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Marketwired Survey Shows PR Industry Still Behind

Spin Sucks

a Marketwired survey, was released. I took the survey in October and, when I saw the questions, I told them I was interested in seeing the results…for two reasons: They asked if PR professionals are using the PESO model; and. Marketwired Survey Says. Before we get there, though, the other Marketwired survey results are rather interesting. By Gini Dietrich.

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How to Survey Your Audience

Convince & Convert

To accomplish this, you can look at analytics, such as subscriber numbers on email newsletters, click-through rates, site visits, Facebook likes, and the amount of comments you receive on a blog post. One way to find out your customers’ opinions is by sending out a survey. You’re going to need several surveys out there for all your different projects.

Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution

The Realtime Report

” But the majority (53%) say they don’t know when they will be investing in solutions that support big data analytics. The survey was conducted online in the spring of 2012 and drew more than 500 participants from a wide variety of professional disciplines and industries, including media, financial services, consulting, marketing, human resources, engineering, and others.

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Three Challenges to Remote Work and How to Overcome Them

Spin Sucks

Companies around the world are embracing remote work options. However, workers still face challenges when working outside of a traditional office. Jackie Jensen interviews three remote workers and shares their challenges and how to overcome them. The post Three Challenges to Remote Work and How to Overcome Them appeared first on Spin Sucks.

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Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]


Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. It has been noticed that marketers are turning towards social analytics to make use of this ‘big data’ while also attempting to understand consumer attitudes and behaviors and to harness these insights for business.

Open Research: A Framework for Social Analytics

Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Read Susan’s post announcing this report.

20 Tremendous Digital Marketing Stats and Facts

Webbiquity SMM

The CMO Survey ). Less than 30% of small businesses use Web site analytics, call tracking, or coupon codes. The CMO Survey ). Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers.

What CMOs Want: Better Social Integration & Analytics

Geoff Livingston

Not surprisingly, two primary issues are integrating social in a meaningful way into the larger marketing suite of tools (less than 10% in two studies think they’ve done it), and finding better analytics for measurement. Marketing analytics CMO council Gini Dietrich marketing marketing in the round RIch Becker Social Media SocialMix survey Vocus wantA few recent studies opened the CMO kimono, offering a glimpse into the top concerns on lead marketers’ minds. The [.].

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity SMM

the survey methodology (a phone or email survey, for example, is likely to find much different results than one done on Twitter or LinkedIn); and how the questions are asked (a company can “include blogging as part of content marketing strategy” through influencer outreach, LinkedIn Pulse, guest blogging, or other tactics—without actually maintaining its own corporate blog).

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47 Superb Social Media Marketing Stats and Facts

Webbiquity SMM

Image credit: The CMO Survey. The CMO Survey ). The tools most commonly used to measure social media marketing results are the native analytics provided by the social networks (Facebook, Twitter, etc.) These are followed by social media management platforms like HootSuite (62%) and web analytics (e.g., Google Analytics) at 59%. The CMO Survey ). Of the 7.2

Google Analytics Unveils a Set of Social Reports


Therefore, Google has recently released a new set of Social Reports within Google Analytics. The new Social Reports will be available from a new “social” tab, when you log in to Google Analytics. It is also possible to see the monetary value they drive to your business, provided you have defined goals in Analytics itself.

The Emotion found in Social Data

Buzz Marketing for Technology

Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” Data Mining Emotion Facebook Listening Social Media Twitter Andrew Jeavons emotion Social media data Survey AnalyticsLet’s be clear.

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New Research: Most Companies Do Not Have the Talent to Leverage Marketing Analytics

Convince & Convert

The latest edition of The CMO Survey , from the Fuqua School of Business at Duke, has arrived, and there are some implications for social media marketers worth noting. In the case of The CMO Survey, and for social media expenditures in. Read the whole entry. » » Social Media Research

The Spin Sucks Inquisition: Amanda Gant

Spin Sucks

Go look at your analytics first. Orbit is getting ready to complete their second annual blogger survey and would like you to take it. FollowFriday follow Social Media andy crestodina becoming bestimore blogger survey content chemistry creighton orbit media studios trust me i'm lying university of nebraska wildBy Gini Dietrich. I love Amanda Gant. Not you or the company. Nope.

Survey: Twitter Less than 1% of Traffic to Newspapers and.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Survey: Twitter Less than 1% of Traffic to Newspapers and Magazines; Facebook 1% by Adam Sherk on March 2, 2010 For my presentation on Twitter Marketing Tactics at SMX West this week I wanted to get a sense of just how much traffic Twitter is driving to major news sites. of total site traffic. respectively. Thanks!

