Sherrilynne Starkie

JANUARY 2, 2018

When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. It can seem like social media is a waste of both time and resources in a world of competing priorities. Industry certifications prove a social media consultant’s practical skill too. and more.

Consultant 309

Consultant Social Media Curata Sysomos 309

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer 110

Influencer Tools Marketing Software 110

Sherrilynne Starkie

DECEMBER 6, 2017

The good news for PR professionals is that industry studies predict a six per cent growth in jobs over the next seven years. The bad news is that the profession is transforming profoundly and the skills you have today will not be enough to compete tomorrow. And they need be bona fide social media and inbound marketing experts.

Skills 179

Skills Adwords Hubspot HootSuite 179

Keyhole.co

MARCH 2, 2023

Social media has also changed the way products and services are marketed. This sets a new law for businesses and social media marketers alike: if you aren’t on social, you’re missing out on a significant portion of your market. We’ve put together a guide to the industry’s three most important social media marketing tools.

Social Media 52

Social Media Tools HootSuite Marketing 52

BeingOptimist

FEBRUARY 9, 2021

Instagram has become one of the high potential platforms for marketers to promote their business. Small Businesses or new startups usually get into trouble to attract a targeted audience due to a lack of budgets for assertive marketing. Best Instagram Marketing Strategies For Small Businesses In 2021.

Small Business 92

Small Business Instagram Strategy Marketing 92

Waxing UnLyrical

MAY 2, 2013

I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Google Analytics. Guest post by Sean McGinnis. Let’s dig right in.

Adwords 278

Adwords SEO Compete Analytics 278

Oktopost

MAY 20, 2021

Listen to the Podcast: Or Catch Us on YouTube: For more mind-blowing conversations on the challenges confronting legal marketers and to keep up with the show everyone is talking about this year, subscribe to Radically Transparent for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify , YouTube and Oktopost on LinkedIn.

B2B 62

B2B Marketing Apple Compete 62

Ignite Social Media

OCTOBER 22, 2019

The stated goal is to reduce, particularly among young people, the negative pressure caused by competing for likes and the embarrassment of low like counts. While this isn’t the best news brands have ever had in social media marketing, it’s also no cause for panic. each post gets from public view. This test expanded.

Influencer 109

Influencer Posterous Marketing API 109

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

Research 97

Research How To Marketing Price 97

Keyhole.co

OCTOBER 16, 2023

In short, there is ample opportunity for anyone looking to engage the crossroads of social media and marketing. One of the most lucrative and rewarding ways to do so (and to be fair, one of the most competitive) is to launch a social media marketing agency. What is a social media marketing agency?

Social Media 52

Social Media Marketing How To Cost 52

Direct Marketing Observations

JANUARY 12, 2018

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity!

B2B 276

B2B Influencer Conversation Social Media 276

Convince & Convert

AUGUST 29, 2017

This means that a huge portion of your market is active on social media, which you probably know already—and your competitors know, too. Your direct competitors: These are the brands competing with you for dollars in the bank. The overlap is in target audience, as an increasingly large number of brands compete for similar demographics.

Compete 162

Compete Analytics Analysis Sentiment 162

Convince & Convert

FEBRUARY 28, 2012

Paul Roetzer ( @paulroetzer ) is founder and CEO of PR 20/20 , a Cleveland-based inbound marketing agency, and author of The Marketing Agency Blueprint (Wiley). Digital marketing has revolutionized the industry, and the job market. The most valued talent in the emerging marketing agency ecosystem will be hybrids.

CPM 140

CPM Compete Marketing Hubspot 140

agora pulse

DECEMBER 15, 2018

Financial institutions have recently stepped into the game more dynamically, realizing how they can reach more customers and generate leads through social media marketing. The biggest problem remains: estimating the return that comes from social media can leave even the most competent marketers scratching their heads.

ROI 75

ROI Social Media Industry Insurance 75

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Analysis 90

Analysis Report Examples Tools 90

Keyhole.co

DECEMBER 26, 2023

Kratin Daeng was marketed toward the more rough-and-tough truckers and workers. market share. Each of these enterprises is wildly successful and has millions of followers online, thanks to Red Bull’s marketing strategy. This is just one tiny element of the beverage brand’s unique, creative, and strategic marketing brilliance.

Social Media 52

Social Media Strategy Sports Meme 52

Sprout Social

AUGUST 9, 2023

Almost nine in 10 business leaders expect to use social data more to inform their decision making in the next three years, and 95% agree they must rely more heavily on social data to inform business decisions outside marketing. So how can you make sense of it all? This should include not only quantity metrics (i.e.,

Social Media 78

Social Media Sentiment Metrics Data 78

Kikolani

DECEMBER 6, 2011

What Your Analytics Software is Hiding From You – There are many reasons for confusing and missing data in Google Analytics. 10 Great Google+ Pages for Real Estate Professionals – 10 Google+ pages in the real estate industry to check out to see how you can get more out of Google+. Social Media. Social Media.

Analytics 118

Analytics Research Real Estate Google 118

Hootsuite

SEPTEMBER 6, 2023

Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ). This introductory question is a classic interview kickoff—no matter what kind of job you’re interviewing for, it’s standard that you’ll be asked how you got your start in the industry.

