My Apple Watch Review: 5 Reasons It Works
JULY 1, 2015
It’s no secret I’m a huge fan of Apple products. However with the Apple Watch, I actually held back longer than usual for a few reasons. There are a plenty of Apple Watch reviews out there, most of them favorable, and plenty of ones saying it’s not worth it. The Apple Watch is not without it’s short comings of course. Apple Technology
Six Things You Can Learn about Blogger Relations from Apple
SEPTEMBER 12, 2012
In Marketing in the Round , Geoff Livingston and I discuss four different approaches you can (should?) use for your integrated marketing communications programs. In the chapter about direct marketing , we closely examine Apple and how well they use that approach to get people excited about their new products. But if you have a store, do like Apple and close it.
How Do You Like Them (Infographic) Apples?
JUNE 14, 2012
What it says is: what’s true for my apples isn’t true for Erin’s oranges. How do you like those apples? How Do You Like Them (Infographic) Apples? Guest Posts Marketing Social Media infograhics jim dougherty leaders west social media gullibilityGuest post by Jim Dougherty. HANDS UP!” ” . Consider this infographic that I created.
The Rise and Rise of Apple Inc
JUNE 6, 2011
The Apple I was released on April First and sold for $666.00 Within a few short years, Apple would revolutionize the computing world. Apple II, released a year later in 1977, improved several aspects of the original model as well as offering features to make it more attractive to non-computer users. Key Products in Apple Today. Apple apple history apple inc
FEBRUARY 1, 2013
Some will make the argument that Apple is loosing a little bit of its luster. That while the company in a post- Steve Jobs world is still churning out cutting-edge consumer electronics and digital services, that the market for that may be hitting a plateau (this is why their last quarter was seen as a disappointment to Wall Street when - in reality - it was one of the best quarters that any company has ever had). What makes Apple such a fascinating brand, from my perspective, is how the brand is managed. Their stores do look and feel like an Apple store. apple.
Apple and Firebelly: How These Two Opposites Go Hand In Hand
NOVEMBER 4, 2013
One may wonder how a small, locally owned social media marketing firm like Firebelly can have so many similarities to a global technology conglomerate like Apple. While Apple creates the software and hardware, Firebelly employees creatively put them to use for design and management purposes. Blog Apple Social Media Marketing
Content Marketing isn’t Just for Marketers Anymore
MARCH 2, 2016
Content marketing isn’t just for marketers anymore. Salespeople, customer service reps, call center agents, on-boarding staff—anyone who directly connects with customers—should be part of the content marketing process. The post Content Marketing isn’t Just for Marketers Anymore appeared first on Spin Sucks. Daniel Glickman shows you why it is important.
Apple iPhone 7 (And More) Launch In Less Than Two Minutes
SEPTEMBER 10, 2016
It took Apple more than two hours to show the world what technology will look like for the next short while. We have the iPhone 7 , headphones without cables ( AirPods ), an updated Apple Watc h (hello, GPS and water resistant!), Personally, I'm waiting on the next generation of Apple laptops (guess that will be coming shortly?). apple. apple event. apple watch.
Twitter Tests Apple Reader Mode as Default
NOVEMBER 2, 2016
Just the text, ma’am: Twitter is reportedly testing a feature in its flagship iOS application that enables Apple’s Reader mode by default when links are clicked in its in-app browser. ePublishing Twitter advertising Alex Hern Apple Applications apps Comments iOS links Marketing reader The GuardianA spokesperson for Twitter confirmed to Hern that this is “just a test for some.”.
Will the New Apple Car Have Windows?
Convince & Convert
SEPTEMBER 28, 2015
On Wednesday, Savannah Peterson , Director of Innovation Strategy at speckdesign, led the share of voice among Social Fresh speakers, just edging out Nick Cicero (Founder/CEO of Delmondo) and Chris Moody (Director, content + social at Oracle Marketing Cloud): And by Thursday, we found that Scott Monty and Chris Brogan were making the most noise: . Apple Car. Social Fresh. link].
