Meta Conversion Events, Deduplication, and Conflicting Reporting
Jon Loomer
JULY 24, 2023
I’m not talking about your event data matching up with Google Analytics or other third-party reporting tools (these things will never match up). That’s not the case… About Event Deduplication The primary reason for discrepancies between these three groups is right here: Event deduplication. It’s the raw total.
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