Buzz Marketing for Technology

MAY 9, 2012

Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” In other words, they are emotionally invested in the product, service or experience about which they are opining.

Data 222

Data Sample Samples Survey 222

Sprout Social

JULY 28, 2021

For a software company, that means when they’re not using your product. Like any structure, your brand “home” needs a strong foundation to build upon—one clear, easily understood phrase that anyone in your company can use to make sure the decisions they make or the work they execute is “on brand.” The honest answer was “not really.”.

Brands 126

Brands Team Industry Research 126

Oktopost

SEPTEMBER 21, 2020

Another person is making negative comments about your company. There’s no reason (or luxury nowadays) to wait for focus groups and industry op-eds to tell you how you’re doing. Somewhere on social media, somebody is talking about a feature they wish your product offered. Granular sentiment analysis.

B2B 89

B2B Marketing Sentiment Influencer 89

The Realtime Report

APRIL 26, 2018

Smart companies will use the insights they get from customers in a number of ways; from fixing holes in marketing campaigns to informing product messaging and even developing and co-creating new products. Companies like Further , implementing technology and know-how, can be enlisted to help facilitate this. Use Online Market Research.

How To 114

How To Survey Content management systems Patterns 114

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

Convince & Convert

APRIL 9, 2015

The early adopters of social listening and analytics, who first saw its value, were all communications specialists and early pioneers in digital marketing. In the globalized village, social media is Earth’s biggest focus group. We slice and dice it, giving unprecedented levels of insight that directly affect company strategy.

Data 60

Data Analysis Banking Analytics 60

Sprout Social

JULY 6, 2022

Every company should strive to be driven by data. You probably collect survey data from your customers, monitor product reviews and conduct focus groups. They can use that intelligence to shape future internal and external communications, with messaging tailored for each group. That’s not a controversial statement.

Social Media 116

Social Media Sentiment Survey Marketing 116

Hootsuite

MAY 2, 2023

As a real estate agent, you have a few options to choose from including: Real Estate Agent Real Estate Developer Real Estate Company Real Estate Appraiser Real Estate Service Commercial Real Estate Agency Select the option which best represents your Page and business, whether you’re a solo agent or part of a team.

Real Estate 102

Real Estate Facebook HootSuite How To 102

Convince & Convert

OCTOBER 2, 2015

Forget Focus Groups. He suggests that, rather than shelling out for costly focus groups, sales teams are realizing that social media provides endless information about what their audience cares about, how they consume media, and what motivates their decision-making. Identify the right audience.

Crimson Hexagon 60

Crimson Hexagon How To Focus Group Data 60

Net-Savvy Executive

JUNE 8, 2012

That was the mindset in 2006 when I started looking for companies that worked with social media data. The companies they talked about suddenly needed to pay attention, and the existing paradigm with the closest fit was media analysis. Analyzing Content Data Remember consumer-generated media? People were empowered by these new, "Web 2.0"

Data 82

Data Social Media Content Analysis 82

Net-Savvy Executive

MARCH 30, 2011

Blogging about the day's big news is sort of obvious, so I'll focus on the question I haven't seen raised yet: what does the Radian6 acquisition mean to the other companies in social media analysis ? Social business software companies Jive and Lithium have picked up their own listening platforms.

Radian6 85

Radian6 Cymfony Alterian Jive 85

Convince & Convert

JANUARY 9, 2012

Twitter is a living focus group. Results can vary wildly based on company and intensity of feeling. Just like with Web analytics software (where the data differential between Webtrends, Omniture, Google Analytics and the rest can be large), there is no objective “truth” in social media listening.

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Bill Hartzer

MAY 26, 2010

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. If you’re looking for a way to find out what people really think of your company, MutualMind , has all the tools you need to do just that.

Brands 114

Brands Klout Reputation Digg 114

Social Media Network Marketing

OCTOBER 15, 2010

Those organizations willing to invest the time and resources required to develop and support a strong virtual presence are gaining practically unlimited access to consumers' steady outpouring of raves and rants, toward favorite and disliked companies and products.

Social Media 101

Social Media Social CRM Repository Wiki 101

Convince & Convert

JANUARY 9, 2012

Twitter is a living focus group. Results can vary wildly based on company and intensity of feeling. Just like with Web analytics software (where the data differential between Webtrends, Omniture, Google Analytics and the rest can be large), there is no objective “truth” in social media listening.

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87

Writtent Blog

JULY 17, 2013

In fact, a recent eMarketer study cited targeting content as a top priority for 47% of savvy companies. A buyer persona is a vibrant profile of your company’s ideal customer. A buyer persona profile is the great equalizer, because it allows companies of all sizes to improve their targeting. What the Heck is a Buyer Persona?

Sample 99

Sample Samples Research Company 99

Sprout Social

DECEMBER 5, 2022

But it can be huge for your reputation—responsiveness leads to a more favorable view of your company. Between demographic data and post analytics, social media is a goldmine when it comes to better understanding your target audience. Social media is an always-on focus group. A full FAQ is linked for you below.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Sprout Social

MARCH 7, 2022

Think about it: Every day, people turn to social to rant and rave about the companies they love (and the ones they wish would do better). Think of it as a real-time focus group that provides honest, unfiltered feedback. That only scratches the surface of the wealth of brand perception information available on social media.

Survey 93

Survey Brands Sentiment Template 93

Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. surveys, focus groups, test marketing) often spend millions to locate their target markets. What are your goals?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Sprout Social

JULY 6, 2023

These include conversations relevant to your company, competitors and industry at large, and often hold the answers to questions the C-suite asks (example: how are people talking about our brand online?). Track conversations around your brand Social is like a 24/7 focus group. How does analyzing social media data work?

