Sprout Social

OCTOBER 31, 2023

Why influencer marketing ROI matters Nearly half (47%) of social marketers say measuring the effectiveness of campaigns is one of their top influencer marketing challenges, according to our Q3 2023 Pulse Survey. Our survey reflects that 64% of markets manage influencer campaigns by working directly with their agents or reps.

ROI 107

ROI Influencer Marketing Survey 107

Keyhole.co

MARCH 9, 2023

Keyhole offers social media listening and analytics for Twitter, Instagram, Facebook, YouTube, and other online media sources all in one easy to use dashboard. Pro: Keyhole has an attractive, real-time analytics and mentions dashboard that can easily be exported to client-ready PDFs. You can view all Keyhole pricing plans here.

Tools 84

Tools Sentiment Hubspot Price 84

Oktopost

JANUARY 11, 2024

There are many types of demand generation tools, including: Content marketing tools optimize SEO , analytics, and competitor analysis. Visitor analytics tell you how visitors found you, what they did on your website, and for how long, as well as their top landing and exit pages. Best For: SEO specialists and digital marketing teams.

Tools 62

Tools B2B Hubspot Analytics 62

Hootsuite

FEBRUARY 24, 2023

Social Studio supports publishing on Facebook, Twitter, LinkedIn, YouTube, Instagram, and Pinterest. With some plans, you’ll also have to pay extra to publish on your social media networks. On top of that, all Hootsuite accounts let you publish on social media with no extra fee. 1 Social Media Tool Create.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Sprout Social

JULY 19, 2023

According to Sprout Social’s Q2 2023 Pulse Survey, static images and short-form video reign supreme over other social content. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). Leverage native YouTube analytics to help you analyze your tests.

Conversation 90

Conversation Video Tips Embedding 90

Koka Sexton

AUGUST 11, 2023

A recent survey by CMI and MarketingProfs revealed that 63% of B2B content marketers ranked “establishing a documented content strategy” as their most important content marketing activity. The same survey also found that budget is the leading obstacle to effective content marketing.

Strategy 52

Strategy Content Loyalty Marketing 52

Hootsuite

MAY 15, 2023

Customer service satisfaction survey scores above 90%. Supporting franchisee success through sharing analytics results and coaching them on social media marketing best practices. Standardize publishing flows This is where the power of a scheduling tool comes in. Growing follower counts and engagement rates.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Hootsuite

MAY 1, 2023

Ad-hoc posting: Even the best-laid content plans are rarely perfect, so ad-hoc posting allows you to respond quickly to trends and publish timely content when necessary. Approval: Reviewing and approving all content before it is published. The details of how posts are created, reviewed, and published. Try for free for 30 days 4.

Template 134

Template Templates Social Media Tips 134

The Realtime Report

JULY 22, 2021

Analytical Skills. Analytical skills enable healthcare professionals to overcome complex problems and challenges that come with medical duties and responsibilities. Therefore, analytical capabilities are compulsory for modern-day health professionals. Stress Management Skills.

Skills 91

Skills Analytics Knowledge Base Industry 91

The Realtime Report

JULY 20, 2021

Analytical Skills. Analytical skills enable healthcare professionals to overcome complex problems and challenges that come with medical duties and responsibilities. Therefore, analytical capabilities are compulsory for modern-day health professionals. Stress Management Skills.

Skills 91

Skills Analytics Knowledge Base Industry 91

OnlineRockersHub Marketing Blog

MARCH 20, 2020

Facebook Analytics. You can track and monitor your Facebook posts engagement by using DrumUp analytics. Facebook Analytics. Facebook Analytics is a product of Facebook itself, and it helps users to monitor their efforts on Facebook marketing. It is difficult to export the data by Facebook analytics to a spreadsheet.

Campaign 88

Campaign Tools Social Media Facebook 88

Convince & Convert

JULY 17, 2017

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. Analytics software was selected as the most-needed resource for marketers in 2017 to do their best work, by both brands and agencies. A combined 31.6 Securing Budget and Resources for Social.

