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How Fairmont Hotels Used Facebook Contest to Segment Audiences

Convince & Convert

Fairmont Hotels and Resorts recently rolled out a Facebook contest in coordination with ePrize called Everyone’s An Original Personality that matched fans up to their lifestyle interests to help define their travel personality. Fairmont’s Facebook Contest. ” Good for Fairmont, Good for Its Fans.

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Case Study of 7 Hotels Online

Ari Herzog

Some 16 months after comparing seven hotel chains’ websites and observing which had noticeable social media presences that were visibly linked on those sites, Best Western continues to take top honors. Their social media page also references a YouTube channel , iPhone applications, and a custom short URL. Have a look.

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Everything You Need to Know on Real-Time Engagement Platform

The Realtime Report

Real-Time Engagement Platform as a Service (RTE PaaS) provides developers with simple and flexible application programming interfaces, or APIs, to integrate interactive voice, video, and messaging experiences into applications.

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Four Seasons #IgniteTheSpark Campaign Brings Romance To Social Media

The Realtime Report

Four Seasons Hotels and Resorts’ recently launched a new campaign – with a heavy focus on social media – targeting couples worldwide who are seeking a romantic getaway. ”The Spark” campaign includes a microsite, Facebook application, Twitter, Instagram, Pinterest and Facebook engagement advertising.

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The Top User-Generated Content Campaigns of 2019

Pixlee

To apply, applicants must upload an image or preferably a video of themselves to Fjallraven’s contestant page, where the public votes for who they want to join the expedition. . Last year alone, Fjallraven clocked over 5,000 applicants. Getting both applicants and voters on board. Kimpton Hotels. Their smartest move?

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How to use AI analytics for targeted business decisions

Sprout Social

Business applications of AI analytics Companies use AI analytics to derive a stronger return on investment (ROI) from their social and digital data, while championing productivity and growth through intelligent automation. This helps a brand predict future demand based on specific customer demographics and market indicators. Sample this.

Analytics 114
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How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

If these use cases aren’t applicable, try surveying engaged employees to learn what they think is most valuable. That’s what Katie Gear , Area E-Commerce Marketing Manager for Hyatt hotels in Chicago, Indianapolis and Cincinnati, did when she first launched her advocacy efforts.

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