Many think RIM is faltering because they aren't innovating like Apple or Google ( Android is a Google initiative). Comparing Apple to RIM is like comparing Jay-Z to The Beatles. Apple's Steve Jobs is a unique individual. Many people didn't think Apple (a computer manufacturer) could never successfully produce and market a smartphone and those same people probably questioned a search engine's ability to create a mobile platform like Android. The PlayBook was announced long after iPad's initial in-market success and prior to the launch of iPad 2. Hardly. MORE >>

Has your brand lost power in an over-saturated market? With thanks to Trey Pennington , this short little video from Steve Jobs back in 1997 provides exceptional insight into using values in marketing to multiple the power of your brand. The issue is that it’s noisy, and perhaps we are thinking, “If only I were Apple, I could have time to influence people&# , but even Steve doesn’t take this for granted. So surely the process begins with asking, “What are the values that the market associates with our brand name and logo?&# Associating Value. MORE >>

There hasn’t been a bigger or better disrupter in this century than the now former Apple CEO. What should marketers make of disruption and how should they react? In mobile marketing and advertising, just because something can be done, doesn’t mean you should blindly spend against it before its time. In-the-know Wall Street Journal columnist Walt Mossberg reports that Jobs will continue to have influence on Apple and its innovation “To be very clear, Mr. Jobs, while seriously ill, is very much alive,” Mossberg writes. The implications for marketers? MORE >>

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 10 Quotes on the Apple iPad and the Business of News by Adam Sherk on January 28, 2010 Now that the first wave in the Apple iPad crazy-a-thon has past, I thought I’d do a quick round-up of what people are saying about the iPad from the perspective of the news media. Apple has proven over and over that when it comes to media, part of having a simple interface with consumers is having a simple price plan. Apple takes chunks of the revenue from those first two options.) Possibly. Save the media? MORE >>

recently completed a new point-of-view for my firm which outlines how I think marketing will be changing in the next few years.  Given that disclaimer, here’s what I see as the big issues facing marketers next year: Customer engagement is not a passing fad. Now that there’s so much more data with the advent of social media, marketers must look beyond their traditional sources of data warehousing.  Marketing analytics are red hot. Social media marketing will mature. 2010 was the year social media exploded onto the marketing scene.  Kenyon Blunt. MORE >>