Sherrilynne Starkie

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Is it an ad or an article? Going native!

Sherrilynne Starkie

On nearly every publication tested, respondents identified native advertising as an article. . As long as the article meets the informational need of the reader, the fact that it’s paid for shouldn’t be an issue.

Survey 150
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What is Earned Media?

Sherrilynne Starkie

Let’s imagine you have a company blog. You spend time and talent in writing and posting articles, but the expected web traffic just never materializes. After a while you give up on the blog thinking it’s a waste of time. Here’s a media article which examines the Canadian Cannabis industry and includes a key CEO interview.

Fashion 409
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Does your brand take bloggers seriously?

Sherrilynne Starkie

Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. The study shows that blogs are the third among online sites most likely to influence a consumer purchasing decision, coming after retail and brand websites.

Blogger 389
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The easy way to produce eBooks

Sherrilynne Starkie

Produce something people find useful or entertaining, such as a funny video or an article explaining how to do something, and you’ll get clicks, shares and comments. It’s an online tool that takes existing content such as blog posts, social content, podcasts and videos and implements it an attractive template.

eBook 262
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Infographic: A decade of social media

Sherrilynne Starkie

There are actually a number of blogs in the Engadget stable covering seven different languages. Recently, on the occasion of the blog’s 10th Anniversary, Engadget published this excellent infographic to summarize 10 years of social media. This article was originally posted on Thornley Fallis. Related articles.

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Writing tricks for content marketers

Sherrilynne Starkie

The sweet spot for blog content is from about 300 to 400 words. Studies show that longer articles tend to achieve more retweets and shares in social media and attract more comments. A version of this article was originally published on Thornleyfallis.com. Related articles. Blogging With SEO in Mind.

Content 304
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PR generalists vs social media specialist?

Sherrilynne Starkie

. “The reason the PR profession has dragged its heels in terms of adopting and making the most of social media is its structure as a generalist industry where account teams are responsible for the full range of communication tasks (albeit with varying degrees of emphasis depending on seniority),” Simon wrote on his blog a few days ago.