Janet Fouts

JANUARY 27, 2011

A potential employer can use a variety of tools to see how well you manage your personal brand online. After all, if you can’t make your own brand stand out how are you going to help them with theirs? Momentus Media Community Health Score. This is a brand new tool to see how engaged your Facebook page is with your fans.

Klout 138

Klout Brands Social Media Postrank 138

Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media.

Analytics 111

Analytics Social Media Tools Klout 111

The Realtime Report

OCTOBER 18, 2012

” Social media was an essential tool for this campaign, allowing potential consumers to “opt in” if they were interested in learning about the newer model. However, social media allowed people to self-select. Enlisting 100 “social-media whiz kids” to drive Ford Fiesta models for six months.

Influencer 187

Influencer Social Media Klout Comparison 187

Webbiquity SMM

DECEMBER 20, 2011

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. Social media/network-referred traffic.

Social Media 194

Social Media Metrics ROI Klout 194

Waxing UnLyrical

MAY 29, 2012

I mean, do you have a program in place to gain insights on what is being said about your brand, your business, yourself? And for big brands that can’t always respond to every mention, it is important to be talked about on social media networks. Forget Klout. Manwich: A Case Study on Social Media Listening.

Case Study 200

Case Study Study Social Media Flickr 200

Direct Marketing Observations

JUNE 7, 2011

My graph is not totally untrue for those of you that play in the space, but I was reading a post by Tom Webster today titled, The Uneasy Relationship between Twitter and Social Media Measurement and I knew exactly where he was going with it. If the answer is yes, this troubles me.

Crimson Hexagon 189

Crimson Hexagon Social Media Radian6 Klout 189

Social Media Marketing

MAY 8, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Automotive Klout Flipboard 160

Convince & Convert

JANUARY 11, 2011

People who say social media isn’t measurable aren’t looking very hard. The truth is that there are at least 25 viable metrics you can use to evaluate the success of your social media efforts. Here are the 6 critically undervalued social media success metrics. Daily Story Feedback.

Metrics 159

Metrics Postrank Social Media Klout 159

Jason Yormark

OCTOBER 27, 2011

You would literally think it was a zombie outbreak the way people are responding to the latest Klout score changes. to “I work in social media and this directly effects my career!!” I work in social media, and my Klout score has absolutely ZERO influence on the clients I work with, obtain, or my career path quite frankly.

Klout 277

Klout Comparison Influencer Hosting 277

Twist Image

JUNE 3, 2012

Schaefer over at Grow Blog recently published his second book, Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing , which dissects the fascinating world of social scoring an individual consumer's true influence in the online channels. online social network. social media.

Klout 75

Klout Influencer Social Networking Issues 75

Jason Yormark

OCTOBER 27, 2011

You would literally think it was a zombie outbreak the way people are responding to the latest Klout score changes. to “I work in social media and this directly effects my career!!” I work in social media, and my Klout score has absolutely ZERO influence on the clients I work with, obtain, or my career path quite frankly.

Klout 254

Klout Influencer Comparison Hosting 254

Akamai Marketing

MARCH 31, 2011

The quicker the response, the happier the complainer and the more impressed the social media listeners are. Give them a private way to stay in touch (so they can voice their concerns to their new friend on the inside as opposed to using social media). What’s your social currency? But not really.

Social Media 188

Social Media Klout Policies Forums 188

Firebelly

OCTOBER 9, 2012

A Klout score, while controversial to many, is becoming more mainstream and carrying more weight in the real world. Get the latest scoop in today’s must-reads: Klout in the Classroom: Grading Students on Social Media Use. Klout Would Like Potential Employers To Consider Your Score Before Hiring You.

Klout 176

Klout Hotels Microsoft Class 176

The Realtime Report

DECEMBER 12, 2012

This is the problem that Salorix is trying to solve with a new social media management platform called Amplfy 2.0, Amplfy goes way beyond using a one-dimensional Klout score to rank influencers. Bhattacharya says that this predictive behavior begins to kick in after about 3 months of using the platform for a given brand.

Social Media Management 191

Social Media Management Influencer Platform Social Media 191

Webbiquity SMM

JANUARY 24, 2011

Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Cool Social Media Tools.

Tools 206

Tools Social Media Lithium Sysomos 206

Mindjumpers

AUGUST 6, 2012

It’s undeniable that a large part of the global focus amongst companies right now is on data and ROI when it comes to social media. Part of this project is to figure out how we can collect social data on a profile/person level and estimate to what we can use this knowledge. Competitors to Klout are now seeing the light of day.

ROI 199

ROI Klout Data Influencer 199

Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? The Social Media Analytics Compass. Tools used for Social Media Analytics.

Analytics 89

Analytics Social Media How To Analysis 89

Social Media Strategery

MARCH 21, 2013

For the last few months, I think I’ve spent more time talking people out of using social media than talking them into it. Tumblr, Pinterest, Twitter Facebook, Vine, Foursquare, Klout – you name it, they want it. Brands seem to be at war in some sort of social media arms race and there’s no end in sight.

Social Media 133

Social Media Klout Proposal Tumblr 133

Convince & Convert

MARCH 29, 2013

Matt Thomson, Klout @daddymention. Matt Thomson , VP of Business Development at Klout , joins the Social Pros Podcast this week to discuss the “Warren Buffett problem” his company faces, those fancy analytics at work behind the Klout algorithms, and expanding to offer brands a whole new product.

Klout 129

Klout Curation Social Media Analytics 129

Direct Marketing Observations

NOVEMBER 4, 2011

Do you believe in the Klout score? If you were to set a KPI for success in social, would it be FB likes? The best KPI in social should be attracted to what you want to achieve. i.e. We’re going to use social to drive sales, for lead gen , for referrals, for bookings, for awareness through brand mentions etc.

