47 Superb Social Media Marketing Stats and Facts
JANUARY 19, 2016
Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65).
Crisis Communications Lessons from the FBI and Apple
MARCH 17, 2016
Not every brand is Apple and not every brand will be asked by the FBI to work on anti-terrorism, but there are crisis communications lessons to be had. The post Crisis Communications Lessons from the FBI and Apple appeared first on Spin Sucks. Related Stories How Crisis Communication is Like Blood The Secret Behind Crisis Communications How Red Lobster Flopped Their Social Media Gift.
Coca-Cola Is #1 Brand In Social Media Impressions
The Realtime Report
SEPTEMBER 10, 2012
billion impressions generated by the top 100 consumer brands, according to a new monthly report tracking social media “conversations’ related to those top 100 brands. Coca-Cola was the #1 brand in social media impressions – with nearly twice as many mentions as #2 brand Apple – in July 2012. Apple – 761,162,000. The U.S.
Six Things You Can Learn about Blogger Relations from Apple
SEPTEMBER 12, 2012
They include: Top-down (traditional public relations), groundswell (word-of-mouth, social media), direct (email), and flanking (advertising). In the chapter about direct marketing , we closely examine Apple and how well they use that approach to get people excited about their new products. Manage social media audiences. Today is the day! Direct Approach.
CEOs-Roll Up Your Social Media Sleeves
FEBRUARY 27, 2013
The company earned an incredible amount of media coverage which put the company on the map. The lesson is clear: CEO’s that are active in social media and content marketing efforts ignite conversation. Social CEOs drive results. Frank Strong is a classically trained PR professional with new media savvy. By Frank Strong. His sleeves were rolled up. Armed with $9.8
How Do You Like Them (Infographic) Apples?
JUNE 14, 2012
also spend more time on Twitter than on any other social network, so even though the data supporting the infographic is limited to the results of one post, if I replicated it 100,000 times, it would continue to return similar results. What it says is: what’s true for my apples isn’t true for Erin’s oranges. How do you like those apples? HANDS UP!”
Social Media News Ticker: Twitter Ad Retargeting, Google ‘+Post Ads,’ Apple Buys Topsy
The Realtime Report
DECEMBER 9, 2013
Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Google+, Twitter, Tumblr and Apple: Facebook. Facebook adds more ‘News’ to News Feed to become more Twitter-like – Facebook is now promoting more ‘real news’ posted by users; the social network’s news-feed algorithm will now expose more links to articles from media organizations — especially on mobile (AdAge). and… Apple?! Any social media updates that we missed? Google+.
50 Shortcuts to Create Visual Content for Social Media
MARCH 4, 2016
In this post I share 50 shortcuts to Visual Content Creation for Social Media including tools, strategies and apps that work to save you HOURS of time every month. . Let’s take a look at the tips and tools: 50 ShortCuts for You to Create Visual Content for Social Media Marketing. Here are 50 Shortcuts to Create Visual Content for Social Media. Ready? Let’s
Apple and Firebelly: How These Two Opposites Go Hand In Hand
NOVEMBER 4, 2013
One may wonder how a small, locally owned social media marketing firm like Firebelly can have so many similarities to a global technology conglomerate like Apple. While Apple creates the software and hardware, Firebelly employees creatively put them to use for design and management purposes. Blog Apple Social Media Marketing
How to Fix Your Social Media Marketing Strategy
Convince & Convert
SEPTEMBER 1, 2015
Over the years, Convince & Convert has continued to refine its social media strategy process. Social Media Strategy in 8 Steps (Summary). One of the major theses we employ in our social media strategy process is this: Companies should focus more on how to BE social, and less on how to DO social media. (highlight Awareness? Sales?
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. 1. 56% of Americans have a profile on at least one social networking site. Social media fatigue?
Did Apple Miss The Boat With The iPhone 4S?
OCTOBER 4, 2011
It doesn’t go without notice that it’s probably a little unrealistic to expect Apple to reinvent the iPhone every single year. The iPhone 4s is of course a great phone period. I think where I was most surprised is more around the fact that I felt with all the added pressure of competitors heating up, I was really expecting Apple to pull out some heavy hitting features.
4 Tools to Streamline Your Social Media Outreach
NOVEMBER 6, 2012
Whether you’re promoting a product, a service, or just trying to expand the audience for a post on your blog, social media has grown into a digitized word-of-mouth marketing platform that, when used correctly, can outcompete a billboard or an ad on television. Many companies, especially small businesses, might rely on Facebook while letting other social media outlets slide.
