Given my background in analytics, I sometimes wonder how social listening and analytics might have been used by these ad men (mostly men back in those days) to better their campaigns and save potentially damaging ones from the fire of public assault. Surveys and focus groups are still an important part of creative research. In this illustration, social analytics would also allow us to pinpoint what words people were using to discuss the topics of family and breakfast and favorite foods, what price points resonate the most, and so on. Understand your audience. MORE >>

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Survey results: The top Twitter tools and apps 06/10/2010 tags: Twitter tools and apps by Gemma Went This is the second in the series of results that came out of my tools and apps survey a few weeks ago. The survey was broken into the following categories: General social media tools Twitter tools Other digital tools Organisational tools What did we miss? The first post covered general social media tools. These people work in a range of sectors across various job roles, which surprised me. MORE >>

Tweet Harvard Business Review Analytics Services has released a study on the impact of social media. The survey was conducted among HBR magazine and newsletter subscribers during July 2010. These are some of the main results from the survey: • Three-quarters (75%) of the companies in the survey said they did not know where their most valuable customers were talking about them. Less than one-quarter (23%) are using social media analytic tools. The following is the conclusion to the survey which in my opinion makes much sense. MORE >>

Therefore, Google has recently released a new set of Social Reports within Google Analytics. The new Social Reports will be available from a new “social” tab, when you log in to Google Analytics. Announcing the changes on Google Analytics blog , Group project manager Phil Mui said that the three main factors that Analytics will help with are: Identify the full value of traffic coming from social sites and measure how they lead to direct conversions or assist in future conversions. The State of Social Media Marketing– Annual Survey Report. MORE >>

According to a recent survey from Accenture Global Marketing, “ Embracing Social Media in a B2B Context ,” only 8 percent of B2B companies are fully taking advantage of all social media has to offer. What might be an even more startling statistic is that 17 percent of those surveyed indicated they do not believe social media and all it has to offer will be all that important to them in the foreseeable future. According to some of those surveyed, they fear making the wrong investment when it comes to social media, so they tend to shy away from taking a chance on the tool. MORE >>