Marketwired Survey Shows PR Industry Still Behind
JANUARY 6, 2016
Just before the holidays, Are You a Content Machine ?, a Marketwired survey, was released. took the survey in October and, when I saw the questions, I told them I was interested in seeing the results…for two reasons: They asked if PR professionals are using the PESO model; and. Marketwired Survey Says. Analytics will tell you that. By Gini Dietrich. Very good.
How to Survey Your Audience
Convince & Convert
FEBRUARY 12, 2015
To accomplish this, you can look at analytics, such as subscriber numbers on email newsletters, click-through rates, site visits, Facebook likes, and the amount of comments you receive on a blog post. One way to find out your customers’ opinions is by sending out a survey. You’re going to need several surveys out there for all your different projects.
Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution
The Realtime Report
AUGUST 8, 2012
” But the majority (53%) say they don’t know when they will be investing in solutions that support big data analytics. The survey was conducted online in the spring of 2012 and drew more than 500 participants from a wide variety of professional disciplines and industries, including media, financial services, consulting, marketing, human resources, engineering, and others.
Video + Survey: Measuring and Defining Earned Media in a Mobile-First Digital World
MAY 4, 2016
In a joint initiative, Talkwalker and D S Simon have released an in-demand survey and an in-depth video that will reveal best-in-class insight into how PR and communications teams are working to earn media and the tools and analytics they’re using to measure results. Budgets are growing fast for these innovative tactics, and marketers are beginning to see strong returns. Key Quotes.
Mad Men, Pancake Syrup, and Analytics
MAY 2, 2012
Given my background in analytics, I sometimes wonder how social listening and analytics might have been used by these ad men (mostly men back in those days) to better their campaigns and save potentially damaging ones from the fire of public assault. Surveys and focus groups are still an important part of creative research. Yes, they have something in common!
Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]
APRIL 11, 2012
Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. It has been noticed that marketers are turning towards social analytics to make use of this ‘big data’ while also attempting to understand consumer attitudes and behaviors and to harness these insights for business.
20 Tremendous Digital Marketing Stats and Facts
FEBRUARY 2, 2016
Less than 8% of total B2B product sales are closed directly through the Internet, versus 15% for B2C products. ( The CMO Survey ). 4. Less than 30% of small businesses use Web site analytics, call tracking, or coupon codes. Spending on digital marketing is predicted to grow 12% in the next year, while budgets for traditional (non-Internet) advertising will fall 2%. ( The CMO Survey ).
16 Enigmatic Business Blogging and Other Marketing Stats
MARCH 15, 2016
86% of B2B companies surveyed are currently blogging, along with 77% of B2C companies. But just 60 percent of surveyed marketers consider them effective. Overall, 70% of senior marketers are optimistic about the state of the economy, up from 58% three years ago and just 52% four years ago. ( The CMO Survey ). 23% say they can’t prove any impact at all. ( The CMO Survey ).
Open Research: A Framework for Social Analytics
AUGUST 14, 2011
Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] If you’d like to cite the graphics, please see this Flickr set. This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. You can leave a response , or trackback from your own site.
47 Superb Social Media Marketing Stats and Facts
JANUARY 19, 2016
Image credit: The CMO Survey. Just 14% tie social media to sales levels. ( The CMO Survey ). The tools most commonly used to measure social media marketing results are the native analytics provided by the social networks (Facebook, Twitter, etc.) These are followed by social media management platforms like HootSuite (62%) and web analytics (e.g., 70% of the U.S. mere 13.2%
Survey: Twitter Less than 1% of Traffic to Newspapers and.
MARCH 2, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Survey: Twitter Less than 1% of Traffic to Newspapers and Magazines; Facebook 1% by Adam Sherk on March 2, 2010 For my presentation on Twitter Marketing Tactics at SMX West this week I wanted to get a sense of just how much traffic Twitter is driving to major news sites. The highs for Facebook and Digg were 2% and 7.2%
Google Analytics Unveils a Set of Social Reports
MARCH 22, 2012
Therefore, Google has recently released a new set of Social Reports within Google Analytics. The new Social Reports will be available from a new “social” tab, when you log in to Google Analytics. It is also possible to see the monetary value they drive to your business, provided you have defined goals in Analytics itself.
