks look to social media KPIs (key performance indicators) like engagement rates and follower counts, every section has its purpose. How do you determine a campaign’s real social media ROI ? The social media landscape has changed from focusing on quantity and toward quality.

Social Media 104

Social Media How To Analytics Cost 104

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 176

Social Media B2B Exercises Hubspot 176

Keyhole.co

NOVEMBER 17, 2023

But you can’t do this unless you are already practicing social listening and can pick up on the trend when it begins. Social listening allows you to stay abreast of every conversation involving your brand across different social networks. How did the company do this?

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

OCTOBER 23, 2018

That way, when it comes time to ramp up ad-spend, you’re going with the creative that’ll bring the most ROI. Post to all of your social networks so you don’t miss customers on any channel. They’re driving traffic to a Huffington Post article about the campaign. Prepare your profiles.

Strategy 92

Strategy Social Media Hashtag ROI 92