Sherrilynne Starkie

OCTOBER 25, 2012

It’s proof that smart social media marketing can deliver a significant, lasting and measurable increase in customer engagement and transactions. Social media in call centres. Related articles. ROI in social media. A new framework for quantifying social media investments: Part I.

Study 377

Study Social Media Wikipedia ROI 377

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. Informing your strategy with social media analytics and ROI results is crucial for a solid social selling strategy.

Examples 136

Examples B2B ROI Analytics 136

Oktopost

MARCH 26, 2024

While we could write all day about the benefits of social selling , our bread and butter is helping you prove social selling success. We previously covered the types of data and metrics you can measure to increase ROI on your social selling initiatives.

Influencer 62

Influencer Report B2B ROI 62

Koka Sexton

FEBRUARY 24, 2012

There are many articles on the ROI of social media. Many of them talk about the ROI of social media not being revenue but more about extending marketing reach and connecting with prospects and customers. One I read recently was called Tackling the Question of Social Media ROI: Change Your Goals.

ROI 102

ROI Social Media Engagement Skills 102

Josh S Peters

SEPTEMBER 18, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The GAP, ROI, and Awareness The GAP, ROI, and Awareness Written on September 18, 2009 by Josh Peters in Social Media 5 Comments - Leave a comment! No no, awareness calls for impact!

ROI 100

ROI CPA Campaign Buy 100

Laurel Papworth

MAY 6, 2013

My article in The Australian April 1 2013 . digital economy Monetization Money Online Communities press social media social networks The Australian donations Facebook Fundraising group buying laurel papworth ROI Twitter' How much is a a Tweet worth, in dollar terms? A FEW days ago, I bought a DVD on Amazon.

ROI 101

ROI Buy Social Media Social Graph 101

Hootsuite

JUNE 28, 2023

You share an amazing Hootsuite blog article to your work Slack (hint!). Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication.

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

APRIL 4, 2023

Harnessing and amplifying this advocacy should be an integral part of your social media marketing strategy. And, with the right brand advocacy strategy, you can realize a stunning ROI. In this article, we define what brand advocacy is, examine different types of brand advocates, and highlight the many benefits of brand advocacy.

Brands 121

Brands ROI UGC Authentication 121

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. Informing your strategy with social media analytics and ROI results is crucial for a solid social selling strategy.

Examples 62

Examples B2B ROI Analytics 62

Direct Marketing Observations

FEBRUARY 21, 2012

In 2006, Radian6 was founded by Chris Newton (@ cdnewt ) and Chris Ramsey (@ chrisramsey ) Back then monitoring and listening were a novel concept, but they knew that social wasn’t a fluke. Clearly,social networking is not a fad but rather an activity that is being woven into the very fabric of the global Internet.

Data 197

Data Social Media Radian6 ROI 197

Sherrilynne Starkie

MARCH 8, 2015

Twitter has almost 284 million users however nearly 24 million of them never issue updates via the social networking platform, according to data filed by Twitter with the US Securities and Exchange Commission (SEC). Finding and building relationships with key influencers is the key to the ROI of content marketing.

Twitter 150

Twitter Metrics ROI Social Networking 150

The Social Media Incubator

DECEMBER 9, 2013

According to a post from Facebook’s Newsroom , the social network will be “doing a better job of distinguishing between high-quality article on a website versus a meme photo.” The algorithm will also provide related articles to the high-quality ones posted in a user’s News Feed.

Tips 140

Tips Meme ROI Feed 140

Sprout Social

FEBRUARY 7, 2023

In the face of limited resources, changing algorithms and congested feeds, an advocacy program is a company’s greatest asset to amplify content, increase ROI and recruit top talent. And your internal team can curate the articles directly in Sprout. Your C-suite pitch: Across industries, organic social performance has taken a hit.

Buy 89

Buy Curation Statistics Survey 89

Webbiquity SMM

MAY 1, 2018

However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced. Through social media platforms , attendees and businesses can share content and experiences from the event. With that said, pictures and written content shared to social media can be useful too.

Platform 154

Platform Engagement Hashtag Eventful 154

Hootsuite

SEPTEMBER 14, 2023

All of this information can then be used to inform campaigns, create more effective content, and increase the ROI of your social media efforts. 4 main components of social media intelligence Social media intelligence is composed of four main components: monitoring, collecting, analyzing, and taking action.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Oktopost

NOVEMBER 30, 2023

Dark social may sound sinister, but in reality, it’s one of the most common occurrences in our everyday lives. Have you ever shared an article with your best friend via WhatsApp? If so, that share constitutes dark social. As marketers, this is a huge problem.

