Sprout Social

JULY 11, 2022

A healthy channel can have major implications for your video discoverability—on YouTube and beyond. That’s why it pays to conduct a thorough YouTube audit. Yet while 51% of consumers expect YouTube to be one of the platforms they use the most in the next year, only 35% of marketers say the same. Evaluate your content.

YouTube 95

YouTube How To Analytics Metrics 95

Keyhole.co

JANUARY 28, 2023

If your business hasn’t started making video content , now is the time to start. But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. Here’s why you should pay attention to your YouTube data.

YouTube 52

YouTube Analytics Metrics Price 52

Keyhole.co

AUGUST 8, 2023

Sometimes it may seem that you work and work on your Instagram account to try and reach new audiences, have more followers, and have more comments, but all you end up with is… radio silence. In this article, we will learn 10 steps to conduct an Instagram audit and what Keyhole may do to help.

Instagram 52

Instagram How To Hashtag Analysis 52

Sprout Social

JUNE 26, 2023

Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive. Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Sentiment 105

Sentiment Analysis Patterns Price 105

Keyhole.co

MAY 30, 2023

If you are nodding your head in anticipation, know you are not alone. Here’s a secret that will keep your acquisition wheel moving too. With competitor analysis, you can fuel your customer acquisition speed by delivering them more than you promised with newer updates and strategies. Try to replicate or improve that at your shop.

Analysis 52

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Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. Fortunately, we’ve put together this 10-step YouTube marketing strategy to get you started.

YouTube 145

YouTube HootSuite Marketing Video 145

Later

APRIL 24, 2020

Facebook analytics is an incredibly effective resource for leveling-up your social media strategy and running successful marketing campaigns. Table of Contents: Facebook Analytics: What They Are and How to Access Them. Find Your Page Summary in the Overview Tab. information in your Facebook analytics.

Analytics 72

Analytics Facebook Overview Metrics 72

Oktopost

AUGUST 3, 2021

Metrics associated with your KPIs can inform every aspect of your B2B marketing strategy. So it’s no surprise that more than two-thirds of marketers cite measuring metrics as their top priority. Measuring your metrics helps connect the dots between the information you have and understanding what that data means.

B2B 62

B2B Marketing Metrics Adwords 62

Razor Social

MARCH 5, 2019

Marketing has become an increasingly technology-powered discipline and with the ever-increasing demands for technical knowledge, there’s often a knowledge gap between marketing and technology. We have just relaunched our website, services and branding to reflect our new focus! The marketing skills gap is widening.

Marketing 72

Marketing Skills Analytics Project 72

Razor Social

OCTOBER 11, 2017

There’s no better way to drive massive traffic to your website than consistently creating amazing content. Marketers know this, brands know this, and that’s exactly why the competition for first page search engine rankings is now fiercer than ever before. You need to get your geek on! And what do I mean by this?

Tools 111

Tools Tips Content Marketing 111

The Realtime Report

MAY 10, 2017

Tweaking Your Marketing Strategy: A Systematic Approach By Cameron Davis. Designing a marketing strategy is about more than just establishing a policy, and then following it. Here are some ideas: Keep Tweaking Your Marketing Budget. The average small business spends little on marketing.

Strategy 79

Strategy Marketing Study Small Business 79

Convince & Convert

MARCH 6, 2015

Search engine optimization (SEO) audits have the unfortunate reputation of being time-consuming and tedious. However, most people who have owned a website for very long know their importance. Since 93% of online experiences start with search engines ( SEJ ), you need regular audits to keep your site relevant and ranking well.

SEO 60

SEO Analytics Engineering URL 60

Pixlee

JUNE 28, 2021

Search Engine Optimization (SEO) is a key factor for ecommerce websites looking to beat out the competition, as ranking highly in search results allows more people to discover your brand organically. Additionally, page load speed proves to be a key factor in future SEO success. . Influence of Page Usability on Ranking.

