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Adidas Social Media Strategy: Sporting Online Traction Globally

Keyhole.co

This iconic footwear and sports apparel brand is well-known, no matter which part of the world you’re from. Dassler brothers — Adolf and Rudolf — started a sports footwear business from their mother’s laundry. The rest is sporting history. They continue to innovate in the realms of sports and footwear.

Sports 59
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4 Questions Sports Marketers Need To Answer About New Markets

Audiense

In 2017, the global sports market is set to drive over $90 billion of revenue, as a billion people around the world are set to join the affluent middle class between 2009 and 2020. Ambitious sports brands should want to capitalise on these global possibilities, but new markets shouldn’t be jumped into carelessly.

Sports 100
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4 Questions Sports Marketers Need To Answer About New Markets

Audiense

In 2017, the global sports market is set to drive over $90 billion of revenue, as a billion people around the world are set to join the affluent middle class between 2009 and 2020. Ambitious sports brands should want to capitalise on these global possibilities, but new markets shouldn’t be jumped into carelessly.

Sports 60
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Business Venture Ideas: 9 Surprising Industrial Hemp Uses

The Realtime Report

There are many factors that account for the skyrocketing demand of industrial hemp in recent years, including its increasing use in a wide variety of applications. If you’d like to venture into the industrial hemp business, you’ll be surprised by how many different applications the plant may have. But exactly what is industrial hemp?

Industry 189
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Blockchain Takes Over Of Spanish Football and Eliminates VAR

BeingOptimist

This time it is the opportunity of the King of Sports, none other than Soccer, which has been adopting various technological tools that allow participants such as players, coaches, referees, and other essential pieces of the matches to use them. Blockchain unites fans with sport. VAR technology.

Sports 40
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Sports Can Learn a Few Things From Gov 2.0

Social Media Strategery

Development Social Media Sports Can Learn a Few Things From Gov 2.0 Sincerely, Joe Sports Fan In a recent post , I discussed some of the similarities that I saw between the government’s experiences with social media and the challenges that professional sports teams are facing in diving into the world of social media.

Gov 2.0 90
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Web3 is the most powerful technology your brand is not embracing

Sprout Social

Think of these as the operating system that web3 applications are built upon. Within the web3 space these are known as DApps, short for Decentralized Applications. Web3 gives users self custody keys enabling them to self-encrypt and protect data instead of relying on applications to do so. Why is web3 important to marketers?

Brands 91