Marketing 159

Marketing Software ROI Comparison 159

Waxing UnLyrical

MAY 21, 2013

We know when you like posts, by your sharing and commenting… but there are a few things I’ve always wondered about, Analytics be damned. Do you care how often we publish posts on WUL and, if so, do you have a preference? Have you ever thought we publish too often ? What do you think? What made them (it) so?

Survey 209

Survey Consultant Forums Blogger 209

Keyhole.co

FEBRUARY 8, 2024

Measuring CPP is simple: divide the total campaign cost (including fees and production) by the number of posts published. Engagement analytics: Analyze comments, replies, and shares to understand the emotional context behind interactions. using analytics tools. This reveals the average cost per influencer post.

Metrics 52

Metrics Influencer Sentiment ROI 52

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. You’ll get more analytics and the option to create a shop and a product catalog. You should publish both organic posts and paid advertising.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

AUGUST 26, 2021

And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel. Social media market research is also: Affordable.

Research 144

Research Social Media Airlines Marketing 144

Sprout Social

FEBRUARY 16, 2022

Moreover, the company used surveys to collect information on what users enjoyed and preferred. Check your YouTube Analytics Traffic Sources to see how often your channel is appearing on others’ Home pages. Check your analytics to see how often your videos are appearing in the Trending tab. Do what works for you. Notifications.

YouTube 124

YouTube Notification Video Trends 124

Social Media Strategies Summit

SEPTEMBER 12, 2019

Once confirmed, the publisher would take over running the campaign. This required the buyer to relinquish control to the publisher. Software algorithms evaluate user analytics to help the system determine what ad content is relevant to a particular user. Traditional vs. Programmatic Media Buying. Source: Choozle.

Advertising 118

Advertising CPM CPC Buy 118

yMarketingMatters

JANUARY 10, 2014

A recent Skava Consumer Mobile Shopping Survey found that 71 percent of smartphone owners shop using their mobile device. 92% of marketers in Marketing Sherpa’s 2013 Email Marketing Benchmark Survey said that email is producing, or will produce, a positive ROI for them. More people are using mobile devices to view Web pages.

Social Media 277

Social Media Tips Marketing Mobile 277

Adam Sherk

DECEMBER 18, 2012

Here are my top 10 posts of 2012 by pageviews: The Best Free Tools for Twitter Analytics. Beyond Facebook Insights: Useful Facebook Analytics Tools. 8 Social Media Questions Publishers Should Be Asking Themselves. SEO Metrics for Publishers: How are You Tracking and Measuring Success? 5 Ways that Social Media Impacts SEO.

Press Release 119

Press Release SEO Digg Sports 119

Hootsuite

SEPTEMBER 20, 2022

An Instagram survey revealed that 91% of users watch videos weekly, so it’s no surprise to see more and more companies ramping up their video content creation. Once you tap Next , you’ll have the usual options before publishing a Reel: adding a cover, caption, location, tags, and other settings. Then hit Next to publish!

Template 71

Template Templates Instagram Content 71

Sprout Social

APRIL 6, 2023

Let’s say you run a podcast and want to publish two episodes in the coming month. With a content calendar, you will be able to set schedules to finish each of these tasks in order to publish the episode on the desired date. This will ensure that your content is published regularly and on time.

Content 82

Content Collaboration Project Template 82

Sprout Social

JUNE 27, 2023

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously. What is review analysis?

Review 128

Review Brands How To Analysis 128

Proactive Report

APRIL 6, 2021

There are so many more opportunities to get your branded content published. Instead of the broad shot approach – publish everywhere and hope for the best – why not find the websites with high DA and concentrate on getting published where your content will be seen by the right audience on a trusted site with good visibility online.

Hubspot 59

Hubspot Startup Class Loyalty 59

Sprout Social

FEBRUARY 6, 2023

Top features social media apps have in common Analytics and reporting All the major apps offer analytics that inform how well your content performed as well as demographic information about your audience. Use the analytics feature to tailor your social media marketing strategy and prove ROI.