SEO 53

SEO Widget Metrics Mobile 53

Writtent Blog

JUNE 20, 2014

Want to maximize your blog traffic? In my last post, I touched on how using these 27 must use SEO tools can deliver incredible content marketing results, and they really can – I hope you found the post useful. Yoast WordPress SEO. All in One SEO Pack. SEO Ultimate. Sure you do. 10+ million downloads and a 4.7

SEO 106

SEO WordPress Engineering Analytics 106

Sprout Social

FEBRUARY 15, 2022

If you need writing, social, or marketing/comms help, I’m taking clients! That means unless you have the money to outsource, you have to do the accounting, billing, tax payments, marketing, sales pitches, content development and networking (i.e., Do your research. Here are just a few: Social media auditing.

Consultant 106

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Sprout Social

OCTOBER 1, 2020

Research shows that one of the top goals for marketers is increasing brand awareness, which is why more and more brands are achieving this with a paid social presence. Meanwhile, the controls and creative options available to businesses today mean that your campaigns are likelier to net you a higher return on your investment.

Advertising 145

Advertising Campaign Social Media How To 145

Rebekah Radice

MARCH 9, 2015

Creating a successful social media presence is one of the most important elements to branding your business online. Knowing how to effectively position your business online isn’t just good business, but a must for continued success. 47 Social Media Ideas, Formulas and Shortcuts to Kickstart Your Business. Write down your goals.

Social Media 131

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VEED Grow

SEPTEMBER 17, 2020

Social media is a valuable marketing channel for businesses, it allows you to connect with your target audience and promote your brand. But there’s no fool-proof strategy for getting your social media perfect straight away, it’ll take some time to learn from your mistakes and refine your approach.

Social Media 52

Social Media Hashtag Startup Platform 52

Kikolani

JANUARY 27, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. How Bloggers and Content Marketers Can Generate Unlimited Video Ideas – How to come up with great video ideas to create a regular video publishing schedule.

Mashup 117

Mashup Resources Vimeo RSS 117

Akamai Marketing

JUNE 28, 2009

Oscar Meyer’s stunt is perhaps the oldest and longest running mobile marketing campaign in the country. Kraft is smart about their event marketing campaign, its integrates nicely with their website , they have a blog and them seem to focus on cities in the DMA 50-100 range. What’s your social currency?

Mobile 124

Mobile Klout Policies Tourism 124

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. From social selling to advanced analytics, social-savvy brands have more opportunities than ever to sell directly to their audience.

Campaign 111

Campaign Social Media Metrics Trends 111

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail? Note that I didn’t include Web design.

Marketing 123

Marketing Social CRM Conference Social Media 123

Bill Hartzer

NOVEMBER 1, 2010

No matter what you do, you just cannot find your web site in Google–and sometimes it’s not just the keywords the sites is targeting, the site cannot be found for the company’s name. One way is to use the site:domain.com search operator at Google to see if your website is being indexed. Lack of links.

Engineering 107

Engineering URL SEO Technorati 107

Oktopost

FEBRUARY 1, 2024

Your business is unique, but do your brand assets reflect that? 64% of CMOs feel that brand marketing should be given higher importance, but CFOs aren’t entirely on the same page: only 26% agree with further investments in this area. By neglecting your brand, you’re letting your competitors overtake you.

Brands 62

Brands Hubspot Marketing B2B 62

Laurel Papworth

JUNE 21, 2015

Covering Facebook, Twitter, blogs, social media strategy writing for clients, step by step campaigns, measurement and analytics, and dealing with trolls and negative criticism on Facebook and other social media sites? Small class (less than a dozen), bring your laptop. Google Plus has that BIG an impact on SEO (search engines)?

Course 40

Course Social Media Class iPad 40

Bill Hartzer

MAY 18, 2015

Bill Hartzer: What’s your name what kind of small business do you own? Bill Hartzer: How long have you been using Google for your business needs? Bill Hartzer: Do you use any other media/social outlets to market your business? You shouldn’t have relied solely on Google for your traffic and revenue”.

