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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Here are 20 ideas. Generate webinar registrations. Gather market intelligence.

ROI 191
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Facebook MythBusters

Buzz Marketing for Technology

BLiNQ Media just released an unprecedented white paper that debunks common assumptions about social media behavior indicating branders may be missing the mark on their "sweet spot" of target users. The research is based on the analysis of Facebook application usage data comprising more than 9 million users and 117 million records.

Facebook 146
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Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117
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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

White Papers |. Infrastructure Applications Development Architecture. Applications. His group relaunched the COP to cover all equipment in that business unit. To combat this, Brad DeLong, CIO for Orix Capital Markets (a division of Orix USA), seeks out the people he calls the groups "emotional leaders.".

Company 122
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The 12 Best Chatbot Examples for Businesses

Hootsuite

The Dufresne Group, a premier Canadian home furnishing retailer, didn’t want to miss out on the sales opportunity. Previously, Norman Alegria, Director of Guest Care at the Dufresne Group, shifted in-person repair assessments to a video chat model (called Acquire Video Chat) in order to save time and money. Source: Heyday.

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2011 Q1 Review: SocialFish clients and work

SocialFish

Financial Executives International –FEI has a fantastic LinkedIn group that we’ve been helping to make even better. We meet weekly, and spend several hours each week moderating the FEI LinkedIn group. We set new group rules, new requirements for joining the group, and new welcome and denial templates.

Review 150
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Eight steps to thriving on information overload

Buzz Marketing for Technology

SAP White Paper: Service Delivery Innovation. White Paper: The Seven MegaTrends of Professional Services. Really Made" /> CNET/ University of Virginia White Paper: How Technology Purchasing Decisions Are Really Made. Microsoft Strategic White Paper: How To Lock-in Your Clients (1.1MB).

Web 2.0 244