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Book Review: Digital Marketing Analytics [video]

Jeff Esposito

Chuck Hemann and Ken Burbary are some smart dudes, so I had some high expectations when my copy of Digital Marketing Analytics come in. These expectations were more than exceeded when I got into the book that I’d like to call a good textbook for digital marketers. Oh and if you want to buy the book, you can get it from Amazon.

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Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics. Most engaging content on August 15th around rain in NYC as rated by Radian6 Analytics.

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How to Buy a Website

Techipedia: Tamar Weinberg

Apart from a great how-to on starting up a site, it highlights the growing trend to buying websites rather than starting from scratch. By buying instead, you can get a proven website where you can focus on growing the site rather than getting than initial traction. Where to Buy. Work out a Valuation. It can be a tricky task.

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What Is Social Media Analytics In 2022 & Why Is It Important?

Keyhole.co

Hence, understanding what social media analytics are, how to interpret them, and how to use them to increase traffic and sales is just as important as implementing any social media strategy. In this post, we’ll shed light on how to comprehend social media analytics and use the data to scale your business and rise above the competition.

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How to Build a Google Analytics Funnel to Track your Sales

Razor Social

What is a Google Analytics Funnel. and get them to buy a product or sign up for a service, you need to be able to map out and track every step on their path to conversion. This is where Funnels in Google Analytics come in – they help you visualize this process and the conversion data at each step. So let’s start.

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5 Steps Required to Building a Best Practice Digital Analytics Function

Convince & Convert

That digital analytics function does not just happen. So what does it take to build a best-in-class digital analytics function from scratch? There are five things that every organization should undertake: Build Your Analytics Toolbox. For now, it is important to know that building a digital analytics function is not easy.

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How to Automate DMs on Social Media

Hootsuite

When you buy software from chatbot brands like Heyday , you can rest assured you’ll be taken care of. Book in-store appointments By using a chatbot to automate your DMs, customers can easily book in-store appointments via Instagram without having to speak to a human or mess around in a calendar. Source: Heyday 8.