Forums 62

Forums Reddit Analytics Sentiment 62

Almost Savvy

DECEMBER 15, 2011

You’re Obsessed with ROI. You are under the impression that you must know the precise ROI (Return on Investment) of your social media efforts before you begin. Anyone who tells you that if you do X [some social media task], you will achieve Y [specific number of Facebook fans, % increase in sales, etc.]

Social Media 273

Social Media ROI Construction Reputation 273

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Facebook marketing strategy template Facebook is synonymous with social media.

Template 102

Template Templates Social Media RFP 102

Convince & Convert

AUGUST 8, 2019

The four most popular messaging apps already have more monthly active users than the four major social networks. If you go to The New York Times right now, pick any article, and send the URL via Facebook Messenger to one of your friends, you’ve shared it via dark social. Is Dark Social Messing with Your Metrics?

Brands 154

Brands Analytics Consultant Data 154

Sprout Social

JUNE 22, 2016

That same sentiment still rings true for social media marketers and advertisers. Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source. What Is Social Media Data?

Data 96

Data Social Media How To ROI 96

Almost Savvy

DECEMBER 8, 2011

If you enjoyed this post, sign up to receive free updates by email here so you don’t miss any future Almost Savvy social media updates and news. Image courtesy of elycefeliz.

Groups 250

Groups Groups Facebook How To 250

Oktopost

MARCH 15, 2021

For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. LinkedIn users posted 900% more articles from February to April, but engagement grew by more than 1600%.

B2B 136

B2B Social Media Strategy LinkedIn 136

Pam Moore

DECEMBER 9, 2019

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Streamline resources.

Template 78

Template Templates Social Media Content 78

Pam Moore

DECEMBER 9, 2019

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Streamline resources.

Template 78

Template Templates Social Media Content 78

Devumi

AUGUST 28, 2015

Given the growing popularity of the platform, and the incredible ROI brands are reporting, it’s time for you to launch your Pinterest branding strategy. While Pinterest is quite different from most social network, you can master it and see some great returns.

Strategy 60

Strategy Brands ROI Social Networking 60

Pam Moore

SEPTEMBER 9, 2020

See the “Supporting Resources” section at the bottom of this article. One of the absolute best ways to increase both conversions and return on investment (ROI) on ALL of your marketing is to learn how to build, use and optimize sales and marketing conversion funnels. This is how ROI is achieved! Know your audience!

Conversation 78

Conversation Template Templates Marketing 78

Webbiquity SMM

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding. Social Media Marketing is A Loss Leader Activity.

Engineering 139

Engineering Social Media Hubspot Marketing 139

Hootsuite

NOVEMBER 28, 2022

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. It has a unique vibe, which this article will explain. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022.

Reddit 100

Reddit Brands Meme Forums 100

Kikolani

MARCH 4, 2011

­­This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, online business, SEO, and social media on kikolani.com. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. Social Media / Social Networking.

Mashup 152

Mashup Resources Remix ROI 152

Oktopost

APRIL 9, 2019

Especially on social media, which is uncharted territory for many B2B brands, it’s going to be increasingly important for agencies to show exactly how a presence on social networks will yield clicks, conversations, and conversions. Here’s where social media reports come in.

Report 95

Report Social Media B2B How To 95

Pam Moore

AUGUST 17, 2020

LinkedIn is one of the most powerful social networking and digital platforms to build your personal and business brand of authority, influence and human connection. LinkedIn is one of the most powerful social networking and digital platforms to build your personal and business brand of authority, influence and human connection.

LinkedIn 78

LinkedIn Tips Brands Training 78

Kikolani

MARCH 10, 2011

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. Social Media / Social Networking.

Mashup 149

Mashup Resources CPC SEO 149

Direct Marketing Observations

FEBRUARY 11, 2010

If so, then please have a look at Olivier Blanchard ‘s deck on the basics of social media ROI. Once you have rolled through it, I think and hope your fears on the ROI issue can be put to rest. Another valid reason that may be preventing you from adopting social media may be budgetary. I rely on my network.

Social Media 174

Social Media Conference Policies Social Networking 174

Audiense

JULY 27, 2018

This is the last article of our series about how to use social data to gain competitive intelligence. Throughout the first article, we identified all relevant competitors. This offers a line to follow for the pieces of content that are created for these campaigns. Do you know your brand’s competitors well?

Research 68

Research Data How To Influencer 68

Razor Social

OCTOBER 11, 2017

Content plus tools equals higher ROI! Then I go through those articles to check the following: Could I update the post in any way? In some cases I’d add new images, graphics, or even video to the article. What I like about this plugin is that you can add custom imagery and text for different social networks.

Tools 111

Tools Tips Content Marketing 111

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).

Social Media 249

Social Media B2B Marketing SEO 249

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76