Data 133

Data Social Media Metrics Analytics 133

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. So the company started releasing its products in Millennial-cool colors, targeting this new, surprising market of consumers.

Research 123

Research Social Media HootSuite Marketing 123

Kikolani

JANUARY 26, 2010

Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs. Most natural links generally are linked to your website or company name. Landing Pages – sending clients to unique landing pages depending on source.

ROI 114

ROI Social Media SEO Tips 114

Convince & Convert

DECEMBER 7, 2023

What you should do: Dive deep into audience analytics to understand the diverse segments you might be missing out on. Create targeted micro-campaigns that address these groups specifically. This could include members from within your organization or an external focus group.

Campaign 137

Campaign Marketing Authentication Loyalty 137

Sprout Social

JUNE 26, 2023

This helps companies to streamline operations, reduce costs, and increase profit. Enable teams to pivot quickly and make data-driven decisions: Businesses adopting an integrated experience use analytics and customer behavior data to personalize customer journeys and introduce new features.

Loyalty 122

Loyalty Retail Data Strategy 122

Social Media Network Marketing

MAY 31, 2010

Those organizations willing to invest the time and resources required to develop and support a strong virtual presence are gaining practically unlimited access to consumers' steady outpouring of raves and rants, toward favorite and disliked companies and products.

Social Media 62

Social Media Social CRM Reputation Widget 62

Hootsuite

APRIL 7, 2021

Investors say it’s worth a lot of money: the company has around a dozen employees and is valued at 1 billion USD. Meanwhile, clubs are interest-, identity- or industry-focused groups. weekly) conversations with relevant people in service of the group’s interests and needs. How to use the Clubhouse app. Join a club, or start one.

Influencer 143

Influencer Privacy Template Templates 143

Sprout Social

JUNE 12, 2023

Use surveys, interviews and focus groups to collect feedback. Make use of analytics tools to automate this process and gain deeper insights. Touchpoints: Identify every point of interaction between the customer and your company across each stage of the journey. So, listen actively. Then, act on the feedback. Absolutely.

Strategy 134

Strategy How To Metrics Loyalty 134

Sprout Social

MARCH 16, 2023

On the other hand, you might still be furious at the furniture company that delivered the wrong items to your home and refused to refund you. Social media customer service metrics have the power to transform the way you do business—from refining product development to building your company-wide strategy. And they’re not alone.

Metrics 102

Metrics Social Media Sentiment Airlines 102

Social Media Network Marketing

AUGUST 14, 2010

Also, for those with bigger pockets, don't forget there are plenty of Social Media Monitoring software companies out there who will help show that you can measure everything you do. August 16, 2010 10:15 PM Bulletin-board Focus Groups said. Thank you Bulletin-board Focus Groups for dropping in here. Nice blog.

Social Media 93

Social Media How To ROI Reputation 93

Sprout Social

AUGUST 21, 2023

Gain valuable insights You know what’s better than surveys and focus groups? For large companies spread across various regions, this unified view is a huge plus. ReviewTrackers ReviewTrackers is a robust all-in-one platform with advanced analytics and review management tools for large enterprises.

Review 85

Review Google Brands Sentiment 85

Waxing UnLyrical

JULY 26, 2018

Some come from sales teams, others from SEO professionals and a good handful come from executives who hear about a new trend and want their company to cover it. Do they want to invest in companies doing blockchain? Topic ideas can come from anywhere. Getting qualitative data. Do they want to use blockchain for their business?

Campaign 165

Campaign Content How To SEO 165

Sprout Social

MARCH 15, 2022

In the past, smaller companies didn’t usually have to concern themselves with creating a comprehensive brand reputation management strategy. Because of this, companies of all sizes need brand reputation management strategies designed to address issues big and small. Social media is the world’s largest focus group.

Reputation 124

Reputation Brands How To Review 124

Sprout Social

NOVEMBER 13, 2019

Not only did the company learn what its customers expected, it also gained some brilliant promotion ideas. Sure you can look at your analytics data to study customer behavior and preferences, but asking them directly provides unique insights and context. This is an example of social media crowdsourcing in action. Assess performance.

Crowdsourcing 96

Crowdsourcing Social Media How To Team 96

Later

JUNE 11, 2021

This makes it perfect for delivering company announcements, sharing blog posts, providing timely customer support, and so much more — all with a touch of personality. Use Twitter Analytics or a third-party tool to analyze old Tweets. You can also use a third-party analytics tool to learn more about your followers.

Twitter 86

Twitter How To Compete Hashtag 86

Hootsuite

APRIL 11, 2022

One of the first companies to adopt retail bots for ecommerce at scale was Domino’s Pizza UK. With that many new sales, the company had to serve a lot more customer service inquiries, too. Without the overwhelm, Fody was able to improve their marketing with proactive communication strategies targeted to those with digestive conditions.

Retail 97

Retail FAQ How To Survey 97

Hootsuite

MAY 13, 2020

With a Facebook page for business, you can collect audience analytics, add a call to action or helpful apps and services. Facebook groups , on the other hand, are a place for your fans/customers/readers to come bond around how much they love you. You might start the group to encourage chatter, or a superfan might start their own.

Groups 144

Groups Groups Engagement Facebook 144

Sprout Social

FEBRUARY 28, 2022

You can do some hashtag research or use native analytics tools, but both of those options are fairly time-consuming and time is of the essence. Think of it as a speedy alternative to a focus group. How much they matter all depends on who you’re talking to. If you want quick, comprehensive results, try social listening.

Brands 115

Brands Meme How To Advertising 115