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Meta Conversion Events, Deduplication, and Conflicting Reporting

Jon Loomer

I’m not talking about your event data matching up with Google Analytics or other third-party reporting tools (these things will never match up). That’s not the case… About Event Deduplication The primary reason for discrepancies between these three groups is right here: Event deduplication. It’s the raw total.

Eventful 146
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9 Instagram analytics tools to help you crush it in 2019

Sprout Social

From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram analytics. Zeroing in on the right Instagram analytics tools can be tricky, though. Use these Instagram analytics tools to transform into a power user. Tools come and go. Listen: we totally get it. Iconosquare.

Analytics 110
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Alternative: Facebook Groups App Gone – Sep 2017 – Australia

Laurel Papworth

Dear Students, just a quick note – the Facebook Groups app for Android and iPhone will be gone Sep 1st 2017. The alternative I’ve currently found is to bookmark the hidden groups newsfeed. fb://groups/gridtab. I’m guessing the Facebook API still lets you use other solutions like Hootsuite, come Sep 1?

Groups 53
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Instagram automation: Strategy and tools to do it right

Sprout Social

Likes: Set up a bot with a group of hashtags so the bot can like posts you say are relevant to your brand. Reporting: Automation tools can also help you monitor your Instagram analytics with insights and reports showcasing your performance. We say no—but only if you do it right. What can be automated on Instagram?

Instagram 114
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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. At the same time, text analytics can monitor public concerns on social media.

Sentiment 110
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Tool Tuesday: PostRank Analytics

Akamai Marketing

Most obvious of these is Google Analytics. Another is the popular “Add This&# which also offers analytic information. Obviously, this is a limitation of API’s but I wish the information could be tailored to the audience based on tags and categories. It isn’t that we need a tool that does everything.

Postrank 134
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Text Analytics in the Cloud

Net-Savvy Executive

If you're analyzing social media content, though, the core functions of text analytics might be something you'd rather not learn. There's an API for that. These services—some free, most commercial—allow you to skip the R&D and plug text analytics into your system. Parnassus Group (in alpha). Clarabridge.

Evri 91