Audiense

SEPTEMBER 2, 2016

Harriet Harrison, Ogilvy & Mather UK The results were astounding, according to Nielsen/Headstream it was the #1 UK social FMCG campaign of 2015, and purchasing increased 14.5% With regards to the responses, those were reviewed using qualitative analysis.” #LeBigSwim https://t.co/PZGErCXzZF. PZGErCXzZF. We received 2.5

Engagement 106

Engagement Nielsen Delicious Campaign 106

Ignite Social Media

DECEMBER 16, 2016

With a nice amount of information and an accurate representation for paid data, Twitter is one of the top platforms in terms of analytics. Facebook), Twitter provides an abundance of information that is the most precise snapshot of promoted post performance. While Twitter’s analytics are nice, they are not perfect.

Analytics 60

Analytics Platform Social Media comScore 60

Twist Image

OCTOBER 18, 2011

While Twitter feeds light up with mentions of TV shows, it turns out that Social Media doesn't really affect TV all that much. nielsen mckinsey company. What about Social Media and those who do turn TV into a more active media? active media. advertiser. advertising. advertising model. american pickers. battlestar gallactica.

iPad 104

iPad Nielsen Advertising Activities 104

Convince & Convert

AUGUST 7, 2011

million followers on Twitter, most of which were bots and fake accounts ? Nice analysis on it from Ian Lurie over at Conversation Marketing ). How much do you think we’d be talking about twitter followers or Facebook likes if how many you have wasn’t attached to your public profile like a goiter? Not really.

Social Media 164

Social Media Quantcast Metrics Comparison 164

Razor Social

MAY 15, 2019

All of these metrics are pretty easy to measure either through native social media analytics on Twitter, Facebook, LinkedIn, etc., Warning: When Twitter reports ‘impressions,’ those are not actual impressions. This makes Twitter look good, as well as anyone running campaigns for clients. Is it Twitter or Instagram?

Influencer 104

Influencer Social Media How To Campaign 104

Proactive Report

MAY 6, 2010

million unique visitors per month — more than one-third of all Internet users, according to a custom analysis provided by Nielsen Online for the Newspaper Association of America. Follow me on Twitter. Q1 of 2010 shows an even bigger jump Newspaper companies drew unprecedented 74.4 Details here. Bookmark to: Hide Sites.

Web 2.0 101

Web 2.0 Press Release comScore Nielsen 101

Diva Marketing Blog

FEBRUARY 23, 2009

With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table. Joel's Blog CRO-ing About Research @joelrubinson on Twitter. Toby/Diva Marketing : Let’s take it from the top.

Research 40

Research Social Media Cymfony Sample 40

Buffer Social

JUNE 12, 2016

I’ve had my fair share of ego tied to that golden number on Twitter, Facebook, Instagram, and LinkedIn—one day I’ll point out my follower growth to a friend and the next I’ll feel all insecure about the number not being big enough. Place a Facebook/Twitter/Instagram logo on your blog. I can relate. Use hashtags.

Twitter 81

Twitter Strategy Instagram Facebook 81

Convince & Convert

SEPTEMBER 21, 2010

Competitive analysis: How does your brand stack up to the competition? • Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. First – What are the objectives?

Social Media 155

Social Media Radian6 Strategy SM2 155

Mindjumpers

AUGUST 9, 2010

Posted by Jonas Klit Nielsen Aug 9th, 2010 Tweet In the latest (July – August) issue of Harvard Business Review, I found a very interesting article by Mikolaj Jan Piskorski and Tommy McCall – mapping out the social internet around the globe. Click to view large image Source: Harvard Business Review, 88, 7/8, July-August 2010, issue.

comScore 232

comScore Microblogging Analysis Nielsen 232

Ignite Social Media

SEPTEMBER 26, 2016

Facebook, Twitter and Instagram all made moves last week in the ad space that social media marketers will want to be up to speed on, in this week’s Social You Should Know. Facebook Announces New Data Analysis Options for Advertisers. Twitter Releases New Study on Multimedia Effectiveness. Running a Twitter ad with an emoji?

Social Networking 60

Social Networking News Nielsen API 60

Webbiquity SMM

FEBRUARY 7, 2011

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. Which Profile Aspects Should Be Emphasized on Twitter, Facebook and LinkedIn? 85% of Inc.

Social Media 198

Social Media Tools Tips ROI 198

Oktopost

JUNE 9, 2020

And your own corporate accounts on LinkedIn, Twitter, Facebook and Instagram may not be able to do all the heavy lifting alone. A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know. Building Trust.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

APRIL 14, 2015

Listen to Twitter chats in your industry, or point blank ask your audience a question to understand what they’re going through. Webinars, conferences, and meet-ups are great for finding inspiration—and when the audience asks questions, those are gold you can mine for your content, too. Listen to your audience on social media.

Process 60

Process How To Team Publishing 60

Convince & Convert

APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Buffer Social

AUGUST 9, 2016

Facebook in particular stands out — in some cases, 7x cheaper than the next most affordable social media ads channel (Twitter). Chapter 4: Budgeting, Analysis, and Successful Strategies : Hoping to answer the question “What am I supposed to do here?” Chapter 4: Budgeting, Analysis, and Successful Strategies.

Advertising 40

Advertising Facebook URL Campaign 40

Buzz Marketing for Technology

FEBRUARY 9, 2011

In reality there must be hundreds of firms out there doing social media analysis in some form or another but I tried to hit the most popular ones with the single-minded goal of finding a firm that could deliver the most strategic value from the 2+ years of social media data that’s out there. Dashboard shows volume of mentions and sentiment.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Viper Chill

APRIL 25, 2012

A prediction about the future of blogging; a platform actively used by over 181 million people (Nielsen data for October 2011). I think it’s a shame that an industry which affects so many people gets so little self-analysis and even fewer people trying to uncover where it’s heading. As mentioned, this is a long article.

Sites 96

Sites Industry Blogger News 96

The Realtime Report

SEPTEMBER 18, 2012

Nielsen estimated that just over 30 million viewers watched the RNC during Mitt Romney’s acceptance speech – a 23% drop from the same night four years ago, when 39 million viewers watched John McCain’s speech. But it’s Twitter that has entered the political conversation in a big way. Twitter Buzz.

Social Media 150

Social Media Nielsen Social Networking News 150