| | Apple + Marketing | 1471 articles |
| Page 1 of 15 | Previous | Next | MOBILEGROOVE SEPTEMBER 14, 2012 Apple Leads In Mobile Ad Impressions, Tablet Interaction Increases The new Apple iPhone dominates the news today, but will the new model allow Apple to grow its share of ad impressions and remain ‘the’ device developers and brands need to factor into their mobile strategies? New data from independent mobile ad and data platform company Millennial Media shows that Apple mobile devices certainly led the pack in Q2 2012, accounting for 31.4 | SPIN SUCKS SEPTEMBER 12, 2012 Six Things You Can Learn about Blogger Relations from Apple In Marketing in the Round , Geoff Livingston and I discuss four different approaches you can (should?) use for your integrated marketing communications programs. In the chapter about direct marketing , we closely examine Apple and how well they use that approach to get people excited about their new products. But if you have a store, do like Apple and close it. | | | | | | | IDACONCPTS JUNE 6, 2011 The Rise and Rise of Apple Inc The Apple I was released on April First and sold for $666.00 Within a few short years, Apple would revolutionize the computing world. Apple II, released a year later in 1977, improved several aspects of the original model as well as offering features to make it more attractive to non-computer users. Key Products in Apple Today. Apple apple history apple inc | PUSHING SOCIAL MARCH 7, 2011 The Apple Guide to Copywriting Magic Before you brand me an Apple fanatic, you should know that I’m really a marketing cynic. But Apple always pushes the button that turns me into a credit-card maxing gadget fiend. Apple’s word choice is so simple that it’s laughable. Apple makes it easy for you and emotionally buy into their products. I haven’t felt this way since I bought my first Mac. It’s sick. | DANNY BROWN APRIL 16, 2012 Sergey Brin Paints His Kettle Pot Black Over Facebook and Apple Over at UK newspaper The Guardian, Google co-founder Sergey Brin shares his views on the future of the Internet , including web freedom and the restrictive practices of Facebook and Apple. Brin also complains about the garden wall approach of Facebook and Apple and how this inhibits search pulling details about iTunes apps and Facebook statuses, etc. Insights Apple facebook google | MARKETING VOICES JUNE 15, 2010 Obama, Apple, Cisco and Charlene Li of Altimeter Group on Open Leadership – Part 3 of 3 No matter what your political leanings, people in marketing have to admire how he used social marketing and open leadership to get elected. Charlene Li Founder of Altimeter Group and her latest book called Open Leadership discusses Obama’s style of leadership, and a couple of companies’ style including Cisco, and Apple. Related posts: Charlene Li on Open Leadership: How to Win By Letting Go – Part 1 of 3 Charlene Li on Open Leadership: The Sandbox Covenant – Part 2 of 3 Social Media Is Like Air Says Business Marketing Expert Charlene Li. | | | | | | | | | -
FIFTH GEAR ANALYTICS | MONDAY, NOVEMBER 22, 2010 Apple: A Story of Consistent Brand Messaging Across Channels. Unless you’ve been sleeping under a rock, you are aware that Apple has flooded the market with impressive state-of-the-art and stylish consumer electronics: iPhone cell phones, iPod MP3 players, iPod Touch hand-held computers, and now the iPad tablet computer. Apple sold 3 million iPads in the first 80 days after launch. On the front-end of the product cycle (from a marketing point-of-view) Apple is stellar at driving demand. At the end of the product cycle, Apple produces products that customers love. Apple is doing an outstanding job on all fronts. MORE >> -