What CMOs Want: Better Social Integration & Analytics
JUNE 7, 2012
Not surprisingly, two primary issues are integrating social in a meaningful way into the larger marketing suite of tools (less than 10% in two studies think they’ve done it), and finding better analytics for measurement. Marketing analytics CMO council Gini Dietrich marketing marketing in the round RIch Becker Social Media SocialMix survey Vocus wantA few recent studies opened the CMO kimono, offering a glimpse into the top concerns on lead marketers’ minds. The [.].
New Research: Most Companies Do Not Have the Talent to Leverage Marketing Analytics
Convince & Convert
FEBRUARY 27, 2014
The latest edition of The CMO Survey , from the Fuqua School of Business at Duke, has arrived, and there are some implications for social media marketers worth noting. In the case of The CMO Survey, and for social media expenditures in. Read the whole entry. » Social Media Research
The Emotion found in Social Data
Buzz Marketing for Technology
MAY 9, 2012
Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” In other words, they are emotionally invested in the product, service or experience about which they are opining. Let’s be clear. The opportunity is yours for the taking!
How to Measure PR: A Case Study and Examples
FEBRUARY 17, 2016
Marketwired Survey Shows PR Industry Still Behind How to Operationalize the Barcelona Principles 2.0. Communication Measurement client case study Google analytics infusionsoft PR metricsWhile it's easy to talk about why AVEs should die, it's harder to show how to measure PR. Here is one case study and some real examples. Comments Excellent post. So well explained.
The Spin Sucks Inquisition: Amanda Gant
JUNE 26, 2015
Go look at your analytics first. Orbit is getting ready to complete their second annual blogger survey and would like you to take it. FollowFriday follow Social Media andy crestodina becoming bestimore blogger survey content chemistry creighton orbit media studios trust me i'm lying university of nebraska wildBy Gini Dietrich. love Amanda Gant. No one wins in those situations.
Brand Monitoring, Social Analytics, Social Insights
OCTOBER 3, 2010
Two trends, social analytics intelligence, and social business value networks, which I’ll discuss at a later time. Social Analytics and Social Insights are Components of the Social CRM Suite. Matrix: Brand Monitoring, Social Analytics, Social Insights Category Description and Example Current State What no one tells you Brand Monitoring Aware. Social Analytics Intelligent.
Social Media Trends 2012 – Analytics and Measurement
DECEMBER 5, 2011
Better use of analytics and more focus on measurement. Let’s take a look at Analytics and Measurement. According to a report by Useful Social Media, 12% of the companies surveyed claimed that social media was under the direct control of the CEO. Analytics. Start by learning the basics of Google Analytics. Buy this book and spend 10 minutes a day reading it.
The Impact of Social Media
JANUARY 26, 2011
Tweet Harvard Business Review Analytics Services has released a study on the impact of social media. The survey was conducted among HBR magazine and newsletter subscribers during July 2010. These are some of the main results from the survey: • Three-quarters (75%) of the companies in the survey said they did not know where their most valuable customers were talking about them.
Getting Big Data to Actually Work
Buzz Marketing for Technology
APRIL 15, 2016
Recently, my UK colleague, Richard Petley, director of PwC Risk and Assurance, conducted a survey of 1,800 senior business leaders in North America and Europe. 43 percent of companies surveyed “obtain little tangible benefit from their information,” while 23 percent “derive no benefit whatsoever,” according to the study. This is not just my opinion.
The State of Digital Marketing 2015
Buzz Marketing for Technology
MAY 27, 2015
So I’d like to offer you some statistics I found eye-opening from a recent report published by Smart Insights: One half (50%) of businesses surveyed do not have a defined digital plan or strategy, although they are active in digital marketing. Nearly 60% of peoples’ time is now devoted to digital marketing activities , showing the importance of skills development in this area.
