Trending Sources

How Do You Like Them (Infographic) Apples?

Waxing UnLyrical

What isn’t reflected in those numbers is that I am part of the Triberr community, which allows bloggers to cross-promote each others’ posts on Twitter. What it says is: what’s true for my apples isn’t true for Erin’s oranges. How do you like those apples? How Do You Like Them (Infographic) Apples? Guest post by Jim Dougherty. HANDS UP!”

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More Proof Apple Moving to.Apple TLD Soon?

Bill Hartzer

Is Apple going to finally move to their new TLD (Top Level Domain).Apple Apple soon? Apple recently registered 10 new domain names that all end in their brand name, Apple. As part of a defensive domain name registration move, it would make sense for Apple to register these names and redirect them to the new location, the new URL.

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5 Ways to Grow Your Instagram Following and Build Community

Convince & Convert

What’s the secret to building a thriving community on Instagram? And today, I’m going to show you some of my favorite strategies for creating an engaged and growing community on Instagram using some advanced tricks of the trade. To your surprise, when you flip the page, you’re met with a recipe for apple pie. How It’s not exactly an easy question to answer. But ” 3.

How to Use #PRStack to Create a Community of Action

Spin Sucks

Here I lay out five significant steps #PRStack took that blog post rant into a positive community of action that is helping to change the modern workflow for the public relations industry. Define Your Community. So, you’re thinking about forming a community. What sort of community will it become? It became a community dedicated to change…a community of action.

Turning Passive Audiences into Brand Evangelists

Spin Sucks

Ninety-two percent of people trust word-of-mouth recommendations above traditional forms of advertising. The good news is your brand evangelists cost much less than your latest ad campaign. If you want to convert your passive audience into walking endorsements, Emily Joseph has four tips for success. The post Turning Passive Audiences into Brand Evangelists appeared first on Spin Sucks.

Content vs. Community: How Online Publishers Can Nurture Both

As publishers continue to rely on the outside social web to foster their communities, they often witness dire consequences. Sites have experienced a dramatic decrease in core metrics and a dispersion of their most passionate community members. Today, the comment section provides a tool to build community engagement around a publisher. socialmedia longtailseo communities

Paywall for and Online Community Social Media

Laurel Papworth

The FutureOfMedia Discussion site The New Fourth Estate is Social Media The Function of News in Community Commercialization of Human Stories De-Commercialization of Human Stories Problem Journalism vs Solution Journalism Product vs Process Journalism What is a Newspaper’s Product Anyway? The Function of News in Community. And by community I don’t mean articles with comments.

3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. Branding Communities eCommerce Interactive Marketing Mobile Optimization Age of the Customer Apple CMO CMOs Customer Experience Forrester Google Mobile Commerce However, brand loyalty online can be much more fleeting than it is offline. Don’t treat every customer the same.

Create a World-Class Online Community for Your Business

Edwards and Telligent CTO Rob Howard are releasing a white paper today that delineates what these standard-setting communities of the future will look like. According to their research, here are nine steps businesses must take in order to make their online communities world-class. 1. the article in full to learn more about building world-class communities. Have an account?

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To Taylor Swift, Love Spin Sucks

Spin Sucks

Taylor Swift is magical when it comes to communications, building a community, and creating extraordinarily loyal fans. I’m certain some of it is her, but she also must have an incredible communications team behind her. Since then, she’s continued her quest to keep a highly engaged, loyal community of teenagers and adults, alike (oh don’t pretend you don’t like her!).

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What to Look For When Hiring a Community Manager

Commonly referred to as the “Community Manager,&# these brand ambassadors are a company’s direct link to its customers, owning the critical responsibility to grow, shape and respond to online conversations happening around that brand. Do You Need A Community Manager? Determining whether your brand needs a community manager comes down to efficiencies, trust and skill.

Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

First, I’m going to say kudos to Apple for trying involve themselves in the world of social media. I’m going to stop there, though. Unfortunately, they still don’t quite “get it.&# Let’s envision this scenario: a user has a support issue about an Apple product. Apple has no such protocol in place, and at this point, there is no engagement.

