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The Shape-Shifting Reality Of Shopping

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One of the five major movements that have changed brands forever (that corporation are doing little-to-nothing about) that are defined in my second business book, CTRL ALT Delete , is the notion of the one screen world. They''re worried about their Web strategy, their mobile strategy, their social media strategy and so on.

comScore 101
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Tracking, Personalization And Screams Of Privacy

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According to the Business Insider article: "Nomi's team gives retailers a snippet of code that lets wireless routers listen for nearby smart phone signals. Instead, Nomi will show retailers how many customers visit each day, the average time spent in the store, and new versus repeat visitors." What does the company do?

Privacy 107
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The Future Of Personalized Pricing

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Once you are logged in, they probably know more about you (from personal data and buying habits) than any other retailer. How would you even know if the price of a book was the same or similar to someone who is buying the exact same book in another state? Both marketers and retailers are going to have to take the lead here.

Price 105
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Adapt Or Die

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You see, it's easy to be an armchair quarterback and say that the newspaper industry, the music industry, the book publishing industry, the retail industry, a traditional advertising agency. It's all about the Web or mobile or Social," but these are companies that have both a legacy and a functioning business model.

Startup 101
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Business Transformation. From Marketers To Makers.

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Still, when the clock strikes eight pm, you can find us on our couches watching Married At First Sight and building up a hearty Doritos stain on our pyjama tops, when we should be reading a business book or galloping on a treadmill. The frustration of brands having to revisit their various platforms (Web, mobile, apps, etc.)

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The Newest Black Friday + Cyber Monday Ideas for Your Social Media Marketing

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The biggest retail dates of the year are just around the corner. According to the National Retail Federation, the average shopper is planning to spend $1,047 this holiday season, which is a four percent increase from last year. . Outdoor apparel retailer REI has taken a rather unique approach to its Black Friday marketing.

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Six Links Worthy Of Your Attention #335

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An Integrated Perspective On The Future Of Mobility - McKinsey - Bloomberg. This big report from McKinsey is packed with data and speculation about what a mobile-first market looks like. book a futurists manifesto. lean analytics. press books. book a futurists manifesto. lean analytics. press books.

Journal 40