You Can’t Manage What You Can’t Measure! Social Media Analytics
MARCH 31, 2010
Here are some tools to measure these with: Google Analytics: (Set up advanced segments, events and reporting) to get key visitor, referral and viewership statistics. Social Media Metrics (Grease Monkey) : A plug-in script that soups up your Google analytics to measure social media campaigns. SocialToo : Creates social surveys and manage Twitter Follower. Blog Comments.
Eighteen Tricks to Save Time and Money On Content Marketing
JULY 8, 2015
Use free analytics tools and other easy and proven strategies so you appeal and engage. Use surveys and polls on social media sites. Communication Content chrome extension content creation evernote fan club free analytics Google analytics hashtag marketing jack daniels unique bars open-source images shipserv starbucks stars stay focusedBy Andy Preisler. Use “lists.”
Understanding the Mechanics of Measurement
JANUARY 14, 2015
In fact, according to The CMO Survey , in 2013 companies were spending five and a half percent of their marketing budgets on marketing analytics. Facebook, Pinterest, LinkedIn, and Twitter all have free analytics tools to help measure reach. Be able to work your way around Google Analytics. They must be informed and know which marketing activities work , and which don’t.
Content Marketing: How to Measure Its Effectiveness [Infographic]
AUGUST 24, 2013
Surveys report that a majority of online consumers research products via social media before making a purchase. Analytics Content Marketing Infographics Metrics ROI Social Media Content marketing Content marketing metrics can be confusing and preoccupy your time, so start by selecting a just a few fundamentals to measure. What makes this process so tricky? Likes. Traffic.
Finding Keywords: The First Step to Blogging Success
MAY 2, 2013
Google Analytics. Once your site has been around for a while, it pays to check your analytics package (whether Google or other). This is more powerful if you’ve registered your site with Google Webmaster Tools such that you get search phrases and average rank right in Google Analytics. 4. Send them a survey asking for feedback and input. Let’s dig right in. Ask them!
Waxing and Waning, Lyrical and UnLyrical
MAY 21, 2013
We know when you like posts, by your sharing and commenting… but there are a few things I’ve always wondered about, Analytics be damned. Blogging Shonali Burke blog survey waxing and waning Can you believe WUL celebrated its fourth birthday earlier this year? Four years may as well be four decades in our world of instant gratification! Ch-ch-ch-changes. What do you think?
5 Marketing Myths
SEPTEMBER 15, 2014
Here are five common marketing myths I hear about frequently. 1) Analytics Make Your Marketing Program Succeed. Marketers promise that the use of analytics will deliver the ROI they are looking for. Analytics will inform marketing toward the best way to encourage desired customer behaviors. Myths and misconceptions are abound in the marketing blogosphere. Disappointing.
Improve Holiday Usability with These Nine Heatmap Tools
DECEMBER 15, 2014
ClickTale ClickTale is equipped with heatmap technology and provides great results on page-specific web analytics. Mouseflow Mouseflow provides specific analytics for mouse tracking, and guarantees real-time user studies. And because it integrates well with the Google analytics API, it’s easier to aggregate data from your various analytics tools.
Marketing Has a Long Way to Go
JANUARY 26, 2011
Allow me to introduce you to the Alterian survey of nearly 1,500 marketing professionals to discover where brands stand when it comes to budgets, social media, level of personalization, and if they are ready for growth or if they’re at risk. The questions asked in this year’s survey include: How are marketing budgets shifting in 2011?
Survey results: The top Twitter tools and apps « The Cube
OCTOBER 6, 2010
Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Survey results: The top Twitter tools and apps 06/10/2010 tags: Twitter tools and apps by Gemma Went This is the second in the series of results that came out of my tools and apps survey a few weeks ago. The first post covered general social media tools. CoTweet was used by 9% of the respondents.
Love Your Brand
APRIL 9, 2016
We're inundated with technology (data, analytics, automation, platforms, channels and more). It turns out that Salesforce released their State of Marketing report that surveyed over 4000 marketing chiefs across various countries. From the study: "Some 18% of the survey respondents are 'extremely satisfied' with the current outcomes realized as a direct result of their company's marketing investment. Tags: analytics. Let's not forget about brands. Let's not forget about our messaging. Let's not forget about how a brand connects to a market. What if we started there?
