Social Media Strategies Summit

OCTOBER 13, 2023

But for every high-profile failure, there are countless instances where brands got it exactly right when hopping on social media trends. This article will focus on the second camp, sharing 10 of our favorite examples of brands that used trending subjects to generate social engagement.

Examples 130

Examples Trends Social Media Brands 130

Oktopost

AUGUST 3, 2022

Colin Day, Managing Director of EMEA and APAC at Oktopost, tackles the topic of social media governance and how B2B organizations can manage social media risk with confidence to grow and increase revenue. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here.

Social Media 84

Social Media B2B Apple Policies 84

Oktopost

JUNE 8, 2022

Jeff Pooley, Renowned Professor of Media and Communication at Muhlenberg College takes the hot seat. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Being authentic has become the key to creating meaningful social media content and building a loyal audience. Catch all episodes here.

Authentication 118

Authentication Social Media B2B Apple 118

Oktopost

DECEMBER 9, 2020

Social media is at the forefront of marketing and has changed the way we do business as a result. Master social media strategist Christie Le joins me on our Radically Transparent podcast to disclose her employee advocacy secret sauce when it comes to launching and maintaining a successful program.

Social Media 147

Social Media B2B Startup Apple 147

Forbes Social Media

MAY 2, 2023

Steve Wozniak, the co-founder of Apple, was asked what he thought of Elon Musk on Tuesday during an appearance on CNN. And the hosts seemed genuinely surprised at the response—which wasn’t very flattering of the billionaire Tesla CEO.

Apple 64

Apple Hosting Social Media 64

Oktopost

JULY 18, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. How do you continue to show up and be creative while balancing several tasks and the pressure of working in social media? Throw social media into the mix and if you’re not mindful, burnout is almost a guarantee. Episode Summary.

Social Media Management 69

Social Media Management Social Media How To B2B 69

Oktopost

APRIL 14, 2022

Host, Olivia Messina takes on a solo episode to discuss building your employer brand on social. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. So how can you harness the power of social to build your employer brand and attract the best talent? Episode Summary. Meet Olivia.

Social Media 69

Social Media Social Media Management B2B Apple 69

Oktopost

SEPTEMBER 22, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. In this episode of Radically Transparent, Oktopost veteran and host, Jennifer Gutman, takes on a solo episode to explore the power of social engagement data and how marketers can gain a 360-degree view of their customers using social engagement data.

Data 174

Data Engagement Hubspot B2B 174

Oktopost

JUNE 20, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Having an employee advocacy program increases the total social engagement for a brand by 25% to 40% at minimum. Meet Olivia Olivia Messina is Oktopost’s Social Media and Community Manager. Catch all of the episodes here!

Strategy 118

Strategy B2B Apple Hosting 118

Oktopost

SEPTEMBER 26, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. When it comes to a social media crisis, we know it’s not if, but when. Joining Behind the Post to discuss crisis management and social media for the public sector is Heather Daniels , Senior Social Media Specialist of Tyler Technologies.

Industry 174

Industry Content Apple Journal 174

Oktopost

FEBRUARY 21, 2022

Aliza Hornstein, Social Media Manager at WalkMe, goes Behind the Post to reveal the formula for humanizing B2B social media. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or Youtube. Aliza is the lead Social Media Manager at WalkMe, the world’s first Digital Adoption Platform.

B2B 80

B2B Social Media Social Media Management Apple 80

Oktopost

DECEMBER 16, 2021

Natalie Binns, VP Marketing at Oktopost takes the hot seat on who should own social media at a B2B company. Listen to the podcast: Watch the live recording: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more about social media from renowned marketing leaders? Catch all episodes here.

B2B 62

B2B Company Social Media Apple 62

Oktopost

MAY 22, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary People want to follow people on social media. Today more than ever, audiences demand authenticity from brands on social media. Or subscribe on Spotify , Apple Podcasts , or YouTube Catch all of the episodes here!

Strategy 118

Strategy Tips Apple Social Media Management 118

Oktopost

APRIL 28, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Because people crave credible and quality content on social media. Lee also publishes The State of B2B Influencer Marketing Report and is the host of the Inside B2B Influence podcast. Catch all episodes here. Episode Summary. Stay in the Loop.

Influencer 174

Influencer B2B Marketing Apple 174

Oktopost

MAY 4, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Today, HR is more like marketing than ever before – and social media is a key player in making sure an employer brand is communicated. Why social media has incredible power to disrupt your recruitment efforts and what you can do to fix it.

Social Media 69

Social Media B2B Apple Authentication 69

Buffer Social

MAY 17, 2023

In this article, we will explore the ins and outs of social media collaboration, its effectiveness, real-life examples, and how to approach a potential collaboration to maximize its potential. What is social media collaboration? What are the benefits of social media collaborations?

Collaboration 93

Collaboration Social Media Project Reputation 93

Forbes Social Media

NOVEMBER 27, 2019

Apple iOS 13 promises to help you take back control of your data with a host of new privacy and security features that hit out at firms such as Google and Facebook. But Apple’s own practices are leading lawmakers to question its motives….

Privacy 95

Privacy Apple Questions Features 95

Oktopost

JUNE 20, 2022

Caitlin Doyle, Social Media Manager at Demandbase shares her tips for higher engagement. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube. Have you ever seen a brand crushing it on social and wonder, “how does their social media manager do it?”. Episode Summary. Meet Caitlin.