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Taking the Next Step: Going From a Grassroots Enterprise 2.0 Community to an Official One

Social Media Strategery

As your grassroots community takes the next step to becoming an official one, what challenges will you face? Organizations that were loathe to spend any money on something as “soft” as collaboration are now spending millions  to create robust internal communities on their Intranets. Community mores and processes that worked with a smaller community don’t scale.

The difference between an audience and a community in new media

Akamai Marketing

Two of those words are “audience&# and “community.&# The maestro directs, he coaxes, he makes the orchestra the best it can be, that’s what a good community manager’s job as well. Why should you care if you have community vs. audiences? Communities don’t care don’t care if you made a mistake, so long as you admit it. Guess what?

The Future of Media in a Digital World

Spin Sucks

For example, we’re seeing big shifts in the way that publishers distribute their content on digital platforms—such as the recent launch of the Apple News app , and the Washington Post becoming the first partner to publish 100 percent of its content on Facebook’s “Instant Articles” platform. By Juliet Travis. The Future of Media Panel. Caroline Fairchild , new economy editor at LinkedIn.

Social Media ROI and CEOs – Affecting the $$$ Bottom Line

Laurel Papworth

Tell your CEO to get a basic understanding of ROI in online community discussions and activities or pay the price. Add this case study to the other one about Apple losing 4.6 Apple’s stock promptly tanked  on massive selling, going from $107.89 to $103.42 in six minutes (11:56 – 12:02). But your CEO “gets” social media, right? Ah goody. How much? A LOT. Eventually.

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Increase Blog Traffic with These 12 Ideas

Spin Sucks

by gamejames Apple prefers introducing it is goods without selected. Blog Social Media build social media followers community building grow blog grow content readers increase blog subscribers increase blog trafficBy Gini Dietrich. Yesterday, my friend  Sheryl Brown-Madjlessi  posted on my Facebook wall, “Facebook is a jerk and never lets me see your posts in my newsfeed.”

It's A Small (And Strange) World After All, Brands

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place where anyone - in text, images, audio and video - can create content, applications and communities about anything and everything. This means that newer ideas and ways to connect can be crossbred, much in the same way we''re currently breeding very different kinds of dogs to create newer kinds of dogs (care for a Labradoodle , anyone?) or fruits (hungry for a Grapple ? - yes, an apple that tastes like a grape). Steve Jobs from Apple once famously said: "people don''t know what they want until you show it to them." apple. brand community. brand.

Do Shopping Centers Have A Future?

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while retail has continued to evolve their physical experiences in an attempt to make them more engaging to the consumer (think Apple LEGO , Lululemon , etc.). Apple has the Genius Bar and Lululemon gives yoga classes. gathering place for our community that transcends the former single-function of buying stuff.And this is just the beginning. They are places for us - as individuals - to be a community. apple. community. Retail, consumerism and how we buy has changed in the past few years, like never before. commerce isn't clean either. They do. boutique.

Get Ready for the Bots – on Facebook Messenger


You may immediately compare this to Apple Siri, Microsoft Cortana, Google Now and Amazon Echo, but what sets bots on Messenger apart is the fact that businesses can develop them, which in turn gives them another way to develop customer service. Facebook Messenger was released 5 years ago and now has over 900 million users. Open for Business. So that’s humans covered. Where to go next?

If You Want a Culture of Collaboration, You Need to Accept the LOLCats Too

Social Media Strategery

Before wikis were used by the Intelligence Community to develop reports on IEDs , people were creating user badges to show off their favorite NFL teams. If you want to create a vibrant culture of collaboration, you need to be OK with pictures of LOLCats, posts about the NFL playoffs, arguments about Apple and Android, and criticism of company policies. It doesn't work like that.

