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Marketwired Survey Shows PR Industry Still Behind

Spin Sucks

Just before the holidays, Are You a Content Machine ?, a Marketwired survey, was released. took the survey in October and, when I saw the questions, I told them I was interested in seeing the results…for two reasons: They asked if PR professionals are using the PESO model; and. Marketwired Survey Says. Analytics will tell you that. By Gini Dietrich. Very good.

How to Survey Your Audience

Convince & Convert

To accomplish this, you can look at analytics, such as subscriber numbers on email newsletters, click-through rates, site visits, Facebook likes, and the amount of comments you receive on a blog post. One way to find out your customers’ opinions is by sending out a survey. You’re going to need several surveys out there for all your different projects.

Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution

The Realtime Report

” But the majority (53%) say they don’t know when they will be investing in solutions that support big data analytics. The survey was conducted online in the spring of 2012 and drew more than 500 participants from a wide variety of professional disciplines and industries, including media, financial services, consulting, marketing, human resources, engineering, and others.

Mad Men, Pancake Syrup, and Analytics

Spin Sucks

Given my background in analytics, I sometimes wonder how social listening and analytics might have been used by these ad men (mostly men back in those days) to better their campaigns and save potentially damaging ones from the fire of public assault. Surveys and focus groups are still an important part of creative research. Yes, they have something in common!

Open Research: A Framework for Social Analytics

Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] If you’d like to cite the graphics, please see this Flickr set. This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. You can leave a response , or trackback from your own site.

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity SMM

86% of B2B companies surveyed are currently blogging, along with 77% of B2C companies. But just 60 percent of surveyed marketers consider them effective. Overall, 70% of senior marketers are optimistic about the state of the economy, up from 58% three years ago and just 52% four years ago. ( The CMO Survey ). 23% say they can’t prove any impact at all. ( The CMO Survey ).

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47 Superb Social Media Marketing Stats and Facts

Webbiquity SMM

Image credit: The CMO Survey. Just 14% tie social media to sales levels. ( The CMO Survey ). The tools most commonly used to measure social media marketing results are the native analytics provided by the social networks (Facebook, Twitter, etc.) These are followed by social media management platforms like HootSuite (62%) and web analytics (e.g., 70% of the U.S. mere 13.2%

Survey: Twitter Less than 1% of Traffic to Newspapers and.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Survey: Twitter Less than 1% of Traffic to Newspapers and Magazines; Facebook 1% by Adam Sherk on March 2, 2010 For my presentation on Twitter Marketing Tactics at SMX West this week I wanted to get a sense of just how much traffic Twitter is driving to major news sites. The highs for Facebook and Digg were 2% and 7.2%

Google Analytics Unveils a Set of Social Reports


Therefore, Google has recently released a new set of Social Reports within Google Analytics. The new Social Reports will be available from a new “social” tab, when you log in to Google Analytics. It is also possible to see the monetary value they drive to your business, provided you have defined goals in Analytics itself.

What CMOs Want: Better Social Integration & Analytics

Geoff Livingston

Not surprisingly, two primary issues are integrating social in a meaningful way into the larger marketing suite of tools (less than 10% in two studies think they’ve done it), and finding better analytics for measurement. Marketing analytics CMO council Gini Dietrich marketing marketing in the round RIch Becker Social Media SocialMix survey Vocus wantA few recent studies opened the CMO kimono, offering a glimpse into the top concerns on lead marketers’ minds. The [.].

New Research: Most Companies Do Not Have the Talent to Leverage Marketing Analytics

Convince & Convert

The latest edition of The CMO Survey , from the Fuqua School of Business at Duke, has arrived, and there are some implications for social media marketers worth noting. In the case of The CMO Survey, and for social media expenditures in. Read the whole entry. » Social Media Research

The Emotion found in Social Data

Buzz Marketing for Technology

Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.”  In other words, they are emotionally invested in the product, service or experience about which they are opining. Let’s be clear.  The opportunity is yours for the taking! 

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The Spin Sucks Inquisition: Amanda Gant

Spin Sucks

Go look at your analytics first. Orbit is getting ready to complete their second annual blogger survey and would like you to take it. FollowFriday follow Social Media andy crestodina becoming bestimore blogger survey content chemistry creighton orbit media studios trust me i'm lying university of nebraska wildBy Gini Dietrich. love Amanda Gant. No one wins in those situations.