The Evolution of Our Data Fixation in Social Media
Direct Marketing Observations
FEBRUARY 21, 2012
Surveys show only 18% of companies say they saw meaningful return on investment from their social media activities while the other 72% report modest, no return or inability to measure the return on their investment in social media. analytics big data data social analytics social media measurementSix years ago, we were talking about the growth of blogging and MySpace.
Show 376 - What is Customer Satisfaction
MARCH 11, 2012
Larry Freed , President and CEO of ForeSee and a widely recognized expert in customer satisfaction analytics joins Anna Farmery to discuss how to measure the customer experience, based on his book Managing Forward. How to survey customer satisfaction - is stickiness the right measure when they could be their for research or to buy? Larry Freed , President and CEO of ForeSee and a widely recognized expert in customer satisfaction analytics joins Anna Farmery to discuss how to measure the customer experience, based on his book Managing Forward Can we measure the future?
Measuring Social Media ROI
DECEMBER 21, 2009
eMarketer reported in September that 86% of those who responded to a survey of professionals from various industries said they had adopted social technologies. PostRank Analytics : This suite of tools takes top-level data from Google Analytics and layers social media engagement on top of it. An increase in Web site traffic was the No. What About Sentiment Analysis? link] Urs E.
Best Tips for Successful Social Media and Digital Marketing in 2014
JANUARY 10, 2014
recent Skava Consumer Mobile Shopping Survey found that 71 percent of smartphone owners shop using their mobile device. 88% of smartphone shoppers have negative experiences, 33% of mobile shoppers defect to a competitor after such an experience and 30% will never return at all! If Social media and digital marketing are going to grow even stronger in 2014. No more separate silos. They
3 Tools and 5 Tips To Help Your Employees Master Social Employee Advocacy
JUNE 27, 2016
The tool comes with powerful analytics that lets you observe the full funnel impact of your program. It takes employee activities to a new level by allowing for quizzes, surveys and other fun, interactive activities. The tool also provides analytics to help track your progress. What is Employee Advocacy? Awesome Tools. LinkedIn Elevate. Dynamic Signal – Voice Storm.
The Marketing of Marketing is not Telling Us The Whole Story About Member Research
SEPTEMBER 28, 2015
And we focus far more on data and surveys than we do on qualitative market research. Surveys can help us collect even more data. This is because database data, website analytics and survey responses cannot give us the answers to other critical questions and the important stories behind those answers. The marketing of marketing is big business. How satisfied are they?
7 Habits of Expert Analytics You’re Probably Missing Out On – Part 2 of 3
JULY 30, 2012
Here is the second part of my three-part series on 7 habits of expert analytics you’re probably missing out on. With our example in mind, we would initiate a survey on the client’s site to determine how easily a visitor found what they were looking for, and what was the most important factor for them quality or price, etc. SEO analytics measure site tips visitor Website
55% of Visitors Read Your Articles For 15 Seconds or Less: Why We Should Focus on Attention Not Clicks
JUNE 28, 2016
When you’re creating great content, you don’t need to live or die by your analytics. Run an NPS survey. A Net Promoter Score (NPS) is commonly used to measure loyalty between a brand and a consumer. How to run an NPS Survey. There are plenty of great tools out there to help you run an NPS Survey on your blog and I’d love to share a few below: Promotor.io.
Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
SEPTEMBER 20, 2010
comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Note that the survey population was 12 and up, including a representative portion of seniors). The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. Twitter is Ubiquitous Like Terrell Owens, Carrie Underwood, and Coke Zero, Twitter is almost universally on the radar of Americans. 42% learn about products and services via Twitter.
The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor
MARCH 30, 2016
Social Analytics. Track your social media analytics in relation to what you monitor and produce reports. Check out our social media analytics compass. Ubervu was recently acquired by Hootsuite. It analyzes over 100+ million data sources in 55 languages and provides real-time analytics. Digimind is a nicely designed monitoring and analytics platform. Sales Leads.