Small Business 60

Small Business Google SEO Adwords 60

Keyhole.co

MARCH 21, 2024

You can leverage the platform to connect with like-minded people and grow your network. And that requires you to conduct an audit to find the areas that require improvement. There can be a number of reasons preventing you from getting the results as per your expectations.

LinkedIn 52

LinkedIn Tips How To Metrics 52

MegaBytee

JUNE 29, 2021

It doesn’t make any sense when you own a website but you are not doing SEO for your website. Google simply penalizes those websites who don’t take care about SEO. . SEO is very important when you are running an online business. But the question is what are the requisites to hire the SEO agency?

SEO 98

SEO Tips How To Consultant 98

Sprout Social

FEBRUARY 21, 2017

Every marketer has their favorite set of tools that help make their job easier. When you’re looking for new tools, you probably stick to ones made specifically for your industry. For instance, email marketers might use autoresponders or coding tools. But who says your toolset has to be limited to your specific industry?

SEO 107

SEO Social Media Tools FAQ 107

Social Media Strategies Summit

NOVEMBER 18, 2020

Social media ROI is a bane for most marketers. In fact, it is the biggest concern of 55% of marketers, according to a Sprout Social survey. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. Your answer will govern your metrics and strategies.

ROI 246

ROI Social Media UGC Discount 246

Razor Social

APRIL 17, 2019

In this guide, I’ll go into detail about how artificial intelligence is impacting marketing right now and how it will continue to impact it in the future. And it’s alright to be nervous because the role of marketers in organizations will change but… …you’ll still have an important role to play.

Marketing 109

Marketing Software Data Curation 109

Razor Social

APRIL 23, 2020

When was the last time you checked for any website mistakes? Over the last few months we’ve done website audits for over 50 businesses and we saw a lot of common issues. Here are 17 possible issues with your website you could solve pretty easily: 1. This is typically your hero image and accompanying content.

How To 113

How To Mobile Patterns Issues 113

Webbiquity SMM

NOVEMBER 5, 2012

The old days when SEO meant writing key-stuffed copy and then begging for or buying as many links as possible, from any willing website, are long gone. But it’s also good for marketers, as it forces a focus on understanding buyers and providing them with value rather than manipulative gaming of search algorithms.

Review 190

Review Press Release SEO Engineering 190

Oktopost

JANUARY 17, 2024

Even today, 43% of content marketers need help to develop consistency with measurements. Some of their main barriers include knowing what KPIs to track, integrating analytics across platforms, and connecting results to their initial goals. Invite them to sign up for your mailing list or webinar or become a social media follower.

Metrics 62

Metrics Cost Hubspot Analytics 62

Sprout Social

FEBRUARY 7, 2022

While your 2022 New Year’s resolution probably wasn’t “do a LinkedIn audit,” now is a great time to say “new year, new me” with your company profile. LinkedIn is keeping up with the times—follow these tips to conduct a Linkedin audit that helps you get the most out of this ever-evolving platform: 1. Polish your profile.

LinkedIn 118

LinkedIn Brands How To Real Estate 118

Pam Hughes

OCTOBER 27, 2021

Want to achieve better SEO results for the lowest possible cost? SEO tools track the health of your website. Why SERPs are fundamental for SEO. This is why it’s critical to rank on the first page of Google — if your site appears on page two or beyond, you’re practically invisible. Google Analytics.

SEO 65

SEO Tools Brands Analysis 65

Hootsuite

MAY 3, 2023

Dying to know more about YouTube SEO? If you’re a content creator or even just a YouTube hobbyist, you probably want more people to watch your videos. Of course, creating great content is important, but did you know other factors within your video determine who sees it and when? What is YouTube SEO?

SEO 111

SEO YouTube Embedding Hashtag 111