How to Measure PR: A Case Study and Examples

Spin Sucks

Marketwired Survey Shows PR Industry Still Behind How to Operationalize the Barcelona Principles 2.0. Communication Measurement client case study Google analytics infusionsoft PR metricsWhile it's easy to talk about why AVEs should die, it's harder to show how to measure PR. Here is one case study and some real examples. Comments Excellent post. So well explained.

Brand Monitoring, Social Analytics, Social Insights

Two trends, social analytics intelligence, and social business value networks, which I’ll discuss at a later time. Social Analytics and Social Insights are Components of the Social CRM Suite. Matrix: Brand Monitoring, Social Analytics, Social Insights Category Description and Example Current State What no one tells you Brand Monitoring Aware. Social Analytics Intelligent.

Social Media Trends 2012 – Analytics and Measurement

Proactive Report

Better use of analytics and more focus on measurement. Let’s take a look at Analytics and Measurement. According to a report by Useful Social Media, 12% of the companies surveyed claimed that social media was under the direct control of the CEO. Analytics. Start by learning the basics of Google Analytics.   Buy this book and spend 10 minutes a day reading it.

The Impact of Social Media


Tweet Harvard Business Review Analytics Services has released a study on the impact of social media. The survey was conducted among HBR magazine and newsletter subscribers during July 2010. These are some of the main results from the survey: • Three-quarters (75%) of the companies in the survey said they did not know where their most valuable customers were talking about them.

The State of Digital Marketing 2015

Buzz Marketing for Technology

So I’d like to offer you some statistics I found eye-opening from a recent report published by Smart Insights: One half (50%) of businesses surveyed do not have a defined digital plan or strategy, although they are active in digital marketing. Nearly 60% of peoples’ time is now devoted to digital marketing activities , showing the importance of skills development in this area.

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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

Here are some tools to measure these with: Google Analytics: (Set up advanced segments, events and reporting) to get key visitor, referral and viewership statistics. Social Media Metrics (Grease Monkey) : A plug-in script that soups up your Google analytics to measure social media campaigns. SocialToo : Creates social surveys and manage Twitter Follower. Blog Comments.

Getting Big Data to Actually Work

Buzz Marketing for Technology

Recently, my UK colleague, Richard Petley, director of PwC Risk and Assurance, conducted a survey of 1,800 senior business leaders in North America and Europe. 43 percent of companies surveyed “obtain little tangible benefit from their information,” while 23 percent “derive no benefit whatsoever,” according to the study. This is not just my opinion.

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Eighteen Tricks to Save Time and Money On Content Marketing

Spin Sucks

Use free analytics tools and other easy and proven strategies so you appeal and engage. Use surveys and polls on social media sites. Communication Content chrome extension content creation evernote fan club free analytics Google analytics hashtag marketing jack daniels unique bars open-source images shipserv starbucks stars stay focusedBy Andy Preisler. Use “lists.”

Understanding the Mechanics of Measurement

Spin Sucks

In fact, according to The CMO Survey , in 2013 companies were spending five and a half percent of their marketing budgets on marketing analytics. Facebook, Pinterest, LinkedIn, and Twitter all have free analytics tools to help measure reach. Be able to work your way around Google Analytics. They must be informed and know which marketing activities work , and which don’t.

Content Marketing: How to Measure Its Effectiveness [Infographic]


Surveys report that a majority of online consumers research products via social media before making a purchase. Analytics Content Marketing Infographics Metrics ROI Social Media Content marketing Content marketing metrics can be confusing and preoccupy your time, so start by selecting a just a few fundamentals to measure. What makes this process so tricky? Likes. Traffic.

Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

Google Analytics. Once your site has been around for a while, it pays to check your analytics package (whether Google or other). This is more powerful if you’ve registered your site with Google Webmaster Tools such that you get search phrases and average rank right in Google Analytics. 4. Send them a survey asking for feedback and input. Let’s dig right in. Ask them!

5 Marketing Myths

Geoff Livingston

Here are five common marketing myths I hear about frequently. 1) Analytics Make Your Marketing Program Succeed. Marketers promise that the use of analytics will deliver the ROI they are looking for. Analytics will inform marketing toward the best way to encourage desired customer behaviors. Myths and misconceptions are abound in the marketing blogosphere. Disappointing.

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Improve Holiday Usability with These Nine Heatmap Tools

Spin Sucks

ClickTale ClickTale is equipped with heatmap technology and provides great results on page-specific web analytics. Mouseflow Mouseflow  provides specific analytics for mouse tracking, and guarantees real-time user studies. And because it integrates well with the Google analytics  API, it’s easier to aggregate data from your various analytics tools.