How to Measure PR: A Case Study and Examples

Spin Sucks

Marketwired Survey Shows PR Industry Still Behind How to Operationalize the Barcelona Principles 2.0. Communication Measurement client case study Google analytics infusionsoft PR metricsWhile it's easy to talk about why AVEs should die, it's harder to show how to measure PR. Here is one case study and some real examples. Comments Excellent post. So well explained.

The Impact of Social Media


Tweet Harvard Business Review Analytics Services has released a study on the impact of social media. The survey was conducted among HBR magazine and newsletter subscribers during July 2010. These are some of the main results from the survey: • Three-quarters (75%) of the companies in the survey said they did not know where their most valuable customers were talking about them.

Social Media Trends 2012 – Analytics and Measurement

Proactive Report

Better use of analytics and more focus on measurement. Let’s take a look at Analytics and Measurement. According to a report by Useful Social Media, 12% of the companies surveyed claimed that social media was under the direct control of the CEO. Analytics. Start by learning the basics of Google Analytics. The rise of Social Intelligence. Measurement.

Getting Big Data to Actually Work

Buzz Marketing for Technology

Recently, my UK colleague, Richard Petley, director of PwC Risk and Assurance, conducted a survey of 1,800 senior business leaders in North America and Europe. 43 percent of companies surveyed “obtain little tangible benefit from their information,” while 23 percent “derive no benefit whatsoever,” according to the study. This is not just my opinion.

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Brand Monitoring, Social Analytics, Social Insights

Two trends, social analytics intelligence, and social business value networks, which I’ll discuss at a later time. Social Analytics and Social Insights are Components of the Social CRM Suite. Matrix: Brand Monitoring, Social Analytics, Social Insights Category Description and Example Current State What no one tells you Brand Monitoring Aware. Social Analytics Intelligent.

The State of Digital Marketing 2015

Buzz Marketing for Technology

So I’d like to offer you some statistics I found eye-opening from a recent report published by Smart Insights: One half (50%) of businesses surveyed do not have a defined digital plan or strategy, although they are active in digital marketing. Nearly 60% of peoples’ time is now devoted to digital marketing activities , showing the importance of skills development in this area.

Skills 102

Ultimate Guide to Measuring Social Media ROI

Sprout Social

In a survey from Convince & Convert , 41% of companies said they had no idea whether or not their social media efforts were actually paying off. This survey looked at some of the specific challenges companies are having when it comes to measuring the value of their social media marketing efforts. 39% said a lack of analytics, expertise and/or resources. 38% said poor tools.

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Eighteen Tricks to Save Time and Money On Content Marketing

Spin Sucks

Use free analytics tools and other easy and proven strategies so you appeal and engage. Use surveys and polls on social media sites. Communication Content chrome extension content creation evernote fan club free analytics Google analytics hashtag marketing jack daniels unique bars open-source images shipserv starbucks stars stay focusedBy Andy Preisler. Use “lists.”

The 32 Best Twitter Marketing Tools

Webbiquity SMM

View analytics on any user’s tweets, retweets, replies, mentions, and hashtags; export Twitter activity; monitor interactions with your followers; batch add/remove people from your lists; see who’s not following you back; and track your follower growth over time. Real-time monitoring and analytics for Twitter. 11) Twitter Analytics. RazorSocial (Analytics).

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Content Marketing: How to Measure Its Effectiveness [Infographic]


Surveys report that a majority of online consumers research products via social media before making a purchase. Analytics Content Marketing Infographics Metrics ROI Social Media Content marketing Content marketing metrics can be confusing and preoccupy your time, so start by selecting a just a few fundamentals to measure. What makes this process so tricky? Likes. Traffic.

Understanding the Mechanics of Measurement

Spin Sucks

In fact, according to The CMO Survey , in 2013 companies were spending five and a half percent of their marketing budgets on marketing analytics. Facebook, Pinterest, LinkedIn, and Twitter all have free analytics tools to help measure reach. Be able to work your way around Google Analytics. They must be informed and know which marketing activities work , and which don’t.

Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

Google Analytics. Once your site has been around for a while, it pays to check your analytics package (whether Google or other). This is more powerful if you’ve registered your site with Google Webmaster Tools such that you get search phrases and average rank right in Google Analytics. Send them a survey asking for feedback and input. Guest post by Sean McGinnis.