QUICK ONLINE TIPS | MONDAY, OCTOBER 29, 2012 Buy Apple iPhone 5 on Airtel India for Rs 45500, Coming November 2 Home > Apple > India » iPhone Apple iPhone 5 is coming to India on November 2 and you can preorder Apple iPhone 5 for Rs 45500 on Airtel starting now. Airtel is a leading telecom operator in India and reveals the Apple iPhone 5 price in India. Apple iPhone 3GS-8GB Unlocked can be purchased for Rs 20,900 only from the Airtel Shop. Apple iPhone 4 16 GB (Officially Unlocked) models is selling for Rs 34,214, while the latest one iPhone 4S 16GB is selling for R 44,500. The gray market prices will now fall as the official pricing gets revealed. MORE >> -
WAXING UNLYRICAL | THURSDAY, JUNE 14, 2012 How Do You Like Them (Infographic) Apples? What it says is: what’s true for my apples isn’t true for Erin’s oranges. How do you like those apples? How Do You Like Them (Infographic) Apples? Guest Posts Marketing Social Media infograhics jim dougherty leaders west social media gullibilityGuest post by Jim Dougherty. There’s a line in the chorus of Nicki Minaj’s song “Starships,” where she sings “hands up and touch the sky.” ” I know this for two reasons: #1 because it’s on the radio all the time, and. HANDS UP!” ” . MORE >> -
SCOTT GOULD | SUNDAY, JANUARY 2, 2011 Video: Steve Jobs on Apple and Value, in 1997 Has your brand lost power in an over-saturated market? With thanks to Trey Pennington , this short little video from Steve Jobs back in 1997 provides exceptional insight into using values in marketing to multiple the power of your brand. The issue is that it’s noisy, and perhaps we are thinking, “If only I were Apple, I could have time to influence people , but even Steve doesn’t take this for granted. So surely the process begins with asking, “What are the values that the market associates with our brand name and logo? Associating Value. MORE >> -
MR. RYAN CONNORS | WEDNESDAY, NOVEMBER 7, 2012 The Rise and Fall of Apple Apple is one of those com panies where everyone seems to have an opinion. Though it may be difficult to deny the success of such an innovative and profitable organization, Apple is losing its way and the very technology and brand image that has made it great, may be its undoing. It’s impossible to speak of Apple’s success without giving credit to the late, great Steve Jobs. This rise was possible with the creation of Apple Mac, iPod, iTune and iPhone, and Jobs was the was captain of the team that delivered one great new technology after another. History Lesson. MORE >> -
- Apple vs Microsoft: Tablet Market Clash between iPad and Windows 8 IDACONCPTS | FRIDAY, MAY 11, 2012
- Buy New 7.9 Inch Apple iPad Mini for $329 QUICK ONLINE TIPS | TUESDAY, OCTOBER 23, 2012
- Apple Keynote Demo Fail SOCIALNOMICS | THURSDAY, JUNE 10, 2010
- Copying Apple TWIST IMAGE | FRIDAY, FEBRUARY 1, 2013
- MacBook Air vs MacBook Pro: MacBook Air Review After Owning The MacBook Pro JASON YORMARK | TUESDAY, DECEMBER 28, 2010
- 5 Great iPad Social Networking Apps JASON YORMARK | FRIDAY, APRIL 8, 2011
- Are You A MacHead? The Story Of The Apple Fanboy TAYLOR MAREK | MONDAY, JUNE 14, 2010
- 5 Forms of Apple Link Bait GEOFF LIVINGSTON | TUESDAY, SEPTEMBER 11, 2012
- How Will Project Glass Impact Marketers? GEOFF LIVINGSTON | TUESDAY, FEBRUARY 5, 2013
- With iApps Surging, Apple Seemingly Abandons Web Apps LOUIS GRAY | SATURDAY, APRIL 23, 2011
- Are We Experiencing “Apple Vision”? IT'S JOSIP NOT JOSEPH | THURSDAY, JUNE 9, 2011
- Apple's Marketing Secrets TWIST IMAGE | SUNDAY, MARCH 3, 2013
- Eight Digital Marketing Trends SPIN SUCKS | WEDNESDAY, AUGUST 22, 2012