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Marketing Has a Long Way to Go

Spin Sucks

Allow me to introduce you to the Alterian survey of nearly 1,500 marketing professionals to discover where brands stand when it comes to budgets, social media, level of personalization, and if they are ready for growth or if they’re at risk. The questions asked in this year’s survey include: How are marketing budgets shifting in 2011?

Waxing and Waning, Lyrical and UnLyrical

Waxing UnLyrical

We know when you like posts, by your sharing and commenting… but there are a few things I’ve always wondered about, Analytics be damned. Blogging Shonali Burke blog survey waxing and waning Can you believe WUL celebrated its fourth birthday earlier this year? Four years may as well be four decades in our world of instant gratification! Ch-ch-ch-changes. What do you think?

Survey results: The top Twitter tools and apps « The Cube

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Survey results: The top Twitter tools and apps 06/10/2010 tags: Twitter tools and apps by Gemma Went This is the second in the series of results that came out of my tools and apps survey a few weeks ago. The first post covered general social media tools. CoTweet was used by 9% of the respondents.

Love Your Brand

Twist Image

We're inundated with technology (data, analytics, automation, platforms, channels and more). It turns out that Salesforce released their State of Marketing report that surveyed over 4000 marketing chiefs across various countries. From the study:  "Some 18% of the survey respondents are 'extremely satisfied' with the current outcomes realized as a direct result of their company's marketing investment. Tags: analytics. Let's not forget about brands. Let's not forget about our messaging. Let's not forget about how a brand connects to a market. What if we started there?

Snapchat’s New Plans for Bitmoji and Twitter Verification Opens Up to All Users | Social You Should Know

Ignite Social Media

The younger, millennial generation that was surveyed are more eager for video content when compared to older generations and they are also more likely to follow content related to fashion, beauty, and interior design on Instagram (compared to Facebook). All in this week’s Social You Should Know. Snapchat’s New Plan for Bitmojis. Last week Snapchat revealed its new plans for Bitmoji. Back

The Evolution of Our Data Fixation in Social Media

Direct Marketing Observations

Surveys show  only 18% of companies say they saw meaningful return on investment from their social media activities while the other 72% report modest, no return or inability to measure the return on their investment in social media. analytics big data data social analytics social media measurementSix years ago, we were talking about the growth of blogging and MySpace.

Show 376 - What is Customer Satisfaction

Engaging Brand

Larry Freed , President and CEO of ForeSee and a widely recognized expert in customer satisfaction analytics joins  Anna Farmery  to discuss how to measure the customer experience, based on his book Managing Forward. How to survey customer satisfaction - is stickiness the right measure when they could be their for research or to buy? Larry Freed , President and CEO of ForeSee and a widely recognized expert in customer satisfaction analytics joins Anna Farmery to discuss how to measure the customer experience, based on his book Managing Forward Can we measure the future?

Measuring Social Media ROI


eMarketer reported in September that 86% of those who responded to a survey of professionals from various industries said they had adopted social technologies. PostRank Analytics : This suite of tools takes top-level data from Google Analytics and layers social media engagement on top of it. An increase in Web site traffic was the No. What About Sentiment Analysis? link] Urs E.

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3 Tools and 5 Tips To Help Your Employees Master Social Employee Advocacy


The tool comes with powerful analytics that lets you observe the full funnel impact of your program. It takes employee activities to a new level by allowing for quizzes, surveys and other fun, interactive activities. The tool also provides analytics to help track your progress. What is Employee Advocacy? Awesome Tools. LinkedIn Elevate. Dynamic Signal – Voice Storm.

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Best Tips for Successful Social Media and Digital Marketing in 2014


recent Skava Consumer Mobile Shopping Survey  found that 71 percent of smartphone owners shop using their mobile device.  88% of smartphone shoppers have negative experiences, 33% of mobile shoppers defect to a competitor after such an experience and 30% will never return at all! If Social media and digital marketing are going to grow even stronger in 2014. No more separate silos. They

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The Marketing of Marketing is not Telling Us The Whole Story About Member Research


And we focus far more on data and surveys than we do on qualitative market research. Surveys can help us collect even more data. This is because database data, website analytics and survey responses cannot give us the answers to other critical questions and the important stories behind those answers. The marketing of marketing is big business. How satisfied are they?