Waxing and Waning, Lyrical and UnLyrical

Waxing UnLyrical

We know when you like posts, by your sharing and commenting… but there are a few things I’ve always wondered about, Analytics be damned. Blogging Shonali Burke blog survey waxing and waning Can you believe WUL celebrated its fourth birthday earlier this year? Four years may as well be four decades in our world of instant gratification! Ch-ch-ch-changes. What do you think?

Improve Holiday Usability with These Nine Heatmap Tools

Spin Sucks

ClickTale ClickTale is equipped with heatmap technology and provides great results on page-specific web analytics. Mouseflow Mouseflow provides specific analytics for mouse tracking, and guarantees real-time user studies. And because it integrates well with the Google analytics API, it’s easier to aggregate data from your various analytics tools.

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5 Marketing Myths

Geoff Livingston

1) Analytics Make Your Marketing Program Succeed. Marketers promise that the use of analytics will deliver the ROI they are looking for. Analytics will inform marketing toward the best way to encourage desired customer behaviors. Of all the distribution channels noted by marketing survey respondents, blogging was considered the least effective. 5) CMOs Trust Influencers.

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Marketing Has a Long Way to Go

Spin Sucks

Allow me to introduce you to the Alterian survey of nearly 1,500 marketing professionals to discover where brands stand when it comes to budgets, social media, level of personalization, and if they are ready for growth or if they’re at risk. The questions asked in this year’s survey include: How are marketing budgets shifting in 2011?

How To Use Consumer Insights For Product Inspiration and Development

Ignite Social Media

Surveys. The tried and true marketing and product development standard is doing consumer insight surveys. It can be incredibly time efficient, however, this approach can be costly when you hire specialists to create and execute surveys. Also, over the years, the accuracy of these types of surveys has been questioned. Forecasting/Predictions through search data.

How to Analyze What Works for Your Audience

Sprout Social

By creating a content strategy , checking your social media analytics and doing a little social listening , you’ll be able to get a solid understanding of what works for your audience. For instance, at Sprout we cover topics ranging from Twitter, Facebook, social media analytics and more. You could send a survey to your customers asking what type of content they want to see.

Survey results: The top Twitter tools and apps « The Cube

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Survey results: The top Twitter tools and apps 06/10/2010 tags: Twitter tools and apps by Gemma Went This is the second in the series of results that came out of my tools and apps survey a few weeks ago. The first post covered general social media tools. Both Seesmic and had 6.3%

How to Make the Most of Your Social Media Budget

Sprout Social

Despite the challenge some businesses faced trying to prove social media ROI , a survey from Duke University Fuqua School of Business suggests it’s not stopping brands from expanding their budgets. According to the survey, businesses are spending 9.4% You can figure this out by pouring over your analytics dashboards or make it easier on yourself with Viral Post.

Love Your Brand

Twist Image

We're inundated with technology (data, analytics, automation, platforms, channels and more). It turns out that Salesforce released their State of Marketing report that surveyed over 4000 marketing chiefs across various countries. From the study: "Some 18% of the survey respondents are 'extremely satisfied' with the current outcomes realized as a direct result of their company's marketing investment. Tags: analytics. Let's not forget about brands. Let's not forget about our messaging. Let's not forget about how a brand connects to a market. What if we started there?

STUDY: The Business Impact of Online Communities


To get answers to these critical questions, Leader Networks conducted a survey of nearly 300 marketing and community leaders that resulted in The Business Impact of Online Communities Study. The survey confirmed what we’ve seen first hand: Online communities deliver significant business benefits – but community leaders struggle to measure value in business terms. Increase staffing.

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Show 376 - What is Customer Satisfaction

Engaging Brand

Larry Freed , President and CEO of ForeSee and a widely recognized expert in customer satisfaction analytics joins Anna Farmery to discuss how to measure the customer experience, based on his book Managing Forward. How to survey customer satisfaction - is stickiness the right measure when they could be their for research or to buy? Larry Freed , President and CEO of ForeSee and a widely recognized expert in customer satisfaction analytics joins Anna Farmery to discuss how to measure the customer experience, based on his book Managing Forward Can we measure the future?

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. ” — RazorSocial (Analytics). Get analytics for Facebook, Twitter, YouTube, Google+, LinkedIn, Instagram, and blogs. 9) Mention.

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The Evolution of Our Data Fixation in Social Media

Direct Marketing Observations

Surveys show only 18% of companies say they saw meaningful return on investment from their social media activities while the other 72% report modest, no return or inability to measure the return on their investment in social media. analytics big data data social analytics social media measurementSix years ago, we were talking about the growth of blogging and MySpace.