Apple Debuts iBeacon Location Technology in U.S. Stores
The Realtime Report
DECEMBER 18, 2013
Apple’s iBeacon technology is looking to accomplish both, and after a successful run with the MLB’s ‘At the Ballpark’ mobile app at Citifield , Apple has now installed the location technology into its own retail stores. Last Friday, the technology debuted in 254 Apple stores in the U.S. How is iBeacon different than using GPS for geo-location?
The Rise and Rise of Apple Inc
JULY 11, 2011
The Apple I was released on April First and sold for $666.00 Within a few short years, Apple would revolutionize the computing world. Apple II, released a year later in 1977, improved several aspects of the original model as well as offering features to make it more attractive to non-computer users. Key Products in Apple Today. The early years. 80′s and 90′s.
Twitter's Future, Uber To Create Flying Cars and Apple's New MacBook Pro - The Week's CTRL ALT Delete Segment On CHOM 97.7 FM
OCTOBER 31, 2016
Apple had another event this past week, and the big news is also good news for people like me who have a MacBook Air that may be on its last breath. apple. digital marketing. digital marketing agency. digital marketing blog. marketing. marketing blog. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 brand.
If You Can’t Afford It Apple Doesn’t Want You
Convince & Convert
NOVEMBER 6, 2013
In this live-from-an-abandoned-warehouse edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Apple’s new iPad announcements, and the fact that they really don’t care whether the masses buy their gear. Apple Sauced. Simultaneously, Apple rolled out the new iPad Mini. Apple’s own cases cover up the logo on the 5c. Apple Pi.
Apple Turns Its i To Television
AUGUST 30, 2011
Are you paying attention to Apple 's next move? It's also a feature that Apple apparently struggled to get into the iPad 2, but simply couldn't get it perfected in time (it's also important to note that all of these stories are based on hearsay as Apple never speaks publicly about product development, challenges, upcoming devices, applications or features). Beyond personal computers, mobile devices, the music and film industry, it seems clear that television could well be the next entertainment industry that Apple looks to re-invent (and own). What about Apple TV?
Comparing Apples To BlackBerrys
JUNE 21, 2011
Many think RIM is faltering because they aren't innovating like Apple or Google ( Android is a Google initiative). Comparing Apple to RIM is like comparing Jay-Z to The Beatles. Apple's Steve Jobs is a unique individual. Many people didn't think Apple (a computer manufacturer) could never successfully produce and market a smartphone and those same people probably questioned a search engine's ability to create a mobile platform like Android. The PlayBook was announced long after iPad's initial in-market success and prior to the launch of iPad 2. Hardly.
Turning Passive Audiences into Brand Evangelists
JANUARY 10, 2017
Related Stories Find Brand Clarity With Four Identity Fixes Who is Best to Execute Millennial Marketing? Three Myths and Facts About Using Data in B2B Marketing. Ninety-two percent of people trust word-of-mouth recommendations above traditional forms of advertising. The good news is your brand evangelists cost much less than your latest ad campaign. The Answer is Obvious.
47 Superb Social Media Marketing Stats and Facts
JANUARY 19, 2016
Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. Here are four key takeaways (among the many possible) from the compilation of social media marketing facts and statistics below: Social is important today, but even more so tomorrow.
Content May be King, But User Experience is Emperor
MARCH 1, 2016
Marketers in 2016 must convince their companies that developing brand loyalties will be the way to gain customers in a future where they can't compete on marketing claims anymore. It won't be easy, but those who can will win the current internet marketing game. The post Content May be King, But User Experience is Emperor appeared first on Spin Sucks.
