Convince & Convert

JANUARY 11, 2011

People who say social media isn’t measurable aren’t looking very hard. The truth is that there are at least 25 viable metrics you can use to evaluate the success of your social media efforts. Here are the 6 critically undervalued social media success metrics. PostRank Analytics solves this problem.

Metrics 159

Metrics Postrank Social Media Klout 159

Akamai Marketing

FEBRUARY 8, 2011

Most obvious of these is Google Analytics. Another is the popular “Add This&# which also offers analytic information. But if you use blogging as a tool, whether for personal branding or corporate exposure, you’ll quickly see that these two tools don’t tell the whole story. Enter: PostRank.

Postrank 134

Postrank Analytics Tools Klout 134

Mindjumpers

AUGUST 6, 2012

It’s undeniable that a large part of the global focus amongst companies right now is on data and ROI when it comes to social media. Part of this project is to figure out how we can collect social data on a profile/person level and estimate to what we can use this knowledge. Competitors to Klout are now seeing the light of day.

ROI 199

ROI Klout Data Influencer 199

Webbiquity SMM

JANUARY 24, 2011

Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Cool Social Media Tools.

Tools 206

Tools Social Media Lithium Sysomos 206

Akamai Marketing

MARCH 31, 2011

The quicker the response, the happier the complainer and the more impressed the social media listeners are. Give them a private way to stay in touch (so they can voice their concerns to their new friend on the inside as opposed to using social media). What’s your social currency? But not really.

Social Media 188

Social Media Klout Policies Forums 188

Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. When it comes to marketing any organization, product, or service on the web, there tends to be three essential ways of doing so: Dominating social media platforms.

Strategy 213

Strategy Klout Marketing Overview 213

Convince & Convert

MARCH 29, 2013

Matt Thomson, Klout @daddymention. Matt Thomson , VP of Business Development at Klout , joins the Social Pros Podcast this week to discuss the “Warren Buffett problem” his company faces, those fancy analytics at work behind the Klout algorithms, and expanding to offer brands a whole new product.

Klout 129

Klout Curation Social Media Analytics 129

Adam Sherk

APRIL 30, 2013

For publishers it typically involves identifying users that are sharing, discussing and linking to content from your brands and their competitors, and about specific topics. You can also sort and analyze your own followers to get a better understanding of the potential contact points you already have, or take a look at competing brands.

Blogger 196

Blogger BuzzStream Influencer Tools 196

agora pulse

JUNE 20, 2017

This platform offers you much more than multiple account management; it also offers you access to some of the meatier analytics that are available. ManageFlitter is certainly a useful Twitter management tool for brands with multiple channels and those looking for better analytics, something TweetDeck never really provided.

Tweetdeck 131

Tweetdeck Klout iPad iPhone 131

Direct Marketing Observations

NOVEMBER 4, 2011

Do you believe in the Klout score? If you were to set a KPI for success in social, would it be FB likes? The best KPI in social should be attracted to what you want to achieve. i.e. We’re going to use social to drive sales, for lead gen , for referrals, for bookings, for awareness through brand mentions etc.

Klout 206

Klout Facebook Metrics Engagement 206

Convince & Convert

MAY 20, 2012

The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. There are five specific categories of social media software, and lumping them all under “social media management” does us all a disservice.

Crimson Hexagon 140

Crimson Hexagon Software Social Media Attensity 140

Buzzlogix

MAY 15, 2017

The way to make social media truly work for you is by monitoring audience behavior and seeing what they have to say about you, your products and services, and even your competitors. The key to gathering the data you need is using the top social media monitoring tools. Sprout Social. Twitter Counter. TweetReach.

Social Media 40

Social Media Tools Klout HootSuite 40

Sprout Social

DECEMBER 27, 2016

Managing your social media workflow in the constant chatter of Tweets, Likes and Direct Messages can be tough. A social media manager’s work is never done and it seems like a new task gets added to your checklist every week. It is important to note that there is no shortcut of value in social media marketing.

Social Media 77

Social Media How To Hashtag Publishing 77

Bill Hartzer

MAY 26, 2010

Have you ever wondered what people are REALLY saying about your brand ? MutualMind takes the different aspects of social media and brings them together into a concise, and helpful way. Imagine being able to look through the different twitter feeds and finding out what good (or bad) is being said about your brand.

Brands 114

Brands Klout Reputation Digg 114

Waxing UnLyrical

SEPTEMBER 25, 2012

Well, she did such a great job the last time (when she moderated a lively discussion about Kred and Klout), that the folks at Kred got interested in participating in the chat. A1: Recently we released @ kred story a very rich view of your influence with analytics behind every panel #measurePR. As in, being a guest. Cool, huh?!

Klout 204

Klout Overview Influencer Hosting 204

Ari Herzog

JULY 6, 2012

Social Media Marketing Across Global Cultures by Christian Arno. What Nike Teaches Us About Social Media by Brandon Yanofsky. Why Social Media Quality Beats Quantity by Marcus Sheridan. 21 Reasons to Use Google Analytics by David Murton. Why Social Media Quality Beats Quantity by Marcus Sheridan.

Blogger 151

Blogger Klout Proposal Mobile 151

Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. Your currency is your social media VALUE.

Lurker 203

Lurker Klout Policies Consultant 203

Akamai Marketing

MARCH 23, 2011

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. With all the dynamics elements to creating a successful social media presence, its sometimes hard to know where to start or even what books are worth the time investment.

