Buzz Marketing for Technology

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Could AT&T kill the iPhone Brand?

Buzz Marketing for Technology

are rising so quickly, that they have outsold Apple handsets for the first time on record and it got me thinking. Could Apple’s decision to sell exclusively through AT&T be the very decision that kills there brand? So clearly Android has just vaulted its way into 2nd place over Apple and gaining on Blackberry. Hear me out ….

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NASCAR appeals to more than just Sports Fans!

Buzz Marketing for Technology

Our thoughts ran wild thinking of the Samsung Galaxy II car or an Apple iPhone car. Home Owners was obvious since may home owner brands already advertise on NASCAR. However the Consumer Electronics audience was a bit of a surprise to us. And then Millenials and Gamers were the next most popular audiences.

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Facebook can’t be stopped and here’s why!

Buzz Marketing for Technology

Applications – Facebook Applications is a business model similar to Apple App Store (which is a pretty darn good business model too!).

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Trust is hard to come by these days

Buzz Marketing for Technology

For example look what Apple is going through with its overseas vendors. But to me that’s a quick fix on how you get information out of the company that the general public would believe. To really change the tide of this era of declining trust you need to consider what I’m calling “hyper-transparency.”

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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

Ever bought something from the Apple store, like an iPhone? For instance, if a customer buys a TV without a warranty, the purchase may trigger an email or site promotion that highlights coverage for the TV. If so, a few days later you inevitably receive an email about your new iPhone.

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How Social Commerce leads to Advocacy Based Marketing (ABM)

Buzz Marketing for Technology

Example – Lets say you would like to buy the new iPhone 3Gs – you look the Apple Store and see they have implemented Facebook Connect (again this is just an example). You see several of your friends are online and open up a chat with your buddy Jim who always has the newest Apple device and ask him if the new 3Gs is for you.

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Why Sustainable Competitive Advantage is so 1990

Buzz Marketing for Technology

When Apple – just to take a common example – goes from making computers to making music players, but that’s an investment in one of these new platforms.

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