Social Media’s Response to Apple vs. The FBI
Convince & Convert
FEBRUARY 22, 2016
” Tech: Apple vs. the FBI. Earlier this week, Apple shared that a federal court ordered the company to help the F.B.I. The tech giant responded with a strongly-worded letter that caused a media frenzy. While it has not been uncommon for technology companies to resist government demand, Apple’s letter is setting a new precedent. Calling all Mad Men fans! ” .
38+ Cool Social Media and Web Tools and Reviews
APRIL 9, 2012
Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. Cool Social Media Tools. Storefront Social. Inefegy Social Radar.
Social Media and Travel
Social Media Marketing
JANUARY 26, 2012
Just this week, Apple announced that it sold 37 million iPhones and 15.4 The Airlines To my knowledge, Southwest was the first airline (or at least the most prominent early on) to get involved with social media. JetBlue made a name for itself in the social media space after a difficult travel situation thanks to severe winter weather in 2007. Thanks, Delta!
Welcome To The Future: Apple And Google Cars, Anyone?
FEBRUARY 23, 2015
It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. If you were wondering what, exactly, Apple is going to do for it''s next act (after it releases the watch that we''re all waiting for)? There were a lot of rumours floating around two weeks ago ( including some from the Wall Street Journal ), but things got real and tangible last week, that Apple is working on an electric car. Have Instagram , Vine and even Snapchat stolen the mobile/social video thing away from Twitter?
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? What is the source of the largest share of social traffic to websites? (It’s not what you almost certainly think.). Visual.ly ). 8.
Apple: A Case Study in Why Brands Should Control Their Stories
NOVEMBER 8, 2011
It is very rare that social media is used to propel or hurt brands in significant business-altering ways. But when these events occur, they show the power of social media when harnessed by the people. And brands should prepare for such an eventuality with an integrated public relations/social media strategy. Apple. It is highly secretive.
The 10 Point Check List for Effective Social Media Analytics (with Infographic)
MARCH 8, 2016
As digital marketing increasingly becomes more and more measurable, there is no reason brands should not understand the effectiveness and reach of their social media. Gone are the days when traditional PR and media strategies relied on the “spray and pray” method. SOCIAL MEDIA NEWS checklist planning reporting social media analytics Social Media Monitoring
How to Write a Social Media Strategy in 9 Steps
FEBRUARY 22, 2015
Do you have to write a social media strategy for a client? Videos Covers Course Content: Client Brief x 4 and Social Media Strategy Steps x 9 . Students in 9 Step Social Media Strategy online course : Please go to the Client Brief area and choose one of four – B2B, Social Good, B2C and Gov. Which Social Media Platforms? Be clear.
The Rise of Trollmarketing and Trashtweeting on Business Social Media
SEPTEMBER 4, 2014
Using trolling as a marketing campaign on social media. When Apple ripped into IBM with the Superbowl 1984 Ad, it was a shocker to the world. Brand Sarcasm – IKEA vs Apple. The newest trollmarketing campaign comes from Ikea against, ironically, Apple. Ikea vs Apple – nearly 2 million views. Brand Tribe War – Samsung vs Apple. Watch.
6 Powerful Social Media Lessons from Tourism that will Boost Your Brand
JUNE 4, 2016
We can learn a lot from the Tourism Industry when it comes to Social Media Smarts. . Let’s just say I have had a lot of social media lessons from tourism. But it’s not always the big budget operators that use social media and marketing in innovative ways. Social Media Strategy Instagram Snapchat social media Tourism
Apple's Marketing Secrets
MARCH 3, 2013
If you ask veteran marketing professional, Ken Segall , what made Apple so great, he can sum it up in two words: insanely simple. This is a fascinating conversation not just about Apple and their marketing strategy but how to think differently. apple. online social network. social media. advertisingpodcast apple blog blogging brand businessbook davidusher digitalmarketing facebook imac insanelysimple itunes kensegall marketing marketingblogger marketingpodcast onlinesocialnetwork podcast podcasting socialmedia stevejobs thinkdifferentblogging.
Will the New Apple Car Have Windows?
Convince & Convert
SEPTEMBER 28, 2015
Social Fresh. Down in sunny Tampa, FL, Social Fresh 2015 kicked off on Wednesday. This event is run by Jason Keath and his social media education company (under the same name), producing conferences for industry leaders from around the world (so much to learn, always a blast!). Clearly, the speakers generated the most buzz throughout all of Social Fresh. link].