Social Media Management 103

Social Media Management Questions Social Media HootSuite 103

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. When your B2B marketing technology is in step with the evolving social commerce landscape, you can more meaningfully engage with your customers. Then you can manage all of your interactions and analytics from within the familiar environment of your CRM.

Social CRM 96

Social CRM B2B How To Patterns 96

Oktopost

OCTOBER 23, 2019

Here at Oktopost, we’ve seen some interesting marketing updates in the digital and social spaces. The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. Waiting to see how this changes things for marketers.

Marketing 110

Marketing YouTube Overview Instagram 110

Sprout Social

JUNE 26, 2023

Predictive analytics Predictive analytics understands patterns in customer behavior to anticipate future customer needs. An NER model can be trained to recognize millions of data points and apply them to industry-specific contexts.

Sentiment 101

Sentiment Analysis Patterns Price 101

Sprout Social

JUNE 27, 2023

Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously. Price may be an important factor but product quality, after-sales service and how competing brands compare, are important too. Track comments using keywords or hashtags and analyze them in real-time or historically.

Review 125

Review Brands How To Analysis 125

Sprout Social

AUGUST 17, 2022

Likewise, native social analytics primarily focuses on direct @mentions and @tags. And with Sprout’s social analytics, you can report on all of the above to track the progress of your social presence. The platform also uses hashtag analytics to highlight influential accounts, posts and conversations around any given topic.

Campaign 121

Campaign Social Media Tools Hubspot 121

Buffer Social

SEPTEMBER 5, 2023

Current industry experts like Tom Basgil, Amelia Munday, and Chi Thukra have learned on the job, working their way up the ranks with experimentation and iteration. Managing social media requires the expertise of executives like VPs and Chief Marketing Officers (CMOs) who are dedicated to social media. percent by year-end and 26.4

Social Media 90

Social Media How To Skills Hubspot 90

Convince & Convert

AUGUST 29, 2017

This means that a huge portion of your market is active on social media, which you probably know already—and your competitors know, too. Your direct competitors: These are the brands competing with you for dollars in the bank. The overlap is in target audience, as an increasingly large number of brands compete for similar demographics.

Compete 111

Compete Analytics Consultant Analysis 111

Keyhole.co

DECEMBER 15, 2023

They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening. However, Mentionlytics also comes with a fair share of cons: The Basic, Essential, and Advanced packages may only be a little higher in price than other competing tools.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Sprout Social

NOVEMBER 21, 2023

What’s their email marketing strategy? This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape.

Sentiment 93

Sentiment Metrics Analysis Trends 93

Convince & Convert

MAY 21, 2014

Nobody in a sane state of mind can say that marketing is “easy,” but the truth is that sometimes we overcomplicate things. The truth is, you probably already know most of the things you need to know to be a great marketer. Average click rates in email, meanwhile, hover between 3 and 4 percent , depending on industry.

Marketing 167

Marketing Compete Social Networking Sites 167

Sprout Social

AUGUST 24, 2022

From a young age I saw the power in social, and have wanted to be a part of the industry ever since.”. The transferable skills gained in the role lead to many different career paths—including chief marketing officer and social media executive. Social marketers are always testing new approaches. What do social media managers do?

Social Media Management 100

Social Media Management Social Media Tips Skills 100

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. For savvy B2B marketers, it is an opportunity to explore a channel typically used by their B2C counterparts. Not so much.

B2B 150

B2B LinkedIn Facebook Statistics 150

Laurel Papworth

JULY 17, 2023

Details of AI/ChatGPT and Agile workshop: ChatGPT: AI Is My CoPilot Workshop with Laurel Papworth How AI Becomes the Hardest Working, Most Competent Job Share Colleague You’ll Ever Have! Future Directions, case studies, analytics and return on investment (RoI) vs cost of inaction (CoI) will also be covered.

API 52

API Case Study Training Conference 52

Keyhole.co

NOVEMBER 10, 2023

You have great products and an excellent marketing and sales team. Here’s our guide to competitor benchmarking that will help you exceed your KPIs and maintain the edge in a volatile and cutthroat market. For example, a company may benchmark the marketing and sales department’s performance to see whether their actions are aligned.

Metrics 59

Metrics Analysis Comparison Price 59

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. Top features social media apps have in common Analytics and reporting All the major apps offer analytics that inform how well your content performed as well as demographic information about your audience. And we agree!

Features 98

Features Social Media Curation Geotagging 98

Keyhole.co

NOVEMBER 7, 2023

It involves factors that require analytical skills to translate data into strategies. This is where the value of Twitter hashtag analytics becomes priceless. However, this analytical approach is not merely about data aggregation. With Twitter hashtag analytics, you can track tag performance to remove the guesswork.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

MAY 21, 2019

So, how useful can the platform be for your marketing campaigns? Simply put, if your company has a visual marketing strategy , Pinterest could be the place to let it shine as audiences turn to the platform for ideas on where to spend. 27% of marketers are already using Pinterest. Let’s check the Pinterest stats to find out.

Statistics 111

Statistics Marketing Travel Buy 111

Keyhole.co

JANUARY 16, 2024

Competition is fierce in today’s markets. This doesn’t just refer to sales and revenue; businesses also compete within the social space, whether they are small or big brands. Understanding competitors through social listening Screenshot taken from lush.com In any market, knowing your competition is half the battle.

Analysis 52

Analysis Sentiment Reputation Hashtag 52