- Is Your Online Marketing Intuitive? JEFF KORHAN | THURSDAY, AUGUST 25, 2011
- The Segregated Internet: The Walled Garden that lives among an Open Source Internet Society JUGNOO | SUNDAY, JANUARY 15, 2012
- D10: Money Follows Mobile (In Time), Meeker Says MOBILEGROOVE | FRIDAY, JUNE 1, 2012
- Apple's War On Android Escalates, But No Total War Yet LOUIS GRAY | SATURDAY, NOVEMBER 27, 2010
- The Apple iPad. Greatest thing since iSlicedBread? TAYLOR MAREK | WEDNESDAY, FEBRUARY 3, 2010
- Steve Jobs Steps Down At Apple; What’s Next For Mobile Marketers? MOBILEGROOVE | FRIDAY, AUGUST 26, 2011
- The iPhone Fanboys Can't Handle the Truth On Android LOUIS GRAY | SUNDAY, DECEMBER 26, 2010
- 5 Mobile Data Points: Internet World, eMarketer, inMobi, Motorola & BuzzCity MOBILEGROOVE | FRIDAY, MAY 4, 2012
- Sosumi: Apple vs. World for Phones, Tablets & the Future LOUIS GRAY | MONDAY, APRIL 18, 2011
- What Marketers Can Learn From Facebook; Tough Choices About Apple MOBILEGROOVE | FRIDAY, JANUARY 21, 2011
- Apple: A Case Study in Why Brands Should Control Their Stories WAXING UNLYRICAL | TUESDAY, NOVEMBER 8, 2011
- How to Buy iPhone 5 in India Now QUICK ONLINE TIPS | MONDAY, OCTOBER 1, 2012
- 5 Mobile Data Points You Need To Know From Chetan Sharma, Flurry & ABI Research MOBILEGROOVE | FRIDAY, MAY 11, 2012
- COM #250: Nokia Quiz, Apple’s iCloud, Mobile Ad Networks, Mobile Web Influencers List MOBILEGROOVE | WEDNESDAY, JULY 13, 2011
- Comparing Apples To BlackBerrys TWIST IMAGE | TUESDAY, JUNE 21, 2011
- 5 Data Points You Need To Know From xAD, Nielsen, IAB Chetan Sharma & Mogreet MOBILEGROOVE | FRIDAY, MAY 25, 2012
- Apple Surpasses Google as World’s Top Brand SOCIALNOMICS | MONDAY, MAY 9, 2011
- Comparing Apples to Oranges, Google Plus is the Grocery Cart CONVERSTATIONS | MONDAY, OCTOBER 24, 2011
- 5 Mobile Data Points You Need To Know: Strategy Analytics, Street Fight, StrongMail, Carlisle & Gallagher, Research2Guidance MOBILEGROOVE | FRIDAY, JUNE 8, 2012
- What happens when everything is social media SIMON MAINWARING | SUNDAY, DECEMBER 26, 2010
- Steve Jobs Proposes Spaceship-like Future Apple Campus LOUIS GRAY | TUESDAY, JUNE 7, 2011
- Strategic Marketing of Managing Expectations UNSPOKEN | MONDAY, OCTOBER 22, 2012
- Microsoft Windows 8 Turns Apple Devotees Into Advocates MOBILEGROOVE | FRIDAY, SEPTEMBER 16, 2011
- What Should Apple Do? PAUL GILLIN | TUESDAY, JULY 13, 2010
- The Difference Between Easy and Simple JEFF KORHAN | THURSDAY, APRIL 12, 2012
- Added Value For Marketers In Mobile Search & Apple iTunes Purchase Data MOBILEGROOVE | FRIDAY, APRIL 8, 2011
- The Magic That is Apple WAXING UNLYRICAL | WEDNESDAY, JUNE 22, 2011
- Apple's Jonathan Ive Gains Fake Google+ Account LOUIS GRAY | THURSDAY, JULY 14, 2011
- As Spotify Accelerates, Tipster Pumps False Apple Angle LOUIS GRAY | WEDNESDAY, OCTOBER 27, 2010
- Apple's iPad Business to Exceed Mac Business in 2011 JEFF KORHAN | TUESDAY, JANUARY 18, 2011
- Apple Turns Its i To Television TWIST IMAGE | TUESDAY, AUGUST 30, 2011
- Public Relations and the Rebirth of Storytelling WAXING UNLYRICAL | THURSDAY, MAY 5, 2011
- How to recover the lost Apple Computer brand TREY PENNINGTON | TUESDAY, SEPTEMBER 7, 2010
- Apple Ping: A Social Media “Genius” Idea SOSHABLE | MONDAY, MAY 14, 2012
- Breaking It Down: Kindle Fire vs. Apple iPad ONE SOCIAL MEDIA | TUESDAY, OCTOBER 4, 2011
- Something New: Searching for Apples in Pasta, Finding … CONVERSTATIONS | THURSDAY, JANUARY 19, 2012
- IMPACT: Dell, Text Growth & Apple’s iAd Network MOBILEGROOVE | FRIDAY, OCTOBER 1, 2010
- The Era Of Exponential Marketing TWIST IMAGE | FRIDAY, AUGUST 3, 2012