This Week in Social Media – 6/26/13
Social Media Marketing
JUNE 26, 2013
Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Apple and Android seem to be struggling for dominance. Far from it.
Apple Debuts iBeacon Location Technology in U.S. Stores
The Realtime Report
DECEMBER 18, 2013
Apple’s iBeacon technology is looking to accomplish both, and after a successful run with the MLB’s ‘At the Ballpark’ mobile app at Citifield , Apple has now installed the location technology into its own retail stores. Last Friday, the technology debuted in 254 Apple stores in the U.S. How is iBeacon different than using GPS for geo-location?
If You Can’t Afford It Apple Doesn’t Want You
Convince & Convert
NOVEMBER 6, 2013
In this live-from-an-abandoned-warehouse edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Apple’s new iPad announcements, and the fact that they really don’t care whether the masses buy their gear. Apple Sauced. I was neither overwhelmed nor underwhelmed by the new versions of the iPad. I was just whelmed. Apple Pi. Whoops! But guess what?
Get Your Social Media Inbox To Zero
The Social Media Hat
JUNE 27, 2016
Social Media Get Your Social Media Inbox To Zero. Take Control Over Your Social Media Mentions And Messages. " If you don't know where you are going, you'll end up someplace else. " – Yogi Berra. Clearly Yogi wasn't talking about social media or social media tools, but I think it's the right sentiment nonetheless. Twitter.
Interview with a social media influencer: Joost de Valk
Social Media Citizens
FEBRUARY 27, 2011
I had a great chance to interview Joost de Valk the all rounded online marketer who is going to be speaking at Fusion Marketing Experience event organized by our friends at Social Marketing Forum. Whether that is Google or Bing or the Apple App Store: I don’t care. Interviews SMC interviews interview Joost de Valk seo social media influencer web developmentEnjoy!
The Secret Life Of Social Media
MARCH 4, 2014
As much as our social lives are now made public in everything from 140-characters of text on Twitter to long-form videos that we post of ourselves on YouTube , there is a growing mass audience (and developers behind them) that are creating an entirely new (and private) layers to social media. The private online social network continues to grow, as brands like McDonald''s , Taco Bell , Acura and others have been jumping on board to figure out if Snapchat''s community of 30 million-plus users (and growing) cares to get this type of micro-disposable content from brands.
To Taylor Swift, Love Spin Sucks
JUNE 24, 2015
Case in point: On social media, she posts photos of her fans and she makes it personal by showing glimpses into her life and her family. She wrote OpEds and used owned media to her advantage four months before her album was released. She teased fans on the social networks a month in advance. She used paid media in the form of ads and endorsement deals. For a year.
Is Google+ the Next Big Social Media Site for Business?
The Social Media Incubator
JULY 28, 2011
Social Media Strategist Caroline Melberg feels that the site will be beneficial at some point in the future, but it might take some time. “I think it is a bit too early for most businesses to jump into Google+ as the jury is still out on how participation will ramp up, but if it happens like I think it will, Google+ will become the first real social-business networking site,” said Melberg. Shorter term, Microsoft (Office, Windows), Apple ( App store ), companies like YouSendIt , and cloud back-up/storage companies like Carbonite , DropBox , etc.
This Week in Social Media – 4/17/2013
Social Media Marketing
APRIL 17, 2013
Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Just who uses social media? These are those links. Easy: messaging.
Don’t Forget the Big Picture in Social Media Strategy
Convince & Convert
DECEMBER 23, 2014
As 2014 comes to a close, we reflect on the incredible knowledge shared on the Social Pros Podcast. These Social Pros operate on different levels in very different fields. He’s “the social hub for the messages that all the units need to get out.”. When he first joined MarketingProfs in July, he took the time to get the lay of the land, like any good Social Pro should.
Financial Services and Social Media The Australian
MAY 20, 2013
If your financial services/advisor is not using social media, sack them. The real questions are: how can a market be so vulnerable to a single tweet, is this a new situation and what should financial boffins be doing about social media? Clearly, even Twitter’s CEO did not understand the impact of social media. Apple now engages with social media.
6 Ingredients to a Strong Visual Brand on Social Media
JUNE 26, 2016
Do you inspire and captivate your social media community? …if you want to stand out on social media , you must earn the attention of your audience. So how can you create a strong visual brand on social media ? Today I’m giving you 6 visual ingredients your social presence can’t live without. Social MediaClick To Tweet.