Crisis Management: Six Keys to a Great Apology

Spin Sucks

The apology not only fell flat, it actually enraged many in the Netflix community who viewed it as an attempt by the company to justify their upcoming changes. Given that lines were already forming at Apple for the iPhone 4S release the very next day, and with Apple’s iOS5 getting rave reviews, this should have been a no brainer. Apologizing is hard to do. Among them was C.C

mizz information: List of Nonprofit Social Media and Community Managers

skip to main | skip to sidebar mizz information Monday, February 1, 2010 List of Nonprofit Social Media and Community Managers Every time I see Jeremiah Owyangs list of corporate social media strategists and community managers I wonder when hell do a similar list for companies with fewer than 1,000 employees--or nonprofits, for that matter. Im a BitMom The Community Roundtable About Me Maggie McGary I am an online community & social media manager at an association and am fascinated by (obsessed with?)

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What Makes Social Content Great?


I recently came across an article on Digiday discussing how 5 dumb brand posts on Facebook received huge community engagement despite the fact that the updates were… well, dumb. But looking at the universe created on the Facebook page, the brand community is made almost entirely out of announcements of this kind. Fans + followers = Customers?

Community Managers, Be Wary Of The Phrase “Super Bowl”


The Super Bowl is as American as apple pie. However for community managers, using the words “Super Bowl” to push out brand messages is a big no-no. And despite its ties to being an integral part of American culture, it is still an event heavily trademarked by the NFL. Even if the infraction simply occurred on a measly Facebook post.

How to Write a Social Media Strategy in 9 Steps

Laurel Papworth

Community management is moving people through from Visitor to Lead to Customer to Engaged Customer through a series of Call to Actions. Without this, there is no re-engagement back to the community. Is a competition relevant to a health community? There is an Android and Apple app, 30 Day money back guarantee and a Discussion area for question and answers. Be clear.

“Growth Hacking” – Ignore the Hype

Waxing UnLyrical

There is a dangerous idea being shared in marketing, community management, and start-up circles in San Francisco – “Growth Hacking.”. Believing that “growth hacking” is the way to build your user base, community, or marketing program is a very dangerous idea. The very product examples mentioned above compare apples to oranges, and gloss over the nuances in each of those market spaces.

SEO vs SMO and how to TURN OFF Google Social Media Optimization

Laurel Papworth

e.g. apple &pws=0. apple&pws=0. FIRST SEARCH Search Term: online communities (SMO – my friends’ sharing history). Search Term online communities  &pws=0 (straight SEO search, no SMO). Online Communities social media social networks Google personalization search engine optimization seo smo social media optimization turn offyears? 10 years?

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The Value Of Focus

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don't care if it's loosing weight, doing community service, getting a promotion, Blogging more often or starting that business that you have been dreaming about. In the Steve Jobs biography by Walter Isaacson , there is a section about the time that Apple started making serious money. Steve Jobs laments about some of his peers at Apple for becoming virtually unrecognizable to him. apple artist biography business businessbook dietbook empathy focus gettingthingsdone motivationalbook stevejobs stevejobsbiography vacation walterisaacson workTags: apple. Empathy.

It’s Time to Stop Focusing on New Technologies


When Apple introduces a product, thousands line up outside stores at midnight to be the first to get their hands on the latest toy. What I mean is that we should stop focusing on the tools, and focus instead on what the internet and social media universe were meant to accomplish – building relationships and harnessing communities. strongly believe that you can have the best technology, but if you have no relationship and no community, you will never be successful. ” Focus Instead on Building Community. There are many ways to build community.

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It’s Time to Stop Focusing on New Technologies


When Apple introduces a product, thousands line up outside stores at midnight to be the first to get their hands on the latest toy. What I mean is that we should stop focusing on the tools, and focus instead on what the internet and social media universe were meant to accomplish – building relationships and harnessing communities. strongly believe that you can have the best technology, but if you have no relationship and no community, you will never be successful. ” Focus Instead on Building Community. There are many ways to build community.