Features 101

Features Social Media Curation Geotagging 101

Sprout Social

FEBRUARY 28, 2024

How social media technology has evolved Over 5 billion people use social media worldwide, and, according to Sprout Social Q4 2023 Pulse Survey data, 42% of users expect to be present on even more networks in 2024. Social media tools prepare your team to be at the forefront of the future.

Social Media 103

Social Media Team Social Media Management Report 103

Proactive Report

MAY 1, 2017

At the PR News Measurement conference last week in Washington DC I was disappointed to discover that 70 percent of the attendees surveyed prior to the event had not heard of the Barcelona Principles. Katie Paine got the same result in an informal survey of attendees at the 2017 PRSA Northeast District Conference, PRXNE.

Survey 53

Survey Conference Analytics Newsletter 53

Pixlee

JULY 21, 2021

You’ll need to collect user data from web analytics, interviews, surveys, and user research to create your customer persona. Have a Consistent Publishing Schedule. If you wish to boost content engagement, you have to publish new content consistently. Thus, if Tuesdays are your publishing days, hit that publication date.

Engagement 98

Engagement UGC Content Insurance 98

Sprout Social

FEBRUARY 17, 2022

Improving user experiences using customer feedback from surveys. Gather feedback from subscribers via surveys. If you need a jumping off point to understand what content your customers like, dig into your social analytics to see what performs best. Businesses using email marketing: Building brand awareness.

Template 132

Template Templates Marketing Sample 132

Buffer Social

SEPTEMBER 5, 2023

The March 2023 CMO Survey revealed companies spend 17 percent of their marketing budget on social media. For Chi, this means “checking on the feeds to see how the published content is performing.” 💡 If it’s in-depth, multi-platform analytics you’re after, Buffer can help.

Social Media 90

Social Media How To Skills Hubspot 90

Sprout Social

OCTOBER 18, 2023

Find relevant and authentic influencers for partnerships According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of respondents say influencer marketing is an essential piece of their social strategy. Sort messages by the follower count of the publisher or engagements to easily find top influencers to partner and engage with.

Examples 123

Examples Social Media Sentiment Influencer 123

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. Publish whitepapers and reports on subjects that would interest your customers. Use Google Analytics to track the number of visitors to your website. Guest post by Brandon Brown. No leads means no clients and therefore, no sales.

B2B 217

B2B Brands LinkedIn Influencer 217

Convince & Convert

JULY 17, 2017

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. Analytics software was selected as the most-needed resource for marketers in 2017 to do their best work, by both brands and agencies. A combined 31.6 Securing Budget and Resources for Social.

Marketing 105

Marketing Software ROI Analytics 105

Sprout Social

OCTOBER 4, 2023

How 3 standout brands use a Tagging strategy for marketing campaigns, and beyond To get you up to speed, Tags are a Sprout feature that act as labels you can attach to any piece of content you plan to publish. Or click “Compose” on any day on the Sprout publishing calendar. However, quantifying their success is difficult.

Strategy 123

Strategy Brands UGC Marketing 123

Hootsuite

JULY 21, 2022

More than 80% of respondents to the Hootsuite 2022 Social Trends survey said they are confident in quantifying social ROI. In the Hootsuite 2022 Social Trends survey, marketers report finding Instagram and Facebook less effective while TikTok and Pinterest are growing in importance. That’s a big jump from 68% in 2021.

ROI 113

ROI HootSuite Cost Campaign 113

Oktopost

JULY 5, 2017

So, you’ve been publishing content to Facebook, LinkedIn, Twitter, and maybe a few other social networks, building up some followers and engagement. In its 2016 Report Metrics That Matter for B2B Marketers, Forrester surveyed a large number … What’s next?

B2B 109

B2B Metrics Social Media Marketing 109

Waxing UnLyrical

AUGUST 14, 2015

measurePR community member Shannon Mouton Gray also offered up some solid advice: A2: Best practice – your data/analytics need context, nothing happens in a vacuum…especially w/ communications. Since we can all stand to save a few bucks when measuring, I’ve included a list below: Google Analytics. Survey Monkey.

Analytics 100

Analytics Consultant Survey Reputation 100