Review 142

Review Company Klout Policies 142

Twist Image

JUNE 28, 2011

This past Sunday, the New York Times ' Sunday Review ran an opinion piece called, Got Twitter, You've Been Scored , by Stephanie Rosenbloom that looked at the emerging trend of brands using social media analytics platforms like Klout , PeerIndex and Twitter Grader to see how "influential" individuals are.

Klout 103

Klout Airlines Hotels Influencer 103

Pixlee

OCTOBER 18, 2017

Using top social media influencers, such as bloggers, vloggers and those with large followings on Instagram, Snapchat and other platforms has grown exponentially with the greater adoption of those platforms. Within the influencer realm, there are many types of social influence.

Influencer 43

Influencer Brands How To Fashion 43

Kikolani

OCTOBER 28, 2011

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. Link Building Strategies for Smaller Brands in a Competitive Space – How you can size up your links when you’re in a highly-competitive space.

Mashup 122

Mashup Resources Klout RSS 122

Akamai Marketing

APRIL 30, 2009

Social media has reached the masses. Does anyone else think its interesting that Twitter, the hottest social media network today, is generating events? The NHL is already using this Twitter extension to connect its brand with fans. Will brands start holding Tweet-ups for their followers that are sponsored?

Eventful 116

Eventful Twitter Klout Policies 116

Hootsuite

NOVEMBER 25, 2015

Finding the right influencers and building relationships is hugely important for your brand. It will help you reach a wider audience, target ideal customers, and create more trust between you and your social following. Check out our blog post on how to use the Google Analytics URL Builder for your campaigns. TIME: 11 a.m.

Influencer 76

Influencer Tools Marketing Klout 76

Convince & Convert

NOVEMBER 23, 2010

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. Companies like PostRank (with its analytics product), and Klout (with its online influence measure) and leading this integrated metrics parade.

Metrics 127

Metrics Postrank Klout Marketing 127

Akamai Marketing

JUNE 28, 2009

Here’s to hoping all event marketing campains are as successful and impact a brand so successfully! Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? What’s your social currency?

Mobile 124

Mobile Klout Policies Tourism 124

Proactive Report

APRIL 12, 2018

Once you’ve written a news release, distributed it, and posted it to your newsroom and social media accounts, you have to track results and be able to report ROI. In the past, we counted outputs and media clips as the ROI of a press release, but in the digital age there is so much more we can track. Brand Awareness.

News 40

News Press Release URL Analytics 40

Webbiquity SMM

MAY 3, 2011

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. That is what has driven social media adoption. Whatever your role in social media, we hope you find this list valuable in expanding your knowledge and your network.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Waxing UnLyrical

DECEMBER 19, 2010

Five ways to make your listening reports better , from Chuck Hemann ‘s Analytics is King. The effect of brand building on search traffic , from PPC Blog. In defense of Klout , by Tac Anderson at New Comm Biz. Why: Klout’s taken a lot of beating online recently. A little bit of freshness for your day.

Klout 105

Klout Postrank Tourism Blogroll 105

Kikolani

FEBRUARY 24, 2011

­­This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, online business, SEO, and social media on kikolani.com. Online Business / Personal Branding. Search Engines / SEO / Link Building / Analytics. Social Media / Social Networking. Too busy to blog?

Mashup 142

Mashup Resources Klout eBook 142

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Kikolani

JANUARY 3, 2013

Some marketers even consider earn media as the holy grail in marketing – the peak of all your marketing efforts. This is because consumers trust friends more than they trust brands or paid ads or even celebrity brand ambassadors. A logo behind a brand or people you know? 8 Ways Businesses Should Use Social Media.

Tools 151

Tools Digg Nielsen Klout 151

Techipedia: Tamar Weinberg

AUGUST 2, 2011

With the breadth and depth of social media services out there, it’s no wonder that we often find ourselves lost in the vast array of services. Shannon Paul is a social media manager at the Blue Cross Blue Shield of Michigan and blogs on social media for business at Very Official Blog. Jason Falls.

Tools 277

Tools Tips Marketing Social Media 277

ProBlogger

JULY 2, 2014

You will have noticed this week we have learned how to reach out to brands for advertising and sponsorship on our blogs – and the best way to sell yourself is to have all your details in a handy, professional media kit. Regular post topics or features that would appeal to brands. Sponsored social media update prices.

Brands 55

Brands Overview Price Blogger 55

Danny WhatMough

NOVEMBER 25, 2011

The main thrust of what I was saying was that digital PR offers professionals exciting new opportunities to reach audiences and also measure and evaluate what it is that we do for the brands we work for. Digital PR – A presentation at Westminster University.

Klout 59

Klout Course Education Analytics 59

Sherrilynne Starkie

JUNE 9, 2013

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. It was clear from those who participated that people are using and are keenly interested in analytics, but that information they are gleaning is largely superficial. Finding value in Klout like sites.

Analytics 380

Analytics Social Capital Klout Analysis 380

agora pulse

JULY 13, 2016

As a girl more accustomed to social media marketing hashtags I can tell you that it’s important to research Mom hashtags if you want to market in this field. Just like any sector, Moms don’t want to be patronized, stereotyped or overtly sold to so bear in mind brands which have successfully managed this. Know Your Hashtags.

Twitter 60

Twitter Hashtag How To Klout 60

Kikolani

AUGUST 24, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. Over at the Social Media Examiner Blogging Club, I’m offering free blog reviews. Social Media / Social Networking. Freelancing.

Mashup 117

Mashup Resources How To Remix 117