Motorola XOOM Android Tablet – A Fair Rival to Apple’s iPad
JUNE 16, 2011
On the hardware side, Motorola XOOM is one of the most powerful tablets on the market. Apple Apple iPad motorola motorola xoom Motorola XOOM Android Tablet motorola xoom review xoom tabletMotorola XOOM Tablet is one of the hand-held portable devices that attract the most interest at the moment. This is not at all surprising considering the features it boasts: Android 3.0
Be Like Apple
SEPTEMBER 26, 2014
Don''t be like Apple. Apple is always the worst case study to demonstrate anything to any other business. Apple is always the best case study to demonstrate anything to any other business. You could say that Apple is an anomaly. You could also say that Apple is an inspiration and aspiration for all businesses. Apple to me is like any global rock star. Apple is like that. Apple''s new leader, Tim Cook , is not trying to be the extension of Steve Jobs, he''s trying to be the best "Tim Cook" that he can be. apple. brand.
Eight Digital Marketing Trends
AUGUST 22, 2012
Today we talk about mobile, social, marketing, public relations, advertising, direct, email, customer service, and sales as if they’re working in silos. And mobile can’t live without marketing. Email Marketing. It’s not going anywhere, yet most of us (as marketers) have forgotten about it. The other day I was in the Apple store and I checked in, using Foursquare.
Affiliate Marketing is Far From Dead
JULY 29, 2015
Affiliate marketing gets a pretty bad rap. Concerns involve the possible scrupulousness of affiliate marketing companies. There are definitely challenges with affiliate marketing, but they’ve been with the industry since its inception and can be handled with proper controls. Even Apple, the tech giant, has an affiliate marketing program. By Chris Kramer. Wrong.
31 Sensational Social Media Marketing and PR Stats and Facts
JULY 14, 2015
Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As noted below, the money is following that belief: social media now accounts for about 11% of all digital marketing outlays, and spending on social media marketing will total nearly $10 billion this year. Know your market (B2B).
10 Marketing Tips from Father of Marketing David Ogilvy
Convince & Convert
MARCH 16, 2016
Marketing ideology seems to change every ten years or so—unless you’re David Ogilvy, and your philosophy has lasted the better part of a century. Despite having passed on over a decade and a half ago, Ogilvy’s ideas on marketing are as true now as they were when he founded Ogilvy & Mather back in 1948. Instead, everyday language dominates the marketing world. They spend $2.9
5 Forms of Apple Link Bait
SEPTEMBER 11, 2012
Instead, let’s “newsjack” the iPhone 5 reveal with a fun post lampooning the most common forms of Apple link bait! What a great way to drum up the Apple fanboys and fangirls. Meanwhile the blogger gets a lot of attention about the new product and a ton of inbound links discussing the latest Apple iPhone buzz. 3) B h About Apple. Image by dennoir.
11 Storytelling Formulas to Supercharge Your Social Media Marketing
FEBRUARY 28, 2017
Legendary marketer, Seth Godin, describes marketing as “the art of telling a story that resonates with your audience and then spreads.” Apple tells stories of people challenging the norms. While researching on the topic of storytelling, I discovered several tested-and-proven storytelling formulas — formulas used by companies like Pixar, Apple, and more.
Bots And The Next Wave Of Marketing
MARCH 25, 2016
Quartz sends you messages like "Good morning" followed by "Apple has a sneaking suspicion that someone (*cough* the NSA *cough*) is hacking all of its servers." Marketers hate bots. Bots have been the bane of marketers for nearly as long as online advertising has existed. According to MarketingLand , bots will cost marketers over seven billion dollars in 2016 alone. billion in losses for marketers in 2016 on a global basis." Marketers better love bots. apple. digital marketing. digital marketing agency. digital marketing blog.
Are You Working In Digital Marketing? You Have To Be Drunk Not To Pay Attention To This.
FEBRUARY 20, 2015
Galloway has a think tank called L2 and is also a marketing professor at NYU Stern. At the DLD conference this year, Galloway presented a fifteen minute blast of data titled, The Four Horsemen - Amazon, Apple, Facebook and Google. Apple will be a trillion dollar luxury brand, and the pending release of their watch will make them the number one watch company in the world. apple.
