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Snapchat Insights: How to Use the Analytics Tool (And What to Track)

Hootsuite

Check out Snapchat Insights, a built-in analytics tool that gives you powerful information that shows how strong your Snapchat performance is. You can look at the amount of engagement you’re getting and other Snapchat analytics to help build a successful Snapchat strategy. Tap the Insights tab to access your Snapchat analytics data.

Analytics 144
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What Is KakaoTalk? The Mobile Messaging App on the Rise

Hootsuite

It’s a free mobile service that offers text messaging, voice and video calls, group chats and more. They’re so popular, they even have their own branded retail stores throughout South Korea. Kakao Friends retail store via Universal Beijing. What is KakaoTalk? The main stars are the incredibly adorable Kakao Friends.

Mobile 83
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10 Impressive Examples of AI in Marketing

Social Media Strategies Summit

According to Persado, the company already works with 250 marketers across categories including retail, finance, and hospitality. Starbucks Uses Predictive Analytics to Serve Personalized Recommendation. Starbucks is one example of a brand that is using its loyalty card and mobile app to collect and analyze customer data.

Examples 200
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The Mobile Commerce Chicken And Egg Conundrum

Twist Image

For years, I've been on a "mobile-first" rant. In short: your mobile experience should be better than your desktop experience (think about Instagram , Snapchat , Tinder , Uber and beyond). It also means that your mobile experience should not be a less-than experience from your desktop. The argument against mobile-first.

Mobile 40
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5 best TikTok marketing agencies in 2023

Sprout Social

They provide a variety of services for analytics, technology, creative and media services. Fantastic Furniture is an Australian retailer that’s a favorite for furniture and bedding. They focus on using existing brand assets for repurposed content or mobile optimization, and also provide full-funnel marketing support.

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Social commerce: How it works and why you should care in 2021

Sprout Social

In 2020, Facebook, Instagram and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences in the midst of the pandemic. Over 50% of all internet traffic is from mobile devices , and mobile users have a much higher cart abandonment rate than desktop users. The Tiny Tassel.

Retail 137
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Why CMO’s Need To Be More Involved in Ecommerce

Buzz Marketing for Technology

billion spent online this past holiday season has taught retailers anything, it’s that capturing customers—and their dollars—online is crucial. And mobile, which can seem like an entirely different universe, looms ever larger. Data is crucial to online retail. If the $42.3 But online is a big place. One word: data.

Retail 202