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Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]

Mindjumpers

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. The white paper throws some light on the following: How to define social analytics as a discipline. Monitoring strategies that contribute to sale.

Metrics 268
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Google Analytics: Your Free Goldmine to More Leads, Sales and Human Connections

Pam Moore

What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way? Why you should setup the goals and conversions feature within Google Analytics?

Analytics 167
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Community management and content creation

Janet Fouts

Community Management Isn’t Content Creation. (go Now, I don’t 100% disagree with him that not all community managers are suited to create content. To tell great stories you have to stop having your community managers produce your content. Some are analytical thinkers and know how to extract ROI from a stone.

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How Our Social Media Managers Get Into The Mindset In The Moment

Ignite Social Media

It’s a little tricky to conceptualize, but our new white paper breaks it down for you. So how do our content and community management teams ‘get into’ this Mindset in the Moment™? COMMUNITY-FIRST INSIGHTS. So, our community managers ask themselves; Will this post stand out to our audience without annoying them?

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Social Selling: 4 Things You Need from Your Buyer Before You Can Sell to Them

Pam Moore

We dig in deep to data, analytics, and key performance indicators so we can measure and optimize business results and achieve the desired business outcomes. 8 Steps to Develop a Social Business Plan (white paper). We focus on content and visual marketing that grabs attention. However, we often get too inwardly focused.

Training 167
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How to Master Twitter for More Leads, Sales and ROI – 14 Proven Strategies

Pam Moore

Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! Leverage Twitter analytics for optimized results. Using web analytics such as Google Analytics to optimize conversions and sales. 15 Tips to Zoom Your Brand (white paper).

ROI 60
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How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

Yes, you can use data, analytics, research and more as inputs to develop your brand, your brand promise, core messages, vision and mission. They know their Google Analytics and other website data and analytics is a gold mine. They know who they are and what they offer their customers, partners, online community and friends.

Brands 167