- The Most Overused Buzzwords and Marketing Speak in Press Releases ADAM SHERK | TUESDAY, JUNE 29, 2010
- Apple Likely Has Last Laugh (Again); Google’s In-App Payments Could Change The Game MOBILEGROOVE | FRIDAY, APRIL 1, 2011
- The ChromeOS CR-48 Experience: Fast, Promising, Early LOUIS GRAY | FRIDAY, DECEMBER 31, 2010
- 10 Marketing Trends for 2011 FIFTH GEAR ANALYTICS | TUESDAY, NOVEMBER 16, 2010
- Amazon, Apple, Google: Let The Content Cloud Battle Begin MOBILEGROOVE | TUESDAY, AUGUST 2, 2011
- All Mac Users Get Unlimited Access to New York Times Free LOUIS GRAY | WEDNESDAY, APRIL 13, 2011
- My Top 11 iPhone Apps of 2011 JOEY STRAWN | WEDNESDAY, DECEMBER 21, 2011
- 87 More Vital Social Media Marketing Facts and Stats for 2012 WEBBIQUITY SMM | TUESDAY, OCTOBER 16, 2012
- Be the Leader In Your Industry: Blaze the Trail SPIN SUCKS | MONDAY, AUGUST 29, 2011
- Mobile Commerce Moves Up To Marketing Mega-Trend MOBILEGROOVE | FRIDAY, DECEMBER 2, 2011
- The Rise and Rise of Apple Inc IDACONCPTS | MONDAY, JULY 11, 2011
- Corporations Have No Skills THE RELATIONSHIP ECONOMY | FRIDAY, APRIL 12, 2013
- Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter TECHIPEDIA: TAMAR WEINBERG | THURSDAY, OCTOBER 22, 2009
- Steve Jobs: An Irreplaceable Icon LOUIS GRAY | THURSDAY, OCTOBER 6, 2011
- The iPad 2 Dilemma: Nice Upgrade But Without Risk LOUIS GRAY | SATURDAY, MARCH 5, 2011
- There’s No “I” In “Brands”, But They’re Surrounded By A Lot Of “BS” JOEY STRAWN | TUESDAY, APRIL 26, 2011
- Essay: The Apple Threat to Online Advertising STEVE RUBEL | WEDNESDAY, JUNE 23, 2010
- Smart iPod Touch Marketing IDACONCPTS | WEDNESDAY, SEPTEMBER 29, 2010
- IMPACT: Apple’s Gamble, Starbucks WiFi & Mobile Giving, Charity Trend MOBILEGROOVE | FRIDAY, OCTOBER 22, 2010
- 10 Quotes on the Apple iPad and the Business of News ADAM SHERK | THURSDAY, JANUARY 28, 2010
- It’s About Your Ideas Not Your Ego THE RELATIONSHIP ECONOMY | THURSDAY, JANUARY 5, 2012
- @GigaOM Mobilize: Nuance CTO Says Voice Will Transform, Disrupt MOBILEGROOVE | MONDAY, SEPTEMBER 17, 2012
- Learning From Leading Marketers & Markets To Map Mobile Strategy MOBILEGROOVE | FRIDAY, APRIL 13, 2012
- M-Pulse: Mobile Voice Analysis & Trends; Will Apple Siri Set The Bar? MOBILEGROOVE | MONDAY, FEBRUARY 13, 2012
- Mobile App Guidelines Break New Ground; Apple & RIM Target New Heights MOBILEGROOVE | FRIDAY, JANUARY 27, 2012
- Mobile Marketers Need To Balance Targeting & Privacy Concerns MOBILEGROOVE | FRIDAY, APRIL 22, 2011
- What Is Your Marketing Trying To Do? TWIST IMAGE | WEDNESDAY, JANUARY 11, 2012
- Blyk Sells Indian Youth On Permission Mobile Marketing MOBILEGROOVE | WEDNESDAY, JULY 6, 2011
- Marketers Name their Most Admired Brands SOCIALNOMICS | TUESDAY, DECEMBER 4, 2012
- 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013) WEBBIQUITY SMM | WEDNESDAY, JANUARY 2, 2013
- Enterprises Need Mobile Apps Too; Tapping The Next BIG Market MOBILEGROOVE | MONDAY, JANUARY 28, 2013
- There Are No iPad Killers, Only iPad Alternatives LOUIS GRAY | WEDNESDAY, JANUARY 5, 2011
- The 5 Innovations of the App Store SCOTT GOULD | WEDNESDAY, JANUARY 12, 2011
- Does Google Deserve More Credit? GEOFF LIVINGSTON | TUESDAY, OCTOBER 30, 2012
- 10 Digital Unpredictions for 2013 DIRECT MARKETING OBSERVATIONS | TUESDAY, JANUARY 8, 2013
- Social Mobile and Desktop Applications for the Digital Marketer SOCIALNOMICS | MONDAY, MAY 14, 2012
- Apple Docking Patent Portends Dual OS Tablet - The Steve Rubel Stream STEVE RUBEL | WEDNESDAY, JULY 28, 2010
- Tech Leaders Don't Win By Saying They'll Crush Somebody LOUIS GRAY | WEDNESDAY, JUNE 15, 2011
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