5 Marketing Myths
SEPTEMBER 15, 2014
Myths and misconceptions are abound in the marketing blogosphere. From a research perspective this data represents a small sampling, in turn creating myths about marketing that don’t apply to the whole profession. Here are five common marketing myths I hear about frequently. 1) Analytics Make Your Marketing Program Succeed. Easy video is a huge marketing myth.
Strategic Marketing of Managing Expectations
OCTOBER 22, 2012
” Let’s try to apply this wisdom to Product Marketing and Marketing Strategy. For example, your company expects a product to generate specific and positive cash flow over a period of its life, and your customers expect the product to reliably perform functions you have promised them in your marketing communications. Taking Multi-Dimensional Marketing to Next Level.
Are You A MacHead? The Story Of The Apple Fanboy
JUNE 14, 2010
The Story Of The Apple Fanboy June 14, 2010 by Taylor Marek I want you guys to watch this movie. If you have ever wondered how to create a cult, keep them buzzing, and always overdeliver, look at Apple. The Story Of The Apple Fanboy registry cleaner says: July 25, 2010 at 5:57 am Great sharing this. Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Are You A MacHead? It is simply amazing. They have done it time and again. It pays to see how they did it because it may be just the spark you need.
8 Critical SEO and Digital Marketing Opportunities
OCTOBER 14, 2015
So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. As a user I like the new hosted and mobile-specific article formats, be that Facebook Instant Articles , Apple News Format or Google’s AMP project. App Indexing for both Google and Apple is another growing trend. App Indexing and App Store Optimization.
To Taylor Swift, Love Spin Sucks
JUNE 24, 2015
To Apple, Love Taylor Swift. Earlier this week, Taylor Swift dashed off an article on Tumblr, where she, according to the Washington Post , “harshly chastised the company for its plan to not compensate artists during a three-month free trial for its new streaming service, Apple Music.” Managed to get thousands of articles written about her letter to Apple in only two days.
A Mobile Marketing Strategy That Helps First, Sells Second
Techipedia: Tamar Weinberg
JULY 11, 2013
Apple, of course, started this trend with the introduction of the first iPhone, but distilling entire companies down to a collection of utilities is now pervasive, and that is where the vast majority of technology and marketing development is headed. The app-ification of brands is actually more persuasive to this generation than other forms of marketing. Marketing
Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter
Techipedia: Tamar Weinberg
OCTOBER 22, 2009
First, I’m going to say kudos to Apple for trying involve themselves in the world of social media. Let’s envision this scenario: a user has a support issue about an Apple product. Apple has no such protocol in place, and at this point, there is no engagement. Apple’s approach toward using Twitter is likely motivated by a desire to connect with their customers.
The Apple iPad. Greatest thing since iSlicedBread?
FEBRUARY 3, 2010
Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me The Apple iPad. February 3, 2010 by Taylor Marek It is a week after all the hubbub around the Apple press conference. And I REALLY didn’t like the fact that to add insult to injury that Apple goes ahead and throws in 3G on AT&T. Greatest thing since iSlicedBread? Things have now cooled down a tad. Now its time for me to interject my thoughts… Here they are: The iPad is nothing more than a glorified IPhone, only bigger. iDone.
Is Smart Marketing An Oxymoron?
AUGUST 20, 2013
We need to forget about the idea of mobile marketing and start focusing on smart marketing. In a world where screens are connected, ubiquitous, cheap and in the palms of our hands, perhaps all of those strategies are stupid, and what brands are in dire need of is a smart marketing strategy. Trying to market against this using a mobile strategy seems almost as ridiculous as trying to get conversion from a QR code that''s lambasted on a billboard that is situated on the interstate. Are we still talking about the need for brands to embrace mobile marketing?
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication.
Chatbots: The future of conversational commerce and marketing
Buzz Marketing for Technology
DECEMBER 14, 2016
It’s no secret that the rise of computer apps is transforming both the marketing and customer experience. Recently, I had the pleasure of speaking with Christian Brucculeri, the CEO at mobile messaging company Snaps, a developer of chatbots and other marketing technology products for companies. Here, you can really do one-to-one marketing at scale.”