Engagement 125

Engagement Social Media Management Apple Hosting 125

Oktopost

OCTOBER 9, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. She joins host Olivia Messina to reveal her tried and true systems that enabled her to expand her bandwidth without expanding budget. How to create thought-provoking social media copy. Or subscribe on Spotify , Apple Podcasts , or YouTube.

System 131

System B2B How To Apple 131

Oktopost

FEBRUARY 20, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary In this episode, host Alina Dallal sits down with Brittany Otting , the Director of Social Media at CBIZ.

B2B 69

B2B Sports Apple ROI 69

Oktopost

AUGUST 29, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Don’t know where to start with social metrics and reporting? How marketers approach B2B social has drastically changed over the years, and our next guest Dani Sayag , Social Media Lead at Syte , has been through it all! Episode Summary.

B2B 129

B2B Strategy How To Social Media Management 129

Oktopost

MARCH 31, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary Sarah Hankins takes the hot seat on this episode of Behind the Post with host Alina Dallal to talk all things employee advocacy at CBIZ. She’s even on LinkedIn even in her dreams.

Training 91

Training Apple LinkedIn Hosting 91

Oktopost

MARCH 7, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube ! Meryoli Arias, Social Media Manager at Chili Piper , goes Behind the Post to uncover the truth behind Chili Piper’s massive social success. Host, Olivia Messina and Meryoli dive into Instagram Reels and TikTok for B2B. Episode Summary.

Social Media Management 118

Social Media Management Apple Journal Hosting 118

Oktopost

MARCH 4, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Your employees are your company’s biggest asset, and learning how to utilize them as brand ambassadors can significantly enhance your social strategy and brand awareness.

Tips 69

Tips Brands Apple ROI 69

Oktopost

JANUARY 20, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Richard holds the CIM’s Professional Diploma in Marketing and even hosts his own show, the Marketing Hell podcast, which you can listen to here. Leave a rating and review on Apple Podcasts by heading on over to the Library Tab under Shows.

Team 125

Team B2B Apple Marketing 125

Oktopost

FEBRUARY 16, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Host, Jennifer Gutman, and her guest, Amisha Ghandi , SVP Marketing of Tipalti , reveal what it means to meet customers where they are, and do it well. Leave a rating and review on Apple Podcasts by heading on over to the Library Tab under Shows.

B2B 125

B2B Apple Hosting Meeting 125

Oktopost

DECEMBER 8, 2021

Listen to the podcast: Or subscribe on Apple Podcasts , Spotify , or YouTube. Justin currently leads social and influencer marketing for Demandbase. Prior, he led social marketing at ServiceNow, global social media for Citrix, and launched a social media agency that worked with Fortune 500 brands.

Engagement 109

Engagement B2B Apple How To 109

Oktopost

NOVEMBER 14, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Tell me the facts and I’ll learn. Still a writer at heart and totally obsessed with the Oxford comma, Solveig has held titles such as Storyteller, Head of Social Media, Editor, and Head of Brand & Buzz.

B2B 75

B2B Journal How To Apple 75

Oktopost

OCTOBER 5, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media? But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media?

Data 118

Data Engagement Hubspot B2B 118

Oktopost

JULY 13, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Chedva is also a Future of Work expert and the host of the Looks Like Work podcast. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Catch all episodes here.

B2B 131

B2B Marketing Apple Microsoft 131

Oktopost

FEBRUARY 10, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Joel Harrison, Editor-in-Chief at B2B Marketing, sits down with host Jennifer Gutman to shed a bright light on why more B2B brands are leveraging community. Leave a rating and review on Apple Podcasts by heading on over to the Library Tab under Shows.

B2B 116

B2B Communities Apple Hosting 116

Oktopost

JANUARY 13, 2022

Or catch us on Apple Podcasts , Spotify , or YouTube. Cristy Garcia, Vice President of Marketing at impact.com takes the mic on Oktopost’s Radically Transparent with host Jennifer Gutman. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

B2B 114

B2B Apple Hosting Analytics 114

Oktopost

DECEMBER 30, 2020

Listen to the Podcast Now: or catch us on Apple Podcasts and Spotify. Disclaimer: Show was taped in an up and coming new studio and the audio quality presents a slight echo every now and then coming from the host. Daniel is a serial entrepreneur, B2B marketing expert, and social media enthusiast. Like What You Heard?

B2B 111

B2B Apple Hosting Social Media Management 111

Oktopost

MAY 9, 2022

Melissa Francois shares her perspective on managing global social media. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Managing a global brand’s social media is no easy feat. This week on Behind the Post, host Olivia Messina brings a social powerhouse on the show!

Strategy 94

Strategy How To Social Media Management Apple 94

Oktopost

MAY 11, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Hosts and listeners will love his tips and insights on how to keep fit mentally and physically in today’s business world. Leave a rating and review on Apple Podcasts by heading on over to the Library Tab under Shows. Catch all episodes here.

Brands 144

Brands Content B2B Apple 144

Oktopost

MARCH 10, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Leave a rating and review on Apple Podcasts by heading on over to the Library Tab under Shows. Episode Summary.

Team 144

Team B2B Apple Marketing 144

Oktopost

AUGUST 23, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Episode Summary You can’t cross your fingers and hope everyone will see your first post.” In this episode, host Olivia Messina welcomes Elizabeth Hilfrank , Content Marketing Manager at Drift , to the show. Watch the live recording: Love going Behind the Post?

B2B 62

B2B Content eBook Apple 62