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The Story Behind Hootsuite’s ‘Proud Mamas’ Mother’s Day Tribute

Hootsuite

It’s not every day you find yourself in your parents’ backyard in Florida, filming a Hootsuite product demo video in a kiddie pool. Now, most retirees in Florida would probably rather have been playing golf or pickleball than helping their daughter film a strange video for work. It was not. We spent the next half-hour redoing it.

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Leveraging Students to Support Higher Ed Social Media Initiatives

Social Media Strategies Summit

93% of marketers agree that consumers trust content created by customers more than content created by brands. Six out of 10 marketers feel their audiences engage more with UGC in marketing and communications channels. PiperTV blossomed out of various student-led projects on Facebook and Instagram. “To

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How to recruit more talent for your social video content

Sprout Social

In Sprout’s 2023 Content Benchmarks report , over half of marketers cite this as a challenge when planning and scheduling posts. You can film them yourself, outsource the whole filming process to them or do a mix of both (like we do at Sprout). As long as someone has a phone (and interest), they can film. The best part?

Video 93
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103 YouTube Video Ideas for When You’re Out of Inspiration

Hootsuite

Take the time to film an in-depth review of the product. A DIY project tutorial DIY content is all the rage on YouTube. It could be anything from homemade craft projects, recipes, or furniture-building tutorials. Try learning a new recipe and film it so viewers can follow along step-by-step.

YouTube 103
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24 Top YouTube influencers to check out in 2024

Sprout Social

And this speaks to the power of YouTube influencer marketing and sponsored content for brands. If you’re interested in learning more about how you can seamlessly find and manage influencer relationships, all the way from onboarding and project assignment through to execution, request a demo of Tagger by Sprout Social today.

YouTube 105
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What is a UGC Creator and How to Become One in 2023 (ft. Advice from Experts)

Buffer Social

When Lauren Gates started creating user-generated content (or UGC) in January 2023, she had no experience filming or editing videos. Since then, she’s worked with several brands and charges up to $125 for one video. “Too often, I clicked on a link in our job portal [when reviewing applications] that didn't work.

UGC 87
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Send Tweet: Insights From the #PixleePros with Andrew Weiss

Pixlee

I’ve been in marketing and advertising for about 10 years. Since then, I’ve been doing consulting and project based work with civic engagement, sports and entertainment clients. I like trying to turn that into as many rich insights and creative as possible, on top of creative, when applicable. Andrew Weiss: Absolutely.

Sports 52