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The Secret Life Of Social Media

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The private online social network continues to grow, as brands like McDonald''s , Taco Bell , Acura and others have been jumping on board to figure out if Snapchat''s community of 30 million-plus users (and growing) cares to get this type of micro-disposable content from brands. With close to 500 million users and growing, WhatsApp is, in its purest form, BlackBerry Messenger (which, of course, is now available for Android and Apple users as well) that works on any mobile device and any mobile carrier. apple. What''s the hottest thing happening right now? Isn''t it? acura.

As TED 2013 Takes Place, Here Are 10 TED Talks To Help You Re-imagine Your Business

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Pushing the brand further, TED is now a global community of people with the same interests as the foundation's tagline: "ideas worth spreading." Steve Jobs at Apple may have been one of a few who did understand the merits of being so insanely occupied with strong design. Think about the power of gamification in some of the world's biggest brands - from Twitter and Facebook to Google and Apple. global community. Tags: apple. It's happening right now. have been fortunate to have attended the annual conference since 2008. Like to read? arab spring.

The Internet Could Be Closed For Business

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People were publishing online journals and creating communities around very obscure areas of interest. " It would be well-worth arguing that the newer channels (look to Facebook, Google or Apple for more clues) make the Internet portals of yesteryear seems like open source, when you start scratching beneath the surface to realize just how closed these environments truly are. Rumors also began to swirl that Apple would be announcing at its next event its own mapping engine and removing Google Maps as their default search for location. apple. online community.

Is Google+ the Next Big Social Media Site for Business?

The Social Media Incubator

Shorter term, Microsoft (Office, Windows), Apple ( App store ), companies like YouSendIt , and cloud back-up/storage companies like Carbonite , DropBox , etc. expect Google+ use to explode, just like hosted gmail premium has exploded in the business community already. Google+ is getting a lot of attention right now due to the “rivalry&# between Google and Facebook, which is heavily partnered with Microsoft.  Melberg has recognized Google for upping the competition. Long term, Facebook may find Google+ to be competition. have more to worry about.

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How to Choose the Right Social Channels to Reach Your Customers

Convince & Convert

We intentionally did not add Coke (classic) or Pepsi, as Coca-Cola does not separate its massive corporate presence on social networks from its Coke product presence, so we would not be comparing apples to apples (or in this case bubbles to bubbles). The socialsphere continues to expand with new channels or new and improved features launching nearly every day. posts per day.

Expect Big Changes At Facebook

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What about Apple ? When you have over 800 million users (and closely approaching one billion users), any move (big or small) will ruffle feathers and create backlash within the user community. This may not get as extreme as having true data portability, but with the pending slew of connected TVs, Apple television , Google TV and more, people are going to want to access Facebook within many of these new environments and Facebook should welcome the opportunity to be anywhere and everywhere. apple. apple television. user community. Not at all. Mobile.

The Inferior Brand

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Not everyone works for Apple. We live in a globally connected community, there is no doubt about it. apple. connected community. advertising apple blog brand brandnarrative brandpositioning brochure challengerbrand clientsatisfaction connectedcommunity creativeadvertising google inferiorbrand marketer marketing marketingagency marketingroadmap meaningfulwork nichemarketing onlinesocialnetwork personaldevelopment personalvalue seniormanagement socialmedia startup superstarbrand theunmarketable tradeshow website work Not everyone has a brand like Google. brand.

Loving Your Boss

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This isn''t Apple. Most businesses are a part of local community. community. apple community disney facebook google job localbusiness management minimumwage miserablebosses obituary professionaldevelopment salary vocation work Tags: apple. Everyone hates their boss. or do they? This isn''t Facebook. This isn''t Google. This isn''t Disney. Think about the vast majority of the jobs that everyone has. It''s not glamorous work. It''s hard work. Long hours. Tough clients. Now, as nice of a boss as as most of us have, they are still the person at the top.

List of 12 Top Social Media Podcasts in 2012

Laurel Papworth

Do you want to know the best social media podcasts for you or just want to increase your podcast listening around Facebook, Twitter, social media, online communities and so on? If so, yell out. I’ve been putting out a podcast on Online Communities and Social Media for a number of years and experimented with different genres. Social Media Business by Laurel Papworth. link].