Klout 206

Klout Facebook Metrics Engagement 206

Jason Yormark

MAY 1, 2012

It’s been a whirlwind month or so and my blog and personal social media use has certainly suffered. The anxiety of a shrinking Klout score and Alexa rating always seems to reel me back in. Finding time to attend to my personal stuff is always going to be a significant challenge with a full time gig. I’m so vain.

Klout 265

Klout Retail Team Social Media 265

Akamai Marketing

JULY 6, 2011

And its easy for people to feel turned off when people or THEY support ignore them , that’s when your social media presence can become a liability. Yes, if you are trying to create a specific audience: Particularly if you are a brand or a company, you’ll want to keep an eye on who your follower are.

Klout 221

Klout Twitter Creative Commons Facebook 221

Buzzlogix

MAY 15, 2017

The way to make social media truly work for you is by monitoring audience behavior and seeing what they have to say about you, your products and services, and even your competitors. The key to gathering the data you need is using the top social media monitoring tools. Sprout Social. Twitter Counter. TweetReach.

Social Media 40

Social Media Tools Klout HootSuite 40

Social Media Marketing

APRIL 22, 2011

And I definitely see the potential for brands to enter the fray and sponsor items that they can offer for purchase. Why I think Empire Avenue is onto something Other sites such as Friendfeed, Quora or Klout all give us some information or let us interact with each other in some way, but they're each limited. How do brands get involved?

Social Media 167

Social Media Klout Flickr Radian6 167

Saying It Social

JANUARY 20, 2015

Influencer Marketing is an emerging method of advertising that is proving itself an effective and, for some brands, integral component of digital marketing strategy. Here is some background on why influencer marketing is now considered a highly effective form of advertising. The post Influencer Marketing – Part 1 appeared first on.

Influencer 100

Influencer Klout Marketing Instagram 100

Akamai Marketing

OCTOBER 30, 2012

The Case For Active Users as Social Media Community Managers. I’m an advisor at Pacific New Media for a social media certificate program they are launching. They’ve had social media classes for several semesters and I’ve taught several classes. Its more nuanced than that.

Activities 138

Activities Communities Social Media Class 138

Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. When it comes to marketing any organization, product, or service on the web, there tends to be three essential ways of doing so: Dominating social media platforms.

Strategy 213

Strategy Klout Marketing Overview 213

Adam Sherk

APRIL 30, 2013

For publishers it typically involves identifying users that are sharing, discussing and linking to content from your brands and their competitors, and about specific topics. You can also sort and analyze your own followers to get a better understanding of the potential contact points you already have, or take a look at competing brands.

Blogger 196

Blogger BuzzStream Influencer Tools 196

Jeff Esposito

JUNE 6, 2012

I am not ashamed and in all honesty it is one of the few reasons why I keep my account with Klout. According to their algorithm, I am influential enough to have brands send me things. While it sucked the whole joy out of my Monday morning, the whole incident could have been avoided if either OneHopeWine.com or Klout used a few filters.

Klout 45

Klout Influencer Research Company 45

agora pulse

JUNE 20, 2017

ManageFlitter is certainly a useful Twitter management tool for brands with multiple channels and those looking for better analytics, something TweetDeck never really provided. However, this tool doesn’t come cheap and for a social media manager like myself, with 10 + accounts it would be $43 per month. The Verdict. The Verdict.

Tweetdeck 131

Tweetdeck Klout iPad iPhone 131

Convince & Convert

MAY 20, 2012

The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. There are five specific categories of social media software, and lumping them all under “social media management” does us all a disservice.

Crimson Hexagon 140

Crimson Hexagon Software Social Media Attensity 140

Bill Hartzer

MAY 26, 2010

Have you ever wondered what people are REALLY saying about your brand ? MutualMind takes the different aspects of social media and brings them together into a concise, and helpful way. Imagine being able to look through the different twitter feeds and finding out what good (or bad) is being said about your brand.

Brands 114

Brands Klout Reputation Digg 114

Sprout Social

DECEMBER 27, 2016

Managing your social media workflow in the constant chatter of Tweets, Likes and Direct Messages can be tough. A social media manager’s work is never done and it seems like a new task gets added to your checklist every week. It is important to note that there is no shortcut of value in social media marketing.

Social Media 77

Social Media How To Hashtag Publishing 77

SocialFish

FEBRUARY 6, 2011

You may be aware that there is a big debate going on in the social media blogosphere about “influence&#. Do apps like Klout or Twitalyzer really work to automate this? Artifacts of Influence: grassroots movements, familiar strangers and the power of the social media daisy chain. Or is this all bunk?

Influencer 240

Influencer Klout Blogosphere Communities 240

Diva Marketing Blog

MAY 14, 2012

McConnell launched what was to become one of the most beloved brands. Based on its direct sales approach, which was built on developing relationships and sharing conversations, Avon has been called the original “Social” Brand. However, its competition has left it in the 18 th century “social media” dust.

Social Media 81

Social Media Klout Smart Phone Training 81

Pixlee

SEPTEMBER 23, 2017

Social-media savvy travelers are making an indelible mark on the travel and hospitality industries. Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. So, where do you start as a brand? Nomadic Matt.

Travel 66

Travel Influencer Brands Airlines 66

Convince & Convert

APRIL 18, 2012

She also acts as Director of Calm for the new virtual social media assistant agency, Don’t Panic Management. You can find her tweeting about social media, martinis, and music as @jessostroff. If you’ve ever launched a blogger outreach campaign, you know that influencer identification goes beyond the Klout score.

Tools 156

Tools Products Social Media Collaboration 156